In this article, you will learn:<\/strong><\/p>\n\n\n\n So, let\u2019s get into it! And just to let you know, I love Mailerlite. I tested several email marketing services<\/a> before writing this article, and Mailerlite blew me away. I\u2019m saying that upfront because it will be obvious as you read the review (I even created a free course to show you how to use MailerLite<\/a>), and I want you to know these are my honest opinions based on the extensive research I\u2019ve done.<\/p>\n\n\n\n By the way, there are affiliate links in this article–they keep the coffee fund topped up–but my opinion is unchanged by them.<\/p>\n\n\n\n Basically, Mailerlite is an email marketing solution<\/a> that helps you reach people who want to follow you. In today\u2019s self-publishing world, having an email list is worth more than any advertisement you can put up on Facebook or Amazon (unless of course you\u2019re running lead ads that get people to subscribe to your mailing list).<\/p>\n\n\n\n It\u2019s designed to be simple and easy to use for authors and businesses who want to reach their subscribers with newsletters or marketing emails. You can check out MailerLite\u2019s helpful \u2018Getting Started\u2019 page<\/a> if you\u2019d like to find out more about what MailerLite is.<\/p>\n\n\n\n But, now that we know what it is, let\u2019s find out what features it has to offer authors.<\/p>\n\n\n\n To get a better idea of whether MailerLite is the right email marketing solution for you as an author, let\u2019s take a look at the features it offers.<\/p>\n\n\n\n MailerLite Features:<\/p>\n Most email marketing solutions have a free account option, so you can try before you buy. But not all of these free accounts are made equal. Most of them have restrictions on which features you can take advantage of and which are premium.<\/p>\n\n\n\n MailerLite\u2019s free account has some pretty neat features you can take advantage of:<\/p>\n\n\n\n That\u2019s a lot of value in a free account, and it\u2019s amazing to try out.<\/p>\n\n\n\n MailerLite also helps guide you through the whole signup process. Everything is simple and easy to use. Take a look.<\/p>\n\n\n Now, let\u2019s take a look at some of these important features and the difference between the free and premium accounts.<\/p>\n\n\n\n Automation is a very important part of my email marketing endeavors (hence why it\u2019s so near the top of the list of features). Let\u2019s find out what automation is like with MailerLite, bearing in mind that ease of use is important.<\/p>\n\n\n Right off the bat, MailerLite\u2019s interface is super easy to use. Email automation is right there and I can get into creating a workflow immediately. That\u2019s a big positive for me–I like simple and quick solutions with no frills.<\/p>\n\n\n\n MailerLite takes me through setting up an automation step by step. I\u2019m asked to input a trigger for the email workflow first.<\/p>\n\n\n I like the trigger options here–they cover most things I\u2019d want from an automation workflow. Of course, if you want to select a trigger that starts with a sign-up form, you\u2019ll have to create one first before you build an automation. That\u2019s a bit annoying–I\u2019d prefer to create one right on this page rather than navigating away.<\/p>\n\n\n It\u2019s easy to set up your automation sequence by clicking the little \u2018+\u2019 icons as seen in the image above. You can create your email content in the automation workflow too. There\u2019s no clicking away from the page here–which I like.<\/p>\n\n\n\n You can also add conditions that a reader must fulfill to progress down the chain. It\u2019s pretty simple–though you\u2019ll be dealing with segmenting your audience and that can get complicated if you\u2019re not sure what you\u2019re doing.<\/p>\n\n\n\n So, for instance, if you create the condition that a form subscriber who receives an email must then be part of a particular segment or group to receive the next email of the automation, only those readers who match that condition will progress through the workflow.<\/p>\n\n\n\n Overall, creating the automation is simple and fun and pretty much stress-free. A thumbs-up from me.<\/p>\n\n\n\r\n Learn how to setup and use your MailerLite account effectively to help sell more books.<\/p>\n Sign Up Now<\/a> <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n\r\n\n\n\n Sign up forms allow you to get your email subscribers onto your mailing list so you can send them campaigns in the first place. Let\u2019s take a look at what MailerLite has to offer when it comes to creating forms.<\/p>\n\n\n With MailerLite, you can choose three different methods for creating your email sign up forms.<\/p>\n\n\n\n Pop-Up Forms<\/strong><\/p>\n\n\n\n These are forms that literally pop-up as an overlay on the screen. Setting them up is really easy. There are entire companies that only offer this feature, so seeing it included as part of MailerLite is very cool. You simply name your form, select which list you want it to link to, and then select which template you\u2019d like to use for your pop-up.<\/p>\n\n\n You can also preview the template before selecting which one you want to use. I love how easy navigation is in MailerLite. One click and I get where I want to go. Neat.<\/p>\n\n\n\n Once you\u2019ve selected your pop-up form template, you\u2019re taken to MailerLite\u2019s super easy drag & drop builder. From here, you can design your pop-up form exactly as you want it to appear on your website. You can choose to have a central pop-up over the page, or you can put one at the bottom of the screen or in the bottom right-hand corner \u2014 so it\u2019s out of the way but still noticeable.<\/p>\n\n\n\n You can swap out the picture or text and customize the form fields as well \u2014 and it\u2019s all on one screen.<\/p>\n\n\n After you\u2019ve selected your template, you\u2019re able to select how often your pop-up appears, whether it has a schedule, and the frequency with which site visitors will see it.<\/p>\n\n\n\n You\u2019re then given a javascript tracker and HTML code for embedding into your website. If you have WordPress, you can install the official MailerLite sign up form plugin and simplify the process further. There\u2019s a MailerLite app for Shopify as well!<\/p>\n\n\n Once you\u2019ve created the pop-up form, you\u2019re able to select whether to have your readers double opt-in and you can edit the emails that will be sent to them, as well as manage the automation workflow attached to that specific form. Awesome.<\/p>\n\n\n\n And the best part is, the whole process took me as little as 15 minutes to set up.<\/p>\n\n\n\n Embedded Forms<\/strong><\/p>\n\n\n\n MailerLite also allows you to create embedded forms for your website. The difference is these are forms that don\u2019t pop-up over your content but are embedded in the pages. The process for setting them up is pretty much identical to the pop-up method above.<\/p>\n\n\n\n The main differences I saw were that you didn\u2019t have a template to choose from, and the layout of the embedded form is much simpler–though everything is still done through the drag & drop builder.<\/p>\n\n\n\n Promotions Forms<\/strong><\/p>\n\n\n\n This is only available in the premium version of MailerLite. Basically, you can create a pop-up on your website for a specific promotion. MailerLite allows you to:<\/p>\n\n\n\n Overall, MailerLite's form creation tool is easy to use, and the less stress, the better. Everything flows well and is a click away. If you make a mistake, you can navigate back and make a correction. Everything is accessible and editable. Even cooler, you can track everything and you\u2019ll get analytics for your forms–like how many people visited the form and subscribed.<\/p>\n\n\n\n All of these features, bar the promotions type, are available for free in MailerLite.<\/p>\n\n\n\n With MailerLite, you can create landing pages and sites. If you want those sites hosted on a custom domain, however, you\u2019ll have to upgrade to the premium version. I\u2019d say the site customization tool, while drag & drop, probably isn\u2019t one I\u2019d use to build an actual website for myself. I prefer WordPress for that.<\/p>\n\n\n\n The landing page function is amazing, though. You get to choose a template to work on as you did with the forms.<\/p>\n\n\n Once you select an option, you\u2019re taken to another drag & drop editor. I\u2019ve got to say I\u2019m a fan of this. Drag and drop is easy to use and gets the job done fast. You get all the options you need to embed a signup form on your landing page and you can even add a countdown timer for time-sensitive offers.<\/p>\n\n\n\n Creating an email campaign with MailerLite is as simple as clicking the button and navigating through the options to create an email that you\u2019ll send to your mailing list. Check it out:<\/p>\n\n\n You\u2019re taken through a step-by-step setup for your email campaign. And you can split test your campaign by sending emails with different subject lines, email content, or from names to portions of your subscribers \u2014 thus testing which performs better. You can also auto-resend (but only in the premium version) to those readers who didn\u2019t open your emails or click on them.<\/p>\n\n\n Once you\u2019ve set up your subject line, you can create content in several ways:<\/p>\n\n\n\n There\u2019s a template gallery to select from, and your emails are fully customizable. You can add logos, pictures, and content, as well as drag things around and rearrange as you see fit (in drag & drop obviously).<\/p>\n\n\n\n Once you\u2019ve created your email, you have the option to schedule it for later or even to send by timezone (in paid). The email creation process is pleasant and easy.<\/p>\n\n\n\n There are so many features and cool things you can do with the free and paid versions of MailerLite that I couldn\u2019t possibly cover every single one of them here, but I\u2019ve selected those that I think are particularly important for authors or will make their lives easier.<\/p>\n\n\n\n So here are some cool extras and important details authors should know about MailerLite\u2019s features:<\/p>\n\n\n\n This is the stunning thing about MailerLite: you get so much with the free version. Almost all of the features we discussed above come with the free version–if not, I\u2019ve marked them clearly as included only in the paid version. That\u2019s a load of value for no investment on your part. Here\u2019s a look at MailerLite\u2019s full pricing tier:<\/p>\n\n\n They\u2019re cheaper than many of the alternatives out there, and they offer a load of value. If you\u2019re not sure whether MailerLite is the right fit, you can get a free 14 day trial of premium features by signing up.<\/p>\n\n\n\n There\u2019s not much I disliked about MailerLite, I\u2019ve got to be honest. It provides astounding value for money. The minor nitpicks I have are:<\/p>\n\n\n\n These drawbacks aren\u2019t enough to put me off the service, though.<\/p>\n\n\n\n If this review has made you want to give MailerLite a try, I've created a free course to make the process super simple for you. MailerLite does have tutorial videos, but many of these go into specialized points that don't serve most authors and can overwhelm you. In my free video course, I'll show you how to start using the tool right away.<\/p>\n\n\n Check Out My FREE Course Here<\/a><\/p>\n\n\n\n I have to be honest, I\u2019m seriously impressed by MailerLite, especially after comparing several email marketing services. My final verdict on this is that MailerLite is a pretty much perfect solution for authors who are on a budget but looking for all the functionality they could possibly want from an email marketing service.<\/p>\n\n\n\n I don\u2019t see why you wouldn\u2019t at least give this service a try. It gets my stamp of approval.<\/p>\n\n\n\n Do you have any email services that you swear by? Let me know in the comments and I might just check them out.<\/p>\n\n\n\n Cheers!<\/p>\n\n\n\n In this review, we’ll take a look at Mailerlite and work out whether it’s the right email marketing service for indepdendent authors.<\/p>\n","protected":false},"author":24,"featured_media":17205,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[3870],"yoast_head":"\n\n
Table of contents<\/h2>
What is Mailerlite?<\/h2>\n\n\n
![\"mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/ml.png\")
<\/figure><\/div>\n\n\nWhat Features Does it Offer?<\/h2>\n\n\n\n
\n
1. Free Account<\/h3>\n\n\n
![\"Free](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/Free-Mailerlite-Plan.png\")
<\/figure><\/div>\n\n\n\n
![\"Mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/ml-guide-1-1024x404.png\")
<\/figure><\/div>\n\n\n2. Automation<\/h3>\n\n\n\n
![\"MailerLite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/email-autom-1-1024x362.png\")
<\/figure><\/div>\n\n\n![\"MailerLite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/ml-autom-2.png\")
<\/figure><\/div>\n\n\n![\"Mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/automation-workflow-1024x681.png\")
<\/figure><\/div>\n\n\n![\"MailerLite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/MailerLite-Email-For-Authors-copy.png\")
\r\n \r\n <\/a> <\/div>\r\n <\/div>\r\n \r\n Free MailerLite Video Course<\/h3>\r\n <\/a>\r\n \r\n
3. Forms<\/h3>\n\n\n\n
![\"Mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/ml-form-1-1024x458.png\")
<\/figure><\/div>\n\n\n![\"mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/pop-up-template-1024x480.png\")
<\/figure><\/div>\n\n\n![\"Mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/form-behavior-1024x517.png\")
<\/figure><\/div>\n\n\n![\"MailerLite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/sign-up-forms-manager-1024x330.png\")
<\/figure><\/div>\n\n\n\n
4. Landing Pages and Sites<\/h3>\n\n\n\n
![\"mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/land-page-temp-1024x746.png\")
<\/figure><\/div>\n\n\n5. Email Campaigns<\/h3>\n\n\n\n
![\"mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/mailerlite-email-campaign-creation-1024x575.png\")
<\/figure><\/div>\n\n\n![\"mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/email-design-mailerlite-1024x548.png\")
<\/figure><\/div>\n\n\n\n
6. Extras\/Important Details<\/h3>\n\n\n\n
\n
![\"mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/dashboard-1024x518.png\")
<\/li>\n\n\n\nWhat Does it Cost?<\/h2>\n\n\n\n
![\"Mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/08\/Malerlite-Pricing-1024x460.png\")
What I Don\u2019t Like About MailerLite<\/h2>\n\n\n\n
\n
You can\u2019t create multiple lists, but you can segment. So your only option for a \u2018list\u2019 is to have different groups and segments of subscribers. This isn\u2019t a deal-breaker at all, but it\u2019s a minor irritation for someone who has worked with MailChimp before.<\/li>\n\n\n\nFREE Course for Getting Started with MailerLite<\/h2>\n\n\n\n
![\"Free](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/04\/mailerlite.png\")
<\/figure><\/div>\n\n\nIs MailerLite the Right Email Marketing Solution For You?<\/h2>\n\n\n\n