{"id":11580,"date":"2018-08-07T01:00:03","date_gmt":"2018-08-07T01:00:03","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=11580"},"modified":"2021-05-28T11:53:09","modified_gmt":"2021-05-28T11:53:09","slug":"e41-marketers-coffee-audiobooks-and-should-authors-sell-them","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e41-marketers-coffee-audiobooks-and-should-authors-sell-them\/","title":{"rendered":"Marketers &#038; Coffee: Audiobooks and Should Authors Sell Them?"},"content":{"rendered":"\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6893546\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10134\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10133\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10132\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" width=\"150\" height=\"45\"><\/a><\/div>\n\n\n\n<p>There are three big reasons authors should look at audiobooks:<\/p>\n\n\n\n<ul><li>There\u2019s a certain market that only wants audiobooks, as opposed to a Kindle or paperback version<\/li><li>When potential readers come to your page and see an audiobook option, it gives a little bit more legitimacy<\/li><li>By having more options, you\u2019re going to find higher conversions, which affects how Amazon ranks your book<\/li><\/ul>\n\n\n\n<p>Much like podcasts, audiobooks can be listened to almost anywhere, which is a draw for people who want to read but might not have the time. It\u2019s no surprise Audible, an audiobook service of Amazon, has risen in popularity. Adding an audiobook version of your book to the options can appeal to even more potential readers, as well as add a little bit more credibility to your book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-success-from-releasing-audiobooks\">Success from releasing audiobooks<\/h2>\n\n\n\n<p>Our guest on this Marketers & Coffee episode, Derek Doepker, has made audiobook versions of his nonfiction titles and saw significant success from them, especially as he did more and more of them and the readers\/listeners began buying multiple audiobooks.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover bottom-left\" id=\"cta-block_60a2b7aa18238\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Check It Out Here\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Support-sml.png\" alt=\"KDP Rocket Shirt\" height=\"187\" width=\"350\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Check It Out Here\">\r\n                            <h3>We\u2019re Here to Help!<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>See why Publisher Rocket users love our support team.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Check It Out Here\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Check It Out Here<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<p>Derek also found that many of his readers wanted the audiobook version, as well as the Kindle version, so they had to option of reading it or listening to the book. Audiobooks can also be a great incentive for people to sign up for your email list or as a bonus for purchasing the print or eBook edition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-to-make-an-audiobook\">When to make an audiobook<\/h2>\n\n\n\n<p>Authors should keep in mind that an audiobook may not lend itself to every genre. Romance, business, personal development, and sci-fi do very well, however cookbooks and manuals do not. You might also want to keep in mind the time it takes to do it yourself or if hiring out to do it is worth it.<\/p>\n\n\n\n<p>With services like ACX, you can audition voice actors to find one that suits your book best, but take a look at the different payment options. There are two different structures: one is a set rate for the narrator and the other is a 50\/50 split, which could end up costing much more.<\/p>\n\n\n\n<p>However, if you don\u2019t feel a narrator can do your book justice, consider doing it yourself. The equipment doesn\u2019t cost more than $200, plus you can make sure your content is delivered exactly the way you want it. It also makes more sense to do it yourself if you\u2019re a non-fiction author and an authority on the subject. Doing it yourself is also a great way to re-read the book during the editing phase.<\/p>\n\n\n\n<blockquote><h3><strong>\u201cIf I'm going to go through and read it anyway, then I might as well record it, and in doing so, I actually caught some mistakes that an editor didn't catch. And I caught some things that I realized I wanted to reword it in a way that I wouldn't have noticed that if I was just reading it in my head.\u201d<\/strong><\/h3><\/blockquote>\n\n\n\n<p>If you\u2019re an author looking to test the audiobook waters, consider recording an audiobook version of a book that you\u2019ve already published and that is doing fairly well to see the conversions. If you are also an Amazon Affiliates user, you can even collect a bounty for converting people to purchase audiobooks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\">Bio of the Author in the Case Study:<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/08\/derek-doepker.jpg\" alt=\"derek doepker audiobooks\" class=\"wp-image-11583\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/08\/derek-doepker.jpg 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/08\/derek-doepker-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Derek Doepker is a former rock guitar player turned seven-time best-selling author, a speaker and a coach on mind, body and business success. His books have sold more than 50,000 copies, and his book \u201cThe Healthy Habit Revolution\u201d won the 2016 Readers\u2019 Favorite gold medal for motivational books.<\/p>\n\n\n\n<p>Derek's goal is to help busy professionals break through their BS and amplify their productivity, profit and performance by sharing clever mind games, life hacks, wellness breakthroughs and the secrets of success found in music.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li>Derek Doepker\u2019s <a href=\"https:\/\/www.amazon.com\/Derek-Doepker\/e\/B0086IEHDY\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Author Page<\/a><\/li><li>Get his free book \u201c<a href=\"http:\/\/bestsellersecrets.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why Authors Fail<\/a>\u201d<\/li><li>If you\u2019re interested in creating your own Audiobooks, be sure to check out his course <a href=\"http:\/\/audiobooksmadeeasy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Audiobooks Made Easy<\/a><\/li><li>\u201c<a href=\"https:\/\/www.amazon.com\/Seberian-Hidden-Battle-Revealed-1\/dp\/0996459901\" target=\"_blank\" rel=\"noopener noreferrer\">Seberian jr dahl<\/a>\u201d by J.R. Dahl<\/li><li><a href=\"https:\/\/www.acx.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ACX<\/a><\/li><li>\u201c<a href=\"https:\/\/www.amazon.com\/Off-Be-Wizard-Magic-2-0\/dp\/1612184715\" target=\"_blank\" rel=\"noopener noreferrer\">Off to Be the Wizard<\/a>\u201d by Scott Meyer<\/li><li><a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Associates<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/how-to-make-an-audiobook\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Make an Audiobook: Publishing On Acx and Audiobook Marketing<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible\u2019s incentive of offering two free books when readers sign up, it\u2019s also become increasingly popular. Having and audiobook version of your book can be a great way to gain more readers, as well as add a little bit more credibility to your book.<\/p>\n<p>Derek Doepker has been turning his nonfiction books into audiobooks for three years and has seen their growth as a result. I brought him on today for a Marketers &#038; Coffee session to talk a little bit about some options authors have for adding audiobook versions of their books.<\/p>\n","protected":false},"author":38,"featured_media":16932,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3887,31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketers &amp; Coffee: Audiobooks and Should Authors Sell Them?<\/title>\n<meta name=\"description\" content=\"Are you considering creating and selling audiobooks? 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