{"id":16286,"date":"2020-09-15T19:16:52","date_gmt":"2020-09-15T19:16:52","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=16286"},"modified":"2021-06-29T14:50:24","modified_gmt":"2021-06-29T14:50:24","slug":"e2-keyword-mastery-nonfiction-fiction-authors-2","status":"publish","type":"podcast","link":"https:\/\/kindlepreneur.com\/e2-keyword-mastery-nonfiction-fiction-authors-2\/","title":{"rendered":"Keyword Mastery for Nonfiction and Fiction Authors"},"content":{"rendered":"\n<div class=\"podcast-box\"><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/5871581\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/204a83\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><a href=\"https:\/\/kindlepreneur.com\/itunes\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10134\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-iTunes.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/GooglePlay\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10133\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Podcast-on-Google-Play.png\" alt=\"\" width=\"150\" height=\"45\"><\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/kindlepreneur.com\/stitcher\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10132\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/12\/Subscribe-to-Book-Marketing-Show-Podcast-on-Stitcher.png\" alt=\"\" width=\"150\" height=\"45\"><\/a><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In this episode, we\u2019re going to take a look at how Amazon shoppers use Amazon to find their books and how we authors can take advantage of this so that the right book buyers find our books. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Currently, when people go to Amazon to find their next book, they typically shop by doing one of two things:<\/span><\/p>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They go to their favorite book category and look at the top 20 books in the market and shop that way.<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">Or <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They go type what they think they are looking for into Amazon\u2019s search box. &nbsp;<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">In the <a href=\"https:\/\/kindlepreneur.com\/e3-book-category-selection-finding-hot-niches\" target=\"_blank\" rel=\"noopener noreferrer\">next episode<\/a>, we\u2019ll talk about #1 and how we can use this to our benefit, but for this episode, we\u2019ll take a look at #2, which is also known as a Kindle keyword strategy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keywords are the word or words the shopper uses when they are looking for a book or product that they want to buy. More importantly, we need to understand that keywords are the \u201cShoppers pain point\u201d or \u201cthe Shoppers description of the book they're looking for.\u201d &nbsp;<\/span><\/p>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60a2afd218233\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                                                    <i class=\"fa fa-play\"><\/i>\r\n                        \r\n                                                    <div class=\"img-overlay\"><\/div>\r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/PR_Competition-Feature-e1621274721682.png\" alt=\"Publisher Rocket Amazon Dashboard\" height=\"232\" width=\"400\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"\">\r\n                            <h3>Book Marketing Made Simple<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Over 47,000+ authors, NYT bestsellers, and publishing companies use Publisher Rocket to gain key insight to the market.\u00a0<b>Help your book now<\/b><\/p>\n                    <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<p><span style=\"font-weight: 400;\">So, what makes a good keyword, and how can we find them:<\/span><\/p>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s got to be a keyword that shoppers actually use<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s got to be the keyword that they use when they buy<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s not too competitive for YOU<\/span><\/li><\/ol>\n\n\n\n<p><b>Step 1: How to find keywords shoppers actually use<\/b><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Amazon Search Suggestions<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/a><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Or just use <\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/kdprocket.com\/\">KDP Rocket<\/a><\/span><\/li><\/ul>\n\n\n\n<p><b>Step 2: Do people actually buy books for this keyword?<\/b><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the keyword and make an Amazon Search<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on each book and record their Amazon Best Seller Rank<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Put that number into our free Kindle Calculator<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multiply the number of books sold by Price (minus Amazon\u2019s cut) <\/span><\/li><\/ul>\n\n\n\n<p><b>Step 3: Are the other books too competitive?<\/b><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the author famous<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Book Cover Quality<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews &#8211; grade, verified, number, and recent or not. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Book Description<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the keyword in the <a href=\"https:\/\/kindlepreneur.com\/how-to-title-a-book-with-good-book-titles\/\">title<\/a> or subtitle<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, as some of you know, I\u2019ve created a software called KDP Rocket, that will do everything we just discussed with a simple click of a button. &nbsp;But, it goes beyond that. &nbsp;Just type in your potential keyword idea into KDP Rocket, and the program will go through all of Amazon\u2019s suggestions and Google and list out ideas. &nbsp;Then, it will show you the number of competitors for that keyword, the average money made by the top books for that keyword, how many people per month type that exact phrase into Amazon and even, a competition score. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, unlike the manual method we talked about, you\u2019ll get easy to understand numbers that will help you make decisions on what keywords you should use. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, be sure to check that out at <\/span><a href=\"https:\/\/kdprocket.com\/\"><span style=\"font-weight: 400;\">KDPRocket.com<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-differences-between-nonfiction-and-fiction\"><span style=\"font-weight: 400;\">Differences between Nonfiction and Fiction:<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Nonfiction Keywords: <\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pain points<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Results<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Problems<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emotions<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demographics<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Fiction Keywords:<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Setting<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Character types<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Character roles<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plot themes<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Story tone<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Special situations<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-notes-and-examples-used-in-the-episode\"><span style=\"font-weight: 400;\">Notes and Examples Used in the Episode<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">(numbers from left to right) <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Number of competitors, Avg earnings of the top books, Est. Searches per month, Competition Score<\/span><\/p>\n\n\n\n<p><b>Parenting Examples and their numbers:<\/b><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">Parenting: 24,000 , $3,600 , 3000, 80<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">Parenting Teenage Girls: 502, $611, &lt;100 , 65<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">How to parent girls: 152, $38, &lt;100, 15<br>\n<\/span><span style=\"font-weight: 400;\">Parenting Teenage Boys: 268, $337, 240, 56 <\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">How to parent girls: 128, $38, &lt;100, 15<br>\n<\/span><span style=\"font-weight: 400;\">Parenting toddlers: 3500, $750 , 600, 69<br>\n<\/span><span style=\"font-weight: 400;\">Parent ADHD: 313, $300, &lt;100, 28<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bio-of-the-author-in-the-case-study\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/kindlepreneur.com\/iTunes\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4998\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2017\/10\/Scott-Paul.png\" alt=\"\" width=\"300\" height=\"300\"><\/a>Bio of the Author in the Case Study:<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">TS Paul has over 40 books published in fiction genres such as horror, fantasy, and even teens. Had had some initial success when he first started but it wasn\u2019t until he starts to understand Amazon search and the importance of keywords that his books started to take off. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-referred-to-in-this-episode\"><span style=\"font-weight: 400;\">Resources Referred to in this Episode:<\/span><\/h2>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">List of <\/span><a href=\"https:\/\/www.amazon.com\/T-S-Paul\/e\/B01C7IPHYQ\/ref=sr_ntt_srch_lnk_1?qid=1508780073&sr=8-1\"><span style=\"font-weight: 400;\">TS Paul\u2019s Books<\/span><\/a><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More on <\/span><a href=\"https:\/\/kindlepreneur.com\/how-to-choose-kindle-keywords\/\"><span style=\"font-weight: 400;\">Kindle Keywords<\/span><\/a><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More on <\/span><a href=\"https:\/\/kindlepreneur.com\/kindle-keywords-fiction-author-strategy\/\"><span style=\"font-weight: 400;\">Keywords for Fiction<\/span><\/a><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find out more about <\/span><a href=\"https:\/\/kdprocket.com\/\"><span style=\"font-weight: 400;\">KDP Rocket<\/span><\/a><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free <\/span><a href=\"https:\/\/kindlepreneur.com\/amazon-kdp-sales-rank-calculator\/\"><span style=\"font-weight: 400;\">KDP Calculator used to find # of books sold<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn about kindle keywords and how they can help you get your book discovered by Amazon shoppers. Works for both Fiction and Nonfiction authors. <\/p>\n","protected":false},"author":73,"featured_media":10287,"parent":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3887,31],"tags":[3878],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Mastery for Nonfiction and Fiction Authors | Kindlepreneur<\/title>\n<meta name=\"description\" content=\"Learn about kindle keywords and how they help you get your book discovered by Amazon shoppers. 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