{"id":11021,"date":"2018-04-24T03:00:32","date_gmt":"2018-04-24T03:00:32","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=11021"},"modified":"2021-05-28T11:32:34","modified_gmt":"2021-05-28T11:32:34","slug":"e26-when-and-how-to-redesign-your-book-cover","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e26-when-and-how-to-redesign-your-book-cover\/","title":{"rendered":"When and How to Redesign Your Book Cover"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" class=\"wp-image-10134\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" class=\"wp-image-10133\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" class=\"wp-image-10132\"\/><\/a><\/figure>\n\n\n\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6484369\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/div>\n\n\n\n<p>Having a book cover that is well-designed and fits the genre of your book is so important to helping market your book. It should show professionalism and gives readers the overall feeling of the book, even before reading the description.<\/p>\n\n\n\n<p>When Sasscer Hill published her first book, she originally thought the cover looked wonderful, but as time went on, she began to realize the image on her cover was an inexpensive piece of clip art.<\/p>\n\n\n\n<p>Her original publisher was the one to design the covers of her first three books, however they weren\u2019t branded. And shoppers wanting to shop for additional books in her series couldn\u2019t easily identify which books were part of her series.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"530\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/04\/image-Sasser-Hills-Book-Cover-Changes.png\" alt=\"Sasser Hill Book Cover Changes\" class=\"wp-image-11028\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/04\/image-Sasser-Hills-Book-Cover-Changes.png 600w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/04\/image-Sasser-Hills-Book-Cover-Changes-300x265.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>As soon as Sasscer was able to get the rights to her books, she had the covers redone to get the same look across all the covers.<\/p>\n\n\n\n<p>But even when she was getting help redesigning the covers, she found an inexpensive designer who didn\u2019t use Photoshop and the new covers were still not selling as well, until she redesigned them a third time by someone who finally made by someone that really tied the series together beautifully, and the books sold better.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover invert-mobile\" id=\"cta-block_60a2b73018237\">\r\n    <div class=\"cta-inner row\">\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\">\r\n                            <h3>Better Keywords &#038; Categories Fast<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>See why over 47,000+ authors and publishing companies use and love Rocket to help them sell more books.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Get Publisher Rocket Now!<\/a>        <\/div>\r\n\r\n                    \r\n            <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Mockup-copy.png\" alt=\"Mockup copy\" height=\"388\" width=\"453\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<p>Sasscer went from $60 a month in royalties from her publisher to selling $1,000 in the first month the books had new covers.<\/p>\n\n\n\n<p>One thing that may confuse shoppers is having a different eBook cover from the paperback version, which Sasscer now has.<\/p>\n\n\n\n<p>If you\u2019re looking for someone to design your cover art, Sasscer recommends asking your author friends for recommendations, and make sure that artist is familiar with your book\u2019s genre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10744\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/02\/image-Sasscer-Hill-square-300x300.png\" alt=\"author Sasscer Hill (ep19)\" width=\"300\" height=\"300\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/02\/image-Sasscer-Hill-square-300x300.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/02\/image-Sasscer-Hill-square-150x150.png 150w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/02\/image-Sasscer-Hill-square.png 715w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Bio of the Author in the Case Study:<\/h2>\n\n\n\n<p>Sasscer Hill is a former racehorse breeder, trainer, and rider. Her mysteries reflect her knowledge of and passion for horses.<\/p>\n\n\n\n<p>Sasscer\u2019s \u201cNikki Latrelle\u201d novels have earned her multiple award nominations.<\/p>\n\n\n\n<p>She current lives in Aiken, S.C., with her husband, dog and cat, and continues to ride horses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li>Sasscer Hill\u2019s <a href=\"https:\/\/www.amazon.com\/Sasscer-Hill\/e\/B003LYXOMI\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Author Page<\/a><\/li><li>Sasscer Hill\u2019s <a href=\"https:\/\/www.facebook.com\/SasscerHill\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Page<\/a><\/li><li><a href=\"https:\/\/www.sasscerhill.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SasscerHill.com<\/a><\/li><li>Creative Indie <a href=\"http:\/\/www.creativindie.com\/can-a-new-book-cover-double-sales-a-case-study-with-10-authors\/\" target=\"_blank\" rel=\"noopener noreferrer\">Can a new book cover double sales? A case study with 10 authors<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/book-cover-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book Cover Design Mastery<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e20-reviving-dead-book-case-study-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reviving A Dead Book Case Study #2&nbsp;<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e11-creating-symbiotic-package\" target=\"_blank\" rel=\"noopener noreferrer\">Creating A Symbiotic Package To Market And Sell Your Book<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While the adage \u201cDon\u2019t judge a book by it\u2019s cover\u201d may be true, it\u2019s no secret that many people shopping for books don\u2019t take that advice. A book cover is more important than you might think. You could be the greatest author and your book could be phenomenal, but if your cover doesn\u2019t grab a reader\u2019s attention and give them insight into what your book is about, they won\u2019t necessarily buy it.<\/p>\n<p>We\u2019ve had Sasscer Hill on a previous show to talk about how she revived older books to increase sales and she talked about changing her cover design. In this episode, we dive a bit deeper into what she did to change her covers.<\/p>\n","protected":false},"author":58,"featured_media":16917,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3874,31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Book Marketing Show: When and How to Redesign Your Book Cover<\/title>\n<meta name=\"description\" content=\"Let&#039;s face it. There are some book covers that could truly use a facelift. 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