{"id":11750,"date":"2018-09-11T01:00:53","date_gmt":"2018-09-11T01:00:53","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=11750"},"modified":"2021-05-28T11:14:40","modified_gmt":"2021-05-28T11:14:40","slug":"e46-social-media-for-authors-big-mistakes-many-make","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e46-social-media-for-authors-big-mistakes-many-make\/","title":{"rendered":"Social Media for Authors &#8211; Big Mistakes Many Make"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" class=\"wp-image-10134\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" class=\"wp-image-10133\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"60\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" class=\"wp-image-10132\"\/><\/a><\/figure>\n\n\n\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7025073\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/div>\n\n\n\n<p>Social media seems like an obvious choice when it comes to <a href=\"https:\/\/kindlepreneur.com\/best-book-marketing-books\/\">marketing your book<\/a>. Now, in this episode, we\u2019re not talking about Facebook ads, but we\u2019re talking more about using social media, specifically Facebook, as a way to connect with your readers and attract new readers.<\/p>\n\n\n\n<p>When Allison Garcia started marketing her book using Facebook, she set up a Page, as many authors do, and posted updates every few weeks. Once all her friends and family bought her book, she decided to get more serious about selling her book and began posting more often and consistently.<\/p>\n\n\n\n<p>She joined The Author Transformation Alliance Group on Facebook and took part in reader attraction challenges, which boosted the number of times she was posting, as well as posting content other than just \u201cBuy my book.\u201d This brought people to her page, who then helped share her book with others in their circles.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover\" id=\"cta-block_60a2b4d918236\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Rocket Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/KDP-Rocket-Box-copy-4.png\" alt=\"KDP Rocket Box copy\" height=\"274\" width=\"250\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Rocket Now\">\r\n                            <h3>Best Book Marketing Software<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Over 47,000+ authors, NYT bestsellers, and publishing companies use Publisher Rocket to gain key insight to the market.\u00a0<b>Help your book now<\/b><\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Rocket Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Get Rocket Now<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<p>The content she began posting was what she thought people were going to be interested in and connect with, but still keeping it relevant to the book itself. Because she writes Latino Christian fiction about undocumented immigrants, she posts relevant news stories, as opposed to posts about Stephen King\u2019s new book, since it has nothing to do with her genre.<\/p>\n\n\n\n<p>A lot of her Page\u2019s success has come from sharing important posts that people are more willing to share, as well as word of mouth about her, as an author, in general. She has also taken advantage of spending a few dollars here and there to boost posts from her page. She\u2019s also been more encouraged to go to in-person events, which has grown her page and email list. These also led to making connections to future events she could attend.<\/p>\n\n\n\n<p>Now Allison has a launch team, many of whom have come from her newsletter, and she has found her book ranking highly in Kindle sales of her book. Between interacting with her readers and learning from her past mistakes, she now finds marketing fun, rather than painful.<\/p>\n\n\n\n<blockquote><h3>I've grown to enjoy marketing, which is something I did not enjoy at all &#8211; Allison Garcia<\/h3><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\">Bio of the Author in the Case Study:<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/09\/allison-garcia-profile-pic-social-media-for-authors-300x300.png\" alt=\"allison garcia profile pic social media for authors\" class=\"wp-image-11758\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/09\/allison-garcia-profile-pic-social-media-for-authors-300x300.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/09\/allison-garcia-profile-pic-social-media-for-authors-150x150.png 150w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/09\/allison-garcia-profile-pic-social-media-for-authors.png 584w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Allison K. Garcia is an author and Licensed Professional Counselor. Her short stories and books have been the recipient of numerous award nominations and honorable mentions. She has been featured in local newspapers for her connections in the Latino community in Harrisonburg, Virginia.<\/p>\n\n\n\n<p>A member of cultural competency committees for work and a participant in several Dream Act rallies and other events in her region, she also sings on the worship team and enjoys get-togethers with the hermanos in her church. With the help of her husband, Julio, and their son, Miguel, she has been able to nurture her love for the Latino people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li><a href=\"https:\/\/www.amazon.com\/s\/ref=dp_byline_sr_ebooks_1?ie=UTF8&text=Allison+K.+Garc%C3%ADa&search-alias=digital-text&field-author=Allison+K.+Garc%C3%ADa&sort=relevancerank\">Allison K Garcia \u2018s Books<\/a><\/li><li><a href=\"https:\/\/www.goodreads.com\/\">Goodreads<\/a><\/li><li><a href=\"https:\/\/www.thewriteservices.com\/joinata\">The Author Transformation Alliance Course<\/a><\/li><li><a href=\"https:\/\/www.facebook.com\/groups\/authortransformationalliance\/\">The Author Transformation Alliance Facebook Group<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/how-to-advertise-book-facebook-facebook-ads-for-books\/\">How To Advertise A Book On Facebook<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Using social media to sell your books seems like a given. And we\u2019re not talking about Facebook ads in this episode. We\u2019re talking about real strategies to get your books in front of your target audience using your Facebook page or group. These tips can also be applied to other social media platforms, such as Instagram or Twitter, in some cases.<\/p>\n<p>Our guest this week is Allison Garcia, who found that by changing the content she was posting and her thought process for marketing, her book sales began to increase to more people outside of her circle of friends and family.<\/p>\n","protected":false},"author":24,"featured_media":16937,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26,31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media for Authors - Big Mistakes Many Make<\/title>\n<meta name=\"description\" content=\"Social media for authors can be tricky. Find out the right way to do it as we look into to the success of Allison K. Garcia!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kindlepreneur.com\/e46-social-media-for-authors-big-mistakes-many-make\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media for Authors - Big Mistakes Many Make\" \/>\n<meta property=\"og:description\" content=\"Social media for authors can be tricky. Find out the right way to do it as we look into to the success of Allison K. 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