{"id":10896,"date":"2018-04-03T03:00:13","date_gmt":"2018-04-03T03:00:13","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=10896"},"modified":"2021-05-27T12:53:05","modified_gmt":"2021-05-27T12:53:05","slug":"e23-marketers-coffee-lessons-learned-publishing-and-marketing-with-joanna-penn","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e23-marketers-coffee-lessons-learned-publishing-and-marketing-with-joanna-penn\/","title":{"rendered":"Marketers &#038; Coffee: Lessons learned publishing and marketing with Joanna Penn"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" class=\"wp-image-10134\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" class=\"wp-image-10133\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" class=\"wp-image-10132\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6413437\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/div>\n\n\n\n<p>Joanna and I might seem like competitors but in this medium, there really isn\u2019t such a thing as competition. Just because somebody writes in the same niche as you, don\u2019t look at them as a competitor. Instead, network with them, combine forces, email one another. You can work together to grow. It goes back to the saying of rising tide raises all ships (but do so with integrity).<\/p>\n\n\n\n<p>And speaking of competition, comparing yourself to others may give yourself unrealistic expectations of yourself, especially if you are starting out. Comparing yourself is healthy, if done correctly, and should be done with the intention to learn and not destroy yourself. In fact, even though you may look at what you\u2019re putting out years later with embarrassment, those first few videos or podcasts or books may serve those who haven\u2019t done any of those things to help show them the ropes.<\/p>\n\n\n\n<p>Want proof? If you\u2019d like to watch our very first videos, see below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-joanna-s-first-video-span-style-display-inline-block-width-0px-overflow-hidden-line-height-0-data-mce-type-bookmark-class-mce_selres_start-span\">Joanna\u2019s First Video:<br><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mkE29kCJ4bw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dave-chesson-s-first-video\">Dave Chesson\u2019s First Video:<br><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7LZsbg05Zbg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n\n\n\n<p>Joanna also advises to make marketing part of the creative life and not leave it to the last minute or put it on the back burner. Her popularity has grown not just because of her books, but because of her website, podcast and podcast appearances, ads, and informative videos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>You don't have to have a breakout hit in order to make a very good living with your writing. I can't even count the number of streams of income I have at this point. Every blog post I write, every podcast idea, almost every social media thing I put out, everything points to&nbsp; different places that all feed into streams of income and all based on my writing.<\/p><\/blockquote>\n\n\n\n<p>Keeping track of where you begin as a way to look back later is also helpful. While comparing yourself to others can be constructive, so can comparing yourself to yourself. Write down where you are right now and in a few years time (Joanna likes to use four years on Olympics years) and have a goal to continuously learn and grow year after year so that in time, you can measure your success.<\/p>\n\n\n\n\n\n<p>Success doesn\u2019t look the same to everybody. In fact, success doesn\u2019t even have to come from an amount of money made or books sold, but it could be the success of leaving your job or being able to spend more time with your family or traveling. Only you can define that success means to you. If you can define your WHY, you can define your success.<\/p>\n\n\n\n<p>Most importantly, once you hit your goals you\u2019ve set for yourself, don\u2019t forget to reevaluate your goals and set new ones. And if you find yourself stuck in a period of self doubt, check out Joanna\u2019s video about Self Doubt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-joanna-s-self-doubt-video\">Joanna\u2019s Self Doubt Video:<br><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5IZGohqr-SU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\">Bio of the Author in the Case Study:<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10903\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/03\/image-Joanna-Penn-254x300.jpg\" alt=\"\" width=\"254\" height=\"300\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/03\/image-Joanna-Penn-254x300.jpg 254w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/03\/image-Joanna-Penn-768x909.jpg 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/03\/image-Joanna-Penn-865x1024.jpg 865w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/><\/h3>\n\n\n\n<p>Joanna Penn is a bestselling author, speaker and award-winning entrepreneur who resides in Bath, England.<\/p>\n\n\n\n<p>On top of traveling and writing bestselling thrillers as J.F.Penn, she helps authors with creativity, writing, publishing, <a href=\"https:\/\/kindlepreneur.com\/book-marketing-101\/\">book marketing<\/a> and creative entrepreneurship. She also co-authors romance novels with her mother under the name Penny Appleton.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h3>\n\n\n\n<ul><li>Joanna Penn\u2019s <a href=\"https:\/\/www.amazon.com\/Joanna-Penn\/e\/B002BM8ICW\/ref=sr_tc_2_0?qid=1520199452&sr=8-2-ent\" target=\"_blank\" rel=\"noopener noreferrer\">Author Page <\/a><\/li><li>Joanna\u2019s website <a href=\"https:\/\/www.thecreativepenn.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Creative Penn<\/a><\/li><li><a href=\"https:\/\/www.thecreativepenn.com\/podcasts\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Creative Penn Podcast<\/a><\/li><li>Joanna\u2019s favorite book marketing Software <a href=\"https:\/\/kdprocket.com\/ target=\">KDP Rocket<\/a><\/li><li><a href=\"https:\/\/www.eofire.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Entrepreneur on Fire<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/14-listing-previous-books-sales-steve-scott\/\" target=\"_blank\" rel=\"noopener noreferrer\">Listing Previous Books For More Sales With Steve Scott<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e19-marketers-coffee-mistakes-authors-made\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketers & Coffee: Mistakes Authors And Ourselves Have Made<\/a><\/li><li><a href=\"http:\/\/a.co\/c20iQqV\" target=\"_blank\" rel=\"noopener noreferrer\">The Compound Effect<\/a> by Darren Hardy<\/li><li><a href=\"http:\/\/20booksvegas.com\" target=\"_blank\" rel=\"noopener noreferrer\">20 Books to 50K Conference<\/a><\/li><li><a href=\"http:\/\/thrillerfest.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ThrillerFest<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Joanna and I might seem like competitors but in this medium, there really isn\u2019t such a thing as competition. Just because somebody writes in the same niche as you, don\u2019t look at them as a competitor. Instead, network with them, combine forces, email one another. You can work together to grow. It goes back [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":16914,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketers &amp; Coffee: Lessons learned publishing and marketing with Joanna Penn<\/title>\n<meta name=\"description\" content=\"I&#039;m lucky to have had the opportunity to sit down and discuss marketing with Joanna Penn. 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