- What affects Category rankings<\/li>
- What affects Kindle Keyword rankings<\/li>
- What you should do to improve them<\/li><\/ol>\n\n<\/div>\n\n\n\n
Table of contents<\/h2>
- Kindle Category Rankings and Their Worth<\/a>
- The Mark of the #1 Bestseller<\/a><\/li>
- Ranking in a Popular Category<\/a><\/li><\/ul><\/li>
- But if you can't do either of these?<\/a><\/li>
- Kindle Keyword Rankings and Their Worth<\/a><\/li>
- How to Rank for a Kindle Keyword<\/a><\/li>
- Category vs Keyword Rankings<\/a><\/li><\/ul><\/div>\n\n\n\n
Although you might think you understand this section, I assure you, you won\u2019t want to miss this article. \u00a0This article was inspired by reading an authority's article that kept mixing the two in their own article.<\/p>\n\n\n\n
Bonus<\/strong>: Want to learn how to rank your Kindle book #1 on Amazon with our collection of time-tested tips and tricks? Download my free ebook now!<\/a><\/div>\n\n\n\nKindle Category Rankings and Their Worth<\/h2>\n\n\n\n
Now, we all know about selecting categories for our books<\/a>. However, let\u2019s talk about what makes one book rank better than another:<\/p>\n\n\n\n
Your book category ranking is solely dependent on your book\u2019s Amazon Best Seller Rank (ABSR) as compared to the other books in that same category. So, if your book is in the Sci-Fi Military category and has a ABSR of 24,004 it will rank better in that category than another Sci-Fi military book that has a ABSR of 24,005. If 24,004 is the best ABSR for all books in that category, than that book is the #1 bestseller<\/a> in that category.<\/p>\n\n\n\n
So, Kindle category rank is solely dependent on your Amazon Best Seller Rank (ABSR)<\/strong><\/p>\n\n\n\n
Since ABSR is solely dependent on sales and KENP pages read (with factors based on time and intensity over time), the only way to improve your Category rank is to sell more books<\/a>.<\/p>\n\n\n\n
Now, I get the allure of having a good Category rank. Getting the #1 bestseller status on a niche category<\/a> can give just about any author a writing high. But, when does category ranking actually matter?<\/p>\n\n\n
\n![\"Best](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/05\/Best-selling-author-meme.png\")
<\/a><\/figure><\/div>\n\n\nIn truth, there are only two instances where I care about my category rankings:<\/p>\n\n\n\n
- If I can rank #1 in a category and thus get the “Bestseller” mark<\/li>
- If I can rank in the top #20 for a popular category that readers actually care about.<\/li><\/ol>\n\n\n\n
If I can\u2019t do either of these then who cares…Let me explain each below.<\/p>\n\n\n\n
The Mark of the #1 Bestseller<\/h3>\n\n\n\n
If you rank #1 in a category, your book is marked as a bestseller. This rocks because in any search results, your book will have something that makes it stick out and even helps to social proof your book.<\/p>\n\n\n
\n![\"Kindle-Bestseller-comparison-example\"](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2015\/03\/Kindle-Bestseller-comparison-example.png\")
<\/a><\/figure><\/div>\n\n\nI don\u2019t know about you, but if I am looking at potential books to buy, the one marked bestseller will always catch my eye. The way I see it, it\u2019s a bestseller because other people liked it.<\/p>\n\n\n\n
So what does this mean?<\/p>\n\n\n\n
A best seller mark increases your conversion rate which thus increases sales<\/b>.<\/p>\n\n\n\n
Ranking in a Popular Category<\/h3>\n\n\n\n
The other reason why I would care about category ranking is because my book is in the top #20 for a popular category.<\/p>\n\n\n\n
The only other way a category can help you get more sales is if that category is one that people typically go to to see what books are doing well and thus look for their next read.<\/p>\n\n\n\n
I\u2019m a huge Sci Fi military book fan. So occasionally, I will go to that category page and check to see what books are there. But I only go as far as the first page \u2013 which only shows the top 20 for that category.<\/p>\n\n\n\n
But this isn\u2019t something I do often or for other categories\u2026just the one – I'm kind of a sci-fi nerd…can you tell?<\/p>\n\n\n\n
So, the idea is that if you can rank on the first page for a category that people actively seek out (not some niche obscure one), then your book could get more traffic and subsequently, more sales.<\/p>\n\n\n\n
However, remember that “popular” also usually means more competitive. So….yeah.<\/p>\n\n\n\r\n
\r\n \r\n \r\n\r\n \r\nBetter Keywords & Categories Fast<\/h3>\r\n <\/a>\r\n \r\n
See why over 47,000+ authors and publishing companies use and love Rocket to help them sell more books.<\/p>\n Get Publisher Rocket Now!<\/a> <\/div>\r\n\r\n \r\n
\r\n\r\n \r\n \r\n \r\n![\"Mockup](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Mockup-copy.png\")
\r\n \r\n <\/a> <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n\r\n\n\n\nBut if you can't do either of these?<\/h2>\n\n\n\n
Only these two situations with categories help authors sell more books and is therefore, the only time I care about Category rankings\u2026that\u2019s it.<\/p>\n\n\n\n
So, if you can't get the “bestseller” mark in some category or rank in the top 20 of a popular category, then don't worry about it. All you need to do is focus on increasing your sales…<\/p>\n\n\n\n
<\/div>Kindle categories only help when you're a best seller or in the top 20 in a popular category<\/span>Click To Tweet<\/i><\/span><\/span><\/a>\n\n\n\nKindle Keyword Rankings and Their Worth<\/h2>\n\n\n\n
So, if Category rankings are about how your book ranks compared to other books in the same category, what are Kindle Keyword rankings?<\/p>\n\n\n\n
When someone types in a certain search term for Amazon books, the order that the books show up is super important. This is called Kindle Keyword rankings<\/a>.<\/p>\n\n\n
\n![\"Amazon](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/07\/Amazon-Keyword-search-bar.png\")
<\/a><\/figure><\/div>\n\n\nBasically, you work to get your book to rank for a particular search term. If the search term is popular and you rank at the top, then you'll get a significant portion of those clicks which equates to more sales.<\/p>\n\n\n\n
But keyword rankings are useless if that target keyword isn't one that people actually type into Amazon. Or it's a term that is too competitive. So, make sure there is a hungry market<\/a> for that keyword and enough room for your book, or else it's a bust. The importance of keywords is true for fiction authors<\/a> as well as nonfiction.<\/p>\n\n\n\n
How do you figure this out? Well, you could do some good ole fashion research<\/a> and check the levels of interests in books as well as their competition. Or, you could use a tool to help you figure out how popular a keyword<\/a> is, and how hard the competition is as well.<\/p>\n\n\n\n
As many of you know, I'm a big fan of KDP Rocket<\/a> which helps me with the above…that's because I designed it that way.<\/p>\n\n\n\n
How to Rank for a Kindle Keyword<\/h2>\n\n\n\n
Okay, so let's say that you've found a good keyword…now what?<\/p>\n\n\n\n
Once you've identified the right keywords, then you need to work on optimizing your book and Amazon sales page so as to let the Amazon search engine know you are a good fit for that keyword's rankings.<\/p>\n\n\n\n
To help you with this, I have a complete ebook on the steps and factors required to ranking better in a book search on Amazon. You can get it here<\/a>.<\/p>\n\n\n\r\n
\r\n \r\n\r\n\r\n \r\n \r\n <\/i>\r\n \r\n \r\n![\"mailerlite](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Final-Course-Thumbnail-copy.png\")
\r\n \r\n <\/a> <\/div>\r\n <\/div>\r\n \r\n \r\n \r\nGet Your Book Discovered<\/h3>\r\n <\/a>\r\n \r\n
Look over my shoulder as I show you how to select the best keywords and categories so you\u2019ll make more sales.<\/p>\n Click here to Sign Up<\/a> <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n\r\n\n\n\n
Category vs Keyword Rankings<\/h2>\n\n\n\n
So which one is better?<\/p>\n\n\n\n
Category rankings only work to sell more books if:<\/p>\n\n\n\n
a. You can get #1 bestseller mark
b. You can get in the top #20 for a popular category<\/p>\n\n\n\nAND<\/p>\n\n\n\n
Keyword rankings only work to sell more books if:<\/p>\n\n\n\n
a. You find a keyword that people are actually typing into Amazon
b. Doesn't have too much competition and therefore you can rank for it<\/p>\n\n\n\nBut here is the magic sauce that tips the balance if someone NEEDS to pit the two against each other:<\/p>\n\n\n\n
If ranking well for kindle keyword means more sales, then that means your overall Amazon Best Seller Rank (ABSR) will improve. Improve your ABSR and you also improve your Category Ranking.<\/p>\n\n\n\n
So, your ranking for a particular keyword ultimately increases sales, and thus increases Category Rankings.<\/p>\n\n\n\n
Which one do you strive for?<\/p>\n\n\n\n
More Keywords and Categories:<\/h3>\n\n\n\n
If you're interested in more articles like this one, check out our hubs for how to choose the best keywords<\/a> and categories<\/a>, as well as our overview of Publisher Rocket<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
Amazon Category rankings or Kindle keyword rankings? Which one helps you to sell more books and how can you increase both? Find out here. <\/p>\n","protected":false},"author":24,"featured_media":16834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[3901],"yoast_head":"\n
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- Ranking in a Popular Category<\/a><\/li><\/ul><\/li>
- The Mark of the #1 Bestseller<\/a><\/li>
- Kindle Category Rankings and Their Worth<\/a>