{"id":16063,"date":"2020-08-28T13:25:41","date_gmt":"2020-08-28T13:25:41","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=16063"},"modified":"2022-03-24T20:07:22","modified_gmt":"2022-03-24T20:07:22","slug":"mailchimp-review","status":"publish","type":"review","link":"https:\/\/kindlepreneur.com\/mailchimp-review\/","title":{"rendered":"Mailchimp Review for Authors"},"content":{"rendered":"\n<p>Mailchimp is undoubtedly the big daddy of all email <a href=\"https:\/\/kindlepreneur.com\/book-marketing\/\">marketing services<\/a>. But there\u2019s been a lot of talk among independent authors about some of its features and whether it's worth the price (it\u2019s a lot pricier than other email marketing services).<\/p>\n\n\n\n<p>So, I decided we\u2019d take a look at Mailchimp and figure out whether this email marketing service is the best one for independent authors looking to keep in touch with their readers and manage their mailing list subscribers.<\/p>\n\n\n\n<p>In this article, you will learn:<\/p>\n\n\n\n<ul><li>What Mailchimp is<\/li><li>The features it offers<\/li><li>How much you can get with a free account<\/li><li>Whether it's easy to transfer over from a free account to paid<\/li><li>How Mailchimp integrates with other services<\/li><li>How much Mailchimp costs and whether that value is worth it for you<\/li><li>Whether Mailchimp is suited for authors or not<\/li><\/ul>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#What-is-MailChimp\" data-level=\"2\">What is Mailchimp?<\/a><\/li><li><a href=\"#What-Features-does-it-offer\" data-level=\"2\">What Features Does it Offer?<\/a><ul><li><a href=\"#feature-1\" data-level=\"3\">1. Free Account<\/a><\/li><li><a href=\"#feature-2\" data-level=\"3\">2. Automation<\/a><\/li><li><a href=\"#feature-3\" data-level=\"3\">3. Forms<\/a><\/li><li><a href=\"#feature-4\" data-level=\"3\">4. Landing Pages<\/a><\/li><li><a href=\"#feature-5\" data-level=\"3\">5. Email Campaigns<\/a><\/li><li><a href=\"#feature-6\" data-level=\"3\">6. Extras\/Important Details<\/a><\/li><\/ul><\/li><li><a href=\"#What-does-it-cost\" data-level=\"2\">What Does it Cost?<\/a><\/li><li><a href=\"#What-I-Dont-like-about-mailchimp\" data-level=\"2\">What I Don\u2019t Like About Mailchimp<\/a><\/li><li><a href=\"#Is-mailchimp-right-for-you\" data-level=\"2\">Is Mailchimp the Right Email Marketing Service for You?<\/a><\/li><li><a href=\"#Mailchimp-vs-mailerlite\" data-level=\"2\">Mailchimp vs MailerLite<\/a><\/li><\/ul><\/div>\n\n\n\n<p><em>Just a note:<\/em> there are affiliate links in this article&#8211;that\u2019s to keep the coffee fund topped up&#8211;but those links don\u2019t change my opinion on the product itself.<\/p>\n\n\n\n<p>Without further ado, let\u2019s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-MailChimp\">What is Mailchimp?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"243\" height=\"114\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimp-.png\" alt=\"Mailchimp logo\" class=\"wp-image-16064\"\/><\/figure><\/div>\n\n\n\n<p>Mailchimp is an email marketing service provider that offers businesses&#8211;big and small&#8211;solutions for keeping in touch with their customers via email. Basically, it allows you to collect leads or customers (readers in the independent author\u2019s case) and stay in touch with them via email.<\/p>\n\n\n\n<p>As an author, you probably know that staying in touch with your readers and having their email addresses is super important for <a href=\"https:\/\/kindlepreneur.com\/book-marketing-101\/\">your marketing efforts<\/a>. Mailchimp is one of the many providers you can look at when starting a mailing list. But is it the best one for you? Well, that\u2019s a question we\u2019ll answer in this review.<\/p>\n\n\n\n<p>If you want to find out more about what Mailchimp does in the general sense, you can take a look at their <a href=\"https:\/\/mailchimp.com\/help\/\">Help page<\/a>, which has handy guides and tutorials, or their <a href=\"https:\/\/mailchimp.com\/about\/\" rel=\"\">About page.<\/a><\/p>\n\n\n\n<p>Now that we know what Mailchimp is, let\u2019s find out what it does\u2026<\/p>\n\n\n\n<center><a class=\"buy-button\" href=\"https:\/\/kindlepreneur.com\/click\/mailchimp\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Check Out Mailchimp Here<\/a><\/center>\n\n\n<div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=Looking+for+an+email+marketing+service+that+works+for+authors%3F+Check+out+this+Mailchimp+review.+&url=https:\/\/kindlepreneur.com\/mailchimp-review\/\" data-link=\"https:\/\/twitter.com\/share?text=Looking+for+an+email+marketing+service+that+works+for+authors%3F+Check+out+this+Mailchimp+review.+&url=https:\/\/kindlepreneur.com\/mailchimp-review\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">Looking for an email marketing service that works for authors? Check out this Mailchimp review. <\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-Features-does-it-offer\">What Features Does it Offer?<\/h2>\n\n\n\n<p>In order to determine whether Mailchimp offers the best solutions for independent authors looking to stay in touch with their readers, we need to check out their features.<\/p>\n\n\n\n<div class=\"toc\">\n<p class=\"toctitle\">MailChimp Features:<\/p>\n<ol>\n<li><a href=\"#feature-1\">Free Account<\/a><\/li>\n<li><a href=\"#feature-2\">Automation<\/a><\/li>\n<li><a href=\"#feature-3\">Forms<\/a><\/li>\n<li><a href=\"#feature-4\">Landing Pages<\/a><\/li>\n<li><a href=\"#feature-5\">Email Campaigns<\/a><\/li>\n<li><a href=\"#feature-6\">Extras\/Important Details<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-1\">1. Free Account<\/h3>\n\n\n\n<p>As an author, you\u2019re probably on the lookout for a cheap solution that offers you what you need. That\u2019s why I\u2019ve added this category for review. I like to try before I buy\u2014whether that\u2019s through a trial or a free account.<\/p>\n\n\n\n<p>Mailchimp does offer a free account, and here\u2019s what you get with it:<\/p>\n\n\n\n<ul><li>Up to 2,000 email contacts<\/li><li>Up to 10,000 email sends a month. That means that if you have those 2,000 contacts, you can send them an email 5 times a month.<\/li><li>You can have 1 audience with the free plan&#8211;so 1 list, basically.<\/li><li>You can use tagging and basic segmentation.<\/li><li>You can use behavioral targeting&#8211;this basically means that you can tailor your emails to specific people (eg. those who open your emails or engage with your website in a certain way).<\/li><li>You have access to surveys.<\/li><li>You also have access to an audience dashboard and contact profiles for each of your contacts.<\/li><li>Basic templates are included with your free account when creating emails.<\/li><li>You can build and publish a website with analytics, as well as having access to a free Mailchimp domain. You also have the option to buy a domain name through Mailchimp and connect an existing domain name.<\/li><li>Automations are available. They\u2019re single-step, however. So you don\u2019t have access to the \u2018customer journey builder\u2019 as it\u2019s called or more complicated automation with multiple starting points.<\/li><li>You get access to landing pages, social posts, and Facebook and Instagram ads.<\/li><li>You get basic reports and support.<\/li><\/ul>\n\n\n\n<p>I think the free account from Mailchimp is pretty good. You get what you need, and probably a bunch of functions you don\u2019t actually need. My experience with email is that most authors need simple email campaigns, reporting, web form creation, automation, and a way to manage their subscribers. All the other stuff acts as a distraction.<\/p>\n\n\n\n<p>Overall, the free account looks legitimate and like something starting authors could use to great effect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-2\">2. Automation<\/h3>\n\n\n\n<p>Automation with MailChimp occurs in four specific ways:<\/p>\n\n\n\n<ol><li>Customer Journeys<\/li><li>Transactional Emails<\/li><li>Retargeting Ads<\/li><li>Postcards<\/li><\/ol>\n\n\n\n<p>Let\u2019s take a quick look at each of them and what they offer for authors.<\/p>\n\n\n\n<p><strong>Customer Journeys<\/strong><br><em>This feature is only available for paid plans.<\/em><\/p>\n\n\n\n<p>Customer Journeys are basically an automation sequence that you set up for your Audience (or list) in Mailchimp. They\u2019re split up into two sections:<\/p>\n\n\n\n<ul><li><strong>Customer Journey.<\/strong> These are kind of like roadmaps that your audience members follow according to the tags you add to them and the actions they take. It reminds me a little of how Convertkit operates. This is in Beta, so Mailchimp is actively working on improving it, but my initial impressions are pretty good. It\u2019s nice to see them trying to provide more for their customers. It seems like it could be a powerful tool in the future. But, and this is a big but, I don\u2019t think this would provide independent authors with great value, especially if they\u2019re just starting out. Maybe for <a href=\"https:\/\/kindlepreneur.com\/e2-keyword-mastery-nonfiction-fiction-authors\/\">nonfiction authors<\/a> with multiple products and audiences they need to manage. But for the indie fiction author, it feels like overkill. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16068 size-large\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/customerjourney-1024x482.png\" alt=\"mailchimp customer journey mapping\" width=\"1024\" height=\"482\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/customerjourney-1024x482.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/customerjourney-300x141.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/customerjourney-768x361.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/customerjourney-1536x723.png 1536w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/customerjourney.png 1917w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/li><li><strong>Classic Automations.<\/strong> These are the stock standard automations authors use when onboarding their readers&#8211;i.e. The welcome email with the <a href=\"https:\/\/kindlepreneur.com\/reader-magnets\/\">reader magnet<\/a>&#8211;and then slowly introducing them to your work. They still have value for authors. And they\u2019re available in the free account.<\/li><\/ul>\n\n\n\n<p><strong>Transactional Emails<\/strong><\/p>\n\n\n\n<p><em>This feature is only available for paid plans.<\/em><\/p>\n\n\n\n<p>Transactional emails are event or e-commerce emails (purchase confirmations, password resets, that kind of thing) to your mailing list subscribers. There\u2019s a demo available to try in the free account. To use this feature, you need a sending domain&#8211;so your own website, basically, though you could probably use one you created with Mailchimp. And you have to do this via Mandrill which is transactional email infrastructure.<\/p>\n\n\n\n<p>Unless you\u2019re going to be selling a product directly to your readers, I don\u2019t think this is a feature you\u2019ll need as an independent author.<\/p>\n\n\n\n<p><strong>Retargeting Ads<\/strong><\/p>\n\n\n\n<p>Retargeting ads are basically Facebook, Instagram or Google ads that you set up through Mailchimp. You\u2019re paying Mailchimp to facilitate these ads for you, instead of going directly to Facebook, for instance, and creating the ads yourself.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"756\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/retargeting-ad.png\" alt=\"mailchimp retargeting ads creation form\" class=\"wp-image-16069\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/retargeting-ad.png 920w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/retargeting-ad-300x247.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/retargeting-ad-768x631.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/figure><\/div>\n\n\n\n<p>This is available in the free account. You just have to connect your Facebook ads manager to Mailchimp and allow it access to your account. But personally, I don\u2019t see a reason why you would want to do this through Mailchimp when you can easily go set up these ads in Facebook yourself.<\/p>\n\n\n\n<p>It seems a bit gimmicky to me.<\/p>\n\n\n\n<p><strong>Postcards<\/strong><\/p>\n\n\n\n<p>Postcards are campaigns that send your contacts reminders, coupons, and simple messages at regular intervals. They\u2019re actual physical postcards that you mail out to your subscribers, meaning you\u2019ll have to collect their addresses to send them. And they ship within 4-8 business days.<\/p>\n\n\n\n<p>Once again, I don\u2019t see a ton of value for independent authors here, but maybe you could use this feature to make a few readers feel special.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-3\">3. Forms<\/h3>\n\n\n\n<p>Creating forms with Mailchimp is relatively easy. You simply click \u2018Create\u2019 and navigate to sign up forms. You can then create three different types of sign up forms:<\/p>\n\n\n\n<ol><li><strong>Embedded forms.<\/strong> These are forms that you embed on your site and have a design that reflects your brand. You can segment people by the source they sign up from.<\/li><li><strong>Pop-up forms.<\/strong> These are forms that pop-up on your website when a visitor stops by. Once again you\u2019re able to segment people according to where they signed up from&#8211;this is a useful tool if you\u2019re collecting different kinds of leads. Facebook leads who sign up for a freebie might be colder, where people who navigate to your site actively seeking you out are hot and ready to purchase your books.<\/li><li><strong>Signup landing page.<\/strong> With a landing page, you can gather sign-ups in exchange for a giveaway like a reader magnet, or a pre-sale announcement. That\u2019s great, but you could probably do the same with one of the embedded forms or pop-up forms.<\/li><\/ol>\n\n\n\n<p>The creation process for the forms is quite similar for all of the three above (we\u2019ll go into more detail about landing pages below).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/embedded-forms-1024x647.png\" alt=\"mailchimp embedded forms creation options\" class=\"wp-image-16070\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/embedded-forms-1024x647.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/embedded-forms-300x189.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/embedded-forms-768x485.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/embedded-forms.png 1311w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>It\u2019s relatively simple to create forms with Mailchimp, since they link directly to an audience when you create them, and you can embed them on your site with provided code (as seen in the screen above).<\/p>\n\n\n\n<p>The layout was initially confusing to me, though, and it took a second to figure out which tabs were important for me to edit and which weren\u2019t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-4\">4. Landing Pages<\/h3>\n\n\n\n<p>With Mailchimp, you can create landing pages and even your own website and have your mailing list integrated with it. It seems like Mailchimp is trying to be the one-stop shop for everything business. So, in many cases, they\u2019re more of a business solution than just an email marketing service.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"507\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/landing-page-.png\" alt=\"mailchimp landing page options\" class=\"wp-image-16071\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/landing-page-.png 974w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/landing-page--300x156.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/landing-page--768x400.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/figure><\/div>\n\n\n\n<p>When creating your landing page, you\u2019ll be taken to several templates you can redesign to use for gaining subscribers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/landing-page-temp-1024x455.png\" alt=\"mailchimp landing page templates\" class=\"wp-image-16072\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/landing-page-temp-1024x455.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/landing-page-temp-300x133.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/landing-page-temp-768x342.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/landing-page-temp-1536x683.png 1536w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/landing-page-temp.png 1839w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>That\u2019s great. I like drag and drop features because they\u2019re super easy and fun to use.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/edit-landing-page-template-1024x467.png\" alt=\"mailchimp landing page edit your design\" class=\"wp-image-16073\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/edit-landing-page-template-1024x467.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/edit-landing-page-template-300x137.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/edit-landing-page-template-768x350.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/edit-landing-page-template-1536x700.png 1536w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/edit-landing-page-template.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>And once you\u2019ve selected your template, you can redesign it as you see fit. You can add styles and elements from the sidebar and completely change the look of the original template so that it suits your <a href=\"https:\/\/kindlepreneur.com\/protecting-monitoring-author-brand\/\">author brand<\/a>.<\/p>\n\n\n\n<p>I\u2019m a fan of this feature. I enjoyed messing around with it. Once you\u2019ve completed your design, you\u2019re given an url that you can share or use to send people to in your ads on Facebook for instance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-5\">5. Email Campaigns<\/h3>\n\n\n\n<p>You can send three types of email with Mailchimp:<\/p>\n\n\n\n<ol><li><strong>Regular.<\/strong> These are simple campaigns that you send out as a once-off. Like a newsletter for instance.<\/li><li><strong>Automated.<\/strong> These are the automation sequences we discussed under the automation section above. There are a lot of options here for what you can create and how you can target mailing list subscribers. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16074 size-medium\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/autoemail-300x206.png\" alt=\"mailchimp automation email campaign options\" width=\"300\" height=\"206\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/autoemail-300x206.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/autoemail-768x528.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/autoemail.png 969w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/li><li><strong>Plain-text.<\/strong> These are emails that have no fancy text or images. They\u2019re great for <a href=\"https:\/\/kindlepreneur.com\/book-launch-reviews-launching-with-100-reviews\/\">book launch<\/a> emails.<\/li><\/ol>\n\n\n\n<p>Email creation is simple with Mailchimp&#8211;the steps are pretty much guided.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/email-steps-1024x651.png\" alt=\"mailchimp email creation options\" class=\"wp-image-16075\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/email-steps-1024x651.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/email-steps-300x191.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/email-steps-768x489.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/email-steps.png 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>You progress from selecting who your email is targeted toward, who it is from (your author name or email) to the subject line, and then setting up the content. Content creation for your email is drag and drop for the regular and automated emails&#8211;and as simple as writing up text for the plain-text emails.<\/p>\n\n\n\n<p>When creating your email content, you have several options to choose from:<\/p>\n\n\n\n<ol><li><strong>Layouts.<\/strong> You can choose one of Mailchimp's email templates and edit it. You get more templates when you have a paid plan, but there are basic ones to use with the free account.<\/li><li><strong>Themes.<\/strong> You can select an email template according to a theme, like \u2018e-commerce\u2019 or \u2018event\u2019.<\/li><li><strong>Saved Templates.<\/strong> You can create your own template then save it for later use so your branding is always on point.<\/li><li><strong>Campaigns.<\/strong> You can check out the recent campaigns you sent and use one of them as an email template for your new campaign.<\/li><li><strong>Code Your Own.<\/strong> For the advanced email sender, you can code your own email content by pasting in your code, importing it from a zip, or importing it from an url.<\/li><\/ol>\n\n\n\n<p>Once you\u2019ve completed your email content, you\u2019re able to send your emails immediately or schedule them to send later; and you can, with paid versions of the service, send at a time that Mailchimp suggests are the best times to get opens. You can also share your emails via social media.<\/p>\n\n\n\n<p>I like how many options you have for creating email content with Mailchimp, but it\u2019s almost overwhelming the amount you can do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-6\">6. Extras\/Important Details<\/h3>\n\n\n\n<p>Mailchimp has a lot of extras for paid subscribers. Here are a few extras that are relevant to authors and might be of use to them when using Mailchimp:<\/p>\n\n\n\n<ul><li><strong>Segmenting and Tagging.<\/strong> You can tag and segment and use this to separate your audience into groups that you email in different ways.<\/li><li><strong>Social Media Posts.<\/strong> You can use Mailchimp to post to your social media accounts&#8211;cool for managing your accounts in one place.<\/li><li><strong>Surveys.<\/strong> You can email your subscribers surveys which is useful if you\u2019re curious about what they want out of your mailing list or your books.<\/li><li><strong>Integrations.<\/strong> Mailchimp integrates with just about every service imaginable. That makes running Facebook lead ads pretty simple&#8211;you don\u2019t have to head into Facebook and collect them manually, they\u2019re automatically transferred onto your mailing list instead.<\/li><\/ul>\n\n\n\n<center><a class=\"buy-button\" href=\"https:\/\/kindlepreneur.com\/click\/mailchimp\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Check Out Mailchimp Here<\/a><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-does-it-cost\">What Does it Cost?<\/h2>\n\n\n\n<p>So, with all those features to consider, let\u2019s take a look at what Mailchimp costs.<\/p>\n\n\n\n<p>Let\u2019s get one thing straight&#8211;authors are always looking for a good deal when it comes to paying for any service, and that includes their mailing list. They want good value for money. A free account is a bonus, as well.<\/p>\n\n\n\n<p>While Mailchimp provides great value in its features, its costs are significantly higher than the competition. But you wouldn\u2019t see that just from a quick glance at the pricing page.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimppricing-1024x661.png\" alt=\"mailchimp pricing\/cost table\" class=\"wp-image-16076\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimppricing-1024x661.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimppricing-300x194.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimppricing-768x496.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimppricing.png 1210w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>It would seem that an essentials account (which would include basically everything you need as an author) would cost you $10 a month, right? But that\u2019s not correct. If you had the free account with a list of up to 2,000 contacts and head over to subscribe, you\u2019d actually be charged $30 a month.<\/p>\n\n\n\n<p>That\u2019s because the $10 a month price for the Standard subscription is actually for 500 contacts. That\u2019s not immediately obvious on the pricing page until you click \u2018Calculate your price\u2019.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimppricing2-1024x504.png\" alt=\"mailchimp pricing\/cost scale tool\" class=\"wp-image-16077\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimppricing2-1024x504.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimppricing2-300x148.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimppricing2-768x378.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimppricing2.png 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>And the scaling of pricing is pretty steep. You\u2019ll eventually end up paying in the hundreds of dollars for your larger lists. Whereas providers like Mailerlite and Mad Mimi charge significantly less than that. In the case of Mad Mimi, that\u2019s because they have fewer features to offer, but with Mailerlite, they have pretty much the same features, if not more, and they charge way less.<\/p>\n\n\n\n<p>Mailchimp also has a credit \u2018Pay-As-You-Go\u2019 system. So, if you didn\u2019t want to pay the flat monthly rate for the paid features, you could buy credits and use them to send emails. Each email you send to a single subscriber costs one credit.<\/p>\n\n\n\n<p>So if you have 2,500 email subscribers and want to send them an email, it would cost you 2,500 credits.<\/p>\n\n\n\n<p>Let\u2019s say you have a standard mailing list setup whereby you email your subscribers once a week&#8211;so four emails to 2,500 email subscribers a month. That works out to 10,000 emails, thus 10,000 credits.<\/p>\n\n\n\n<p>But how much would that cost you?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"392\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimpcredits.png\" alt=\"mailchimp pricing\/cost by credits\" class=\"wp-image-16078\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimpcredits.png 695w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailchimpcredits-300x169.png 300w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure><\/div>\n\n\n\n<p>It would cost you $200 to send out four emails to your 2,500 subscribers in a month. That\u2019s ridiculous in my opinion, given that you can pay for unlimited sending to the same amount of contacts in the standard subscription at $29.99 per month.<\/p>\n\n\n\n<p>Credits might be a solution for some business providers, but I don\u2019t see them being a valuable tool for authors to use. <strong>I would suggest that if you do want to use Mailchimp, you go for a subscription instead.<\/strong><\/p>\n\n\n\n<p>If you\u2019re interested in Mailchimp, you can <a href=\"https:\/\/kindlepreneur.com\/click\/mailchimp\">sign up for a paid subscription here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-I-Dont-like-about-mailchimp\">What I Don\u2019t Like About Mailchimp<\/h2>\n\n\n\n<p>Now that we\u2019ve discussed the features Mailchimp has, let\u2019s take a look at what I didn\u2019t like about the service while I was working with it.<\/p>\n\n\n\n<ul><li><strong>Unsubscribes.<\/strong> Unsubscribes count toward your contacts count. You have to manually delete these contacts if you don\u2019t want them to count toward your overall contact count. That means that you have to archive or delete contacts to save money, and do so manually&#8211;which takes time.<\/li><li><strong>Audiences.<\/strong> You can only have subscribers on one list or \u2018audience\u2019. Transferring them over to another list doubles your contact count, meaning you pay double for the same subscriber to be on another \u2018audience\u2019 or list.<\/li><li><strong>Pricing.<\/strong> When you upgrade, you\u2019re sucked into the price vortex. If you now have 2,000 subscribers, you head over to pay for the basic plan, thinking it will be $10, but that\u2019s just not true. It\u2019s more expensive than that.<\/li><li><strong>Dashboard.<\/strong> I found navigating in Mailchimp somewhat frustrating&#8211;I clicked loads, backtracked and found all the features available a bit overwhelming.<\/li><\/ul>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60a2c03918240\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/courses.kindlepreneur.com\/courses\/mailerlite-for-authors-email\" alt=\"Sign Up Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/MailerLite-Email-For-Authors-copy.png\" alt=\"MailerLite Email For Authors\" height=\"420\" width=\"760\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/courses.kindlepreneur.com\/courses\/mailerlite-for-authors-email\" alt=\"Sign Up Now\">\r\n                            <h3>Free MailerLite Video Course<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Learn how to setup and use your MailerLite account effectively to help sell more books.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/courses.kindlepreneur.com\/courses\/mailerlite-for-authors-email\" alt=\"Sign Up Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Sign Up Now<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Is-mailchimp-right-for-you\">Is Mailchimp the Right Email Marketing Service for You?<\/h2>\n\n\n\n<p>I\u2019m always hesitant to give a final word on something or even a general rule of thumb, but I can\u2019t ignore the facts when it comes to Mailchimp\u2019s services. While they\u2019re a powerful tool for big business, for indie authors, they\u2019re much more expensive than the alternative email marketing service providers out there.<\/p>\n\n\n\n<p>The fact that you have to manually delete contacts from your list means that less savvy Mailchimp users will wind up paying for people who don\u2019t even currently subscribe to their emails. That\u2019s annoying. You also have to pay for extra features that come free with other services, like MailerLite for instance.<\/p>\n\n\n\n<p>While Mailchimp has cool reporting and you can tag your subscribers (unlike with Mad Mimi for instance), it\u2019s not nearly as versatile with segmenting as ConvertKit or even MailerLite.<\/p>\n\n\n\n<p>It\u2019s for this reason that I strongly suggest you check out MailerLite instead. You can do everything you can with Mailchimp but for free. <a href=\"https:\/\/kindlepreneur.com\/mailerlite-review\/\">Check out my review of MailerLite here.<\/a><\/p>\n\n\n\n<p>Do you have any strong opinions on Mailchimp? Or is there another email marketing service provider that you enjoy using and would like to see reviewed? Leave a comment below!<\/p>\n\n\n\n<center><a class=\"buy-button\" href=\"https:\/\/kindlepreneur.com\/click\/mailchimp\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Check Out Mailchimp Here<\/a><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Mailchimp-vs-mailerlite\">Mailchimp vs MailerLite<\/h2>\n\n\n\n<p>To justify what I've said about MailerLite above, and how much better it is for authors than Mailchimp, let's take a look at a side-by-side comparison of the two.<\/p>\n\n\n<div id=\"footable_parent_16169\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui colored_table\">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"16169\" data-filter-delay=\"1000\" aria-label=\"Mailchimp vs MailerLite\"            id=\"footable_16169\"\n           data-unique_identifier=\"ninja_table_unique_id_268246904_16169\"\n           class=\" foo-table ninja_footable foo_table_16169 ninja_table_unique_id_268246904_16169 ui table  nt_type_legacy_table selectable striped vertical_centered ninja_custom_color inverted footable-paging-right ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                            <col class=\"ninja_column_1 \">\n                            <col class=\"ninja_column_2 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                                                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_services \"><\/th><th scope=\"col\"  class=\"ninja_column_1 ninja_clmn_nm_mailchimp \">Mailchimp<\/th><th scope=\"col\"  class=\"ninja_column_2 ninja_clmn_nm_mailer_lite \">MailerLite<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"1328\" class=\"ninja_table_row_0 nt_row_id_1328\">\n            <td>Free Account<\/td><td><center>Yes. 2,000 contacts.<\/center><\/td><td><center>Yes. 1,000 contacts<\/center><\/td>        <\/tr>\n            <tr data-row_id=\"1329\" class=\"ninja_table_row_1 nt_row_id_1329\">\n            <td>Pricing<\/td><td><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2015\/08\/Green-Check-Mark.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-full wp-image-1038\" \/><\/td>        <\/tr>\n            <tr data-row_id=\"1330\" class=\"ninja_table_row_2 nt_row_id_1330\">\n            <td>Automations<\/td><td><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2015\/08\/Green-Check-Mark.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-full wp-image-1038\" \/><\/td>        <\/tr>\n            <tr data-row_id=\"1331\" class=\"ninja_table_row_3 nt_row_id_1331\">\n            <td>Landing Page<\/td><td><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2015\/08\/Green-Check-Mark.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-full wp-image-1038\" \/><\/td>        <\/tr>\n            <tr data-row_id=\"1332\" class=\"ninja_table_row_4 nt_row_id_1332\">\n            <td>Ease of Use<\/td><td><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2015\/08\/Green-Check-Mark.png\" alt=\"\" width=\"25\" height=\"25\" class=\"aligncenter size-full wp-image-1038\" \/><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n                    <style type=\"text\/css\" id='ninja_table_custom_css_16169'>\n                        #footable_16169  {\n    font-family: ;\n    font-size: px;\n    }\n\n\n    #footable_16169 tbody tr td span.fooicon-plus:before {\n    background-color:  !important;\n    }\n    #footable_16169 tbody tr td span.fooicon-minus:before {\n    background-color:  !important;\n    }\n\n    #footable_16169 tbody tr:hover td span.fooicon-plus:before {\n    background-color:  !important;\n    }\n    #footable_16169 tbody tr:hover td span.fooicon-minus:before {\n    background-color:  !important;\n    }\n\n    #footable_16169 thead tr.footable-header th span::before {\n    background-color: rgba(255, 255, 255, 1) !important;\n    }\n    #footable_16169,\n    #footable_16169 table {\n    background-color:  !important;\n    color:  !important;\n    border-color:  !important;\n    }\n    #footable_16169 thead tr.footable-filtering th {\n    background-color:  !important;\n    color:  !important;\n    }\n    #footable_16169:not(.hide_all_borders) thead tr.footable-filtering th {\n            border : 1px solid transparent !important;\n        }\n    #footable_16169 .input-group-btn:last-child > .btn:not(:last-child):not(.dropdown-toggle) {\n    background-color:  !important;\n    color:  !important;\n    }\n    #footable_16169 tr.footable-header, #footable_16169 tr.footable-header th, .colored_table #footable_16169 table.ninja_table_pro.inverted.table.footable-details tbody tr th {\n    background-color: rgba(51, 57, 75, 1) !important;\n    color: rgba(255, 255, 255, 1) !important;\n    }\n    \n        #footable_16169 tbody tr:hover {\n    background-color:  !important;\n    color:  !important;\n    }\n    #footable_16169 tbody tr:hover td {\n    border-color:  !important;\n    }\n    \n    #footable_16169 tfoot .footable-paging {\n    background-color:  !important;\n    }\n    #footable_16169 tfoot .footable-paging .footable-page.active a {\n    background-color:  !important;\n    }\n    #footable_16169:not(.hide_all_borders) tfoot tr.footable-paging td {\n    border-color:  !important;\n    }\n    \n#footable_16169 th.ninja_column_1 { text-align: center; }#footable_16169 th.ninja_column_2 { text-align: center; }                <\/style>\n                \n    \n    \n<\/div>\n\n\n\n\n<p>As you can probably gather from the table, MailerLite delivers in pricing and functionality. Automations, landing pages, and email creation are all simpler and easier in MailerLite. You can do exactly what you need&#8230; and for free with the service.<\/p>\n\n\n\n<p>If you'd like to learn more about MailerLite, check out <a href=\"https:\/\/kindlepreneur.com\/mailerlite-for-authors\/\" rel=\"\">my free video course<\/a> where I'll show you how to set up your account and start using it. If you'd like to research other email services, check out <a href=\"https:\/\/kindlepreneur.com\/best-email-services-for-authors\/\">my Best Email Services review here.<\/a><\/p>\n\n\n\n<p>Cheers!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this review, we&#8217;ll take a look at Mailchimp and figure out whether it&#8217;s the right email marketing service for authors. <\/p>\n","protected":false},"author":24,"featured_media":17050,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[3870],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mailchimp Review for Authors | Kindlepreneur<\/title>\n<meta name=\"description\" content=\"In this review, we&#039;ll take a look at Mailchimp and figure out whether it&#039;s the right email 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