{"id":15774,"date":"2020-06-19T16:19:41","date_gmt":"2020-06-19T16:19:41","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=15774"},"modified":"2022-03-24T20:39:44","modified_gmt":"2022-03-24T20:39:44","slug":"how-to-publish-a-memoir-19-steps-to-follow","status":"publish","type":"post","link":"https:\/\/kindlepreneur.com\/how-to-publish-a-memoir-19-steps-to-follow\/","title":{"rendered":"How to Publish a Memoir: 19 Steps to Follow"},"content":{"rendered":"\n<p>While <a href=\"https:\/\/kindlepreneur.com\/book-writing\/\">writing and<\/a> publishing can seem daunting, I can tell you after publishing several books of my own and dozens for clients that the most daunting part isn\u2019t the actual work. It\u2019s the time spent going down the wrong path, realizing halfway that you don\u2019t know what you\u2019re doing, and then stumbling through the process again.<\/p>\n\n\n\n<p>If you follow the 19 steps below, I can\u2019t guarantee the memoir <a href=\"https:\/\/kindlepreneur.com\/how-to-write-a-book\/\">writing and<\/a> publishing process will be easy, but I can promise it will be easier than going down rabbit holes I failed to avoid for years.<\/p>\n\n\n\n<p id=\"h-in-this-article-you-will-learn\"><strong>In this article, you will learn:<\/strong><\/p>\n\n\n\n<ul><li>The number one step to take before you start typing<\/li><li>Major differences between self- and traditional publishing<\/li><li>A mistake many self-published authors make<\/li><li>The secrets to a successful book launch<\/li><\/ul>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-step-1-determine-your-message\" data-level=\"2\">Step 1: Determine Your Message<\/a><\/li><li><a href=\"#h-step-2-determine-your-why\" data-level=\"2\">Step 2: Determine Your Why<\/a><\/li><li><a href=\"#h-step-3-um-write\" data-level=\"2\">Step 3: Um, Write!<\/a><\/li><li><a href=\"#h-step-4-educate-yourself-about-publishing\" data-level=\"2\">Step 4: Educate Yourself About Publishing<\/a><\/li><li><a href=\"#h-step-5-come-up-with-your-title\" data-level=\"2\">Step 5: Come Up With Your Title<\/a><\/li><li><a href=\"#h-step-6-rewrite\" data-level=\"2\">Step 6: Rewrite<\/a><\/li><li><a href=\"#h-step-7-have-your-book-edited\" data-level=\"2\">Step 7: Have Your Book Edited<\/a><\/li><li><a href=\"#h-step-8-consider-potential-legal-issues\" data-level=\"2\">Step 8: Consider Potential Legal Issues<\/a><\/li><li><a href=\"#h-step-9-write-your-dedication-acknowledgments\" data-level=\"2\">Step 9: Write Your Dedication & Acknowledgments<\/a><\/li><li><a href=\"#h-step-10-gather-endorsements\" data-level=\"2\">Step 10: Gather Endorsements <\/a><\/li><li><a href=\"#h-step-11-come-up-with-your-price\" data-level=\"2\">Step 11: Come Up With Your Price<\/a><\/li><li><a href=\"#h-step-12-get-an-isbn\" data-level=\"2\">Step 12: Get an ISBN<\/a><\/li><li><a href=\"#h-step-13-have-your-cover-designed-and-formatted\" data-level=\"2\">Step 13: Have Your Cover Designed and Formatted<\/a><\/li><li><a href=\"#h-step-14-decide-whether-you-re-going-to-make-a-hardcover\" data-level=\"2\">Step 14: Decide Whether You're Going to Make a Hardcover<\/a><\/li><li><a href=\"#h-step-15-decide-if-you-re-going-to-do-an-audiobook\" data-level=\"2\">Step 15: Decide if You're Going to Do an Audiobook<\/a><\/li><li><a href=\"#h-step-16-set-yourself-up-for-success-on-amazon\" data-level=\"2\">Step 16: Set Yourself Up for Success on Amazon<\/a><\/li><li><a href=\"#h-step-17-gather-an-advanced-reader-team\" data-level=\"2\">Step 17: Gather an Advanced Reader Team<\/a><\/li><li><a href=\"#h-step-18-launch\" data-level=\"2\">Step 18: Launch<\/a><\/li><li><a href=\"#h-step-19-keep-promoting-forever\" data-level=\"2\">Step 19: Keep Promoting&#8230;Forever<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=Learn+how+to+publish+a+memoir+from+bestselling+author%2C+Anna+David%2C+in+this+Kindlepreneur+article.&url=https:\/\/kindlepreneur.com\/how-to-publish-a-memoir-19-steps-to-follow\/\" data-link=\"https:\/\/twitter.com\/share?text=Learn+how+to+publish+a+memoir+from+bestselling+author%2C+Anna+David%2C+in+this+Kindlepreneur+article.&url=https:\/\/kindlepreneur.com\/how-to-publish-a-memoir-19-steps-to-follow\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">Learn how to publish a memoir from bestselling author, Anna David, in this Kindlepreneur article.<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-determine-your-message\">Step 1: Determine Your Message<\/h2>\n\n\n\n<p>It may seem obvious to some: of course, you need a message for a memoir. Well, I published six books with HarperCollins before this thought ever crossed my mind. A message is different than a story or plot or elevator pitch. It\u2019s the idea you want readers to take from your book. \u201cIt\u2019s important to share your story so you can release your shame\u201d is a message. \u201cIt\u2019s about how I went from struggling addict to a thriving writer\u201d is not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-determine-your-why\">Step 2: Determine Your Why<\/h2>\n\n\n\n<p>No matter how talented you are or how good your story is, you\u2019ll reach a point in the process where it just gets\u2026difficult. You need ammunition for those moments, and I\u2019m not talking about extra Oreos to keep you going. Maybe you need a good camping story about forgetting your <a href=\"https:\/\/practicalwilderness.com\/best-camping-pillow\/\">pillow<\/a> and using a rock. Or leaving your <a href=\"https:\/\/practicalwilderness.com\/best-4-person-tent\/\">tent<\/a> at home and really roughing it. However, each should relate to the primary story of your memoir. The way to set yourself up for success is to go in clear about your goal for your book. Is it to launch a public speaking career or become a consultant? Is it simply to help people so they don\u2019t have to struggle the way you did? Whatever it is, get 100% sure of it so you\u2019ll keep going when the going gets tough.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-um-write\">Step 3: Um, Write!<\/h2>\n\n\n\n<p>Again, it seems obvious. And yet I meet a lot of people who are &#8220;working on books&#8221; and somehow not writing. I don\u2019t think writer\u2019s block works as an excuse. Does the accountant wake up, not feel inspired to add and get to say he has accountant\u2019s block? If you\u2019re a writer, be a writer. Write. Your writing may stink some days, but that\u2019s what rewriting\u2019s for (see Step 6 for more on this).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-4-educate-yourself-about-publishing\">Step 4: Educate Yourself About Publishing<\/h2>\n\n\n\n<p>Many people dream of Big Five publishers snapping up their books and whisking them off on book tours. The reality is that a very small fraction of the book <a href=\"https:\/\/kindlepreneur.com\/book-proposal\/\">proposals<\/a> submitted to major publishers sell\u2014and I\u2019m talking books by people with agents (most of the people I talk to who dream of Big Five publishers snapping up their books don\u2019t have agents). The other reality is that traditional publishers are increasingly only interested in books they know will hit\u2014that is, books by authors with proven sales records or by those with massive email lists and social media followings. Don\u2019t hate them for this. No matter how brilliant your proposal is, a publisher understands that if people don\u2019t know who you are, they're less likely to buy your book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-5-come-up-with-your-title\">Step 5: Come Up With Your Title<\/h2>\n\n\n\n<p>Titles, like covers, can be the make-it-or-break-it factor for a book. My first book, <em>Party Girl<\/em>, was dismissed by some critics as chick-lit. I often wondered if we\u2019d stuck with the title HarperCollins briefly gave it\u2014The After Party\u2014it would have been taken more seriously. In addition to considering how the title will influence people\u2019s perceptions of your book, the best bit of advice I can give you is this: aim for clear over clever. If no one gets your title, they\u2019re not going to want your book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-6-rewrite\">Step 6: Rewrite<\/h2>\n\n\n\n<p>Hemingway said \u201cWriting is rewriting\u201d and he was underselling. It\u2019s really more like \u201cwriting is rewriting and then rewriting some more.\u201d I think of rewriting as something akin to ceramics&#8211;you\u2019re taking a lump of clay and crafting it into something not just presentable but also beautiful.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-7-have-your-book-edited\">Step 7: Have Your Book Edited<\/h2>\n\n\n\n<p>You cannot be your own editor. If you think this seems obvious, well, it wasn\u2019t to me. With one of my books, I figured since I\u2019m both a professional writer and a professional editor, I could be my own editor. All that meant was when my book was printed, I had to take copies back and then hire a professional to do a real edit. Your editor should also not be your friend who went to journalism school. It should be a person who is paid to be an editor.<\/p>\n\n\n\n<p><a href=\"https:\/\/kindlepreneur.com\/book-editors\/\">Be thorough when hiring an editor. <\/a>Your editor is your co-pilot. And you need to get very clear upfront about what type of editor you\u2019re hiring. Your book needs three different ones: a developmental editor to help with major conceptual issues, a copy editor to catch grammatical errors, and a proofreader to find whatever the copy editor missed. Editors range in cost from the hundreds to the thousands, but you really do get what you pay for. If an editor can\u2019t provide references or show you books he or she has edited, you can always ask the person to do a sample edit of a section or chapter of your book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-8-consider-potential-legal-issues\">Step 8: Consider Potential Legal Issues<\/h2>\n\n\n\n<p>If you\u2019re concerned about anyone stealing your work, the first step is to <a href=\"https:\/\/kindlepreneur.com\/how-to-copyright-a-book\/\">copyright your book<\/a>. But legal concerns don\u2019t end there. We live in a litigious world, so always err on the side of caution.<\/p>\n\n\n\n<p>If you\u2019re at all concerned that someone you\u2019re writing about or basing a character on may object to anything in your book, do these things:<\/p>\n\n\n\n<ol><li>Add a disclaimer to the beginning of your book<\/li><li>Change the person\u2019s name and identifying characteristics<\/li><li>Consider hiring a lawyer to read the sections of the book containing the information. Of course, the best move of all is to share the pages with the person before publishing.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-9-write-your-dedication-acknowledgments\">Step 9: Write Your Dedication & Acknowledgments<\/h2>\n\n\n\n<p>While you don\u2019t have to have a dedication, most memoirs do. To create one, all you have to do is think about the person or group of people you are sharing this message for. Your acknowledgments section is the second easiest part of the process and you can think of it as your dedication times 10 or 100. It\u2019s where you thank everyone who helped you write this book\u2014whether it\u2019s the friends who read versions of it, the cover designer, or your partner who encouraged you the whole time.<\/p>\n\n\n\n<p>It can also include anyone who helped you get to the point in your life where you could write the book. That said, be careful not to go overboard here, or you'll risk getting gently ribbed like I did by <em>Los Angeles Magazine<\/em>&nbsp;when I thanked so many people, places, and things in <em>Party Girl<\/em> that a Trader Joe\u2019s snack even got a mention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-10-gather-endorsements\">Step 10: Gather Endorsements <\/h2>\n\n\n\n<p>Endorsements are those lovely comments luminaries make about your book. While they provide wonderful social proof, in my experience, they don\u2019t tend to sell books. (Have you ever bought a book because of who endorsed it?)<\/p>\n\n\n\n<p>So don\u2019t stress about getting the biggest names possible for this. If you know big names, you\u2019re far better off leaning on them to promote your book once it\u2019s out! I used to go crazy with endorsements, gathering dozens from the most high-profile people I knew, but now I just tend to get one from a well-respected author and put it on the back cover. Keep in mind, when asking for endorsements: it\u2019s a huge request. I used to be so excited about my books that I would mistakenly assume whomever I was asking would be too. If you\u2019re going to ask someone you don\u2019t know to endorse your book, make the most compelling case imaginable for why they're the perfect person when you reach out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-11-come-up-with-your-price\">Step 11: Come Up With Your Price<\/h2>\n\n\n\n<p>There are all sorts of opinions out there about how to price your books. Those who churn out multiple books a year offer some books for free as a way to bring readers into their funnel. For memoirs, the best strategy I\u2019ve found is to price the ebook at .99 for the pre-orders, and then, once you\u2019ve made a bunch of sales and garnered a slew of reviews, switch the price to $9.95. Between $12.95 and $15.95 seems to be the sweet spot for paperbacks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-12-get-an-isbn\">Step 12: Get an ISBN<\/h2>\n\n\n\n<p>ISBN stands for International Standard Book Number, and you get them from a site called <a href=\"http:\/\/www.myidentifiers.com\/\">Bowker.<\/a> You need a different ISBN for each version of your book (paperback, ebook, and hardcover if you\u2019re doing one). The cost diminishes greatly if you buy in bulk\u2014$125 for one and $575 for 100. While Amazon provides free ISBNs for books published exclusively on its site, I recommend splurging on your own since you may want to have your book available on Nook, Apple Books, and elsewhere. Once you have your ISBN, you can easily convert it into a bar code for your paperback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-13-have-your-cover-designed-and-formatted\">Step 13: Have Your Cover Designed and Formatted<\/h2>\n\n\n\n<p>There are numerous posts out there about <a href=\"https:\/\/kindlepreneur.com\/book-cover-design\/\">cover design<\/a>, and, while I\u2019ve played around with free designs, I now have them done by a designer. While I got compliments on the book cover I downloaded for free from Canva, it\u2019s easier for me to work with one talented person who knows exactly what I like and can create consistent designs. In terms of layout, I have used <a href=\"https:\/\/kindlepreneur.com\/vellum-software-review\/\">Vellum<\/a>, which is undeniably great but only works for Macs&#8211;unless you use a nifty software called <a href=\"https:\/\/www.macincloud.com\/\">MacInCloud<\/a>. Also, on one of my books, Vellum kept laying out chapters as headers and headers as chapters and I ended up so frustrated that I ended up hiring a designer to help!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-14-decide-whether-you-re-going-to-make-a-hardcover\">Step 14: Decide Whether You're Going to Make a Hardcover<\/h2>\n\n\n\n<p>Honestly, I try to talk all my clients out of doing hardcovers. Here\u2019s my rationale: my printer charges $11 a hardcover copy and takes six weeks to print. My paperback copies, on the other hand, can be done in a few days and for as little as $4. Plus, I\u2019m not a hardcover reader myself, so I don\u2019t see the value. Still, hardcovers are undeniably impressive, which is why plenty of my clients don\u2019t listen to me and just go ahead and have us do hardcovers for them.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-15-decide-if-you-re-going-to-do-an-audiobook\">Step 15: Decide if You're Going to Do an Audiobook<\/h2>\n\n\n\n<p>I\u2019m certainly not the first to make a case for doing an <a href=\"https:\/\/kindlepreneur.com\/how-to-make-an-audiobook\/\">audiobook<\/a>, but I will be a voice in that choir. Not only are audiobooks growing in popularity, but you\u2019re going to reach an entirely different audience with one. While a case can certainly be made for having the audio version available at the same time as the print and ebook, we\u2019ve had clients release audio versions up to a year after their initial release and be able to peg it as a \u201csecond launch.\u201d Another opportunity to promote!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-16-set-yourself-up-for-success-on-amazon\">Step 16: Set Yourself Up for Success on Amazon<\/h2>\n\n\n\n<p>Keyword research is one of the best strategies I know of. To make the most of it, use <a href=\"https:\/\/publisherrocket.com\/?affiliate=launchpad\">Publisher Rocket<\/a>. The second-best strategy is to contact Amazon so you can have your book listed in 10 categories instead of two. The significance of this idea cannot be overstated. What it means is, instead of having two opportunities to hit the #1 spot in its category, your book now has 10 chances. While I\u2019m no mathematician, I can safely say that giving yourself five times the chance of hitting the #1 spot is a pretty spectacular leg up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-17-gather-an-advanced-reader-team\">Step 17: Gather an Advanced Reader Team<\/h2>\n\n\n\n<p>An <a href=\"https:\/\/kindlepreneur.com\/building-an-arc-launch-team\/\">Advanced Reader Team<\/a> is exactly what it sounds like\u2014a team of people who read your book in advance.<\/p>\n\n\n\n<p>The most effective way I know of to use a team is to upload your book to BookFunnel, give your team members a link about a month before your book's release, and ask them to write a review. When the book is first loaded onto Amazon, price the ebook at .99 and send your team members an email asking them to purchase the book and then paste the review they\u2019ve written. That way, when the book is officially launched, it has reviews.<\/p>\n\n\n\n<p>Several points about this strategy:<\/p>\n\n\n\n<ol><li>You cannot pay anyone to review your book so don\u2019t even try<\/li><li>You cannot ask for positive reviews<\/li><li>People too close to you cannot review since Amazon will delete any review it considers biased<\/li><li>You\u2019re best off asking people who have bought books similar to yours for reviews as Amazon will then start recommending your book in their \u201cCustomers Who Bought This Also Bought\u201d sidebar.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-18-launch\">Step 18: Launch<\/h2>\n\n\n\n<p>The moment you\u2019ve been waiting for is here! After loading your book onto KDP, or Ingram if you want wider distribution, my best advice is to make this fun.<\/p>\n\n\n\n<p>I had six miserable book launches because all I did was watch my Amazon number, feel frustrated that more media didn\u2019t want to cover me, and dodge people\u2019s \u201cHow\u2019s your book doing?\u201d queries.<\/p>\n\n\n\n<p>To be clear: because I was published by a Big Five and had worked in the media for a decade, I had tons of major media coverage, including appearances on <em>The Today Show<\/em> and <em>Fox News<\/em>, articles in <em>Cosmo<\/em> and <em>The New York Post<\/em> and a million other hits. But it never felt like enough because none of these helped sell books. What does sell books? Finding an audience that cares about you and your topic and obsessively serving them.<\/p>\n\n\n\n<p>For my new book, I\u2019m pulling out all stops:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.launchpadpub.com\/make-your-mess-your-memoir-1\">Creating a sales page<\/a> for my book that spells out what a reader can get from it<\/li><li>Running Facebook ads to a site with an <a href=\"https:\/\/messymemoir.com\/\">opt-in where I give away the first three chapters<\/a><\/li><li>Contacting <a href=\"https:\/\/kindlepreneur.com\/book-review-blogs\/\">book bloggers<\/a><\/li><li>Assembling an Advanced Reader Team made up not just of my subscribers and followers but also people I don\u2019t know using <a href=\"https:\/\/www.youtube.com\/watch?v=X6cAoDKURZs\">Book Review Targeter<\/a><\/li><li>Creating \u201cI Made My Mess Into My Memoir\u201d t-shirts, thumb drives, canvas prints, and bookmarks,<\/li><li>Planning a launch day online party<\/li><li>And more.<\/li><\/ul>\n\n\n\n<p>I even hired a social media agency, something I\u2019ve never done before, just to help get my social in shape for the launch. I\u2019m not doing this because I think it will help me sell a million copies and get rich, but because I want to know what works so I can do it for others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-19-keep-promoting-forever\">Step 19: Keep Promoting&#8230;Forever<\/h2>\n\n\n\n<p>Your book is part of your legacy\u2014and it\u2019s something you\u2019ve worked hard for. When I was cranking out a book a year for HarperCollins, I would essentially abandon a book the week after it came out so I could focus on writing the next. Now, would you give birth to a child, and then, once it was born, leave it to fend for itself? No. You\u2019d continue to nurture it. And that\u2019s what you should do with your book. My final word about that is this: Don\u2019t feel shame about promoting your book. If you\u2019ve got a message to share with the world, you\u2019re doing the world a disservice if you\u2019re not telling people about it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bestselling author, Anna David, teaches you how to publish a memoir correctly the first time around and avoid the pitfalls most authors make. <\/p>\n","protected":false},"author":24,"featured_media":16959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[3870],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Publish a Memoir: 19 Steps to Follow | Kindlepreneur<\/title>\n<meta name=\"description\" content=\"Bestselling author, Anna David, teaches you how to publish a memoir correctly the first time around and avoid the 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