{"id":11167,"date":"2018-05-22T01:00:11","date_gmt":"2018-05-22T01:00:11","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=11167"},"modified":"2021-05-27T13:19:10","modified_gmt":"2021-05-27T13:19:10","slug":"episode-30-what-price-should-you-list-your-book-at","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/episode-30-what-price-should-you-list-your-book-at\/","title":{"rendered":"What Price Should You List your Book At?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" class=\"wp-image-10134\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" class=\"wp-image-10133\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" class=\"wp-image-10132\"\/><\/a><\/figure>\n\n\n\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6595001\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/div>\n\n\n\n<p>Pricing your book doesn\u2019t have to be a difficult choice to make if you take some time to plan ahead for pricing and stick with your plan.<\/p>\n\n\n\n<p>Our guest today is Patrick King, who has tested different price points with his audience and looked at how even just raising his book prices by a dollar didn\u2019t decrease the volume sold, but made more money for him in the long-run.<\/p>\n\n\n\n<p>He went from pricing his books at $2.99 to $3.99. Even though many books in his genre may have a $2.99 price, just that extra dollar (along with amazing book covers and <a href=\"https:\/\/kindlepreneur.com\/keywords-in-your-book-description\/\">book descriptions<\/a>) helped his books stick out as providing a better value.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover bottom-right invert-mobile\" id=\"cta-block_60a2b37118235\">\r\n    <div class=\"cta-inner row\">\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\">\r\n                            <h3>Increase Your Book Marketing<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>See the Publisher Rocket effect, when you use the right keywords and categories to help get your book seen more on Amazon.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Get Publisher Rocket Now!<\/a>        <\/div>\r\n\r\n                    \r\n            <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/graph-sml.png\" alt=\"Publisher Rocket Effect\" height=\"217\" width=\"350\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-setting-a-book-price\">Setting a Book Price<\/h2>\n\n\n\n<p>There are five major things to consider when setting a book price:<\/p>\n\n\n\n<ul><li>Competition analysis \u2014 Look at other books in your genre and either price accordingly or analyze if the reader would be getting more value from your book and, therefore, would be willing to pay more.<\/li><li>Analysis of Kindle Unlimited and Kindle Select \u2014 Not choosing either means the shopper can get similar books free from your competitors, which means they may not choose your book.<\/li><li>Look at your target demographic \u2014 Is your book catering to those looking for a book on saving money or a student? Take these into consideration when pricing your book.<\/li><li>Are there future sales from that book? \u2014 If your book is the first book in a series, you may want to price it lower than the books that follow. Of, if your book is part of an email opt-in, course or other paid products, pricing it lower may mean and easier way to get leads for your business.<\/li><li>Time of launch \u2014 a general formula that\u2019s quite popular for self-publishers is pricing books at $.99 when the book first launches or just for their email list subscribers to help push up the Amazon numbers and give the book more visibility. This also motivates them to <a href=\"https:\/\/kindlepreneur.com\/how-to-get-your-email-subscribers-to-leave-quality-reviews-legitimately\/\">leave reviews<\/a> since they were given the cheaper deals. Following the initial launch, the price can be raised once momentum has occurred.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\">Bio of the Author in the Case Study:<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"268\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/05\/image-Patrick-King_.jpg\" alt=\"episode 30 - Patrick King price your book\" class=\"wp-image-11173\"\/><\/figure><\/div>\n\n\n\n<p>Patrick King is a Social Interaction Specialist and Conversation Coach who helps his clients improve their social and business skills. He\u2019s been featured in GQ Magazine, TedX, Forbes, and more.<\/p>\n\n\n\n<p>He also participates in 10k races, fronts an \u201880s cover band, and lives in San Francisco, California.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li>Patrick King\u2019s <a href=\"https:\/\/www.amazon.com\/Patrick-King\/e\/B00HEVHZRY\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Author Page<\/a><\/li><li><a href=\"https:\/\/www.amazon.com\/gp\/kindle\/ku\/sign-up\/ui\/rw\/about\" target=\"_blank\" rel=\"noopener noreferrer\">Kindle Unlimited<\/a><\/li><li><a href=\"https:\/\/kdp.amazon.com\/en_US\/select\" target=\"_blank\" rel=\"noopener noreferrer\">KDP Select<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/book-sales-tracker\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book Sales Tracker: Best Software for Tracking Your Sales<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/e4-kindle-select-vs-ku-vs-other-markets\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kindle Select Vs Ku Vs Mass Publication: What\u2019s An Author To Do?<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A common question from authors is about pricing their books. There are five major things to take into consideration when setting your price: Competition analysis; Analysis of KU and Kindle Direct prices; Target Demographic; Future Book Sales; and Launch Prices.<\/p>\n<p>Patrick King is the guest for this episode, and he\u2019s had first-hand experiences testing prices and seeing what sticks.<\/p>\n","protected":false},"author":55,"featured_media":16921,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3887,31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Price Should You List your Book At? | Kindlepreneur<\/title>\n<meta name=\"description\" content=\"It&#039;s super important to know how much to list your book for. In this episode, we discuss how to make that determination and maximize profit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kindlepreneur.com\/episode-30-what-price-should-you-list-your-book-at\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Price Should You List your Book At?\" \/>\n<meta property=\"og:description\" content=\"It&#039;s super important to know how much to list your book for. 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