{"id":12391,"date":"2019-01-29T01:00:56","date_gmt":"2019-01-29T01:00:56","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=12391"},"modified":"2021-05-28T11:54:48","modified_gmt":"2021-05-28T11:54:48","slug":"e61-what-publishing-companies-are-really-like-insider-story","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e61-what-publishing-companies-are-really-like-insider-story\/","title":{"rendered":"What Publishing Companies Are Really Like (Insider Story)"},"content":{"rendered":"\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8395397\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10134\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10133\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10132\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" width=\"150\" height=\"45\"><\/a><\/div>\n\n\n\n<p>As an author and consultant who has worked with a number of book publishers, it\u2019s important for us authors to understand how publishing companies work, what they look for in books, and what authors need to consider before signing anything.<\/p>\n\n\n\n<p>The biggest thing to consider is these companies are looking for books that will sell. There are four main things to take into account when it comes to leveraging your book:<\/p>\n\n\n\n<ul><li>The subject matter is something the company really cares about.<\/li><li>Your own sales as a self-published author.<\/li><li>Your social media following and\/or email list.<\/li><li>How much you stick to the company\u2019s core structure.<\/li><\/ul>\n\n\n\n<p>There are so many independent book publishers now, you may find it\u2019s easy to find a publisher that is perfect for your genre or book style. You may even find publishing companies that are focused even more on particular niches within that genre. If you\u2019ve already self-published, having good sales numbers is also appealing to publishing companies.<\/p>\n\n\n\n<p>Even if you\u2019re not published yet, you may have already been building an email list or your social media following. Publishing companies are able to see those numbers as absolute sales, and they\u2019ll see you as a good risk to take. I\u2019ve even seen one author leverage different publishing companies against one another to get a six-figure deal.<\/p>\n\n\n\n<p>If you find a <a href=\"https:\/\/kindlepreneur.com\/best-self-publishing-companies\/\">publishing company<\/a> that seems to fit your genre, you may want to look at other books they have published to see their core style. If you\u2019re able to write in that style, you\u2019ll look more appealing to that company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-before-you-sign\">Before You Sign<\/h2>\n\n\n\n<p>You may have found what you think to be the perfect publishing company for your book. But before you sign anything, you should be aware of the different ways deals can be structured.<\/p>\n\n\n\n<p>When talking with Jeff Goins, another author, he said when you sign a deal with a <a href=\"https:\/\/kindlepreneur.com\/how-to-start-a-publishing-company\/\">publishing company<\/a>, how much they give you upfront is usually an indication of how much effort they\u2019re going to put into your book marketing. If they put money up front, they have more skin in the game to recoup those costs.<\/p>\n\n\n\n<p>Find out what kind of support you\u2019ll receive from your publishing company. Will there be a marketing team? What kind of marketing are you expected to do?<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover bottom-left\" id=\"cta-block_60a2b7aa18238\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Check It Out Here\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Support-sml.png\" alt=\"KDP Rocket Shirt\" height=\"187\" width=\"350\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Check It Out Here\">\r\n                            <h3>We\u2019re Here to Help!<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>See why Publisher Rocket users love our support team.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Check It Out Here\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Check It Out Here<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-after-a-rejection\">After a Rejection<\/h2>\n\n\n\n<p>Understand that you may get rejected, as well. J.K. Rowling is known for getting rejected by many publishers until her agent called in a favor and begged a publisher to read the first \u201cHarry Potter\u201d book.<\/p>\n\n\n\n<p>But if you get rejected from one of the major publishing companies, you may be passed along to their vanity press, which is like a subsidiary of the bigger company. You may have to pay to get published through these, plus you\u2019ll have to do a lot of your own marketing. And on top of that, they still get a cut.<\/p>\n\n\n\n<p>Smaller publishers may be able to give you more personalized attention. Be sure to do your research on the ones you find, though. It\u2019s easy enough to create a limited liability corporation, throw up a website, and call yourself a publisher, but find out if they actually have the skill-set to get your book in front of the right market.<\/p>\n\n\n\n<p>Regardless of your decision to sign with a big or small publisher, it\u2019s still important you learn marketing. Gaining a following and an email list is essential, as well. These are tools that will help you sell your own books, as well as pitch your books to publishers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li><a href=\"https:\/\/goinswriter.com\/\">Jeff Goins<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e12-setting-book-publishing-company\/\">Setting Up a Book Publishing Company<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The four ways in which authors can leverage publishing companies, how companies structure their deals, and how you can set yourself up for a better position when pitching to them. I also talk about things to consider when working with publishing companies, both big and small, and what to expect.<\/p>\n","protected":false},"author":24,"featured_media":16952,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Publishing Companies Are Really Like (Insider Story)<\/title>\n<meta name=\"description\" content=\"In this episode, we discuss some of the harsh realities of dealing with a traditional publishing house. 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