{"id":10786,"date":"2018-03-06T12:18:42","date_gmt":"2018-03-06T12:18:42","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=10786"},"modified":"2021-05-28T11:31:51","modified_gmt":"2021-05-28T11:31:51","slug":"e19-marketers-coffee-mistakes-authors-made","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e19-marketers-coffee-mistakes-authors-made\/","title":{"rendered":"Marketers &#038; Coffee: Mistakes Authors and Ourselves Have Made"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" class=\"wp-image-10134\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" class=\"wp-image-10133\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" class=\"wp-image-10132\"\/><\/a><\/figure>\n\n\n\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6333950\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/div>\n\n\n\n<p>Our topic for today is talking about some of the mistakes authors, as well as ourselves, have made. These are mistakes to not only learn from, but to avoid if you\u2019re just starting to think about self publishing.<\/p>\n\n\n\n<p>Even for established authors, it\u2019s useful to look at past mistakes, learn from them and push forward. That also applies to comparing your mistakes to others successes on social media, which presents a false representation of the struggle of authors.<\/p>\n\n\n\n<p>One such struggle is figuring out what to spend money on as an author, and among the most important elements to consider is the cover. Look at other covers in your book\u2019 genre to see what your readers would most likely respond to. Two tips for planning a cover are do not create the cover yourself, and test the book cover.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>&#8220;I'm always very honest when people ask me for my opinion on those kinds of things because it is the most important thing before the writing itself. If you sell a book with a bad cover, it doesn't matter how good the writing is. You could have a Pulitzer-quality story, but if people don't engage with the cover enough to open the book, to download a sample, to start reading, the quality of the writing is completely irrelevant.&#8221; \u2014 Mark Dawson<\/strong><\/p><\/blockquote>\n\n\n\n<p>Another struggle authors face is getting reviews. Don\u2019t just assume they\u2019re going to come in; you have to be proactive about it (and not by gaming the system). This means you have to actually ask your readers and followers for those reviews. But if you don\u2019t ask, you\u2019re not going to get the reviews to add to your sales page.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover invert-mobile\" id=\"cta-block_60a2b73018237\">\r\n    <div class=\"cta-inner row\">\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\">\r\n                            <h3>Better Keywords &#038; Categories Fast<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>See why over 47,000+ authors and publishing companies use and love Rocket to help them sell more books.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Get Publisher Rocket Now!<\/a>        <\/div>\r\n\r\n                    \r\n            <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Mockup-copy.png\" alt=\"Mockup copy\" height=\"388\" width=\"453\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<p>A mistake a lot of authors make, which we\u2019ll touch on in an upcoming episode, is to put off starting your email list. Having an email list makes it possible to form relationships with your readers and keep them updated with your latest news and releases. And there are plenty of email list services to get you started.<\/p>\n\n\n\n<p>While some may say advertising is a waste of money and time, authors like Mark have found success by learning how advertising works and advises his clients to look into popular advertising sites like Facebook ads, AMS ads, and Book Bub.<\/p>\n\n\n\n<p>If you have suggestions for future episodes of Marketing & Coffee, comment below or visit the <a href=\"https:\/\/kindlepreneur.com\/contact-me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\"><a href=\"https:\/\/www.amazon.com\/Mark-Dawson\/e\/B0034Q9BO8\/ref=sr_tc_2_0?qid=1520167615&sr=8-2-ent\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10794\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/03\/mark-dawson-mistakes-authors-have-made-300x300.jpg\" alt=\"mark dawson mistakes authors have made\" width=\"300\" height=\"300\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/03\/mark-dawson-mistakes-authors-have-made-300x300.jpg 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/03\/mark-dawson-mistakes-authors-have-made-150x150.jpg 150w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/03\/mark-dawson-mistakes-authors-have-made.jpg 575w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Bio of the Author in the Case Study:<\/h2>\n\n\n\n<p>Mark Dawson is the author of several fiction and non-fiction titles, and has worked as a lawyer and in the London film industry.<\/p>\n\n\n\n<p>He is currently writing three series of books, including the John Milton books, which have made the USA Today and Audible bestseller lists. He currently lives in Wiltshire, U.K, &nbsp;with his wife and two children.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li>Mark Dawson\u2019s <a href=\"https:\/\/www.amazon.com\/Mark-Dawson\/e\/B0034Q9BO8\/ref=sr_tc_2_0?qid=1520167615&sr=8-2-en\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Author Page<\/a><\/li><li><a href=\"https:\/\/selfpublishingformula.com\/spf-podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">Self Publishing Formula Podcast<\/a><\/li><li>Mark Dawson\u2019s <a href=\"https:\/\/selfpublishingformula.com\/courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Courses<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/best-podcasts-for-writers-and-self-publishers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Podcasts For Writers And Self Publishers<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/best-self-publishing-course\/\" target=\"_blank\" rel=\"noopener noreferrer\">Self Publishing Courses: Which One Is Best For You?<\/a><\/li><li>Mark Dawson\u2019s <a href=\"https:\/\/kindlepreneur.com\/click\/selfpublishing101\" target=\"_blank\" rel=\"noopener noreferrer\">Self Publishing Course<\/a><\/li><li><a href=\"https:\/\/www.facebook.com\/business\/products\/ads\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads<\/a><\/li><li><a href=\"https:\/\/ams.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Marketing Service<\/a><\/li><li><a href=\"https:\/\/www.bookbub.com\/partners\" target=\"_blank\" rel=\"noopener noreferrer\">Book Bub<\/a><\/li><li><a href=\"https:\/\/www.amazon.com\/Art-Falling-Apart-Mark-Dawson-ebook\/dp\/B00AG0BC8S\/ref=asap_bc?ie=UTF8\" target=\"_blank\" rel=\"noopener noreferrer\">The Art of Falling Apart<\/a> by Mark Dawson<\/li><li><a href=\"https:\/\/www.amazon.com\/Black-Mile-Soho-Noir-Thrillers-ebook\/dp\/B007M9UM14\/ref=asap_bc?ie=UTF8\" target=\"_blank\" rel=\"noopener noreferrer\">The Black Mile<\/a> by Mark Dawson<\/li><li><a href=\"https:\/\/www.pickfu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PickFu<\/a><\/li><li><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailChimp<\/a><\/li><li><a href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailerLite<\/a><\/li><li><a href=\"https:\/\/www.facebook.com\/groups\/781495321956934\/?ref=br_rs\" target=\"_blank\" rel=\"noopener noreferrer\">20Booksto50K Facebook Group<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e13-reviving-dead-book-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reviving a Dead Book (Case Study #1)<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Some of the mistakes authors have made we should to not only learn from, but avoid if you\u2019re just starting to think about self publishing.<\/p>\n<p>Even for established authors, it\u2019s useful to look at past mistakes, learn from them and push forward. That also applies to comparing your mistakes to others successes on social media, which presents a false representation of the struggle of authors.<\/p>\n","protected":false},"author":62,"featured_media":16910,"parent":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketers &amp; Coffee: Mistakes Authors and Ourselves Have Made<\/title>\n<meta name=\"description\" content=\"Someetimes, the best teachers are ourselves. Let&#039;s sit down and discuss some mistakes we&#039;ve made and how to learn from them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kindlepreneur.com\/e19-marketers-coffee-mistakes-authors-made\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers &amp; Coffee: Mistakes Authors and Ourselves Have Made\" \/>\n<meta property=\"og:description\" content=\"Someetimes, the best teachers are ourselves. 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