{"id":1859,"date":"2021-07-05T14:11:00","date_gmt":"2021-07-05T14:11:00","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=1859"},"modified":"2024-01-08T20:17:43","modified_gmt":"2024-01-08T20:17:43","slug":"facebook-ads-for-books","status":"publish","type":"guides","link":"https:\/\/kindlepreneur.com\/facebook-ads-for-books\/","title":{"rendered":"Facebook Ads for Authors: A Complete Guide for 2024"},"content":{"rendered":"\n

Facebook Ads have been the<\/em> driving factor for my wife\u2019s success as a fantasy author, earning six figures per year from her 4 books (at the time of writing this first draft, June 2023).<\/p>\n\n\n\n

But I know from all the authors I speak to that Facebook Ads aren\u2019t everyone\u2019s cup of tea <\/em>(excuse the English, I\u2019m British!).<\/p>\n\n\n\n

Many authors struggle to break even with Facebook Ads, let alone make a profit. <\/p>\n\n\n\n

But if you are persistent enough, and believe you have written great books, that have lots of social proof (i.e. great reviews and ratings), with an enticing blurb, a fair price, and a professional, on-genre book cover, there\u2019s zero reason why Facebook Ads can\u2019t work for you too.<\/p>\n\n\n\n

Facebook Ads are an incredible opportunity for authors to position their books in front of thousands of readers every single day, at a cost that is more affordable than you might think.<\/p>\n\n\n\n

Now, I hear you\u2026<\/p>\n\n\n\n

\u201c\u2026but readers aren\u2019t looking for books on Facebook; they\u2019re looking on Amazon!\u201d <\/em><\/p>\n\n\n\n

And whilst there is certainly an element of truth to that, there is no doubt that Facebook Ads can sell books; a lot of books.<\/p>\n\n\n\n

If you\u2019re in this self-publishing business for the long haul and want to build a thriving career as an author, then Facebook Ads is a tool you should seriously consider using.<\/p>\n\n\n\n

And in today\u2019s article, I\u2019m going to walk you through my (unconventional, slightly controversial) Facebook Ads strategy, which has allowed me to scale my wife\u2019s Facebook Ads to a point where we are spending four figures per month and earnings five figures per month in royalties, with a 2x return on Ad Spend.<\/p>\n\n\n\n

But it\u2019s not just me this strategy is working for.<\/p>\n\n\n\n

I share this strategy with hundreds of authors in my online course, Jumpstart Facebook Ads For Authors<\/em><\/strong><\/a>, and am hearing so many success stories on a weekly basis.<\/p>\n\n\n\n

And now it\u2019s your turn\u2026<\/p>\n\n\n\n

\n\nIn this article, you will learn:\n\n
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  1. The Hierarchy of Facebook Ads<\/li>\n
  2. My Unconventional Facebook Ads Strategy<\/li>\n
  3. What Truly Moves The Needle With Facebook Ads<\/li>\n
  4. How to test Your Facebook Ads Through Machine-Learning<\/li>\n
  5. How to Optimize Your Facebook Ads<\/li>\n
  6. How to scale your Facebook Ads<\/li>\n\n\n<\/ol>\n\n<\/div>\n\n\n\n
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    \n \"\"\/\n <\/div>\n <\/div>\n
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    Chapter 1<\/span> <\/div>\n \n

    The Hierarchy of Facebook Ads<\/h2>\n \n
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    Before diving into the weeds of strategy, launching, optimization, and scaling, I feel it\u2019s important to have at least a basic understanding of the Facebook Ads hierarchy; how all the pieces fit together. <\/p>\n <\/div>\n <\/div>\n\n

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    <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n\n\n

    Before diving into the weeds<\/em> of strategy, launching, optimization, and scaling, I feel it\u2019s important to have at least a basic understanding of the Facebook Ads hierarchy; how all the pieces fit together. <\/p>\n\n\n\n

    Without this knowledge, it\u2019s no different from building a house and not knowing what the foundations are made of!<\/p>\n\n\n\n

    The three levels<\/em> to the Facebook Ads hierarchy, which are:<\/p>\n\n\n\n