{"id":1389,"date":"2020-01-15T09:48:54","date_gmt":"2020-01-15T09:48:54","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=1389"},"modified":"2024-07-10T19:18:44","modified_gmt":"2024-07-10T19:18:44","slug":"ams-book-advertising-course","status":"publish","type":"post","link":"https:\/\/kindlepreneur.com\/ams-book-advertising-course\/","title":{"rendered":"Free Amazon Book Advertisement Course: Ads for Authors [UPDATED 2024]"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-in-this-full-free-amazon-ads-for-books-video-course\" data-level=\"1\">In This Full Free Amazon Ads for Books Video Course:<\/a><ul><li><a href=\"#h-part-1-introduction-to-amazon-ads\" data-level=\"2\">Part 1: Introduction to Amazon Ads<\/a><\/li><li><a href=\"#h-part-2-setting-up-your-amazon-book-ad-campaign\" data-level=\"2\">Part 2: Setting Up Your Amazon Book Ad Campaign<\/a><\/li><li><a href=\"#h-part-3-the-importance-of-relevance\" data-level=\"2\">Part 3: The Importance of Relevance<\/a><\/li><li><a href=\"#h-part-4-selecting-amazon-book-ad-keywords\" data-level=\"2\">Part 4: Selecting Amazon Book Ad Keywords<\/a><\/li><li><a href=\"#h-part-5-optimizing-amp-managing-amazon-book-ad-campaigns\" data-level=\"2\">Part 5: Optimizing & Managing Amazon Book Ad Campaigns<\/a><\/li><li><a href=\"#h-can-amazon-ads-help-authors-sell-more-books\" data-level=\"2\">Can Amazon Ads Help Authors Sell More Books?<\/a><ul><li><a href=\"#h-podcast-episode-ams-ads-with-brian-meeks\" data-level=\"5\">Podcast Episode &#8211; AMS Ads with Brian Meeks<\/a><\/li><\/ul><\/li><li><a href=\"#h-so-what-next\" data-level=\"2\">So, What Next?<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<p>As many of you have heard, advertising your book on Amazon's Book Advertisement system, formerly known as AMS, has become one the best ways for authors to get their book discovered and even thrive <a href=\"https:\/\/kindlepreneur.com\/book-marketing-101\/\">in a crowded Amazon market<\/a>.<\/p>\n\n\n\n<p>Through AMS, you can now choose when and where you want your book to show up on Amazon &#8211; anywhere in search results or even next to another book on their own sales page.&nbsp; Plus, unlike <a href=\"https:\/\/kindlepreneur.com\/how-to-advertise-book-facebook-facebook-ads-for-books\/\">Facebook ads<\/a> or Google Adwords, in Amazon's <a href=\"https:\/\/kindlepreneur.com\/ams-book-ad-keywords\/\">book advertisement system<\/a>, you're advertising your book to people who are ready to buy and are looking for their next book.<\/p>\n\n\n\n<p>You don't have to <a href=\"https:\/\/kindlepreneur.com\/book-marketing\/\">be a marketing genius<\/a> to figure out that that is the BEST time to get your book in front of them.<\/p>\n\n\n\n<p>But here was the dilemma&#8230;<\/p>\n\n\n\n<p>Creating profitable Amazon book ads can feel daunting and overwhelming for some.\u00a0 Well, not anymore.<\/p>\n\n\n\n<p>So, to help you understand and master Amazon ads, I\u2019ve created a <a href=\"https:\/\/kindlepreneur.com\/click\/amscourse\" target=\"_blank\" rel=\"noopener noreferrer\">FULL FREE course<\/a> along with Janet Margot, a former Amazon Ads insider. Janet, who helped develop Amazon\u2019s ad system, brings invaluable insights and expertise to the course.<\/p>\n\n\n\n<p>And it's absolutely free. No&#8230;really, no catch, no nothing. \u00a0Just professional video training showing you exactly how I do Amazon Ads, and even how I did AMS campaigns for multi-NYT bestselling authors like Ted Dekker, and Pat Flynn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kindlepreneur.com\/click\/amscourse\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/amazon_ads_course_thumb_1-1024x576.png\" alt=\"Free Amazon Ads Course with Dave Chesson - Kindlepreneur\" class=\"wp-image-38765\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/amazon_ads_course_thumb_1-1024x576.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/amazon_ads_course_thumb_1-300x169.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/amazon_ads_course_thumb_1-768x432.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/amazon_ads_course_thumb_1-24x14.png 24w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/amazon_ads_course_thumb_1-36x20.png 36w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/amazon_ads_course_thumb_1-48x27.png 48w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/amazon_ads_course_thumb_1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<center><a class=\"buy-button\" href=\"https:\/\/kindlepreneur.com\/click\/amscourse\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Get Access to the Free Course Here<\/a><\/center>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-in-this-full-free-amazon-ads-for-books-video-course\">In This Full Free Amazon Ads for Books Video Course:<\/h1>\n\n\n\n<p>In this course, you will learn the following:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/01\/amazon_ads_course_3.4-1024x539.jpg\" alt=\"Amazon Ads Course 2024 - profitability - Kindlepreneur\" class=\"wp-image-38774\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/01\/amazon_ads_course_3.4-1024x539.jpg 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/01\/amazon_ads_course_3.4-300x158.jpg 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/01\/amazon_ads_course_3.4-768x404.jpg 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/01\/amazon_ads_course_3.4-24x13.jpg 24w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/01\/amazon_ads_course_3.4-36x19.jpg 36w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/01\/amazon_ads_course_3.4-48x25.jpg 48w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/01\/amazon_ads_course_3.4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-part-1-introduction-to-amazon-ads\">Part 1: Introduction to Amazon Ads<\/h2>\n\n\n\n<p>In this section of the course I will cover the basics to understanding what Amazon Ads are, how they benefit your book beyond just the sales they bring in, how to get more out of them and the best way an author should approach them:<\/p>\n\n\n\n<ul>\n<li>What Are Amazon Ads and the Different Types<\/li>\n\n\n\n<li>Benefits of Ads Beyond Direct Sales<\/li>\n\n\n\n<li>Preparing Your Brand for Amazon Ads<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-part-2-setting-up-your-amazon-book-ad-campaign\">Part 2: Setting Up Your Amazon Book Ad Campaign<\/h2>\n\n\n\n<p>In part 2, we go over the different types of ads, how t setup your account and your first Sponsored Product Ads, and Lockscreen ads.&nbsp; We also do a detailed look at the new dashboard and how you can monitor and improve you ads over time.&nbsp; Here, you'll also see my preferred layout, and customizations.<\/p>\n\n\n\n<ul>\n<li>Setting Up Your First Amazon Book Ads Campaign<\/li>\n\n\n\n<li>Understanding the Amazon Ads Dashboard<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-part-3-the-importance-of-relevance\">Part 3: The Importance of Relevance<\/h2>\n\n\n\n<p>In this section, we will roll up the sleeves a bit and get into some advanced tactics and concepts, starting with selecting the best keywords for your campaigns.&nbsp; With these steps on how to find, and group keywords into campaigns, you'll start working like a legit Amazon ads author in no time:<\/p>\n\n\n\n<ul>\n<li>The Old Approach To Amazon Ads<\/li>\n\n\n\n<li>The New Approach To Amazon Ads<\/li>\n\n\n\n<li>Consequences of Ads With Low Relevance<\/li>\n\n\n\n<li>Benefits of Ads With High Relevance<\/li>\n\n\n\n<li>How Amazon Views Ads<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-part-4-selecting-amazon-book-ad-keywords\">Part 4: Selecting Amazon Book Ad Keywords<\/h2>\n\n\n\n<p>In this section, we'll look at how you can read your running ads, and the steps you can do to not only improve them, but also grow them.&nbsp; There are some great pieces of information that you can use to find out what is working and how to expand on them.&nbsp; So, definitely don't miss out on this section.<\/p>\n\n\n\n<ul>\n<li>The Art of Amazon Book Ad Keywords<\/li>\n\n\n\n<li>Product Targeting vs Keyword Targeting<\/li>\n\n\n\n<li>How to Find Profitable Amazon Book Ad Keywords<\/li>\n\n\n\n<li>Grouping Your Keywords for Campaigns<\/li>\n\n\n\n<li>Creating Amazon Ad Copy That Sells<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-part-5-optimizing-amp-managing-amazon-book-ad-campaigns\">Part 5: Optimizing & Managing Amazon Book Ad Campaigns<\/h2>\n\n\n\n<p>In this section, you\u2019ll learn how to optimize and manage your Amazon ad campaigns effectively. We\u2019ll cover key strategies such as bid adjustments, keyword monitoring, and campaign refreshing to ensure you achieve the highest ROI and lower costs per click. By mastering these techniques, you\u2019ll be able to maintain and improve your ad performance continuously.<\/p>\n\n\n\n<ul>\n<li>Monitoring your Amazon Book Ad Campaigns Like a Pro<\/li>\n\n\n\n<li>Adjusting Your Bid<\/li>\n\n\n\n<li>Refreshing Your Amazon Ad Campaigns<\/li>\n\n\n\n<li>Creating New Ad Campaigns<\/li>\n<\/ul>\n\n\n\n<div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=Get+Kindlepreneur%27s+Free+Amazon+Ads+for+Books+Course%21&url=https:\/\/kindlepreneur.com\/ams-book-advertising-course\/\" data-link=\"https:\/\/twitter.com\/share?text=Get+Kindlepreneur%27s+Free+Amazon+Ads+for+Books+Course%21&url=https:\/\/kindlepreneur.com\/ams-book-advertising-course\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">Get Kindlepreneur's Free Amazon Ads for Books Course!<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-can-amazon-ads-help-authors-sell-more-books\">Can Amazon Ads Help Authors Sell More Books?<\/h2>\n\n\n\n<p>Can get getting your book in front of the right buyers help you sell more books?<\/p>\n\n\n\n<p>Then yes! Most definitely. But it takes a little bit of work and analytics.<\/p>\n\n\n\n<p>But, if you'd like to learn more about other authors and their AMS adventures, then check out the below case studies. &nbsp;Each one consists of examples or tactics that an author employed with AMS and their results (And let me remind you, most of the authors below haven't taken any course, they just gave it a try &#8211; but you have access to my free course):<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/kindlepreneur.com\/amazon-ads-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Kindlepreneur Case Study by Michal Stawicki<\/a>: Undeniable results, but with good words of wisdom.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.kboards.com\/index.php?topic=246899.0\" target=\"_blank\" rel=\"noopener noreferrer\">A Full Report on AMS Ads by Harald at KBoards<\/a>: Yeah, I know, it's a forum. \u00a0However, Harald (who if I ever meet him I owe him some coffee) went above and beyond chronicling his AMS books advertisement results. \u00a0Definitely worth a read!<\/li>\n\n\n\n<li><a href=\"https:\/\/authenticstorytelling.net\/why-im-running-an-ad-campaign-on-amazon-for-my-book\/\" target=\"_blank\" rel=\"noopener noreferrer\">Christoph of Authentic Story Telling and his experience<\/a>: Short but more about his &#8216;why' and his results.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-podcast-episode-ams-ads-with-brian-meeks\">Podcast Episode &#8211; AMS Ads with Brian Meeks<\/h5>\n\n\n\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6484409\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10134\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10133\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10132\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" width=\"150\" height=\"45\"><\/a><\/div>\n\n\n\n<p>Now, if those numbers scared, you. &nbsp;Don't be. &nbsp;My course will give you everything you need to understand and implement \ud83d\ude09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-what-next\">So, What Next?<\/h2>\n\n\n\n<p>Get started learning Amazon Ads for free.&nbsp; Be sure to check out my full video course and start learning how you can get shoppers to see your book through Amazon's Ads system.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kindlepreneur.com\/click\/amscourse\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"325\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/05\/AMS-Book-Advertisement-Course.png\" alt=\"AMS-Book-Advertisement-Course\" class=\"wp-image-3404\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/05\/AMS-Book-Advertisement-Course.png 500w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/05\/AMS-Book-Advertisement-Course-300x195.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<center><a class=\"buy-button\" href=\"https:\/\/kindlepreneur.com\/click\/amscourse\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Get Access to the Free Course Here<\/a><\/center>\n\n\n\n<p>So, be sure to sign up for my absolutely <a href=\"https:\/\/kindlepreneur.com\/click\/amscourse\" target=\"_blank\" rel=\"noopener noreferrer\">FREE AMS Advertisements for Books<\/a> course and start getting your book discovered on Amazon.<\/p>\n\n\n\n<p>Cheers,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to set up and optimize your Amazon KDP Select Advertisement campaigns for better results and higher sales.<\/p>\n","protected":false},"author":24,"featured_media":16839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[3893,3879],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Free Amazon Book Ads Course [2024]: Master Amazon Ads<\/title>\n<meta name=\"description\" content=\"Access our free course on Amazon Book Ads. 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