{"id":11015,"date":"2018-05-01T03:00:54","date_gmt":"2018-05-01T03:00:54","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=11015"},"modified":"2021-05-28T11:52:00","modified_gmt":"2021-05-28T11:52:00","slug":"e27-getting-most-out-of-ams-ads-with-brian-meeks","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e27-getting-most-out-of-ams-ads-with-brian-meeks\/","title":{"rendered":"Marketers &#038; Coffee: Getting the Most out of AMS Ads with Brian Meeks"},"content":{"rendered":"\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6484409\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10134\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10133\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10132\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" width=\"150\" height=\"45\"><\/a><\/div>\n\n\n\n<p>AMS ads aren\u2019t a guaranteed overnight-success model for marketing your book. Authors should take the time to learn how AMS ads work and how they can optimize them to help their books the most.<\/p>\n\n\n\n<p>Authors might start an AMS ad campaign and not realize the ads are working because the reporting system might not show them how successful the campaign is. But tracking the number of books sold before and after using AMS ads and the consistency is a better way of analyzing the success.<\/p>\n\n\n\n<p>The keyword tool in KDP Rocket will help you use keywords that you may think, at first, have nothing to do with your book. But KDP Rocket is using Amazon to get those keywords, even though you might not see the connection. If you\u2019re at the maximum of keywords, then maybe you can reconsider which words to scrap, but it takes a lot of time.<\/p>\n\n\n\n<p>You never know which keywords will be the ones that work best for <a href=\"https:\/\/kindlepreneur.com\/best-book-marketing-books\/\">marketing your book<\/a>. Even if you think the keywords may be referring to a different genre than your book, realize that readers may not just focus on one genre. Let it play out.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover bottom-left\" id=\"cta-block_60a2b7aa18238\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Check It Out Here\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Support-sml.png\" alt=\"KDP Rocket Shirt\" height=\"187\" width=\"350\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Check It Out Here\">\r\n                            <h3>We\u2019re Here to Help!<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>See why Publisher Rocket users love our support team.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Check It Out Here\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Check It Out Here<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<p>The more keywords you use, the better. And that includes misspellings or even extra spaces after keywords. Many people find success using 900 keywords in multiple campaigns.<\/p>\n\n\n\n<p>Going after terms that are not being targeted may increase your chances of coming up when someone searches for another book in your genre.<\/p>\n\n\n\n<p>Remember, AMS ads are not set-it-and-forget-it, it takes time, patience, and analysis of not just the report from AMS, itself, but from overall book sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-11018\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/05\/brian-meeks.jpg\" alt=\"brian meeks author\" width=\"250\" height=\"250\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/05\/brian-meeks.jpg 250w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/05\/brian-meeks-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>Bio of the Author in the Case Study:<\/h2>\n\n\n\n<p>Brian D. Meeks writes under his name and the <a href=\"https:\/\/kindlepreneur.com\/how-to-choose-a-pen-name\/\">pen name<\/a> Arthur Byrne when he\u2019s feeling snarky. Brian has written several books in the Henry Wood Detective series, a thriller and a YA novel.<\/p>\n\n\n\n<p>He lives in Iowa, enjoys tennis and gold, and loves researching book marketing techniques and gathering data for his books.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li>Brian D. Meeks\u2019 <a href=\"https:\/\/www.amazon.com\/Brian-D.-Meeks\/e\/B0073XZH78\" target=\"_blank\" rel=\"noopener noreferrer\">Author Page<\/a><\/li><li><a href=\"https:\/\/ams.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Marketing Services (AMS) &#8211; Advertise at Amazon<\/a><\/li><li><a href=\"https:\/\/www.amazon.com\/Mastering-Amazon-Ads-Authors-Guide-ebook\/dp\/B072SNXYMY\" target=\"_blank\" rel=\"noopener noreferrer\">Mastering Amazon Ads: An Author's Guide<\/a> by Brian Meeks<\/li><li><a href=\"https:\/\/meeks-master-classes.teachable.com\/p\/mastering-amazon-ads-an-author-s-course\" target=\"_blank\" rel=\"noopener noreferrer\">Mastering Amazon Ads: An Author's Course<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/courses.kindlepreneur.com\/courses\/AMS\" target=\"_blank\" rel=\"noopener noreferrer\">Sell More Books With Amazon Book Ads<\/a><\/li><li><a href=\"https:\/\/kpreneur--rocket.thrivecart.com\/publisher-rocket\/\" target=\"_blank\" rel=\"noopener noreferrer\">Publisher Rocket: Self Publishing Software to help find Kindle Keywords<\/a><\/li><li><a href=\"https:\/\/www.amazon.com\/Will-Test-Business-Waste-Money\/dp\/0997082305\" target=\"_blank\" rel=\"noopener noreferrer\">Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money<\/a> by Pat Flynn<\/li><li><a href=\"https:\/\/www.facebook.com\/groups\/407283052948198\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mastering Amazon Ads: An Author's Guide &#8211; Beta Group<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e19-marketers-coffee-mistakes-authors-made\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketers & Coffee: Mistakes Authors And Ourselves Have Made<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Mastering AMS ads isn\u2019t something you can just throw some money at and hope they\u2019ll work. It takes time and some knowledge of how they work. In this special Coffee and Marketing episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads:<\/p>\n<p>Don\u2019t trust the AMS ads reporting system, trust the keywords KDP Rocket gives you, and more keywords is better (even misspellings).<\/p>\n","protected":false},"author":57,"featured_media":16918,"parent":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26,31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketers &amp; Coffee: Getting the Most out of AMS Ads with Brian Meeks<\/title>\n<meta name=\"description\" content=\"Nailing AMS ads is a true process of trial and error. 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