{"id":10759,"date":"2018-03-20T03:00:00","date_gmt":"2018-03-20T03:00:00","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=10759"},"modified":"2021-05-31T13:07:17","modified_gmt":"2021-05-31T13:07:17","slug":"e21-start-author-email-list-asap","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/","title":{"rendered":"Start Your Author Email List ASAP"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" class=\"wp-image-10134\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" class=\"wp-image-10133\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" class=\"wp-image-10132\"\/><\/a><\/figure>\n\n\n\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6372733\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/div>\n\n\n\n<p>Email lists can be daunting, not just the act of getting email addresses, but also having to send out those emails to people on your list. But there are five key reasons having an email list is important:<\/p>\n\n\n\n<ul><li>They help to kick off launches and build momentum.<\/li><li>Continuous email opt-ins in a Autoresponder mean a continuous drip of book sales, which makes Amazon happy and more likely to promote your book.<\/li><li>It\u2019s the only thing we marketers can own.<\/li><li>It can be used to increase your monthly revenue \u2014 something I\u2019ll talk about in later episodes.<\/li><li>Only way you can proactively reach out to your followers.<\/li><\/ul>\n\n\n\n<p>Where authors put their opt-in within their books is important, too. As we\u2019ve talked about in past episodes, when a reader opens an ebook, they don\u2019t necessarily see the front matter, so putting an opt-in in the front of the book is not the best place.<\/p>\n\n\n\n<p>Putting at the end, however, means the reader is so interested in your writing, they are probably looking for more from you. You\u2019ve already engaged them through the whole book, they\u2019re thirsty for more.<\/p>\n\n\n\n<p>Using a reader magnet is another way to capture their email address. A <a href=\"https:\/\/kindlepreneur.com\/reader-magnets\/\">reader magnet<\/a> is something you\u2019re offering to the reader in exchange for their email address, and this offers a higher conversion rate. I don\u2019t recommend you write some random short story, though. I like to offer a side story or a prelude or something else that might entice them. (I call this the Kobayashi Maru Tactic, and we\u2019ll talk about that in a future episode.)<\/p>\n\n\n\n<p>Even though Amy worked in marketing previously, she did start to cultivate her email list until she published her first book. But with the help of Facebook email groups in which authors of similar genres can arrange with one another to promote each other\u2019s books to their email lists<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60a2c03918240\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/courses.kindlepreneur.com\/courses\/mailerlite-for-authors-email\" alt=\"Sign Up Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/MailerLite-Email-For-Authors-copy.png\" alt=\"MailerLite Email For Authors\" height=\"420\" width=\"760\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/courses.kindlepreneur.com\/courses\/mailerlite-for-authors-email\" alt=\"Sign Up Now\">\r\n                            <h3>Free MailerLite Video Course<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Learn how to setup and use your MailerLite account effectively to help sell more books.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/courses.kindlepreneur.com\/courses\/mailerlite-for-authors-email\" alt=\"Sign Up Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Sign Up Now<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<p>One thing to note about this is to make sure you\u2019re vetting the books you are promoting. Your email subscribers won\u2019t like it if you\u2019re promoting books they wouldn\u2019t enjoy or books of poor quality.<\/p>\n\n\n\n<p>Another way she grew her list is through Instafreebie, a website that you can use to collect email addresses in exchange for free previews of your book.<\/p>\n\n\n\n<p>Amy also added information in her book to direct readers to her website to sign up for her email list. But she used her existing email list to send Advanced Review Copies to gain feedback, as well as reviews early on.<\/p>\n\n\n\n<p>So, if you\u2019re taking the time to read this post or listen to the episode, I recommend you also take some time to start your email list today, if you haven\u2019t already.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-10765\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/02\/image-Amy-Murphy2.jpg\" alt=\"Amy Murphy start an email list asap\" width=\"250\" height=\"200\">Bio of the Author in the Case Study:<\/h2>\n\n\n\n<p>Amy J. Murphy is a sci-fi author and a finalist for the 2016 Dragon Award for Best Military Science Fiction or Fantasy Novel. She is also a Semi-Finalist in the Kindle Book Awards in the Science Fiction category.<\/p>\n\n\n\n<p>She is a member of the Science Fiction and Fantasy Writers of America. While not attending sci-fi conventions, she lives in Vermont with her husband and two dogs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li>Amy J. Murphy\u2019s <a href=\"https:\/\/www.amazon.com\/Amy-J.-Murphy\/e\/B0145HKUWG\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Author Page<\/a><\/li><li>Contact Amy at <a href=\"http:\/\/amyjmurphy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AmyJMurphy.com<\/a><\/li><li><a href=\"http:\/\/www.jutoh.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jutoh<\/a><\/li><li><a href=\"https:\/\/www.instafreebie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instafreebie<\/a><\/li><li><a href=\"https:\/\/www.amazon.com\/Allies-Enemies-Amy-J-Murphy\/dp\/1533069247\" target=\"_blank\" rel=\"noopener noreferrer\">Allies, Enemies and Rogues<\/a> by Amy J. Murphy<\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e1-book-marketing-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book Marketing 101<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/14-listing-previous-books-sales-steve-scott\/\" target=\"_blank\" rel=\"noopener noreferrer\">Listing Previous Books For More Sales With Steve Scott<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We all know marketing our book is important on social media, but are you using an email list to help your book sales? Many authors, including myself, say one of their biggest regrets is not starting an email list sooner.<\/p>\n<p>Our case study in this episode is Amy Murphy, an award-winning sci-fi novelist, who started off with basically no email list, but successfully grew her list and will share some tips she used to not only increase her book sales, but also get feedback and reviews. Her tips will help authors find success with their book sales, and who may not have time to cultivate and grow a list by themselves, as well.<\/p>\n","protected":false},"author":53,"featured_media":16912,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Start Your Author Email List ASAP | Kindlepreneur<\/title>\n<meta name=\"description\" content=\"If you haven&#039;t started your email list yet, you&#039;re behind the curve. Learn how to get started in this episode of the Book Marketing Show.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start Your Author Email List ASAP\" \/>\n<meta property=\"og:description\" content=\"If you haven&#039;t started your email list yet, you&#039;re behind the curve. Learn how to get started in this episode of the Book Marketing Show.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/\" \/>\n<meta property=\"og:site_name\" content=\"Kindlepreneur\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/kindlepreneur\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-31T13:07:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/12\/Podcast-21-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2917\" \/>\n\t<meta property=\"og:image:height\" content=\"1525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DaveChesson\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/\",\"url\":\"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/\",\"name\":\"Start Your Author Email List ASAP | Kindlepreneur\",\"isPartOf\":{\"@id\":\"https:\/\/kindlepreneur.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/12\/Podcast-21-01.png\",\"datePublished\":\"2018-03-20T03:00:00+00:00\",\"dateModified\":\"2021-05-31T13:07:17+00:00\",\"description\":\"If you haven't started your email list yet, you're behind the curve. Learn how to get started in this episode of the Book Marketing Show.\",\"breadcrumb\":{\"@id\":\"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/#primaryimage\",\"url\":\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/12\/Podcast-21-01.png\",\"contentUrl\":\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/12\/Podcast-21-01.png\",\"width\":2917,\"height\":1525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kindlepreneur.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast\",\"item\":\"https:\/\/kindlepreneur.com\/podcast\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Podcast\",\"item\":\"https:\/\/kindlepreneur.com\/category\/podcast\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Start Your Author Email List ASAP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kindlepreneur.com\/#website\",\"url\":\"https:\/\/kindlepreneur.com\/\",\"name\":\"Kindlepreneur\",\"description\":\"Book Marketing for Self-Publishing Authors\",\"publisher\":{\"@id\":\"https:\/\/kindlepreneur.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kindlepreneur.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kindlepreneur.com\/#organization\",\"name\":\"Kindlepreneur\",\"url\":\"https:\/\/kindlepreneur.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kindlepreneur.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/kindlepreneur_logo_white-copy.png\",\"contentUrl\":\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/kindlepreneur_logo_white-copy.png\",\"width\":330,\"height\":61,\"caption\":\"Kindlepreneur\"},\"image\":{\"@id\":\"https:\/\/kindlepreneur.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/kindlepreneur\",\"https:\/\/x.com\/DaveChesson\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Start Your Author Email List ASAP | Kindlepreneur","description":"If you haven't started your email list yet, you're behind the curve. Learn how to get started in this episode of the Book Marketing Show.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/","og_locale":"en_US","og_type":"article","og_title":"Start Your Author Email List ASAP","og_description":"If you haven't started your email list yet, you're behind the curve. Learn how to get started in this episode of the Book Marketing Show.","og_url":"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/","og_site_name":"Kindlepreneur","article_publisher":"http:\/\/facebook.com\/kindlepreneur","article_modified_time":"2021-05-31T13:07:17+00:00","og_image":[{"width":2917,"height":1525,"url":"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/12\/Podcast-21-01.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@DaveChesson","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/","url":"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/","name":"Start Your Author Email List ASAP | Kindlepreneur","isPartOf":{"@id":"https:\/\/kindlepreneur.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/#primaryimage"},"image":{"@id":"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/#primaryimage"},"thumbnailUrl":"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/12\/Podcast-21-01.png","datePublished":"2018-03-20T03:00:00+00:00","dateModified":"2021-05-31T13:07:17+00:00","description":"If you haven't started your email list yet, you're behind the curve. Learn how to get started in this episode of the Book Marketing Show.","breadcrumb":{"@id":"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/#primaryimage","url":"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/12\/Podcast-21-01.png","contentUrl":"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/12\/Podcast-21-01.png","width":2917,"height":1525},{"@type":"BreadcrumbList","@id":"https:\/\/kindlepreneur.com\/e21-start-author-email-list-asap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kindlepreneur.com\/"},{"@type":"ListItem","position":2,"name":"Podcast","item":"https:\/\/kindlepreneur.com\/podcast"},{"@type":"ListItem","position":3,"name":"Podcast","item":"https:\/\/kindlepreneur.com\/category\/podcast\/"},{"@type":"ListItem","position":4,"name":"Start Your Author Email List ASAP"}]},{"@type":"WebSite","@id":"https:\/\/kindlepreneur.com\/#website","url":"https:\/\/kindlepreneur.com\/","name":"Kindlepreneur","description":"Book Marketing for Self-Publishing Authors","publisher":{"@id":"https:\/\/kindlepreneur.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kindlepreneur.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kindlepreneur.com\/#organization","name":"Kindlepreneur","url":"https:\/\/kindlepreneur.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kindlepreneur.com\/#\/schema\/logo\/image\/","url":"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/kindlepreneur_logo_white-copy.png","contentUrl":"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/kindlepreneur_logo_white-copy.png","width":330,"height":61,"caption":"Kindlepreneur"},"image":{"@id":"https:\/\/kindlepreneur.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/kindlepreneur","https:\/\/x.com\/DaveChesson"]}]}},"_links":{"self":[{"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/podcast\/10759"}],"collection":[{"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/comments?post=10759"}],"version-history":[{"count":1,"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/podcast\/10759\/revisions"}],"predecessor-version":[{"id":32589,"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/podcast\/10759\/revisions\/32589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/media\/16912"}],"wp:attachment":[{"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/media?parent=10759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/categories?post=10759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kindlepreneur.com\/wp-json\/wp\/v2\/tags?post=10759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}