{"id":11898,"date":"2018-10-23T01:00:52","date_gmt":"2018-10-23T01:00:52","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=11898"},"modified":"2021-05-27T13:21:03","modified_gmt":"2021-05-27T13:21:03","slug":"e52-amazon-link-anatomy-and-why-we-need-to-understand-this","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e52-amazon-link-anatomy-and-why-we-need-to-understand-this\/","title":{"rendered":"Amazon Link Anatomy and Why We Need to Understand It"},"content":{"rendered":"\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7135342\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10134\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10133\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10132\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" width=\"150\" height=\"45\"><\/a><\/div>\n\n\n\n<p>When <a href=\"https:\/\/kindlepreneur.com\/best-book-marketing-books\/\">marketing your book<\/a> online, it\u2019s important to send potential readers to the correct link. You may have heard from so-called book marketing gurus about ways to tweak the URL you send out so you\u2019ll rank higher for certain keywords. But this practice is frowned upon by Amazon, and could cause you to lose reviews from anyone who has clicked on that link to leave one.<\/p>\n\n\n\n<p>Amazon has ways of tracking the link people get for your book, including putting a series of numbers in the URL (called a QID) that correspond with the exact time the link was generated. Using this link to send people to your book may mean their review is removed by Amazon. This isn\u2019t the only reason a review might be removed, but it could be Amazon\u2019s way of tracking how the review was attained.<\/p>\n\n\n\n<p>The bare URL is the most important link to send to people. This is the URL that is simply Amazon.com\/[your book\u2019s ASIN] or Amazon\u2019s shortened version. Anything after that is just a waste and shouldn\u2019t be used. But there are other links that can be used that can make selling your book on Amazon easier for those in foreign markets, since every country has a different Amazon store URL.<\/p>\n\n\n\n<p>So, if your link is:<br><a href=\"https:\/\/www.amazon.com\/China-Bound-Relocate-Rebuild-Reinvent-ebook\/dp\/B07JDCHHWH\/ref=sr_1_1?ie=UTF8&qid=1540383148&sr=8-1&keywords=B07JDCHHWH\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.amazon.com\/China-Bound-Relocate-Rebuild-Reinvent-ebook\/dp\/B07JDCHHWH\/ref=sr_1_1?ie=UTF8&qid=1540383148&sr=8-1&keywords=B07JDCHHWH<\/a><\/p>\n\n\n\n<p>It should just be:<br><a href=\"https:\/\/www.amazon.com\/China-Bound-Relocate-Rebuild-Reinvent-ebook\/dp\/B07JDCHHWH\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.amazon.com\/China-Bound-Relocate-Rebuild-Reinvent-ebook\/dp\/B07JDCHHWH\/<\/a><\/p>\n\n\n\n<p>Or this works too (<a href=\"http:\/\/amazon.com\/dp\/ASIN\" target=\"_blank\" rel=\"noopener noreferrer\">amazon.com\/dp\/ASIN<\/a>):<br><a href=\"https:\/\/www.amazon.com\/dp\/B07JDCHHWH\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.amazon.com\/dp\/B07JDCHHWH\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-redirect-with-universal-links\">Redirect with universal links<\/h2>\n\n\n\n<p>Jesse Lakes is the co-founder of Geniuslink, which allows users to create a universal link that will redirect somebody to the Amazon store of their country. When you send people to Amazon.com, that directs them to the U.S. store, meaning someone in the United Kingdom would have to search for your book instead in their own country\u2019s Amazon website, Amazon.co.uk.<\/p>\n\n\n\n<p>Jesse advises authors to make sure they\u2019re using the shortened Amazon URL, as well as making sure they\u2019re testing their links once they are created. Another thing to note is if you are an Amazon Associates member, meaning you are using Amazon\u2019s affiliate program, you can make an affiliate link to your own book (and Geniuslink also works with this link).<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover bottom-right invert-mobile\" id=\"cta-block_60a2b37118235\">\r\n    <div class=\"cta-inner row\">\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\">\r\n                            <h3>Increase Your Book Marketing<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>See the Publisher Rocket effect, when you use the right keywords and categories to help get your book seen more on Amazon.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Get Publisher Rocket Now!<\/a>        <\/div>\r\n\r\n                    \r\n            <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/graph-sml.png\" alt=\"Publisher Rocket Effect\" height=\"217\" width=\"350\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mailing-list-metrics\">Mailing list metrics<\/h2>\n\n\n\n<p>Another marketing thing Jesse brings up is to look at your metrics for your mailing list to see which countries are opening your emails the most, which can give you an idea of where your readers are based. This means you can cater your marketing efforts to those countries for a better conversion rate.<\/p>\n\n\n\n<p>As you can see, there are a lot of potential problems that can arise when you try to game the system by trying to tweak a link of if you\u2019ve been simply copying and pasting links directly from the address bar in your browser. So even a little thing like the URL can make a big difference with your book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\">Bio of the Author in the Case Study:<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"248\" height=\"248\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/10\/bio-jl-a.jpg\" alt=\"Jesse Lakes Geniuslink\" class=\"wp-image-11899\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/10\/bio-jl-a.jpg 248w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/10\/bio-jl-a-150x150.jpg 150w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/><\/figure><\/div>\n\n\n\n<p>Jesse Lakes is the co-founder and CEO of Geniuslink, which creates a single link that routes users to the Amazon, iTunes, or Microsoft store of their country.<\/p>\n\n\n\n<p>Before he co-founded Geniuslink, he was the first Global Manager at Apple for the iTunes Affiliate Program.<\/p>\n\n\n\n<p>Jesse enjoys taking his family on adventures and believes that \u201ctime you enjoy wasting is not wasted time.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li>Jesse Lakes\u2019 Company <a href=\"https:\/\/www.geni.us\" target=\"_blank\" rel=\"noopener noreferrer\">Geniuslink<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e5-authors-sell-international-rights\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Authors Can Sell Their International Rights<\/a><\/li><li>Draft2Digital <a href=\"https:\/\/www.draft2digital.com\/blog\/introducing-universal-book-links-next-level-discoverability-for-authors\/\" target=\"_blank\" rel=\"noopener noreferrer\">Introducing Universal Book Links &#8211; Next-level Discoverability for Authors<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/amazon-search-url-isbn-ref\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Link Anatomy: What You Don\u2019t Know Might Be Killing Your Reviews<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/amazon-super-url\">Amazon Super Urls: They Might Be Killing Your Reviews!<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve talked about the importance of the URL used for your book on Amazon in past episodes. It\u2019s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won\u2019t work. There are two Kindlepreneur articles about the anatomy of your Amazon link and how certain URLs may be damaging to your reviews.<\/p>\n<p>Jesse Lakes, co-founder of Geniuslink, is today\u2019s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefers to market your book and why it\u2019s important not to try tweak the link.<\/p>\n","protected":false},"author":40,"featured_media":16943,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Link Anatomy and Why We Need to Understand It<\/title>\n<meta name=\"description\" content=\"Do you understand what Amazon Link Anatomy is? If not, head inside as we discuss this concept and how it can help you sell more books.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kindlepreneur.com\/e52-amazon-link-anatomy-and-why-we-need-to-understand-this\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Link Anatomy and Why We Need to Understand It\" \/>\n<meta property=\"og:description\" content=\"Do you understand what Amazon Link Anatomy is? 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