{"id":12275,"date":"2019-01-08T01:00:10","date_gmt":"2019-01-08T01:00:10","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=12275"},"modified":"2021-05-27T13:21:42","modified_gmt":"2021-05-27T13:21:42","slug":"e58-reviving-a-dead-book-case-study-4","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e58-reviving-a-dead-book-case-study-4\/","title":{"rendered":"Reviving a Dead Book (Case Study #4)"},"content":{"rendered":"\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8124923\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10134\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10133\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10132\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" width=\"150\" height=\"45\"><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-00-00-17-what-you-will-learn00-02-51-interview-with-stuart-thaman00-31-48-recap\">00:00:17 &#8211; What you will learn<br>00:02:51 &#8211; Interview with Stuart Thaman<br>00:31:48 &#8211; Recap<\/h3>\n\n\n\n<p>We\u2019ve talk in the past about reviving dead books, but how do you know if your book is worth reviving?<\/p>\n\n\n\n<p>And how far are you willing to go to revive it?<\/p>\n\n\n\n<p>Our guest, Stuart Thaman, started his writing career writing a novel for NaNoWriMo and having it published by what he later found out to be a vanity press. They didn\u2019t do much for his book in terms of packaging it and marketing it. That was up to Stuart.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reviving-a-second-book\">Reviving a second book<\/h2>\n\n\n\n<p>After <a href=\"https:\/\/kindlepreneur.com\/how-to-write-faster\/\">writing more<\/a>, learning more about the world of authors and book marketing, he looked at his previous books he had written and decided to revive his second book, as opposed to that first one he wrote for NaNoWriMo.<\/p>\n\n\n\n<p>His first book, Stuart realized, would need to have a new cover designed, and resize it. This was in addition to adding another 25,000 words and re-editing it.<\/p>\n\n\n\n<p>He also decided to switch from writing in the thriller genre to fantasy, which he found he had more success with.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover bottom-right invert-mobile\" id=\"cta-block_60a2b37118235\">\r\n    <div class=\"cta-inner row\">\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\">\r\n                            <h3>Increase Your Book Marketing<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>See the Publisher Rocket effect, when you use the right keywords and categories to help get your book seen more on Amazon.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Get Publisher Rocket Now!<\/a>        <\/div>\r\n\r\n                    \r\n            <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/graph-sml.png\" alt=\"Publisher Rocket Effect\" height=\"217\" width=\"350\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-and-re-doing-it-again\">And re-doing it again<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"http:\/\/www.stuartthamanbooks.com\/books\/#\/killstreak-respawn\/\"><img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"300\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2019\/01\/51NE7bC8-JL-208x300.jpg\" alt=\"Killstreak Book 1: Respawn\" class=\"wp-image-12277\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2019\/01\/51NE7bC8-JL-208x300.jpg 208w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2019\/01\/51NE7bC8-JL.jpg 346w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>By the time his third book in a series was out, he had learned so much. Stuart ended up redoing the first two books in the series with all new covers and re-writing and re-editing. In the case of the series he was working on, it was worth it to pursue redoing the books, but it didn\u2019t make sense to do the same with the first book he had written.<\/p>\n\n\n\n<p>Stuart realized while rewriting the first few books that he was trying to tell the reader what he was trying to do instead of just doing it, which he now says he sees a lot from new writers who don\u2019t know better.<\/p>\n\n\n\n<blockquote><h3>[Rewriting the books] helped tremendously because \u2014 especially in the beginning of a series \u2014 you have to start strong or you're never going to get them in books two and three.<\/h3><\/blockquote>\n\n\n\n<p>Stuart took the time to learn new skills that would help him in marketing, including ads. This helped make himself valuable to publishing companies, who now pay him to do their ads for them.<\/p>\n\n\n\n<p>This didn\u2019t come easily at first, and he talks about the importance of \u201cfailing forward,\u201d meaning learning from your mistakes \u2014 in his case, losing $350 on that first Facebook ad campaign. But he does credit Publisher Rocket with making his AMS ad campaigns much easier for him.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\">Bio of the Author in the Case Study:<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"188\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2019\/01\/Stuart-Thaman.jpg\" alt=\"profile pic Stuart Thaman\" class=\"wp-image-12276\"\/><\/figure><\/div>\n\n\n\n<p>Stuart Thaman is a fantasy writer, known for his Goblin Wars series and Fantasy RPG books. He is also Acquisition Manager for Hydra Publications.<\/p>\n\n\n\n<p>He lives in Kentucky with his wife, a rambunctious Boston terrier named Yoda, and four cats who probably hate him. When not writing, he enjoys smoking cigars, acquiring bruises in mosh pits, and preparing for the end of the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li><a href=\"https:\/\/www.amazon.com\/Stuart-Thaman\/e\/B00B0Z9TTM\" target=\"_blank\" rel=\"noopener noreferrer\">Stuart Thaman\u2019s Amazon Author Profile<\/a><\/li><li>Stuart Thatman\u2019s <a href=\"http:\/\/www.stuartthamanbooks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Website<\/a><\/li><li><a href=\"http:\/\/www.hydrapublications.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hydra Publications<\/a><\/li><li><a href=\"http:\/\/www.stuartthamanbooks.com\/books\/#\/killstreak-respawn\/\" target=\"_blank\" rel=\"noopener noreferrer\">Killstreak Book 1: Respawn<\/a><\/li><li><a href=\"https:\/\/www.audible.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Audible<\/a><\/li><li><a href=\"https:\/\/nanowrimo.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">NaNoWriMo<\/a><\/li><li><a href=\"https:\/\/www.reddit.com\/r\/Fantasy\/comments\/19efgh\/hey_rfantasy_my_name_is_david_dalglish_and_i_am_a\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reddit AMA with David Dalgish<\/a><\/li><li>Stuart\u2019s Book Cover Design: <a href=\"https:\/\/www.jcalebdesign.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">J Caleb Design<\/a><\/li><li><a href=\"https:\/\/kpreneur--rocket.thrivecart.com\/publisher-rocket\/\" target=\"_blank\" rel=\"noopener noreferrer\">Publisher Rocket<\/a><\/li><li>Mark Dawson\u2019s <a href=\"https:\/\/selfpublishingformula.com\/courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ads for Authors Course<\/a><\/li><li><a href=\"https:\/\/www.amazon.com\/Samurai-Wind-Ukishima-Nigel-Sellars-ebook\/dp\/B078B61QM9\" target=\"_blank\" rel=\"noopener noreferrer\">Samura Wind<\/a> by Nigel Sellers<\/li><li>Book Marketing Show: <a href=\"https:\/\/kindlepreneur.com\/e31-marketers-coffee-facebook-ads-vs-ams-ads-with-jonny-andrews\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketers & Coffee: Facebook Ads vs AMA Ads<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Writing a book is hard. Sometimes when we find our books aren\u2019t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first book, but instead tried reviving his second. Then, he was able to look at both to see the difference a revive can make.<\/p>\n","protected":false},"author":35,"featured_media":16949,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Book Marketing Show: Reviving a Dead Book (Case Study #4)<\/title>\n<meta name=\"description\" content=\"In part four of our reviving a dead book series, we examine the situation of Stuart Thaman and how he was able to recover his writing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kindlepreneur.com\/e58-reviving-a-dead-book-case-study-4\/\" \/>\n<meta property=\"og:locale\" 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