{"id":19592,"date":"2021-06-04T20:01:19","date_gmt":"2021-06-04T20:01:19","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=19592"},"modified":"2022-03-25T14:08:55","modified_gmt":"2022-03-25T14:08:55","slug":"how-to-sell-books-amazon","status":"publish","type":"post","link":"https:\/\/kindlepreneur.com\/how-to-sell-books-amazon\/","title":{"rendered":"How To Sell Your Book On Amazon [70 Book Marketing Tips]"},"content":{"rendered":"\n<p>You wrote a book, and now you want to sell it on Amazon. I\u2019ve got good news! Kindlepreneur is coming in clutch with 70 book <a href=\"https:\/\/kindlepreneur.com\/book-marketing\/\">marketing<\/a> ideas that will help you sell more books on Amazon\u2019s eBook and print book marketplace.<\/p>\n\n\n\n<p>Also read Kindlepreneur\u2019s <a href=\"https:\/\/kindlepreneur.com\/book-marketing-101\/\"><strong>Marketing Mastery Guide<\/strong><\/a>.<\/p>\n\n\n\n<p>Let\u2019s dive right in.<\/p>\n\n\n\n<div class=\"toc\">\nIn this article, you will learn:\n<ol>\n \t<li>70 book marketing tips<\/li>\n \t<li>How to sell your book on Amazon<\/li>\n \t<li>All sorts of practical resources<\/li>\n<\/ol>\n<\/div>\n\n\n\n<p><em>Links in this article may earn me a small commission if you use them to purchase a service or product. This has not affected my opinion. However, it helps me continue to write these awesome articles that anyone can read for free!<\/em><\/p>\n\n\n\n<p><strong>Note:<\/strong> This article is not about selling used books or old books as an Amazon business. <a href=\"https:\/\/www.sellerapp.com\/blog\/sell-book-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s a great article<\/a> on individual seller accounts, selling nonfiction hardcover books, comic books like new, and Amazon FBA vs. FBM.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#1<\/span> Collect an Email List<\/h2>\n\n\n\n<p>One of the easiest ways to build a platform is to compile an email list of readers and authors interested in what you have to say.<\/p>\n\n\n\n<p>Perhaps you have an author website, <a href=\"https:\/\/kindlepreneur.com\/wordpress-website-for-authors\/\">a WordPress blog<\/a>, a YouTube channel \u2014 whatever it is, you should be pushing your email list like it\u2019s your number one marketing service.<\/p>\n\n\n\n<p>On this email list, provide value. People will unsubscribe if your email marketing is too spammy or unhelpful. Give your readers book recommendations, tips on how to start writing a book, or a handy list of marketing tips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#2<\/span> Utilize the Best Email Service<\/h2>\n\n\n\n<p>What is the <a href=\"https:\/\/kindlepreneur.com\/best-email-services-for-authors\/\"><strong>best email service for authors<\/strong><\/a>? The absolute best email service for authors to use is <a href=\"https:\/\/kindlepreneur.com\/click\/getresponse\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">GetResponse<\/a> or <a href=\"https:\/\/kindlepreneur.com\/click\/mailerlite\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">MailerLite<\/a>. Both offer authors a great way to communicate with their readers in effective and easy-to-understand ways.<\/p>\n\n\n\n<p>Check out this <a href=\"https:\/\/kindlepreneur.com\/courses\/free-mailerlite-for-authors-course\/\"><strong>MailerLite for Authors Course<\/strong><\/a> or my side-by-side review of <a href=\"https:\/\/kindlepreneur.com\/aweber-vs-mailchimp-vs-getresponse-review\/\"><strong>Aweber vs. Mailchimp vs. GetResponse<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#3<\/span> Convince Your Email List to Leave Reviews<\/h2>\n\n\n\n<p>When you do publish a book, you should mention your new book in every email to your subscribers.<\/p>\n\n\n\n<p>Whether it\u2019s at the bottom or at the top of the email, let your readers know you have a book they can buy. Also, convince your email list to leave you reviews. If they subscribed to your messages, they are more likely to not only buy your book, but leave you a positive review.<\/p>\n\n\n\n<p>Read more in my article on <a href=\"https:\/\/kindlepreneur.com\/how-to-get-your-email-subscribers-to-leave-quality-reviews-legitimately\/\"><strong>How to Get Your Email Subscribers to Leave Quality Reviews<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#4<\/span> Use Email Surveys to Sell More Books<\/h2>\n\n\n\n<p>This is a fun trick I learned from Brandon Cullum. Ask your growing email list to take surveys that make it feel like they\u2019re helping you write your book.<\/p>\n\n\n\n<p>When you publish the book, they feel like they contributed, making them more likely to buy the book and hopefully leave some good reviews.<\/p>\n\n\n\n<p>Learn more: <a href=\"https:\/\/kindlepreneur.com\/how-to-surveys-build-email-list-amazon-best-seller\/\"><strong>How to Use Surveys to Sell More Books<\/strong><\/a> by Brandon Cullum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-gather-a-book-launch-team\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#5<\/span> Gather a Book Launch Team<\/h2>\n\n\n\n<p>Gather friends, family, colleagues, etc. to form a book launch team. Particularly for self-publishers, this group is crucial for author support, <a href=\"https:\/\/kindlepreneur.com\/book-launch-reviews-launching-with-100-reviews\/\"><strong>early book reviews<\/strong><\/a>, and word of mouth.<\/p>\n\n\n\n<p>Some on your team will do this because they love you. Others may need an incentive, like a giveaway or premium content from your website or email list.<\/p>\n\n\n\n<p>Read more in our comprehensive article: <a href=\"https:\/\/kindlepreneur.com\/building-an-arc-launch-team\/\"><strong>How to Build a Launch Team for Your Book<\/strong><\/a><\/p>\n\n\n\n<p><strong>How do I market my book to my friends and family?<\/strong> A great way to market your book to friends and family is to include them in the marketing process. Many friends and family will be thrilled to take part in your launch strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-optimize-title-subtitle\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#6<\/span> Optimize Title & Subtitle<\/h2>\n\n\n\n<p>You need to optimize your title and <a href=\"https:\/\/kindlepreneur.com\/how-to-select-a-subtitle-that-sells\/\"><strong>subtitle<\/strong><\/a> for Amazon\u2019s and Google\u2019s search engines. Every genre has unique keywords that readers look for \u2014 even subconsciously.<\/p>\n\n\n\n<p>For romance, \u201cheart\u201d and \u201cpassion\u201d are great words to include in titles and subtitles.<\/p>\n\n\n\n<p>For sci-fi, \u201cstar\u201d and \u201cplanet\u201d are common words that attract potential readers.<\/p>\n\n\n\n<p>For self-help, \u201chow to\u201d and \u201cdefinitive guide\u201d will key the right reader in on your book\u2019s topic.<\/p>\n\n\n\n<p>Have you checked out our article on the <a href=\"https:\/\/kindlepreneur.com\/free-book-title-generator-tools\/\"><strong>Best Book Title Generators<\/strong><\/a>?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-choose-the-right-kindle-keywords\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#7<\/span> Choose the Right Kindle Keywords<\/h2>\n\n\n\n<p>Every author has to <a href=\"https:\/\/kindlepreneur.com\/how-to-choose-kindle-keywords\/\"><strong>choose the right Kindle keywords<\/strong><\/a> because it\u2019s how Amazon decides which search terms they should put you in the search results.<\/p>\n\n\n\n<p>Amazon lets you add 7 keywords to your book. Use keywords that readers are searching, that shoppers will pay for, and that doesn\u2019t pose much competition.<\/p>\n\n\n\n<p><strong>What is the best way to promote a book?<\/strong> The best way to promote a book on Amazon is using targeted Amazon ads that capitalize on your keyword strategy. Another great promotion tactic is to build an author platform over the course of several years.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"7 Kindle Keywords: Use all 50 Characters or Not?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/VdLcunTRlG4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-hire-a-cover-designer\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#8<\/span> Hire a Cover Designer<\/h2>\n\n\n\n<p>Especially for first-time authors, your book cover is your number one marketing tool. A professional-looking cover makes readers think that your book is generally high-quality. If you\u2019re looking to draw readers in, an intriguing cover makes readers want to know more.<\/p>\n\n\n\n<p>I implore you to <a href=\"https:\/\/kindlepreneur.com\/book-cover-software-designers-services\/\"><strong>hire a professional cover designer<\/strong><\/a>, such as:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/kindlepreneur.com\/click\/Fiverr\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Fiverr<\/a><strong> <\/strong>(<a href=\"https:\/\/kindlepreneur.com\/how-to-use-fiverr-to-make-amazing-ebook-covers\/\"><strong>How to Use Fiverr to Design your Ebook Cover<\/strong><\/a>)<\/li><li><a href=\"https:\/\/kindlepreneur.com\/click\/ebooklaunchformatting\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Ebook Launch<\/a><\/li><li><a href=\"https:\/\/kindlepreneur.com\/click\/damonza\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Damonza<\/a><\/li><li><a href=\"https:\/\/kindlepreneur.com\/click\/jbgraphics\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Jeff Brown Graphics<\/a><\/li><\/ul>\n\n\n\n<p>If you <em>really<\/em> want to create your own cover, Kindlepreneur has a great mastery guide on <a href=\"https:\/\/kindlepreneur.com\/book-cover-design\/\"><strong>Book Cover Design<\/strong><\/a>. It\u2019s totally free to read! Additionally, check out Derek Murphy\u2019s in-depth <a href=\"https:\/\/kindlepreneur.com\/click\/DIYbookcovers\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">DIY Book Covers<\/a> software and training.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-nail-your-social-media\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#9<\/span> Nail Your Social Media<\/h2>\n\n\n\n<p>How do I market my book on social media? You need to market your book <a href=\"https:\/\/kindlepreneur.com\/social-media-for-writers\/\"><strong>on social media<\/strong><\/a> in order to increase impressions, engagement, reader base, and other factors that can sell books.<\/p>\n\n\n\n<p>For most self-publishers, I recommend setting up a professional author page on Facebook, maintaining a presence on Goodreads, logging onto LinkedIn, and <a href=\"https:\/\/kindlepreneur.com\/video-marketing-for-authors\/\"><strong>creating video content<\/strong><\/a> on YouTube if possible.<\/p>\n\n\n\n<p>I\u2019ll go into more detail on individual social media platforms below. Stay tuned!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Best Social Media Platforms for Authors\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nOmgsOUAYtI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-beseech-high-quality-book-reviewers\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#10<\/span> Beseech High-Quality Book Reviewers<\/h2>\n\n\n\n<p>High-quality book reviews can get your book in front of a lot of new eyes. Readers gain a special connection with reviewers they trust. A word from these high-quality book reviewers can influence all their loyal listeners.<\/p>\n\n\n\n<p>That\u2019s why I wrote an article on <a href=\"https:\/\/kindlepreneur.com\/how-to-get-book-reviews-with-no-blog-no-list-and-no-begging\/\"><strong>How to Get Free Book Reviews Without Having a Blog, Email List, or Begging<\/strong><\/a>.<\/p>\n\n\n\n<p>Check out Kindlepreneur\u2019s list of <a href=\"https:\/\/kindlepreneur.com\/book-review-blogs\/\"><strong>Best Book Review Blogs<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-skip-pre-orders-most-of-the-time\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#11<\/span> Skip Pre-Orders (Most of the Time)<\/h2>\n\n\n\n<p>While there are some benefits to pre-ordering, I recommend most self-publishing authors avoid the downsides of pre-ordering.<\/p>\n\n\n\n<p>When you open your book up for pre-orders, Amazon penalizes you if your pre-sales don\u2019t perform well. After publishing, Amazon rewards you if your sales are consistent by promoting your book closer to the top of ranking.<\/p>\n\n\n\n<p>However, <strong><em>IF<\/em><\/strong> you have a large following or can market consistently during the preorder period, then by all means go right ahead. <\/p>\n\n\n\n<p>Watch this video to learn all the reasons I say don\u2019t do pre-orders unless you\u2019re famous or already have a substantial following.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Preorder Your Book: Why I don&#039;t recommend it!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ugj0gC2OwQs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-12-thrive-with-publisher-rocket\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#12 <\/span>Thrive With Publisher Rocket<\/h2>\n\n\n\n<p>Formerly known as KDP Rocket, <a href=\"https:\/\/kindlepreneur.com\/click\/publisherrocket\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Publisher Rocket<\/a> can help authors with the marketing of their book or eBook. The 4 things Publisher Rocket can do for you:<\/p>\n\n\n\n<ol><li>Find the best categories for your book<\/li><li>Create efficient, effective Amazon ads for your use<\/li><li>Show you what popular authors are doing, how much they\u2019re earning, and much more<\/li><li>Help your book get discovered by more Amazon customers<\/li><\/ol>\n\n\n\n<p>There are many more benefits to Publisher Rocket, but you can read more about it in my in-depth review: <a href=\"https:\/\/kindlepreneur.com\/kdp-rocket-review\/\"><strong>Publisher Rocket Review (2021)<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-13-set-up-an-author-website\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#13 <\/span>Set Up an Author Website<\/h2>\n\n\n\n<p>You have to set up a high-quality author website to funnel readers from retailer and social media platforms to one focused destination.<\/p>\n\n\n\n<p>On your website, you should have books available for purchase, upcoming books announced, a riveting About the Author page, and preferably some well-written blog content to offer potential readers added value.<\/p>\n\n\n\n<div class=\"wp-block-social-warfare-click-to-tweet social-warfare-admin-block\"><div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=Want+people+to+understand+who+you+are+and+what+you+do+as+an+author%3F+Build+a+killer+author+website.%0A%40DaveChesson+%23bookmarketing+%23author&url=https:\/\/kindlepreneur.com\/how-to-sell-books-amazon\/\" data-link=\"https:\/\/twitter.com\/share?text=Want+people+to+understand+who+you+are+and+what+you+do+as+an+author%3F+Build+a+killer+author+website.%0A%40DaveChesson+%23bookmarketing+%23author&url=https:\/\/kindlepreneur.com\/how-to-sell-books-amazon\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">Want people to understand who you are and what you do as an author? Build a killer author website.<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a><\/div>\n\n\n\n<p>Check out this awesome read: <a href=\"https:\/\/kindlepreneur.com\/sell-books-on-your-website\/\"><strong>5 Ways to Sell Your Book on Your Own Author Website<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-14-use-consistent-branding\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#14<\/span> Use Consistent Branding<\/h2>\n\n\n\n<p>Across all social media platforms, your website, and even in-person appearances, I recommend using the same author logo, the same description of your book, and even the same signature.<\/p>\n\n\n\n<p><em>Inconsistent<\/em> branding can be confusing to potential readers.<\/p>\n\n\n\n<p><em>Consistent<\/em> branding makes a lasting impression on potential readers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-15-place-purchase-links-on-everything\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#15<\/span> Place Purchase Links on Everything<\/h2>\n\n\n\n<p>Make sure every platform you\u2019re on features links to buy your book. Buy buttons should pop up everywhere.<\/p>\n\n\n\n<p>Of course, you don\u2019t want to overwhelm potential buyers. But you\u2019d hate for a reader to be interested in purchasing your book, then not see an easy link to click.<\/p>\n\n\n\n<p>For example, check out this screenshot from Alexa Donne\u2019s video on Red Herrings. Almost half the video description is devoted to links to buy her books:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/06\/how-to-sell-books-on-amazon-1.png\" alt=\"how to sell books on amazon book marketing youtube caption example\" class=\"wp-image-19595\" width=\"692\" height=\"674\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/06\/how-to-sell-books-on-amazon-1.png 692w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/06\/how-to-sell-books-on-amazon-1-300x292.png 300w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#16<\/span> Edit Your Book Correctly<\/h2>\n\n\n\n<p><a href=\"https:\/\/kindlepreneur.com\/how-to-edit-a-book\/\">Editing<\/a> can feel boring, but it\u2019s a crucial step that protects you from future bad reviews.<\/p>\n\n\n\n<p>A poorly-edited book means unhappy readers who are pulled out of the story. They\u2019ll likely want to leave a negative review and never buy a book from you again.<\/p>\n\n\n\n<p>A well-edited book lets readers get lost in your world \u2014 and can mean less money spent on an editor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#17 <\/span>Hire an Editor<\/h2>\n\n\n\n<p>You need to <a href=\"https:\/\/kindlepreneur.com\/book-editors\/\"><strong>hire a professional editor<\/strong><\/a>. I know, they\u2019re expensive. But if you just have 2-3 grammatical errors or spelling mistakes in your book, 1 in 10 readers will put the book down right there.<\/p>\n\n\n\n<p>Companies like <a href=\"https:\/\/kindlepreneur.com\/click\/ebooklaunchformatting\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Ebook Launch<\/a> offer in-house editing alongside other services like cover design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#18<\/span> Price Your Book Correctly<\/h2>\n\n\n\n<p>Ebooks cost from $2.99 to $3.99. Print books typically cost from $13.95 to $17.95.<\/p>\n\n\n\n<p>Except when running promos, you don\u2019t want to undersell yourself. A very low price may indicate your product is cheap \u2014 worth the low pricing.<\/p>\n\n\n\n<p>Unless you\u2019re in high demand or a famous celebrity, don\u2019t overcharge for your book either. A higher price can scare readers away.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pricing Your Book Below 99 Cents: On Amazon!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CumCuRe001E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#19 <\/span>Run Promotions<\/h2>\n\n\n\n<p>Discount your book frequently. Especially if you\u2019re a first-time author, a lot of readers are always looking for deals. I know, this sounds like it goes against what I just said, but discounting a book and poorly pricing a book are two different things.<\/p>\n\n\n\n<p>Use these promos as marketing tools. Run Facebook Ads, Amazon Ads, BookBub Ads, write Instagram posts, and tweet how your book is on sale. Saving money excites people.<\/p>\n\n\n\n<p>Heck, offer it for free \u2014 particularly if it\u2019s the first book in a series!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#20<\/span> Network with Other Authors<\/h2>\n\n\n\n<p>You should be <a href=\"https:\/\/kindlepreneur.com\/author-networking\/\"><strong>networking with other authors<\/strong><\/a>, especially in your genre, through writer\u2019s conventions, big book fairs, book clubs, Facebook groups, etc.<\/p>\n\n\n\n<p>This \u201cmarketing tip\u201d doesn\u2019t mean to be sleazy. Don\u2019t make connections with other authors just as a tactic to sell more books.<\/p>\n\n\n\n<p>Instead, approach networking like joining a mutual support group for people with the same passion as you. Sure, you may be able to cross-promote as a result of these relationships. But forming connections has to be personal and heartfelt, not sales-based.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"450\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/11\/Famous-Authors.png\" alt=\"famous authors with dave chesson\" class=\"wp-image-16505\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/11\/Famous-Authors.png 900w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/11\/Famous-Authors-300x150.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2020\/11\/Famous-Authors-768x384.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>I\u2019ve been blessed to work with some amazing authors over the years. Here\u2019s just a few.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#21<\/span> Go to Writer\u2019s Conferences<\/h2>\n\n\n\n<p>I could write all day about how valuable these are. Personally, my whole life changed because I went to a particular writer\u2019s conference. But I\u2019ll save that story for later.<\/p>\n\n\n\n<p>Simply put, go to writer\u2019s conferences.<\/p>\n\n\n\n<p>These are a great place where you can network with other authors, hone your craft, and get your name out there.<\/p>\n\n\n\n<p>I go into more detail in this article: <a href=\"https:\/\/kindlepreneur.com\/writers-conferences\/\"><strong>How To Get the Most Out of a Writer's Conference<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#22<\/span> Make Sure Your Book Idea is Profitable<\/h2>\n\n\n\n<p>One great marketing tactic when figuring out how to sell on Amazon is making sure your book idea is profitable in the first place.<\/p>\n\n\n\n<p>No, you don\u2019t need a crystal ball; all you need is a little Amazon marketplace research. I recommend using <a href=\"https:\/\/kindlepreneur.com\/click\/PublisherRocket\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Publisher Rocket<\/a> and Incognito Mode.<\/p>\n\n\n\n<p>Learn more about how to validate your <a href=\"https:\/\/kindlepreneur.com\/book-idea-validation-mastery\/\">book idea<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#23 <\/span>Ensure Your Story Starts With a Hook<\/h2>\n\n\n\n<p>When marketing your book, you must ensure your story starts with a hook. The first sentence needs to grab the reader with a strong voice, a unique concept, an intriguing mystery, etc.<\/p>\n\n\n\n<p>Many retailers offer readers a chance to read the first chapter of your book before they buy. Make sure your readers are hooked, so they end up clicking BUY.<\/p>\n\n\n\n<p>Great examples of how to start a story with a hook:<\/p>\n\n\n\n<ul><li>\u201cIt was the best of times, it was the worst of times\u2026\u201d Charles Dickens, <em>A Tale of Two Cities,<\/em> 1859<\/li><li>\u201cYou better not never tell nobody but God.\u201d Alice Walker, <em>The Color Purple<\/em> (1982)<\/li><li>\u201cIt is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.\u201d Jane Austen,<em> Pride and Prejudice <\/em>(1813)<\/li><li>\u201cIt was a bright cold day in April, and the clocks were striking thirteen.\u201d George Orwell, <em>1984<\/em> (1949)<\/li><li>\u201cThey shoot the white girl first.\u201d Toni Morrison, <em>Paradise<\/em> (1998)<\/li><\/ul>\n\n\n\n<p>Check out my article on <a href=\"https:\/\/kindlepreneur.com\/how-to-start-a-story\/\"><strong>How to Start a Story that Hooks Readers Right Away<\/strong><\/a> for more tips and tricks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#24<\/span> Interact With Your Readers<\/h2>\n\n\n\n<p>Engagement is king, especially in the marketing game.<\/p>\n\n\n\n<p>Social media knows when you interact with your readers, and it notices when this interaction encourages the readers to stick around longer on their site.<\/p>\n\n\n\n<p>Respond to comments on posts \u2014 unless they\u2019re inflammatory or from trolls. Respond to fan mail and email questions.<\/p>\n\n\n\n<p>Encourage your followers to take surveys so they feel like they\u2019re a part of your writing process. This is a great use of email lists. Publicize your appearances, webinars, and signings, so readers can interact with you in person. All of this makes people want to support you more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#25<\/span> Pick the Perfect Categories<\/h2>\n\n\n\n<p>When picking your categories as an Amazon seller, you want to strike a balance between relevance and non-competitiveness.<\/p>\n\n\n\n<p>If your category isn\u2019t relevant, readers will be upset because they felt they were promised certain story elements by the category that the author didn\u2019t deliver.<\/p>\n\n\n\n<p>If your category is too competitive, you face little chance of becoming the #1 bestselling author in your category. If you make it to #1 in your category, that\u2019s a huge marketing tool with lasting power.<\/p>\n\n\n\n<p>From then on, you can boast in every piece of marketing that your book was #1 in whatever category on Amazon.<\/p>\n\n\n\n<div class=\"wp-block-social-warfare-click-to-tweet social-warfare-admin-block\"><div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=When+choosing+an+Amazon+category+for+your+book%2C+try+to+strive+for+a+perfect+balance+between+relevance+and+competition.+Make+sure+readers+know+what+to+expect+AND+that+you+have+a+chance+of+making+it+to+%231+in+your+category.+%40DaveChesson&url=https:\/\/kindlepreneur.com\/how-to-sell-books-amazon\/\" data-link=\"https:\/\/twitter.com\/share?text=When+choosing+an+Amazon+category+for+your+book%2C+try+to+strive+for+a+perfect+balance+between+relevance+and+competition.+Make+sure+readers+know+what+to+expect+AND+that+you+have+a+chance+of+making+it+to+%231+in+your+category.+%40DaveChesson&url=https:\/\/kindlepreneur.com\/how-to-sell-books-amazon\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">When choosing an Amazon category for your book, try to strive for a perfect balance between relevance and competition. Make sure readers know what to expect AND that you have a chance of making it to #1 in your category.<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a><\/div>\n\n\n\n<p>You can add extra categories by contacting <a href=\"https:\/\/kdp.amazon.com\/en_US\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">KDP Support<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#26<\/span> Use Amazon Sales Rank Calculator<\/h2>\n\n\n\n<p>Kindlepreneur\u2019s Amazon Sales Rank Calculator helps you convert Amazon\u2019s Best Seller Rank into an estimate of how many sales a book receives per day.<\/p>\n\n\n\n<p>What can our Amazon Sales Rank Calculator do?<\/p>\n\n\n\n<ul><li>Tell you how many people per month type the keyword into Google<\/li><li>Tell you how many people per month type the keyword into Amazon<\/li><li>Give a score from 1-99 telling you how competitive a kindle keyword is<\/li><li>Tell you how much money other books are making<\/li><li>Give you key data so as to beat those books and rank better<\/li><\/ul>\n\n\n\n<p>If this sounds helpful, check out my article on the <a href=\"https:\/\/kindlepreneur.com\/tools\/amazon-kdp-sales-rank-calculator\/\"><strong>Amazon Sales Rank Calculator<\/strong><\/a>, where I go into more detail about the functionality of this amazing marketing tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#27 <\/span>Participate In Giveaways<\/h2>\n\n\n\n<p>People love free stuff. If you offer a chance at a giveaway in exchange for subscribing to your YouTube channel, signing up for your email list, etc., you\u2019ll increase your outreach and your engagement.<\/p>\n\n\n\n<p>A lot of books are free \u2014 more than you realize. It is one of the most successful book marketing strategies used by thousands of authors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#28<\/span> Give, Then Ask<\/h2>\n\n\n\n<p>Although it may seem counterintuitive, you need to provide readers and prospective readers with \u201cvalue\u201d before you ask them to buy your book or join your email list.<\/p>\n\n\n\n<p>Value simply refers to something <em>they<\/em> get out of the situation.<\/p>\n\n\n\n<p>Examples of value you can provide your readers include:<\/p>\n\n\n\n<ul><li>Blogging content on how to write and publish books<\/li><li>Book reviews<\/li><li>Special discounts and deals on books<\/li><li>Sneak previews of your own books<\/li><li>Engaging content on social media that makes your reader smile<\/li><\/ul>\n\n\n\n<p>When readers see value, they feel a connection with you. They feel that they have gained value in an exchange, and now they are more likely to buy your book on Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#29<\/span> Guest Blog<\/h2>\n\n\n\n<p>This is easier than it sounds if you know where to ask. A lot of bloggers are desperate for original, engaging content for their reader base. If you offer to guest blog on a unique topic, you may be able to expose your name and content to hundreds, if not thousands, of new eyes.<\/p>\n\n\n\n<p>Not to mention you\u2019re networking with this blogger, forming relationships that can be mutually beneficial in the future.<\/p>\n\n\n\n<p>When offering to write a guest post, make your outreach personalized. People can smell when your email is copy-pasted and robotic. Take 5 minutes to skim their website, and personalize your message to match their brand.<\/p>\n\n\n\n<p>If their blog is about science-fiction, don\u2019t pitch a guest post about erotic fantasy. If their blog is about Christian books, it\u2019s probably not wise to pitch a guest post about serial killers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#30<\/span> Use Video to Grow Your Audience<\/h2>\n\n\n\n<p>Whether it\u2019s on YouTube, Vimeo, your own blog \u2014 video is probably the strongest way to engage your audience and build your platform.<\/p>\n\n\n\n<p>It\u2019s also the most time-consuming. After writing, filming, and editing, you might expect a 10-minute video to eat up 10 <em>hours<\/em> altogether.<\/p>\n\n\n\n<p>To make things less overwhelming, I wrote <a href=\"https:\/\/kindlepreneur.com\/video-marketing-for-authors\/\"><strong>this practical article<\/strong><\/a> that will help you use video to grow your audience, build your author brand, and market your book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#31 <\/span>Build a YouTube Channel<\/h2>\n\n\n\n<p>Similar to the last item, consider building a YouTube channel.<\/p>\n\n\n\n<p>Plenty of writers have skyrocketed their author platforms using a YouTube channel: Shaelin Bishop, Jena Moreci, Jerry Jenkins, Bethany Atazadeh, Vivien Reis. Out of the half-million subscribers between them, imagine how many more readers they have because they built their YouTube channel.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/kindlepreneur.com\/youtube-sell-books\/\"><strong>How to Use Youtube Videos to Sell More Books on the Cheap!<\/strong><\/a><\/p>\n\n\n\n<p>However, consistency is key. If you\u2019re going to use YouTube, it won\u2019t do you much good unless you keep to a regular upload schedule.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#32<\/span> Crack Open a Book on Marketing Books<\/h2>\n\n\n\n<p>You have books you sell on Amazon, right? When\u2019s the last time you cracked open a book about\u2026 selling books?<\/p>\n\n\n\n<p>Reading an entire book devoted to marketing books comes with its own brand of inspiration. And there are plenty of great books out there.<\/p>\n\n\n\n<p>Check out my list of <a href=\"https:\/\/kindlepreneur.com\/best-book-marketing-books\/\"><strong>Best Marketing Books<\/strong><\/a> or watch the video below for more.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Best Books for Book Marketers\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4CY80KJbnAM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#33<\/span> Offer an Exchange<\/h2>\n\n\n\n<p>Offer readers a free look at your first four chapters in exchange for their email address, for example. This is a great lead magnet that boosts your email list <em>and<\/em> attracts new potential customers. Frequent readers love discounts like a free preview.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#34<\/span> Make That First Chapter Perfect<\/h2>\n\n\n\n<p>Using Amazon\u2019s Look Inside feature, readers will be able to view the first chapter for free.<\/p>\n\n\n\n<p>Because this will determine whether a lot of readers buy your book, you need to make that first chapter perfect. It should feature an <a href=\"https:\/\/kindlepreneur.com\/how-to-start-a-story\/\"><strong>immediate hook<\/strong><\/a>, your best prose, and no errors in spelling, grammar, or format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#35 <\/span>Write a Great Book Description<\/h2>\n\n\n\n<p>Also called a <a href=\"https:\/\/kindlepreneur.com\/back-book-cover-blurb\/\"><strong>blurb<\/strong><\/a>, you need to write a great book description.<\/p>\n\n\n\n<p>The summary that appears on the back of your book (or on your book\u2019s Amazon sales page) is a new author\u2019s <em>third<\/em> most important marketing tool (after a professional, intriguing cover design, and an error-free first chapter with a hook).<\/p>\n\n\n\n<p>Check out Kindlepreneur\u2019s amazing <a href=\"https:\/\/kindlepreneur.com\/tools\/amazon-book-description-generator\/\"><strong>Book Description Generator<\/strong><\/a> to <em>generate<\/em> some great ideas. Or watch the video below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kindlepreneur Book Description Generator 2.0 - Easily Create Book Descriptions\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PES3QoTioYA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#36<\/span> Perfect Your Author Website<\/h2>\n\n\n\n<p>You have an author website, right? Every author who means to make writing their career should have a website.<\/p>\n\n\n\n<p>To perfect your author website, you need to:<\/p>\n\n\n\n<ul><li>Esure your name is on every page for SEO purposes. I suggest putting your name and contact info in the footer that appears on every page.<\/li><li>Provide buy links to every one of your published books.<\/li><li>Tease future titles with release dates.<\/li><li>Link to social media.<\/li><li>Encourage visitors to sign up for your email list.<\/li><li>Write a killer <a href=\"https:\/\/kindlepreneur.com\/write-author-bio\/\"><strong>About the Author<\/strong><\/a> page.<\/li><li>Craft a modern, inviting website \u2014 not something that looks like a MySpace page from 20 years ago.<\/li><li>Create engaging blog content, if you have the time. It will draw more readers to your website, and they\u2019ll be more likely to buy your book once they see your engaging voice and thoughts.<\/li><\/ul>\n\n\n\n<p>My preferred web hosting company is <a href=\"https:\/\/kindlepreneur.com\/click\/siteground\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Siteground<\/a>, but Squarespace and Wix are two other popular options.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#37<\/span> Create an Author Page on Amazon<\/h2>\n\n\n\n<p>Utilizing Amazon Author Central and creating an official Author page may make a huge difference in your sales and strengthen your legitimacy as an author. It also gives you certain capabilities on Amazon that help you convert readers into fans.<\/p>\n\n\n\n<p>Check out <a href=\"https:\/\/www.amazon.com\/Jeff-Goins\/e\/B005BH1OB6\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jeff Goins\u2019s author page<\/a> to see what a great Amazon Author page looks like:<\/p>\n\n\n\n<div class=\"wp-block-image shadow\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1315\" height=\"908\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/04\/Jeff-Goins-Author-Central-Page.png\" alt=\"Jeff Goins author Amazon\" class=\"wp-image-18853\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/04\/Jeff-Goins-Author-Central-Page.png 1315w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/04\/Jeff-Goins-Author-Central-Page-300x207.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/04\/Jeff-Goins-Author-Central-Page-1024x707.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/04\/Jeff-Goins-Author-Central-Page-768x530.png 768w\" sizes=\"(max-width: 1315px) 100vw, 1315px\" \/><\/figure><\/div>\n\n\n\n<p>Ready to launch? Read my <a href=\"https:\/\/kindlepreneur.com\/amazon-author-central-page\/\"><strong>step-by-step guide<\/strong><\/a> on how to write a killer Amazon Author page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#38<\/span> Use the Right Hashtags<\/h2>\n\n\n\n<p>That\u2019s right. There are the right hashtags, and there are the wrong hashtags.<\/p>\n\n\n\n<p>When using social media to increase your platform and promote yourself, some hashtags give you a better ROI while others are not worth the four seconds it takes to write them out.<\/p>\n\n\n\n<p>Instead of doing your own research, I\u2019ve done it for you. Kindlepreneur has a <a href=\"https:\/\/kindlepreneur.com\/hashtags-for-writers\/\"><strong>comprehensive list of hashtags<\/strong><\/a> that reveals the popularity and competitiveness of each.<\/p>\n\n\n\n<p>(This was designed for Twitter, but they can easily work for Instagram as well.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#39<\/span> Get on Instagram<\/h2>\n\n\n\n<p>You should get on Instagram if you're trying to market your book. Although you can\u2019t include direct links in your captions, you can add a link to buy your book or visit your website in your Instagram bio.&nbsp;<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/kindlepreneur.com\/instagram-for-writers-and-authors\/\"><strong>Instagram for Writers & Authors<\/strong><\/a><\/p>\n\n\n\n<p>Instagram is also an excellent social media platform for connecting with potential reviewers, influencers, and show the behind-the-scenes of your writing and publishing process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#40<\/span> Utilize BookBub<\/h2>\n\n\n\n<p>I recommend you create an author page on BookBub to encourage engagement and interaction.<\/p>\n\n\n\n<p>BookBub is a free service that allows users to stay up-to-date with the latest and greatest in their favorite genres. BookBub analyzes your profile and selects genres to create a list of potential reads you might like.<\/p>\n\n\n\n<p>Check out my <a href=\"https:\/\/kindlepreneur.com\/bookbub-review\/\"><strong>review of BookBub<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#41<\/span> Set Up a Facebook Author Page<\/h2>\n\n\n\n<p>Setting up a Facebook Author Page is one of the easiest marketing tactics on this list. Everyone knows how to use Facebook. You\u2019ve probably received at least one invite a month to your friends\u2019 professional pages, be it Real Estate Agent or Professional Singer-Songwriter.<\/p>\n\n\n\n<p>A professional Facebook page establishes legitimacy, encourages engagement, and is a great way to let your Facebook friends know when you start selling a book on Amazon!<\/p>\n\n\n\n<p>Here\u2019s Kindlepreneur\u2019s article on <a href=\"https:\/\/kindlepreneur.com\/facebook-author-page\/\"><strong>How to Create a Facebook Author Page (And Tips for Using It Wisely)<\/strong><\/a>, as well as <a href=\"https:\/\/kindlepreneur.com\/how-to-advertise-book-facebook-facebook-ads-for-books\/\"><strong>How To Advertise A Book On Facebook<\/strong><\/a>. These are both invaluable resources for any writer, especially a first-time author.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#42 <\/span>Test Cover Options With Facebook Ads<\/h2>\n\n\n\n<p>Another quirky way to utilize your Facebook author platform is testing cover options using Facebook ads.<\/p>\n\n\n\n<p>Begin <a href=\"https:\/\/kindlepreneur.com\/ab-testing-facebook-ads-for-authors\/\"><strong>A\/B testing using<\/strong><\/a> 2-3 different Facebook ads. Each ad uses a different book cover, but the same copy. The ad that receives the most engagement will give you a good idea of which book cover will catch the most eyes when browsing Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#43<\/span> Get the Most Out of GoodReads<\/h2>\n\n\n\n<p>GoodReads boasts almost 100 million users. Though some may disagree, it\u2019s a valuable social media platform for authors to utilize.<\/p>\n\n\n\n<p>To get the most out of GoodReads, read this article: <a href=\"https:\/\/kindlepreneur.com\/how-to-use-goodreads-for-authors\/\"><strong>The Ultimate Guide to Goodreads for Authors<\/strong><\/a>.<\/p>\n\n\n\n<p><em>General note about book reviews:<\/em> Don\u2019t let the trolls get to you. On GoodReads, BookBub, Amazon \u2014 there are gonna be trolls who leave stupid reviews. These are completely different than thoughtful critiques that can shape your next book to be better. Don\u2019t worry, be happy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#44 <\/span>Log On to Quora<\/h2>\n\n\n\n<p>Most people don\u2019t talk about this, but Quora is actually rife with marketing potential. I wrote a handy article about <a href=\"https:\/\/kindlepreneur.com\/use-quora-increase-book-sales\/\"><strong>How to Use Quora to Increase Traffic and Sell Books<\/strong><\/a>.<\/p>\n\n\n\n<p>Quora is a higher-quality version of Yahoo Answers. People ask questions. If you answer them, you establish yourself as a legitimate authority on the topic.<\/p>\n\n\n\n<p>So log on to Quora and establish yourself as an authority on questions concerning your genre, the publishing industry, writing process, and (if you\u2019re lucky) questions about your specific book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#45<\/span> Add Subscribe Buttons Everywhere<\/h2>\n\n\n\n<p>You wouldn\u2019t want to lose potential readers just because they couldn\u2019t find a button. Add subscribe buttons everywhere.<\/p>\n\n\n\n<p><strong>Without being annoying and spammy,<\/strong> make sure there are places to subscribe to your social media, email list, etc. on every page of your website, every social media platform bio, every video, every guest post, and every email you send out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#46<\/span> Install Exit Pop-ups<\/h2>\n\n\n\n<p>Whenever someone is leaving your <a href=\"https:\/\/kindlepreneur.com\/author-website\/\">author website<\/a>, there\u2019s an easy way to install an exit pop-up box that kindly asks them to sign up for your email list before leaving.<\/p>\n\n\n\n<p>This is a great way to build your email list and pull people off the fence about following you.<\/p>\n\n\n\n<p>You may even want to hire a marketer to craft the perfect ads for exit pop-ups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#47<\/span> Write a Compelling Author Bio<\/h2>\n\n\n\n<p>Write the <a href=\"https:\/\/kindlepreneur.com\/write-author-bio\/\"><strong>best author bio<\/strong><\/a> you have ever read. Leave out the boring details. No one cares about where you went to high school.<\/p>\n\n\n\n<p>Include intriguing details, impressive writing achievements, and most important a call to action at the end.<\/p>\n\n\n\n<p>A compelling author bio might convince a few people to buy your book \u2014 especially in today\u2019s age. If you can sell yourself as a voice that people need to hear, you can sell more books on Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#48<\/span> Do Amazon Ads the Right Way<\/h2>\n\n\n\n<p>Check out my FREE course on <a href=\"https:\/\/courses.kindlepreneur.com\/courses\/AMS?_ga=2.150900658.566033376.1622128748-1984657252.1612281906\"><strong>How to Do Amazon Ads the Right Way<\/strong><\/a>, or watch the informative video below. I couldn\u2019t say it better myself.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Do Amazon Book Ads - in 2020!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MfiEWPITVrU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>What is the best marketing strategy for a self-published book?<\/strong> The best marketing strategy for a self-published book is methodical Amazon ad capitalizing on your keyword strategy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#49<\/span> Find Profitable Amazon Ad Keywords<\/h2>\n\n\n\n<p>Amazon ad keywords are an important part of your book marketing plan. In order to find the most profitable 200-300 Amazon ad keywords, you need to put in just a little research.<\/p>\n\n\n\n<p>If you\u2019re in the stage of publishing and marketing where you need to find the right keywords for Amazon ads, I highly recommend you read this in-depth article: <a href=\"https:\/\/kindlepreneur.com\/ams-book-ad-keywords\/\"><strong>How to Find Profitable Amazon Ad Keywords<\/strong><\/a><\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover bottom-right invert-mobile\" id=\"cta-block_60a2b37118235\">\r\n    <div class=\"cta-inner row\">\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\">\r\n                            <h3>Increase Your Book Marketing<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>See the Publisher Rocket effect, when you use the right keywords and categories to help get your book seen more on Amazon.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Get Publisher Rocket Now!<\/a>        <\/div>\r\n\r\n                    \r\n            <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Publisher Rocket Now!\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/graph-sml.png\" alt=\"Publisher Rocket Effect\" height=\"217\" width=\"350\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#50 <\/span>Be Honest About Your Audience<\/h2>\n\n\n\n<p>Don\u2019t try to market to the wrong crowd. You need to be honest with yourself about who your target audience is.<\/p>\n\n\n\n<p>As much as it hurts, you can essentially ignore readers who are outside your target market. If your book is about knights and wizards, but doesn\u2019t feature any dragons, don\u2019t try to get dragon lovers to read your book.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#51<\/span> Be Honest About Your Sales<\/h2>\n\n\n\n<p>Be honest with yourself about how many sales you expect to make. No use setting yourself up for disappointment. Instead, set yourself up for success.<\/p>\n\n\n\n<p>Set sales goals, and reward yourself each time you achieve a sales goal. Examples of sales goals and what they would mean:<\/p>\n\n\n\n<ul><li>200 sales: Breaking even<\/li><li>100 sales\/week: Eking out a living<\/li><li>1K sales: Celebrating with friends and family<\/li><li>20K sales: Full-on vacationing<\/li><\/ul>\n\n\n\n<p>This realism should help you maintain your mental health and strong momentum in your marketing efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#52<\/span> Create a Target Reader<\/h2>\n\n\n\n<p>Be specific about this target reader (AKA proto-persona). It will help you focus your marketing efforts.<\/p>\n\n\n\n<p>For example: \u201cMy target reader is Mark, a single 33-year-old man who works in tech and is too devoted to his job (and video games) to invest in a family.\u201d Or, \u201cMy target reader is Joni, a 45-year-old divorced woman who loves to drink, post on Twitter, and schedule brunches.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#53 <\/span>Write a Book Press Release<\/h2>\n\n\n\n<p>Local papers and TV stations are starving for interesting content. A well-written book press release might grab the attention of a local newspaper or a book reviewer who can put your book in front of more eyes.<\/p>\n\n\n\n<p>Read my article on <a href=\"https:\/\/kindlepreneur.com\/book-press-release\/\"><strong>Writing a Book Press Release<\/strong><\/a> or watch the handy video below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Book Press Release: How to Get Your Book On Big Time News Syndicates\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Q5mzg7qBwr4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#54<\/span> Take a Self-Publishing Course<\/h2>\n\n\n\n<p>Though not necessary for success, a self-publishing course taught by a professional greatly increases your chances for success in marketing and selling your book.<\/p>\n\n\n\n<p>Kindlepreneur details 4 of the best self-publishing courses on the market in <a href=\"https:\/\/kindlepreneur.com\/best-self-publishing-course\/\"><strong>this list<\/strong><\/a>.<\/p>\n\n\n\n<p>Or, you can simply peruse through <a href=\"https:\/\/kindlepreneur.com\/courses\/\"><strong>all the courses<\/strong><\/a> listed on Kindlepreneur\u2019s website, most of which are <em>not<\/em> taught by me.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#55 <\/span>Listen to Podcasts<\/h2>\n\n\n\n<p>If you\u2019re reading this list, you obviously love gleaning inspiration and ideas. Don\u2019t miss out on content with an audio format. Be sure to listen to relevant podcasts, where writers, editors, marketers, and publishing professionals talk for hours about their jobs and experiences.<\/p>\n\n\n\n<p>Shameless plug time! My podcast <a href=\"https:\/\/kindlepreneur.com\/podcast\/\"><strong><em>The Book Marketing Show<\/em><\/strong><\/a> is a fun, informative resource for writers and self-publishers of all shapes and sizes.<\/p>\n\n\n\n<p><em>Bonus tip:<\/em> Try to land a guest spot on relevant podcasts. Most podcasts are looking for new, interesting personalities to host.<\/p>\n\n\n\n<p>Check out Kindlepreneur\u2019s list of <a href=\"https:\/\/kindlepreneur.com\/best-podcasts-for-writers-and-self-publishers\/\"><strong>The Best Podcasts for Writers<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#56 <\/span>Make Business Cards<\/h2>\n\n\n\n<p>For conferences, book tours, everyday life, you should use author business cards. They\u2019re crazy cheap to make, and they add an extra level of legitimacy to your author brand. (Also, consistent branding!)<\/p>\n\n\n\n<p>Read my full article about <a href=\"https:\/\/kindlepreneur.com\/author-business-cards\/\"><strong>Author Business Cards<\/strong><\/a> for more information on how these small cards can make a big difference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#57<\/span> Proofread Your Book<\/h2>\n\n\n\n<p>Beyond editing your book, you need to proofread your book. This is typically one last look over your final draft before you officially publish.<\/p>\n\n\n\n<p>Grammarly and ProWritingAid are both great proofreading tools, but which one works better for your situation? Watch this video to learn the pros and cons of each.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Grammarly vs ProWritingAid Review: What&#039;s the Best Editing Software?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GbX5h-X_SoA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#58 <\/span>Hire a Proofreader<\/h2>\n\n\n\n<p>This is less necessary than hiring a professional editor \u2014 which you <em>need<\/em> to do. The proofreader is often the final step before publishing. The proofreader makes sure there are no basic spelling or grammar errors. They often check for formatting errors.<\/p>\n\n\n\n<p>Check out my list of the <a href=\"https:\/\/kindlepreneur.com\/best-proofreading-service\/\"><strong>Best Proofreading Services You'll Ever Find<\/strong><\/a> for more info and links.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#59 <\/span>Enter Writing Contests<\/h2>\n\n\n\n<p>Writing contests help get your name out there. They encourage interaction and networking with the writing community. They help you hone your craft. A lot of them are free.<\/p>\n\n\n\n<p>And if you win, put it in your bio, post it on social media, and celebrate it in your email list.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/kindlepreneur.com\/best-writing-contests\/\"><strong>The Best Writing Contests and How to Apply<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#60<\/span> Change Your Kindle Keywords<\/h2>\n\n\n\n<p>You can change your book\u2019s Kindle keywords anytime you want. It takes Amazon about 24 hours to reflect those changes. With the right keyword strategy, this tactic can revive a title that isn\u2019t getting consistent book sales.<\/p>\n\n\n\n<p>I wrote a <a href=\"https:\/\/kindlepreneur.com\/how-to-change-your-kindle-keywords\/\"><strong>detailed article<\/strong><\/a> complete with graphics, step-by-step instructions, expert know how \u2014 the whole spectrum of what to know when changing keywords. If you\u2019ve already published your book on Amazon, <a href=\"https:\/\/kindlepreneur.com\/how-to-change-your-kindle-keywords\/\"><strong>this article<\/strong><\/a> is a must-read.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#61<\/span> Create a Mockup<\/h2>\n\n\n\n<p><a href=\"https:\/\/kindlepreneur.com\/book-mockup-free-paid\/\"><strong>A mockup<\/strong><\/a> is a 3D rendering of your book and cover. It looks more professional than just an image of your cover. A mockup is a must-have for high-quality marketing.<\/p>\n\n\n\n<p>Some cover design services like Damonza provide a mockup included in most packages. However, you can make your mockup if need be. Watch this video to find out how.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3D Book Cover - 3 Ways You Can Create a 3D Book Cover (free and paid)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LotSuM0vLJE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In a similar vein, a book trailer is also a good idea for some genres, but you don\u2019t want it to look cheesy. You may need to hire a book promotion expert or professional video editor to make a high-quality book trailer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#62<\/span> Hire a Book Formatter<\/h2>\n\n\n\n<p>You can hire a professional book formatter or formatting service, such as <a href=\"http:\/\/kindlepreneur.com\/click\/damonza\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Damonza<\/a> or <a href=\"https:\/\/kindlepreneur.com\/click\/ebooklaunchformatting\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Ebook Launch<\/a>, to make sure your book looks professional on the inside.<\/p>\n\n\n\n<p>Yes, they can get expensive, but your book needs to be perfectly formatted. Otherwise, you alienate the readers who were willing to pick up this book and lose the future readers who would have evolved from those buyers.<\/p>\n\n\n\n<p>An improperly formatted book looks strange, is distracting, and leads to negative reviews \u2014 which are bad for marketing.<\/p>\n\n\n\n<p>Read my article on <a href=\"https:\/\/kindlepreneur.com\/how-to-hire-a-book-formatter\/\"><strong>How to Hire a Book Formatter<\/strong><\/a> for more information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#63 <\/span>Format Your Own Book<\/h2>\n\n\n\n<p>Alternatively, you could format your own book. Unlike cover design or professional editing, self-published authors are more likely to have the tech savviness and time available to properly format their books.<\/p>\n\n\n\n<p>Here are the 3 best tools to format your book:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/kindlepreneur.com\/click\/atticus\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Atticus<\/a><\/li><li><a href=\"https:\/\/kindlepreneur.com\/click\/vellum\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Vellum<\/a><\/li><li><a href=\"https:\/\/kindlepreneur.com\/click\/jutoh\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Jutoh<\/a><\/li><\/ul>\n\n\n\n<p>Also, check out Kindlepreneur\u2019s Mastery Guide on <a href=\"https:\/\/kindlepreneur.com\/how-to-format-a-book\/\"><strong>How to Format a Book<\/strong><\/a>.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60a2bbb51823c\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/Atticus\" alt=\"Check It Out\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                                                    <i class=\"fa fa-play\"><\/i>\r\n                        \r\n                                                    <div class=\"img-overlay\"><\/div>\r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Atticus.png\" alt=\"Atticus - the #1 Book Writing and Formatting Software used by thousands of authors.\" height=\"1384\" width=\"2210\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/Atticus\" alt=\"Check It Out\">\r\n                            <h3> Format Beautiful Professional Books<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Easy to use, and and full of amazing features, you can quickly turn your book into a professional book.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/Atticus\" alt=\"Check It Out\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Check It Out<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#64<\/span> Consider Indie Bookstores<\/h2>\n\n\n\n<p>I know, we\u2019re Kindlepreneurs here; we don\u2019t sell in physical bookstores! However, some indie authors would benefit from being sold in brick and mortar bookstores, especially indie bookstores.<\/p>\n\n\n\n<p>It might also make you feel cool to bring your friends or family to a bookstore and see your name on the shelf. And it\u2019s okay to want to feel a little cool from time to time. Read more: <a href=\"https:\/\/kindlepreneur.com\/sell-your-books-indie-bookstore\/\"><strong>How to Sell Your Books in an Indie Bookstore<\/strong><\/a>.<\/p>\n\n\n\n<p><strong>How do I get my book into Barnes and Noble?<\/strong> In order to get your book into Barnes and Noble, you have to email sjamison@bn.com with a detailed marketing strategy, EAN of your book, and the name of the distributor handling your fulfillment to the retail trade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#65<\/span> Consider International Markets<\/h2>\n\n\n\n<p>In some cases, you may want to consider selling your book internationally.<\/p>\n\n\n\n<p>If you\u2019re on KDP (Kindle Direct Publishing), you\u2019re automatically available in Amazon\u2019s 13 international markets. However, to get any sales, you need to market your book specifically in those markets. Learn more in my <a href=\"https:\/\/kindlepreneur.com\/selling-kindle-books-internationally\/\"><strong>Selling Books Internationally<\/strong><\/a> article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#66 <\/span>Ensure Keywords are in Your Description<\/h2>\n\n\n\n<p>Inserting your target keywords in your book description helps Amazon index your book for those keyword phrases. This gives amazon.com a stronger belief that you\u2019re a good fit for those search queries.<\/p>\n\n\n\n<p>However, stuffing all your target keywords into a book description for indexing purposes is<em> not<\/em> a good idea.<\/p>\n\n\n\n<p>Read my article on <a href=\"https:\/\/kindlepreneur.com\/keywords-in-your-book-description\/\"><strong>Keywords in Your Book Description<\/strong><\/a><strong> <\/strong>for more info.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#67<\/span> Make an Audiobook Version<\/h2>\n\n\n\n<p>Turning your book into an audiobook can be time-consuming and expensive. But it will set you apart from the competition.<\/p>\n\n\n\n<p>More and more people only have time for audiobooks, listening in the car for instance. Reach that market, and your sales should rocket.<\/p>\n\n\n\n<p>Check out Kindlepreneur\u2019s article on <a href=\"https:\/\/kindlepreneur.com\/how-to-make-an-audiobook\/\"><strong>How To Make An Audiobook<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#68<\/span> Decide If KDP Is Right For You<\/h2>\n\n\n\n<p>Amazon\u2019s KDP Select might be awesome for your marketing strategy, mainly because it allows you to enroll in Kindle Unlimited. If you agree to list your eBook on KDP Select, you can\u2019t list your eBook on any other retailer or offer your book for free.<\/p>\n\n\n\n<p>However, Kindle Unlimited books will likely get preferential treatment in Amazon\u2019s search results. I recommend all fiction authors try KDP Select and Kindle Unlimited for at least a year.<\/p>\n\n\n\n<p>Read more in <a href=\"https:\/\/kindlepreneur.com\/kdp-select-or-not-is-kindle-unlimited-worth-it\/\"><strong>my article<\/strong><\/a> or watch the video below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KDP Select Review: Is it Worth It?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IVDYO8_V3yI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#69<\/span> Assemble a Great Beta-reader Team<\/h2>\n\n\n\n<p>In addition to an editor, a great ARC team, and your own expertise, it's handy to have a dedicated team of beta readers to help out.<\/p>\n\n\n\n<p>Beta readers are great for giving you feedback from the reader perspective (which, let's face it, is the most important perspective). If several of your beta readers identify the same problem, then it's probably a good idea to fix that problem.<\/p>\n\n\n\n<p>We recommend this<a href=\"https:\/\/www.tckpublishing.com\/complete-guide-to-beta-readers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> great guide<\/a> on how to build your beta-reader team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">#70 <\/span>Write a Great Book<\/h2>\n\n\n\n<p>Finally, you need to write a great book. Word of mouth might be the most powerful marketing tool at your disposal.<\/p>\n\n\n\n<p>If your book is really special and spectacular, chances are readers will want to tell their friends about it.<\/p>\n\n\n\n<p>Check out Kindlepreneur\u2019s in-depth guide on <a href=\"https:\/\/kindlepreneur.com\/how-to-write-a-book\/\"><strong>How to Write a Book<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve written something the world needs to read, you\u2019re likely wondering how to sell your book on Amazon. 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