In this article, you will learn:<\/strong><\/p>\n\n\n\n So let\u2019s get started.<\/p>\n\n\n There are hundreds and thousands of marketing tactics and ideas out there. However, we\u2019d all agree the words \u201cpre-release campaign\u201d ring a bell. Every successful company runs one of these campaigns when they launch a new product. So why should your book be any different?<\/p>\n\n\n\n Take J.K. Rowling, for instance. How far in advance did we get to know when a new \u201cHarry Potter\u201d book was coming out?<\/p>\n\n\n\n They created a huge pre-release hype. As a result, on the day the stores began selling the book, there was an enormously long queue. Potential customers raved about the product. Do you know why that is? The answer is simple: fear of missing out (FOMO). It\u2019s an impressive psychological force. It makes people think if they do not get this product, they might miss out on the opportunity.<\/p>\n\n\n\n Around 69% of millennials<\/a> experience the phenomenon, and 60% make reactive purchases because of FOMO.<\/a><\/p>\n\n\n\n There are a few ways to generate FOMO. The wonderful idea is to introduce limitations. For example, a limited amount of books available for this price or a clear deadline. You can also highlight some exclusive features about your book and keep spreading the word around.<\/p>\n\n\n\n A pre-release campaign has many benefits:<\/p>\n\n\n\n You might be getting more and more excited by now. So the big question is: when should you start your pre-release campaign? A good option would be to begin 6 months before the book launch.<\/strong><\/p>\n\n\n\n Also, what materials should you prepare? Spoiler alert: use your book cover!<\/p>\n\n\n\r\n Over 47,000+ authors, NYT bestsellers, and publishing companies use Publisher Rocket to gain key insight to the market.\u00a0Help your book now<\/b><\/p>\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n\r\n\n\n\n A great way to approach your book pre-release is to create book cover teasers.<\/p>\n\n\n\n If you browse through social media, you\u2019ll come across some of them. There are two solid ways to create killer book cover teasers:<\/p>\n\n\n\n The first method is to share some graphic elements from the book cover. Just raw images, a part of the image, a protagonist silhouette, whatever evokes something about your story. Your main goal is to grab the readers\u2019 attention. Toss in some text, initiate a discussion and, voil\u00e0.<\/p>\n\n\n\n Here's another example to inspire you:<\/p>\n\n\n\n The second way to approach book cover teasers is to, if the cover is not ready yet, share the color palette that you've selected for the design. It can serve as a background for a quote from your book. Build tension around it. The readers should feel that something truly incredible is coming their way.<\/p>\n\n\n\n You can see this idea in action below:<\/p>\n\n\n\n And here's an even simpler example:<\/p>\n\n\n\n Needless to say, you should have a few different book cover teaser layouts. Reveal something new every week.<\/p>\n\n\n\n Here are some other ideas regarding the book cover teasers as part of your pre-release campaign:<\/p>\n\n\n\n After you\u2019re done warming-up your readers with book cover teasers, consider doing a book cover reveal.<\/p>\n\n\n\n Now, depending on where you stand as a self-published author, you can adjust how you do the book cover reveal. Host an online event, combine the reveal with a Q&A session, or make it through a series of scheduled posts.<\/p>\n\n\n\n The main aim is to spread the word around. Don\u2019t forget, no matter what they say, we all judge a book by its cover. Better yet, we judge the cover by the graphic design and images. So you definitely want to give your potential readers a glimpse of what they will be dealing with. A picture is better than a thousand words, remember?<\/p>\n\n\n\n You can also connect with an influencer or a blogger<\/strong> to help you gather even more attention around your book cover reveal.<\/p>\n\n\n\n There\u2019s another excellent marketing tool you can use for book cover reveals these days: a book trailer. That\u2019s correct. A trailer isn't just for movies. Having a book trailer<\/a> falls into the category of unique creative features. Thus you can reach a broader target audience.<\/p>\n\n\n\n Now that we've talked about what to do, let's talk about where to do it.<\/p>\n\n\n\n There\u2019s no point to keep going on and on about the importance of social media for indie authors<\/a>.<\/p>\n\n\n\n But what you certainly should understand is that every social media platform is different. And you need to think ahead about the type of content you share when it comes to a book's pre-launch. Most social media users appreciate instant visual content.<\/p>\n\n\n\n For example, on Instagram, photos in the newsfeed get 36% more engagement than videos.<\/p>\n\n\n\n The same rule applies to Facebook. Posts with pictures see more engagement than plain text.<\/p>\n\n\n\n Twitter, on the other hand, likes short catchy lines. So brainstorm a bit to master your book pre-release campaign with the best choice of words possible.<\/p>\n\n\n\n Pinterest is all about images, GIFs, and videos, neatly organized in a pinboard.<\/p>\n\n\n\n No matter what social media channels you use, you need to mention your pre-release campaign everywhere you have fans. And by everywhere we mean your banners, profile pictures, stories, pinned posts, series of posts, etc.<\/p>\n\n\n\n Last but not least, just out of curiosity, you can check out the #bookstagram hashtag on Instagram. It\u2019s a new trend to share beautiful book covers and put new emphasis on their aesthetics. It\u2019s showtime; take great artistic pictures with your book cover using different props. Make it \u201cinstagrammable\u201d and you will nail your book pre-release campaign.<\/p>\n\n\n\n Where else can we share our book cover? How about the newsletter?<\/p>\n\n\n\n Newsletters are a great way to reach your readers because they offer direct communication and fewer restrictions than social media. Plan a few newsletter reminders about your book launch<\/a> (don\u2019t overdo it) and include the book cover as a leading visual aid. You can do it in the pre-release stage, as well as during the book launch campaign. There are many templates for designing a fabulous newsletter, so why don\u2019t you use your book cover as part of its design<\/a>?<\/p>\n\n\n\n Another thing to keep in mind is the writing style in the newsletter.<\/p>\n\n\n\nTable of contents<\/h2>
Everything You Need to Know About the Pre-Release Campaign<\/h2>\n\n\n\n
![\"Publisher](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/PR_Competition-Feature-e1621274721682.png\")
\r\n \r\n <\/a> <\/div>\r\n <\/div>\r\n \r\n Book Marketing Made Simple<\/h3>\r\n <\/a>\r\n \r\n
Use Your Book Cover for Teasers<\/h2>\n\n\n\n
![\"book](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/06\/image6.png\")
<\/figure><\/div>\n\n\n\n![\"book](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/06\/image1.png\")
<\/figure><\/div>\n\n\n\n![\"color](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/06\/image9.png\")
<\/figure><\/div>\n\n\n\n![\"pre](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/06\/image5.png\")
<\/figure><\/div>\n\n\n\nUse Your Book Cover for a Cover Reveal<\/h2>\n\n\n\n
![\"full](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/06\/image3.png\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/07\/correct-image8-1.png\")
<\/figure><\/div>\n\n\n\nUse the Book Cover on Social Media<\/h2>\n\n\n\n
![\"\"](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/07\/correct-image2-1-1.png\")
<\/figure><\/div>\n\n\n\nUse the Book Cover in the Newsletter<\/h2>\n\n\n\n
![\"author](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/06\/image4.jpg\")
<\/figure><\/div>\n\n\n\n![\"launching](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/06\/image7.png\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/10\/anastasiya-e1594389690111-150x150.jpeg\")
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