{"id":11970,"date":"2018-11-20T01:00:37","date_gmt":"2018-11-20T01:00:37","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=11970"},"modified":"2021-05-25T18:56:21","modified_gmt":"2021-05-25T18:56:21","slug":"e56-using-ams-ads-to-increase-your-sales-case-study","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e56-using-ams-ads-to-increase-your-sales-case-study\/","title":{"rendered":"Using AMS Ads to Increase Your Sales (CASE STUDY)"},"content":{"rendered":"\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7345502\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10134\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10133\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10132\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" width=\"150\" height=\"45\"><\/a><\/div>\n\n\n\n<p>Amazon Marketing Services (AMS) is used to create ads for books, which use keywords so they\u2019ll get in front of someone searching for books to buy. With the help of my free AMS course and Publisher Rocket software, our guest on today\u2019s episode was able to see significant changes in the sales of his book through the use of AMS ads.<\/p>\n\n\n\n<p>We talk today about some of the things he learned in the course and how it helped him sell more of his books. By the way, this isn\u2019t a course that\u2019s going to up-sell you to buying something else. Everything I\u2019ve learned about AMS ads is in the course, and these are the same things I\u2019m paid to talk about when consulting with companies.<\/p>\n\n\n\n<p>One of Michael\u2019s first mistakes was he didn\u2019t give the ad enough time to be able to see results. This is a common problem with AMS reporting, since it is usually delayed. Give it time before pulling the plug, as Michael was about to do.<\/p>\n\n\n\n<p>The other thing Michael was concerned about was dropping certain keywords. From my perspective, it\u2019s a lot of work to drop those keywords from your AMS campaign. What\u2019s nice about Amazon is you only pay them if those ads show up in front of somebody and they click it. If they don\u2019t click on the ad, you don\u2019t have to pay Amazon. Taking away keywords is just an extra step you don\u2019t necessarily need to take.<\/p>\n\n\n\n<blockquote><h3 dir=\"ltr\">You've got to expand your thinking and put yourself in the mindset of somebody who's looking for something similar to your own book.<\/h3><\/blockquote>\n\n\n\n<p>If you\u2019ve generated keywords for your AMS campaign through Publisher Rocket and thought they weren\u2019t a match, try them just in case. You may find your book will appeal to people searching for something that doesn\u2019t seem related at first. The example I use is using the term \u201castrophysics\u201d for a sci-fi book. While it may not relate specifically to the book, you may find someone searching for an astrophysics book is also a fan of sci-fi books.<\/p>\n\n\n\n<p>We also talk in other episodes about the importance of your AMS ad getting in front of just the right audience. Using tools like the free AMS course and Publisher Rocket can get your book in front of someone, but hopefully you\u2019ve also taken the time to create a captivating description and cover that makes the ad worth clicking.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60a2afd218233\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                                                    <i class=\"fa fa-play\"><\/i>\r\n                        \r\n                                                    <div class=\"img-overlay\"><\/div>\r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/PR_Competition-Feature-e1621274721682.png\" alt=\"Publisher Rocket Amazon Dashboard\" height=\"232\" width=\"400\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"\">\r\n                            <h3>Book Marketing Made Simple<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Over 47,000+ authors, NYT bestsellers, and publishing companies use Publisher Rocket to gain key insight to the market.\u00a0<b>Help your book now<\/b><\/p>\n                    <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\">Bio of the Author in the Case Study:<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"161\" height=\"300\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/11\/michael-knight-e56-161x300.jpg\" alt=\"michael knight e56\" class=\"wp-image-12030\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/11\/michael-knight-e56-161x300.jpg 161w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2018\/11\/michael-knight-e56.jpg 321w\" sizes=\"(max-width: 161px) 100vw, 161px\" \/><\/figure><\/div>\n\n\n\n<p>Michael Knight is an award-winning journalist who began his career in New Zealand in 1960, and since then has worked internationally in all media as reporter, cameraman, photojournalist, and documentary director, editor and script writer.<\/p>\n\n\n\n<p>He is an author, ebook writer, and is an award-winning short story writer. He has also used Publisher Rocket and Dave\u2019s free AMS course to help sell his books on Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li>Michael Knight\u2019s <a href=\"https:\/\/www.amazon.com\/Michael-Knight\/e\/B01MSHCZO9\">Amazon Author Page<\/a><\/li><li><a href=\"https:\/\/www.amazon.com\/President-Trump-New-World-Order-ebook\/dp\/B075QJR1GS\">President Trump And The New World Order: The Ramtha Trump Prophecy<\/a> by Michael Knight<\/li><li><a href=\"https:\/\/kpreneur--rocket.thrivecart.com\/publisher-rocket\/\">Publisher Rocket<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/courses.kindlepreneur.com\/courses\/AMS\">AMS Course<\/a><\/li><li>Book Marketing Show: <a href=\"https:\/\/kindlepreneur.com\/e27-getting-most-out-of-ams-ads-with-brian-meeks\/\">Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e31-marketers-coffee-facebook-ads-vs-ams-ads-with-jonny-andrews\/\">Marketers & Coffee: Facebook Ads vs AMS Ads<\/a><\/li><li><a href=\"https:\/\/www.smartpassiveincome.com\/will-it-fly\/\">Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money<\/a> by Pat Flynn<\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/amazon-ads-case-study\/\">Amazon Book Ads \u2014 A Remarkable Case Study Reveals Untapped Potential<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve talked in past episodes about Amazon Marketing Services (AMS) ads and how they can help increase sales of a book, as well as how they compare to Facebook ads. Today\u2019s episode features Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket.<\/p>\n<p>One of the things I talk about in the course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even more keywords that may attract his ideal reader to his book.<\/p>\n","protected":false},"author":37,"featured_media":16947,"parent":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26,31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using AMS Ads to Increase Your Sales (CASE STUDY)<\/title>\n<meta name=\"description\" content=\"In this episode, we cover how AMS ads could potentially be the key to your Amazon success and what they can do for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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