{"id":11909,"date":"2018-10-30T01:00:11","date_gmt":"2018-10-30T01:00:11","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=11909"},"modified":"2021-06-29T14:57:25","modified_gmt":"2021-06-29T14:57:25","slug":"e53-marketers-coffee-book-cover-mastery-with-derek-murphy","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e53-marketers-coffee-book-cover-mastery-with-derek-murphy\/","title":{"rendered":"Marketers &#038; Coffee &#8211; Book Cover Mastery with Derek Murphy"},"content":{"rendered":"\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7161353\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10134\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10133\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10132\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" width=\"150\" height=\"45\"><\/a><\/div>\n\n\n\n<p>Book cover designers will tell you that the only point of covers is to attract your readers and communicate the genre of the book. The next step should be to have the reader read the blurb for the book. But your audience won\u2019t necessarily make it to the second step unless there\u2019s a good, engaging cover.<\/p>\n\n\n\n<p>For independent authors, it\u2019s tempting to try to Do-It-Yourself when it comes to the cover, but it takes learning about marketing and design to even come close to what a professional can do. Sometimes you don\u2019t need an expensive cover, though, as long as the cover you get is clear and designed in a way to let people know what the story is about.<\/p>\n\n\n\n<p>Many sites, like Derek\u2019s, offer DIY cover templates and premade covers. When looking at premade covers, you may find you\u2019ll have to change little details about the story, like the main character\u2019s features, if he\u2019s featured differently on the cover of the book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-b-testing-book-designs\">A\/B Testing Book Designs<\/h2>\n\n\n\n<p>Many times the book cover that speaks to the author isn\u2019t as popular as the one A\/B tested against a professionally-designed cover. The amount you pay for a <a href=\"https:\/\/kindlepreneur.com\/book-cover-design\/\">book cover design<\/a> may determine how much input you can have, though. If you are paying someone a lot of money to design something that will attract an audience, it might be better for you not to be as exact in your demands than if you were paying someone very little.<\/p>\n\n\n\n<p>Derek also gives us the tip that generally on a cover, authors should have a humanizing element, especially if the book is fiction. Depending on the cover you buy or have designed, they may even help you in story development, such as adding elements that are featured on the cover.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover\" id=\"cta-block_60a2b4d918236\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Rocket Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/KDP-Rocket-Box-copy-4.png\" alt=\"KDP Rocket Box copy\" height=\"274\" width=\"250\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Rocket Now\">\r\n                            <h3>Best Book Marketing Software<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Over 47,000+ authors, NYT bestsellers, and publishing companies use Publisher Rocket to gain key insight to the market.\u00a0<b>Help your book now<\/b><\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Rocket Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Get Rocket Now<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-services-to-design-book-covers\">Using Services to Design Book Covers<\/h2>\n\n\n\n<p>There are some tools and tactics you can try to make sure your book cover is attracting buyers, such as looking as the statistics or A\/B testing or even looking at the number of impressions\/clicks on AMS ads. The more accurate method, though, would be to keep track of sales from before and after the new book cover and compare the profits.<\/p>\n\n\n\n<p>Many authors don\u2019t want to be bothered with creating marketing around the book covers and will outsource it to one of the large online services. Derek cautions against this: &#8220;I've never seen anything better than mediocre book covers when going with a big company's design. They might be professional, as in they're clean and they look okay, but I've never seen anything impressive.&#8221;<\/p>\n\n\n\n<p>Remember, book covers are the first thing potential readers see!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\">Bio of the Author in the Case Study:<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"294\" height=\"300\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/08\/image-derek-murphy-294x300.png\" alt=\"derek murphy author books\" class=\"wp-image-11637\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/08\/image-derek-murphy-294x300.png 294w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/08\/image-derek-murphy.png 308w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><\/figure><\/div>\n\n\n\n<p>Derek Murphy has a PhD in Literature and studied fine art in Florence and philosophy in Malta. He and his wife are avid travelers, and he writes fantasy and science fiction. He is also the author of nonfiction books about creativity and book marketing.<\/p>\n\n\n\n<p>Derek also creates resources for authors to help them publish and market their books on his website and YouTube channel, as well as helped authors like Pat Flynn and Joanna Penn create their book covers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li>Derek Murphy\u2019s <a href=\"https:\/\/www.amazon.com\/Derek-Murphy\/e\/B00HCB0UJG\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Author Page<\/a><\/li><li>Derek Murphy\u2019s Main Website <a href=\"http:\/\/www.creativindie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Creativindie<\/a><\/li><li>Derek Murphy\u2019s <a href=\"http:\/\/diybookcovers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DIY Book Cover Site<\/a><\/li><li>Derek Murphy\u2019s <a href=\"http:\/\/imlovingbooks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">I\u2019m Loving Books<\/a> free book promotion site<\/li><li>Derek Murphy\u2019s <a href=\"http:\/\/marketingforwriters.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing for Writers<\/a> site<\/li><li>Derek Murphy\u2019s <a href=\"https:\/\/wriye.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wriye<\/a> motivational site for authors<\/li><li>Derek Murphy\u2019s <a href=\"https:\/\/www.creativindiecovers.com\/how-to-design-your-own-book-covers-free-video-series\/\" target=\"_blank\" rel=\"noopener noreferrer\">free video series on DIY Book Cover Design<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PickFu<\/a><\/li><li><a href=\"https:\/\/www.literatureandlatte.com\/scrivener\/overview\" target=\"_blank\" rel=\"noopener noreferrer\">Scrivener<\/a><\/li><li><a href=\"https:\/\/advertising.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AMS Ads<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e44-book-cover-font-secrets-you-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book Cover Font Secrets You Need to Know<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e26-when-and-how-to-redesign-your-book-cover\/\" target=\"_blank\" rel=\"noopener noreferrer\">When and How to Redesign Your Book Cover<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e11-creating-symbiotic-package\" target=\"_blank\" rel=\"noopener noreferrer\">Creating a Symbiotic Package to Market and Sell Your Book<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Derek Murphy continues our discussion on book cover design. We\u2019ve both made the mistake of trying to make our book covers stand out, but many designers will tell you that a cliche book cover may do really well because it\u2019s what the audience wants and lets them know what the book will be about right away.<\/p>\n<p>Derek has spent plenty of time reviewing what kinds of covers work better to convey what the book is about. This translates into more clicks on an ad with a cover that is intriguing to them.<\/p>\n","protected":false},"author":39,"featured_media":16944,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3874,31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketers &amp; Coffee - Book Cover Mastery with Derek Murphy<\/title>\n<meta name=\"description\" content=\"In this episode, we sit down with Derek Murphy as he gives out great advice in creating the ultimate book cover for your next title.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kindlepreneur.com\/e53-marketers-coffee-book-cover-mastery-with-derek-murphy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers &amp; 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