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<\/figure><\/div>\n\n\n<\/span><\/p>\n\n\n\n Plus, it takes only a couple of minutes to put yours together.<\/p>\n\n\n\n Getting editorial reviews is very easy. You can even ask your friends for editorial reviews — Amazon doesn\u2019t have super strict rules for them as they do for customer reviews.<\/p>\n\n\n\n So, in this article, you will learn: <\/strong><\/p>\n\n\n\n A while ago, we conducted an experiment where we paid a company to bring in random Amazon shoppers to sit down at a computer and look at certain book pages. The computers they were using were designed to track the eye movements of the users, and where they clicked.<\/p>\n\n\n\n By doing this, the system was able to generate heatmaps like the one below:<\/p>\n\n\n\n From the collection of heatmaps, we learned an incredible amount about what shoppers do on an Amazon sales page, what they pay attention to, and what factors play into their buying decisions.<\/p>\n\n\n\n But for the purposes of the editorial review section, we learned the following:<\/p>\n\n\n\n So, in order to help you create effective editorial reviews, we\u2019ll start by discussing what makes a good editorial review. Then we'll cover where to get powerful editorial reviews, how to design those reviews for maximum engagement on your book sales page, and finally how to publish<\/a> editorial reviews on Amazon.<\/p>\n\n\n\n With that, let\u2019s begin.<\/p>\n\n\n\n Before we get into where to find editorial reviews, let\u2019s talk about what makes an editorial review powerful enough to influence shoppers to buy. This way, you\u2019ll have a better idea of how to find them.<\/p>\n\n\n\n First, it\u2019s not really the words the reviewer uses. As the heatmap shows, people rarely read them or spend little time on the review itself. Instead, it\u2019s what qualifies a reviewer that seems to count with shoppers.<\/p>\n\n\n\n So, what is a qualifier? It\u2019s anything that helps a shopper recognize the reviewer as someone of importance, or connected to the genre itself.<\/p>\n\n\n\n For example:<\/p>\n\n\n\n \u201cThis was an amazing book and one of the best reads of the year!\u201d ~ Bryan Micheals<\/strong><\/p>\n\n\n\n Do you know who Bryan Michaels is? Probably not. So, without any context, would Bryan\u2019s review mean anything to you? Probably not \u2014 heck it could be completely made up. Hence, you and the shopper would probably not be impressed with this statement. But getting an editorial review doesn\u2019t mean you need to be friends with famous people in order for them to be effective. Instead, you need to help the shopper know that the reviewer is legitimate by giving them a qualifier when you can.<\/p>\n\n\n\n Here\u2019s another example where a qualifier makes a difference:<\/p>\n\n\n\n \u201cThis was an amazing book and one of the best reads of the year!\u201d ~ Bryan Micheals, International Bestselling Author in Fantasy<\/strong><\/p>\n\n\n\n The shopper probably doesn\u2019t know who Bryan Michaels is still, but they do know that he\u2019s a legitimate fantasy author\u2026.and if he thinks this book is good enough to leave a review, well, that says something.<\/p>\n\n\n\n And THAT is what makes an editorial review awesome!<\/p>\n\n\n\n So, how do we construct qualifiers?<\/p>\n\n\n\n Well, some qualifiers will be easy to come up with. But many times it takes a bit of creativity and an understanding of what will \u2018pop\u2019 best for your type of book shopper.<\/p>\n\n\n\n For example, if you ask another writer in your genre or niche (which I HIGHLY recommend you do and will discuss that below), there\u2019s a great chance the shopper won't know that particular author by name \u2014 unless you\u2019re friends with uber-famous authors. Therefore, add the qualifier of their level of bestselling status and or the genre they write in as I did in the examples above. Here\u2019s another example:<\/p>\n\n\n\n \u201cDon\u2019t miss this masterfully told story of sisters and secrets, damage and redemption, hope and healing.\u201d — Susan Wiggs, #1 New York Times bestselling author<\/strong><\/p>\n\n\n\n \u201cDefinitely one for the shelf!\u201d ~ Grace Greene, author of The Memory of Butterflies<\/strong><\/p>\n\n\n\n \u201cA must read. Sarah J. Maas has set the new standard with this book.\u201d — Laurell K. Hamilton, #1 NYT bestselling author<\/strong><\/p>\n\n\n\n Another example is if you get a review blog to do an editorial review. The editor isn\u2019t famous, nor recognizable. Therefore, the name of the blog\/website should be the only qualifier used. This is even more powerful when the name of the review site is either recognizable, like Kirkus Review<\/a>, or has a name that is meaningful, like Top Sci-Fi Books<\/a>. Here\u2019s an example:<\/p>\n\n\n\n \u201cHell\u2019s Horizon is the book fans of military sci fi have been waiting for. Don\u2019t miss it!\u201d Editor in chief, TopSciFiBooks.com<\/strong><\/p>\n\n\n\n \u201cAn emotional story about the relationship between two sisters and the difficulty of facing the truth head-on.\u201d — Today<\/strong><\/p>\n\n\n\n \u201cLearn from Dave Chesson on how to optimize your books for greater sales\u201d ~ Amazon Kindle Direct Publishing<\/strong><\/p>\n\n\n\n That last one is true, and they did publicly say it. \ud83d\ude42<\/p>\n\n\n\r\n See the Publisher Rocket effect, when you use the right keywords and categories to help get your book seen more on Amazon.<\/p>\n Get Publisher Rocket Now!<\/a> <\/div>\r\n\r\n \r\n Okay, so now that we know what makes a good editorial review, let\u2019s look at how we can get some. When it comes to editorial reviews, there are five general places authors should look at for them:<\/p>\n\n\n\n There are others out there, but for most authors, this list can really do the trick. Let\u2019s analyze each so that we know where and how to best get them.<\/p>\n\n\n\n Other authors in your genre or niche:<\/strong> Joining groups on Facebook is a great way to interact with other authors in your genre. Try to establish a rapport with authors rather than cold-calling them for reviews right away. Here\u2019s a guide I created that will help you with the best methods of partnering with other authors<\/a>.<\/p>\n\n\n\n Review Sites:<\/strong> Review sites are either a website that was created to professionally review books or a blog where an author writes about many things including book reviews. Sometimes you need to pay them to review your book and sometimes not. These are \u201cwebsite reviews\u201d and not Amazon reviews, so you aren\u2019t breaking any rules by paying someone to review a book in this context. The good news is that you can use their words in your Editorial Review section, even if you paid for it. There are a LOT of sites like this online, and many more are added every week. But to help you get started, here are a couple of ways you can find them:<\/p>\n\n\n\n Genre Websites:<\/strong> There are plenty of websites that specialize in specific genres of fiction \u2014 ones that are passionate about sci-fi books for instance. Reaching out to the editors of these sites is a good idea! To find them, it's usually best to do a google search for sites like that or use some of the lists and steps above.<\/p>\n\n\n\n Bookstagrammers:<\/strong> Bookstagramming is the \u2018in thing\u2019 nowadays, and many of these reviewers are use to receiving requests for reviews. It\u2019s a good idea to reach out to influencers who enjoy reading books like yours and politely request an editorial review.<\/p>\n\n\n\n Press Release Outcomes:<\/strong> If you did a press release, there is a great chance it was picked up by a couple of media outlets. If you see any that look great, put them in your Editorial Review. If you don\u2019t know how to do a book press release, check out this article<\/a> for more guidance.<\/p>\n\n\n\n Bear in mind that, as the heatmap above showed, qualifiers are one of the most important parts of this. If you get a review from a website or review, would you rather have an editorial review by\u201cTop Sci-Fi Books\u201d or \u201cJane Doe\u201d if you\u2019re a sci-fi author?<\/p>\n\n\n\n Probably Top Sci-Fi Books because that gives the review more credence and is a more powerful qualifier.<\/p>\n\n\n\r\n Easy to use, and and full of amazing features, you can quickly turn your book into a professional book.<\/p>\n Check It Out<\/a> <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n\r\n\n\n\n From the heatmaps, we found that best style to use for editorial reviews is something like this:<\/p>\n\n\n\n To create a perfectly designed editorial review, you should:<\/p>\n\n\n\n Italicize the review portion and don\u2019t make it bold:<\/strong> The difference between italicizing or not was minimal, but our data showed that italicizing the review section of the editorial review caused shoppers to see the qualifiers more, which we\u2019ll cover next.<\/p>\n\n\n\n Bold the reviewer and qualifier: <\/strong>This is key. Bold just the reviewer and qualifier so as to make them stick out more. This will cause the shopper to stop scrolling and look at the amazing reviewers that think your book is awesome.<\/p>\n\n\n\n Place the reviewer and qualifier at the end:<\/strong> Some people put these below the quote, instead of at the end. However, those were not looked at as much. Therefore, put yours at the end of the quote.<\/p>\n<\/blockquote>\n\n\n\n The key is, you don\u2019t want to bring attention to the review itself but instead want to draw the reader's eyes to the qualifiers by making them bold and putting them at the end. When you do this, it causes the shopper to stop scrolling and take a look.<\/p>\n\n\n\n Not sure how to do the HTML for this and construct editorial reviews with bold and italics on Amazon?<\/p>\n\n\n\n No problem. Our newest version of the Free Book Description Generator<\/a> has an \u201cEditorial Review\u201d feature at the top.<\/p>\n\n\n\n You simply click on the Amazon Editorial Review button at the top, insert your text, and play around with all the formatting options like italics, bolding, and icons to format your review. Then hit \u2018Generate My Code\u2019 as seen below.<\/p>\n\n\n\n\n
Table of contents<\/h2>
Heatmap Experiment: Editorial Reviews Are Important!<\/h2>\n\n\n\n
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What Makes a Good Editorial Review<\/h2>\n\n\n\n
Increase Your Book Marketing<\/h3>\r\n <\/a>\r\n \r\n
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\r\n \r\n <\/a> <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n\r\n\n\n\nStep 1: Where to Get Editorial Reviews<\/h2>\n\n\n\n
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\r\n \r\n <\/a> <\/div>\r\n <\/div>\r\n \r\n Format Beautiful Professional Books<\/h3>\r\n <\/a>\r\n \r\n
Step 2: Designing the Perfect Editorial Review<\/h2>\n\n\n\n
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