{"id":12461,"date":"2019-02-19T01:00:22","date_gmt":"2019-02-19T01:00:22","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=12461"},"modified":"2021-06-30T12:10:18","modified_gmt":"2021-06-30T12:10:18","slug":"e64-book-launch-to-consistent-sales-case-study","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e64-book-launch-to-consistent-sales-case-study\/","title":{"rendered":"Book Launch to Consistent Sales (a Case Study)"},"content":{"rendered":"\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8599805\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10134\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10133\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10132\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" width=\"150\" height=\"45\"><\/a><\/div>\n\n\n<div class=\"podcast-single-timestamp pb-4\">\n                            <div class=\"ts-row d-flex\">\n                    <div class=\"ts-time\"> 00:05 <\/div>\n                    <div class=\"ts-detail\"> Intro  <\/div>\n                <\/div>\n                <\/div>\n\n\n\n\n\n<p>You\u2019ve heard me talk before about being wary of traditional marketing advice. Events like book fairs and signings may sound great, but for a self-published author without much of an audience to begin with, they may be a waste of time and resources.<\/p>\n\n\n\n<p>But our guest on today\u2019s episode decided to throw a big launch party with the help of her friends and community. When the clock struck midnight on the day the book was available, so many people tried to order it, the servers actually shut down. But in the days that followed, she was able to sell hundreds of copies of her book and become an Amazon bestseller quickly.<\/p>\n\n\n\n<p>Amy Lyle is an author, comedienne, actor and screenwriter. When she first wanted to become a screenwriter, she was told that she needed to find a way to put herself on the map. When she wrote her book and began promoting it, including a giant launch party, she found more opportunities soon followed.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60a2bf801823e\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/ams-in-content\" alt=\"Sign Up Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Amazon-Ads-Thumbnail-copy.png\" alt=\"Amazon Ads for Books\" height=\"420\" width=\"760\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/ams-in-content\" alt=\"Sign Up Now\">\r\n                            <h3>Free Amazon Ads Course<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Check out my full free video course that will teach you how to make effective Ads to increase your book sales.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/ams-in-content\" alt=\"Sign Up Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Sign Up Now<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-launch-to-speaking-to-promotions-and-more\">From launch to speaking to promotions and more<\/h2>\n\n\n\n<p>She found that her launch party was just the starting point. From that party, she was booked to appear on podcasts, speaking events, and television. These events kept her and her book in the public eye, which helped with consistency of sales.<\/p>\n\n\n\n<p>She even used the tips from the Kindlepreneur AMS Advertisement Course to help her with AMS ads. She tried different keywords, taking note of which ones worked best for her. Soon, Amazon wanted to feature her book, but asked her to change the format of a page.<\/p>\n\n\n\n<p>This unfortunately led to a misprint she didn\u2019t know about until a review was written letting her know. She was also able to get her book on BookBub. Being on Bookbub and being featured on Amazon helped rejuvenate her book and opened it up to a brand new audience. When she published her second book, it brought more readers to her first book yet again!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>It refreshed my reviews on Amazon and it also got a lot of reviews popping up that people recommend the book that read it from Bookbub, which was really exciting and it prompted me to advertise on Bookbub.<\/strong><\/p><\/blockquote>\n\n\n\n<p>She set in motion of chain of events with her launch party and appearances that she didn\u2019t expect. And, to cap everything off, she landed a movie deal!<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover\" id=\"cta-block_60a2bc191823d\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/ams-in-content\" alt=\"Sign Up Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/amazon-ads-laptop-1.png\" alt=\"Amazon Ads for Books\" height=\"290\" width=\"512\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/ams-in-content\" alt=\"Sign Up Now\">\r\n                            <h3>Learn Amazon Ads for Free<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Check out my full free video course that will teach you how to make effective Ads to increase your book sales<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/ams-in-content\" alt=\"Sign Up Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Sign Up Now<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\">Bio of the Author in the Case Study:<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"283\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2019\/02\/e64-amy-lyle-300x283.png\" alt=\"e64 amy lyle\" class=\"wp-image-12496\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2019\/02\/e64-amy-lyle-300x283.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2019\/02\/e64-amy-lyle.png 376w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Amy Lyle is an author, comedienne\/actor and screenwriter who grew up in Marietta, Ohio..<\/p>\n\n\n\n<p>Obsessed with comedians and comedic writers such as Jenny Lawson, Tina Fey, Carrie Fisher, Kristin Wiig, and Amy Poehler she developed a writing style that is self-deprecating, hilarious and slightly neurotic.<\/p>\n\n\n\n<p>Amy and her (second) husband, Peter, are having many issues raising their four teenagers and large dog together in the suburbs just north of Atlanta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\">Resources Referred to in this Episode:<\/h2>\n\n\n\n<ul><li>Amy Lyle\u2019s <a href=\"https:\/\/www.amazon.com\/Amy-Lyle\/e\/B071RTSV7F\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Author Page<\/a><\/li><li>Amy\u2019s book <a href=\"https:\/\/www.amazon.com\/Amy-Binegar-Kimmes-Lyle-Book-Failures-inadequacies\/dp\/0998968404\" target=\"_blank\" rel=\"noopener noreferrer\">The Amy Binegar-Kimmes-Lyle Book of Failures<\/a><\/li><li><a href=\"https:\/\/www.createspace.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CreateSpace<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/courses.kindlepreneur.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AMS Course<\/a><\/li><li><a href=\"https:\/\/www.bookbub.com\/welcome\" target=\"_blank\" rel=\"noopener noreferrer\">Bookbub<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e56-using-ams-ads-to-increase-your-sales-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Using AMS Ads to Increase Your Sales (a Case Study)<\/a><\/li><li>Book Marketing Show <a href=\"https:\/\/kindlepreneur.com\/e27-getting-most-out-of-ams-ads-with-brian-meeks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/ams-book-advertising-course\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book Advertising \u2013 Free Ams Advertisement Course For Authors<\/a><\/li><li>Kindlepreneur <a href=\"https:\/\/kindlepreneur.com\/book-marketing-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book Marketing 101<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve written your book and the hard work is done, right? Nope! As an author, you\u2019re not just looking to write a book, but you\u2019re hoping to sell that book, too. Our guest today talks about what she did for her launch and how it set her on the path to great book sales, as well as opportunities.<\/p>\n<p>Amy Lyle is an author, comedienne, actor and screenwriter whose book launch kicked off with a party that set her book up for consistent sales and lots of publicity opportunities that followed.<\/p>\n","protected":false},"author":31,"featured_media":17215,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26,31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 64: Book Launch to Consistent Sales (a Case Study)<\/title>\n<meta name=\"description\" content=\"In this episode, Amy Lyle shares with us her experience in turning a launch party into a killer marketing experience.\" \/>\n<meta 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