{"id":14963,"date":"2020-03-06T16:03:26","date_gmt":"2020-03-06T16:03:26","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=14963"},"modified":"2022-12-13T14:44:19","modified_gmt":"2022-12-13T14:44:19","slug":"calculate-series-read-through","status":"publish","type":"post","link":"https:\/\/kindlepreneur.com\/calculate-series-read-through\/","title":{"rendered":"How to Calculate Series Read-Through (And Why It\u2019s Important to Know)"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-do-i-really-have-to-calculate-things\" data-level=\"2\">Do I Really Have to Calculate Things?<\/a><\/li><li><a href=\"#h-calculating-series-sell-through\" data-level=\"2\">Calculating Series Sell-Through<\/a><\/li><li><a href=\"#h-calculating-ku-series-read-through\" data-level=\"2\">Calculating KU Series Read-Through<\/a><\/li><li><a href=\"#h-exceptions-to-the-book-2-50-75-in-ku-rule\" data-level=\"2\">Exceptions to the &#8216;Book 2' 50% (75% in KU) Rule<\/a><\/li><li><a href=\"#h-knowing-if-your-ads-are-profitable\" data-level=\"2\">Knowing If Your Ads Are Profitable<\/a><\/li><li><a href=\"#h-figuring-out-how-to-price-book-1\" data-level=\"2\">Figuring Out How to Price Book 1<\/a><\/li><\/ul><\/div>\n\n\n\n<p>This is not the most riveting topic out there, but understanding series read-through is something that any writer who is planning to create (or is in the process of creating) a series needs to understand. If you don\u2019t have a solid grasp on whether or not readers are picking up the next book in your series, you don\u2019t know if it\u2019s worth carrying on with it \u2014 nor do you know what sort of advertising margins you need to maintain.<\/p>\n\n\n\n<p>These are some weighty topics, so I\u2019ll tackle them one at a time. First off, let\u2019s dig into what read-through is and discuss its two flavors.<\/p>\n\n\n\n<p>The basic distinction is sales versus Kindle Unlimited (KU) reads. You\u2019re going to find that KU readers tend to read through a series at a higher rate than buyers. The primary reason for this is they don\u2019t have to pay for the next book, and also because they are typically more voracious, consuming every book in their path like some sort of word-devouring space monster.<\/p>\n\n\n\n<p>Yeah, I\u2019m a Sci-Fi author. I can\u2019t help it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-i-really-have-to-calculate-things\">Do I Really Have to Calculate Things?<\/h2>\n\n\n\n<p>I know\u2026writing books isn\u2019t supposed to involve math, and I\u2019m sorry. But if you\u2019re an indie, you\u2019re now a small business owner, and you have to understand how well your products are selling, what sorts of <a href=\"https:\/\/kindlepreneur.com\/book-marketing\/\">marketing efforts are profitable<\/a>, and if there are any quality issues in your product.<\/p>\n\n\n\n<p>Yuck. So clinical. Still, it\u2019s something we all have to do. I\u2019ll do my best to make it fun.<\/p>\n\n\n\n<p>As is often the case when you\u2019re creating something, you spend both time and money to produce the work. Your time has a cost. If you\u2019re writing a series that is dying on the vine when you could be writing a series that would <a href=\"https:\/\/kindlepreneur.com\/how-to-sell-books-amazon\/\">sell better<\/a>, that time spent on the low-performing series has a cost.<\/p>\n\n\n\n<p>Of course, the money you pay for covers and edits on a series has a cost, as does the money you spend advertising the books. These things add up, so if there are problems with your series read-through, you need to know.<\/p>\n\n\n\n<p>Also, knowing your read-through can help you understand both how to price Book 1 and what CPC (cost per click) on ads is profitable (this applies to Facebook, AMS ads, and BookBub ads).<\/p>\n\n\n\n<p>This is important stuff, so let\u2019s dig in!<\/p>\n\n\n\n<p>In this article, you will learn:<\/p>\n\n\n\n<ul>\n<li>How to calculate series sell-through<\/li>\n\n\n\n<li>How to calculate KU series read-through<\/li>\n\n\n\n<li>Benchmarks for measuring success<\/li>\n\n\n\n<li>How to know if your series ads are profitable<\/li>\n\n\n\n<li>Tips on how to price your books in response to your findings<\/li>\n<\/ul>\n\n\n<div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=Learn+how+to+calculate+your+read-through+with+best-selling+author%2C+Malorie+Cooper+in+this+Kindlepreneur+article.+&url=https:\/\/kindlepreneur.com\/calculate-series-read-through\/\" data-link=\"https:\/\/twitter.com\/share?text=Learn+how+to+calculate+your+read-through+with+best-selling+author%2C+Malorie+Cooper+in+this+Kindlepreneur+article.+&url=https:\/\/kindlepreneur.com\/calculate-series-read-through\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">Learn how to calculate your read-through with best-selling author, Malorie Cooper in this Kindlepreneur article. <\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-calculating-series-sell-through\">Calculating Series Sell-Through<\/h2>\n\n\n\n<p>Some people call non-KU read-through \u201csell-through,\u201d so we\u2019ll use that when talking about book sales to keep things simple for this article.<\/p>\n\n\n\n<p>Your series sell-through is pretty easy to calculate. Take the sales of the last book in your series and divide that number by the sales of Book 1.<\/p>\n\n\n\n<p>Let\u2019s say you sold 428 copies of Book 1, and 247 copies of Book 2. That gives us:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>247 <\/strong><strong>\u00f7 <\/strong><strong>428 = 57.7%<\/strong><\/p>\n\n\n\n<p>That\u2019s your total series read-through, and to be honest, read-through over 50% for anything longer than three books is not bad at all.<\/p>\n\n\n\n<p><em>(Don\u2019t worry about having to do this all by hand, I\u2019ll point you toward some tools to help at the end.)<\/em><\/p>\n\n\n\n<p>Many authors see something in the neighborhood of 50-60% from books 1 to 2. Unless you\u2019re writing a more loosely connected series, the read-through from the first to the second book is very important. If it\u2019s less than 50%, there\u2019s a problem you need to address.<\/p>\n\n\n\n<p>What is that problem? Chances are the <a href=\"https:\/\/kindlepreneur.com\/how-to-get-book-reviews-with-no-blog-no-list-and-no-begging\/\">reviews of Book<\/a> 1 will tell you the answer. Gird your loins, you\u2019re going to need to read some 1 \u2013 3 Stars to get a picture of why readers didn\u2019t carry on.<\/p>\n\n\n<div id=\"footable_parent_14967\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui colored_table\">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"14967\" data-filter-delay=\"1000\" aria-label=\"Calculating Readthrough\"            id=\"footable_14967\"\n           data-unique_identifier=\"ninja_table_unique_id_1074519090_14967\"\n           class=\" foo-table ninja_footable foo_table_14967 ninja_table_unique_id_1074519090_14967 ui table tmobile-fix ninja_search_right nt_type_legacy_table celled striped compact vertical_centered ninja_custom_color inverted footable-paging-right ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                            <col class=\"ninja_column_1 \">\n                            <col class=\"ninja_column_2 \">\n                            <col class=\"ninja_column_3 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_book \">Book<\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_months_sales \">Month's Sales<\/th><th scope=\"col\"  class=\"ninja_column_2 ninja_clmn_nm_book_on_book  \">Sell-through <\/th><th scope=\"col\"  class=\"ninja_column_3 ninja_clmn_nm_cumulative \">Cumulative Sell-through<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"1228\" class=\"ninja_table_row_0 nt_row_id_1228\">\n            <td>1<\/td><td>100<\/td><td>-<\/td><td>-<\/td>        <\/tr>\n            <tr data-row_id=\"1229\" class=\"ninja_table_row_1 nt_row_id_1229\">\n            <td>2<\/td><td>65<\/td><td>65.00%<\/td><td>65.00%<\/td>        <\/tr>\n            <tr data-row_id=\"1230\" class=\"ninja_table_row_2 nt_row_id_1230\">\n            <td>3<\/td><td>50<\/td><td>76.92%<\/td><td>50.00%<\/td>        <\/tr>\n            <tr data-row_id=\"1231\" class=\"ninja_table_row_3 nt_row_id_1231\">\n            <td>4<\/td><td>48<\/td><td>96.00%<\/td><td>48.00%<\/td>        <\/tr>\n            <tr data-row_id=\"1232\" class=\"ninja_table_row_4 nt_row_id_1232\">\n            <td>5<\/td><td>45<\/td><td>93.75%<\/td><td>45.00%<\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n                    <style type=\"text\/css\" id='ninja_table_custom_css_14967'>\n                        #footable_14967  {\n    font-family: ;\n    font-size: px;\n    }\n\n\n    #footable_14967 tbody tr td span.fooicon-plus:before {\n    background-color: rgba(252, 254, 255, 1) !important;\n    }\n    #footable_14967 tbody tr td span.fooicon-minus:before {\n    background-color: rgba(252, 254, 255, 1) !important;\n    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text-align: center; }#footable_14967 th.ninja_column_3 { text-align: center; }                <\/style>\n                \n    \n    \n<\/div>\n\n\n\n\n<p>This is a look at a single month\u2019s sales using 100 reads of Book 1, which makes this very easy to follow. What you\u2019ll notice is that, as the series progresses, the book-on-book sell-through (from one book to the next) goes up. This is expected, and when you plug in your numbers, you should see a similar pattern\u2014unless a book was recently released.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-calculating-ku-series-read-through\">Calculating KU Series Read-Through<\/h2>\n\n\n\n<p>Kindle Unlimited read-through is a bit harder to work out because you don\u2019t know for sure if someone read all of a given book since Amazon only <a href=\"https:\/\/kindlepreneur.com\/words-per-page\/\">reports pages read<\/a>, not the percentage of the book read.<\/p>\n\n\n\n<p>Making it more difficult, those KU \u201cpages\u201d don\u2019t correlate to any other page count for your books. However, it is possible to find out what KENPC (Kindle Edition Normalized Page Count) your book has.<\/p>\n\n\n\n<p>One method is to go to the KDP Select Info section for the book in your dashboard and get the KENPC (you have to do this for each book).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"399\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/03\/Readthrough.png\" alt=\"finding read-through numbers\" class=\"wp-image-14964\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/03\/Readthrough.png 385w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/03\/Readthrough-289x300.png 289w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure><\/div>\n\n\n<p>Near the bottom of the page, you\u2019ll see the page count.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"91\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/03\/readthrough-1.png\" alt=\"page count for read-through\" class=\"wp-image-14965\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/03\/readthrough-1.png 575w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/03\/readthrough-1-300x47.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure><\/div>\n\n\n<p>Once you have this information in hand for each book, you\u2019ll need to divide your KU pages read by this number to get your total books read for the date range you\u2019re examining.<\/p>\n\n\n\n<p>BookReport will also show you the KENPC on the page where you see your book info.<\/p>\n\n\n\n<p>As an example, if the book in question had 91,303 \u201cKU Page reads\u201d reported, then the total reads would be:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Full Reads: 91303 <\/strong><strong>\u00f7 402<\/strong><strong> = 227<\/strong><\/p>\n\n\n\n<p>If you use BookReport, it can tell you what your \u201cfull reads\u201d are as well. BookReport calls it \u201c~Borrows\u201d and you can enable it as a column on your report.<\/p>\n\n\n\n<p>KU, however, presents a unique problem: we don\u2019t know if someone read the entire book! However, I\u2019ll show you why this really isn\u2019t an issue.<\/p>\n\n\n\n<p>Let\u2019s say that the page reads for Book 1 work out to 227 full copies read, and for Book 2, they work out to 196 full copies.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>227 <\/strong><strong>\u00f7 196<\/strong><strong> = 86.3%<\/strong><\/p>\n\n\n\n<p>You\u2019ll find that this sort of read-through percentage from Book 1 to 2 is normal for KU. I would consider 75% to be low when it comes to a KU book that has found its audience\u2014which is to say that if it is lower than 75%, the book has an issue or it\u2019s not <a href=\"https:\/\/kindlepreneur.com\/book-marketing-101\/\">being marketed<\/a> to the right audience.<\/p>\n\n\n\n<p>Of course, for all we know, it\u2019s likely that a percentage of people who started reading Book 1 never finished, and it really wasn\u2019t 227 full reads, but probably something more like 175 partial reads and 150 full reads (maybe\u2026we have no way of knowing).<\/p>\n\n\n\n<p>But here\u2019s the thing: it doesn\u2019t matter.<\/p>\n\n\n\n<p>Because (assuming your series is meant to be read in order, and you haven\u2019t heavily marketed Book 2) we can surmise that the vast majority of people who read Book 2 first read Book 1. This means, even if we don\u2019t know the exact number of people who read Book 1, we do know how well it\u2019s feeding readers into Book 2.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exceptions-to-the-book-2-50-75-in-ku-rule\">Exceptions to the &#8216;Book 2' 50% (75% in KU) Rule<\/h2>\n\n\n\n<p>Of course, we can\u2019t have a rule without an exception\u2026or three.<\/p>\n\n\n\n<p>There are a number of scenarios that can drastically affect your Book 1 to 2 sell-through. The first is if you are giving away Book 1 for free. In that case, you should be expecting something closer to 3 \u2013 6% when it comes to people who read Book 1 and go on to buy Book 2.<\/p>\n\n\n\n<p>Another exception is release timing. If Book 1 has been out for years and Book 2 is just a few months old, you can\u2019t expect the sell-through to have caught up. Depending on the timing, you may need to take a smaller slice and only look at the past few months.<\/p>\n\n\n\n<p>Box sets can throw this off as well. If a box set doesn\u2019t contain all the books in a series, add it and Book 1\u2019s sales together, and then divide by the sales of the last book in the series:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>319 <\/strong><strong>\u00f7 (<\/strong><strong>428 + 131) = 57.1%<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>(last book divided by book 1 + box set sales)<\/em><\/p>\n\n\n\n<p>The last exception is price. Dang\u2026that\u2019s four.<\/p>\n\n\n\n<p>Price has several considerations. First, is the price difference between books? If Book 1 is $2.99 and Book 2 is $4.99, that increase will cause some people who are on the fence to not pick up Book 2. Conversely, if Book 1 is $4.99 and Book 2 is $2.99, people may be put off, thinking it is a shorter story. That second scenario is pretty rare. Whenever I\u2019ve seen it, the second book <em>is <\/em>a lot shorter\u2014which is an issue, but one that\u2019s outside the scope of this article.<\/p>\n\n\n\n<p>A 99c first-in-series can have a similar effect on sell-through. What you may see in this case is that a lot of people buy Book 1 on a lark and either never read it or find that it isn\u2019t their cup of tea. A full-price Book 1 will be more likely to attract people who are squarely in your desired readership, thus keeping them going through the series.<\/p>\n\n\n\n<p>In addition, you might also find that some KU readers will buy the first book at 99c and then switch to KU for Book 2. This is usually a small percentage, though.<\/p>\n\n\n\n<p>It\u2019s normal to see sell-through that is 10-30% lower when Book 1 is at 99c versus full price.<\/p>\n\n\n\n<p>Also, if you\u2019ve changed prices during your book\u2019s history, you\u2019ll need to select date ranges where they did not change for the best results. Keep in mind, however, not everyone reads books quickly or right when they get them, so this is not an exact science.<\/p>\n\n\n\n<p><em>Note: At the end, I\u2019ll show you how to use your read-through to determine the best price for Book 1 in your series. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-knowing-if-your-ads-are-profitable\">Knowing If Your Ads Are Profitable<\/h2>\n\n\n\n<p>Now that you know what your read-through looks like, you can figure out how much money you make with every sale of Book 1 in your series.<\/p>\n\n\n\n<p>This is done by simply calculating the percentage of people who read-through book-by-book. You can do this on your own, or you can use a spreadsheet linked at the end of the article. <a href=\"https:\/\/readerlinks.com\/\">ReaderLinks<\/a> can do this for you as well.<\/p>\n\n\n\n<p>Let\u2019s say that you sell Book 1 at 99c, and with your read-through on a 5-book series, you average $12 (once the readers have completed the series) each time you sell that first book.<\/p>\n\n\n\n<p>Now, let\u2019s say you\u2019re running an ad with a 30c cost per click. A good assumption to start with is that you\u2019re getting one sale for every 30 clicks. If you multiply your ratio (1 in 30) by the cost per click ($0.30), you get the cost per sale of Book 1.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>$0.30 <\/strong><strong>x 30<\/strong><strong> = $9.00<\/strong><\/p>\n\n\n\n<p>That\u2019s a little alarming! That\u2019s spending $9 to make $12. It\u2019s in the black but not by a lot. However, you know your threshold. If those clicks get over 30c, the ad might not be profitable anymore.<\/p>\n\n\n\n<p>Let\u2019s see what this looks like if you can get a lower CPC on your ads, as well as a better conversion:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>$0.15 <\/strong><strong>x 20<\/strong><strong> = $3.00<\/strong><\/p>\n\n\n\n<p>Look at that! A small improvement to conversion, and halving the cost per click, brought the cost to sell Book 1 down to $3.00! Now we\u2019re looking at 300% ROI!<\/p>\n\n\n\n<p>Just to be clear, the \u201cconversion\u201d I\u2019m referring to is a sale on the retail site (such as Amazon). You can\u2019t know for sure what sort of conversions you\u2019re getting, so you have to use things like affiliate codes to guess.<\/p>\n\n\n\n<p>If you\u2019re getting a lot of clicks, but not a lot of sales, then the problem you\u2019re facing is that the product page isn\u2019t compelling to the people you\u2019re sending there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-figuring-out-how-to-price-book-1\">Figuring Out How to Price Book 1<\/h2>\n\n\n\n<p>I bet you didn\u2019t think you\u2019d get advice on this topic in this article (aside from when I told you at the outset), but here it is! How can we tell what a good Book 1 price is? Through the power of math, that\u2019s how!<\/p>\n\n\n\n<p>Two things come into play when pricing Book 1. It affects the ease of selling said book, and it also affects read-through. Let\u2019s say, for example, that when Book 1 is at 99c, you sell 10 a day.<\/p>\n\n\n\n<p>You\u2019re running ads, and your cost per click is $0.20 and your conversion is 1:20 (5%). This means it costs you $4 to sell Book 1.<\/p>\n\n\n\n<p>A sale of Book 1 earns you 35c in royalties. Let\u2019s say that the series is three books long, and Books 2 and 3 are at $3.99. That means you\u2019ll net about $2.70 in royalties for the sale of each one.<\/p>\n\n\n\n<p>We\u2019ll assume that 65% of the people who read Book 1 go on to read Book 2, and 85% of the people who read Book 2 go on to read Book 3. Here we go.<\/p>\n\n\n\n<p>10 sales of Book 1 at $0.35ea in royalty:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>10 x $0.35 = $3.50<\/strong><\/p>\n\n\n\n<p>65% sell-through to Book 2 is 6.5 sales at $2.70ea in royalty:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>10 x .65 x $2.70 = $17.55<\/strong><\/p>\n\n\n\n<p>85% sell-through to Book 3 is 5.53 sales at $2.70ea in royalty:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>6.5 x .85 x $2.70 = $14.72<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Total: $35.77<\/strong><\/p>\n\n\n\n<p>If we have a cost per click of $0.20 and one in twenty people buy, then it costs $4 to sell each copy of Book 1 and $40 to sell all ten. We can then calculate our profit.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Profit: $35.77 &#8211; $40.00 = -$4.23<br><\/strong>(22 books sold)<\/p>\n\n\n\n<p>Uh oh! We\u2019re losing money here! Fear not, all is not lost. In a scenario where there is a fourth book, this would be profitable, and if the book is in KU, it would likely be making $25 to $30 in addition, so it would be a net win.<\/p>\n\n\n\n<p>Now, let\u2019s take those same numbers and adjust them for a full-price Book 1. Keep in mind that, so long as you\u2019re not mentioning price in your ads, the cost per click is not affected by this. However, the sales conversion will be. It\u2019ll get worse, while the sell-through after Book 1 will get better.<\/p>\n\n\n\n<p>7 sales of Book 1 at $2.70ea in royalty:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>7 x $2.70 = $18.90<\/strong><\/p>\n\n\n\n<p>75% sell-through to Book 2 is 5.25 sales at $2.70ea in royalty:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>7 x .75 x $2.70 = $14.16<\/strong><\/p>\n\n\n\n<p>85% sell-through to Book 3 is 4.46 sales at $2.70ea in royalty:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>5.25 x .85 x $2.70 = $12.01<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Total: $45.07<\/strong><\/p>\n\n\n\n<p>If our cost per click holds steady at 20c, but our conversion increases to 1:25, we see a cost of $5 to sell each Book 1. In this example, we sold 7 \u2014 so our total cost of sale for those first books was $35. However, we made more money than the first example, and as you can see below, a higher profit.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Profit: $45.07 &#8211; $35.00 = $10.07<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">(16.7 books sold)<\/p>\n\n\n\n<p>In this scenario, the author sold five fewer books, but made $14 more! (And a profit.) That\u2019s not to say this always works out in favor of the higher-priced Book 1. Often, in longer-running series with good sell-through, you\u2019ll see that a lower-priced Book 1 wins.<\/p>\n\n\n\n<p>Either way, you can use this to tell which pricing strategy will be more profitable for you. Or, if you want to make a change, you\u2019ll know what your read-through needs to be in order to make more money than your previous pricing strategy did.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60a2bb2c1823a\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/keyword-course\" alt=\"Click here to Sign Up\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                                                    <i class=\"fa fa-play\"><\/i>\r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Final-Course-Thumbnail-copy.png\" alt=\"mailerlite course ad\" height=\"420\" width=\"760\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/keyword-course\" alt=\"Click here to Sign Up\">\r\n                            <h3>Get Your Book Discovered<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Look over my shoulder as I show you how to select the best keywords and categories so you\u2019ll make more sales.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/keyword-course\" alt=\"Click here to Sign Up\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Click here to Sign Up<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Now You Have the Power!<\/h2>\n\n\n\n<p>So, now that you have the supreme power of knowing what your read-through is, it\u2019s time to take a look at yours and see what it tells you.<\/p>\n\n\n\n<p>Can you increase the price of Book 1? Should you decrease it instead? Are your ads profitable? Did you make a mistake in Book 2, and no one is following on to Book 3?<\/p>\n\n\n\n<p>You may have to do a bit of experimenting, but your numbers will tell you the right strategy.<\/p>\n\n\n\n<p>If you would like to download the spreadsheet I made to help calculate read-through, you can get it <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1o-u_fGpiI1Framp2_KIEymnbzRf6fWiVyyYKWOpaDb0\/edit?usp=sharing\"><em><strong>here.<\/strong><\/em><\/a><\/p>\n\n\n\n<p>And if you\u2019d like to learn more about this topic, as well as how to up your game with ads and marketing, check out our books <a href=\"https:\/\/www.thewritingwives.com\/our-books\"><em><strong>here.&nbsp;<\/strong><\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calculating series read-through is an important topic for authors. Malorie Cooper, best-selling Sci-Fi and non-fiction author, will teach you how to master it in this article.<\/p>\n","protected":false},"author":77,"featured_media":16833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[3893],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Calculate Series Read-Through (And Why It\u2019s Important to Know)<\/title>\n<meta name=\"description\" content=\"Series read-through is something that authors must understand. 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