{"id":2240,"date":"2022-02-21T19:49:38","date_gmt":"2022-02-21T19:49:38","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=2240"},"modified":"2022-03-25T14:16:35","modified_gmt":"2022-03-25T14:16:35","slug":"how-to-select-a-subtitle-that-sells","status":"publish","type":"post","link":"https:\/\/kindlepreneur.com\/how-to-select-a-subtitle-that-sells\/","title":{"rendered":"How to Write a Subtitle That Sells [Definition and Examples]"},"content":{"rendered":"\n<p>Titling a literary labor of love is a <a href=\"https:\/\/kindlepreneur.com\/category\/book-publishing\/\">common struggle for<\/a> many new authors.<\/p>\n\n\n\n<p>The pressure is on when attempting to come up with the <a href=\"https:\/\/kindlepreneur.com\/how-to-title-a-book-with-good-book-titles\/\">perfect book title<\/a>. We want titles that are catchy, evocative, memorable, pithy\u2014a tall order for just a few keystrokes. It\u2019s no wonder freshman and seasoned authors alike stumble over the title hurdle.<\/p>\n\n\n\n<p>Even more challenging for newly-minted authors is how to select a subtitle (sometimes called a subheading). When it comes to the <a href=\"https:\/\/kindlepreneur.com\/parts-of-a-book\/\" target=\"_blank\" rel=\"noopener noreferrer\">anatomy of a book<\/a>, the title may be the sitting presidential figurehead, but the subtitle is the behind-the-scenes, hard-working cabinet member. A stellar subtitle will elevate a book\u2019s cover, intrigue readers, and explain exactly what the book\u2019s about, in just a handful of words.<\/p>\n\n\n\n<p>Adding subtitles is where an author can hone in and pack a punch with an artful turn-of-phrase. The subtitle has a distinct role apart from the main title. While your book title clearly tells your intended audience what the book is about, the job of the multi-faceted subtitle is to speak to the precise benefits readers will receive from your book.<\/p>\n\n\n\n<div class=\"toc\">\nIn this article, you will learn:\n<ol>\n<li>Amazon requirements to selecting a subtitle<\/li>\n<li>Step-by-step to selecting a subtitle that sells<\/li>\n<li>Book subtitle examples<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-a-book-subtitle-amazon-rules\" data-level=\"2\">What is a Book Subtitle? &#8211; Amazon Rules<\/a><\/li><li><a href=\"#h-how-to-craft-an-amazing-subtitle\" data-level=\"2\">How to Craft an Amazing Subtitle<\/a><ul><li><a href=\"#h-step-2-select-the-attention-grabber-benefits\" data-level=\"3\">Step 2: Select the \u201cAttention Grabber\u201d Benefits<\/a><\/li><li><a href=\"#h-step-3-speak-to-those-benefits-and-make-a-big-claim\" data-level=\"3\">Step 3: Speak to Those Benefits and Make a BIG Claim<\/a><\/li><li><a href=\"#h-step-4-write-out-examples-and-pick-the-best-3\" data-level=\"3\">Step 4: Write Out Examples and Pick the Best 3<\/a><\/li><li><a href=\"#h-step-5-get-more-bold-be-more-specific\" data-level=\"3\">Step 5: Get More Bold & Be More Specific<\/a><\/li><\/ul><\/li><li><a href=\"#h-book-subtitle-examples-before-after\" data-level=\"2\">Book Subtitle Examples: Before & After<\/a><ul><li><a href=\"#h-subtitle-example-1\" data-level=\"3\">Subtitle Example #1<\/a><\/li><li><a href=\"#h-subtitle-example-2\" data-level=\"3\">Subtitle Example #2<\/a><\/li><li><a href=\"#h-subtitle-example-3\" data-level=\"3\">Subtitle Example #3<\/a><\/li><li><a href=\"#h-subtitle-example-4\" data-level=\"3\">Subtitle Example #4<\/a><ul><li><a href=\"#h-podcast-episode-when-and-how-to-change-your-book-title\" data-level=\"5\">Podcast Episode &#8211; When and How to Change Your Book Title <\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#h-the-power-of-benefits\" data-level=\"2\">The Power of Benefits<\/a><\/li><\/ul><\/div>\n\n\n\n<p>Don't discount the power of a subtitle. &nbsp;It can do so much for your book on the Amazon market and complement your perfect book title as well. So, let's find out how you can tap into all of those different benefits.<\/p>\n\n\n\n<div class=\"offer-box\"><strong>Bonus download<\/strong>: <a href=\"https:\/\/app.monstercampaigns.com\/c\/fyykmla5pitevupifvqe\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download this personal guide<\/a> on creating book titles that increase both sales and discoverability on Amazon.<center><a class=\"offer-button-box\" href=\"https:\/\/app.monstercampaigns.com\/c\/fyykmla5pitevupifvqe\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get the Checklist<\/a><\/center><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-book-subtitle-amazon-rules\">What is a Book Subtitle? &#8211; Amazon Rules<\/h2>\n\n\n\n<p>A subtitle is just a subordinate title that allows you to put more information into it and thus drive home the main point and benefit of your book.<\/p>\n\n\n\n<p>With regards to Amazon, it is not required but your title and subtitle together must be under 200 characters. The good news though, is that your cover does NOT have to have your subtitle on it &#8211; however, in most cases, you'll want it there.<\/p>\n\n\n\n<p>Also, your subtitle must follow the same <a href=\"https:\/\/kdp.amazon.com\/help?topicId=A294SHSUYLKTA6\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon rules as titles<\/a>:<\/p>\n\n\n\n<ul><li>No claims of bestseller, or rank, or anything of the sort<\/li><li>No claim of deals, discounts or reduced price type shenanigans<\/li><li>Can't reference other books or any other trademarks<\/li><li>No reference to any other authors<\/li><li>No advertisements<\/li><\/ul>\n\n\n\n<p>A new subtitle doesn't have to be amazing or memorable. It's biggest purpose is to fully explain what your book is about. This is especially true of a nonfiction book, but it can also apply to fiction as well. For fiction, your title could be related to the story itself, or it could explain what the book is, such as: &#8220;A YA Fantasy Romance&#8221; or &#8220;A Sci-fi Military Comedy&#8221;.<\/p>\n\n\n\n<p>Now, let's get to the magic of selecting a good book subtitle!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-craft-an-amazing-subtitle\">How to Craft an Amazing Subtitle<\/h2>\n\n\n\n<p>Should you remember nothing else about our subtitle lessons, remember this: <strong>Be specific and be bold.<\/strong> Think of the subtitle as the tiny aggressive salesperson selling your book to the masses (if there\u2019s one thing we know about salespeople, it\u2019s that they aren\u2019t subtle).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"235\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/Bold-Writing-300x235.png\" alt=\"Bold Writing\" class=\"wp-image-2275\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/Bold-Writing-300x235.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/Bold-Writing.png 495w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Aspiring authors often hesitate to get specific in their book\u2019s titles\u2014there\u2019s a fear of turning readers off, or potentially spoiling plot points. At <a href=\"http:\/\/self-publishingschool.com\/\">Self-Publishing School<\/a>, our advice is that your subtitle is <em>the<\/em> <em>chance <\/em>to tell potential readers <em>exactly<\/em> what your book is about. Don\u2019t squander that chance by being wishy-washy.<\/p>\n\n\n\n<p>If specificity is one side of the perfect subtitle coin, then clarity is the flip side. Clarify and specificity go hand-in-hand. A good subtitle should be crystal clear. If it\u2019s in any way ambiguous, then it\u2019s back to the drawing board until you\u2019ve cleared away any lingering murk.<\/p>\n\n\n\n<p>Your subtitle in Cliff Note form: <strong>Specific<\/strong>, <strong>bold<\/strong>, <strong>clear<\/strong>. Got it? Ok, we trust you understand these concepts. But, how do you get there with your own book?<\/p>\n\n\n\n<div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=The+best+subtitles+are+specific%2C+bold%2C+and+clear.&url=https:\/\/kindlepreneur.com\/how-to-select-a-subtitle-that-sells\/\" data-link=\"https:\/\/twitter.com\/share?text=The+best+subtitles+are+specific%2C+bold%2C+and+clear.&url=https:\/\/kindlepreneur.com\/how-to-select-a-subtitle-that-sells\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">The best subtitles are specific, bold, and clear.<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a>\n\n\n\n<p>Read on, we\u2019ll walk you through the process step-by-step until you\u2019ve arrived at your own razor sharp, killer subtitle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 1<\/span>: List Out All the Benefits<\/h3>\n\n\n\n<p>The first step to crafting a rock solid subtitle requires you to articulate all the benefits your book will have on your target audience. Let\u2019s break this down.<\/p>\n\n\n\n<p>Imagine a book is about becoming a more productive person. What are the myriad benefits a potential reader would take away from reading this book? Ideally, readers would have more time with their family, they\u2019d make more money at their job, they\u2019d be better at business, they'd spend less time doing what they hate, they\u2019d have more time to travel, they\u2019d get up earlier in the morning, etc.<\/p>\n\n\n\n<div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=How+does+your+book+benefit+your+reader%3F+%26nbsp%3BYour+subtitle+should+help+with+this.&url=https:\/\/kindlepreneur.com\/how-to-select-a-subtitle-that-sells\/\" data-link=\"https:\/\/twitter.com\/share?text=How+does+your+book+benefit+your+reader%3F+%26nbsp%3BYour+subtitle+should+help+with+this.&url=https:\/\/kindlepreneur.com\/how-to-select-a-subtitle-that-sells\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">How does your book benefit your reader? &nbsp;Your subtitle should help with this.<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a>\n\n\n\n<p>Now, simply apply this lesson to your own book. What are the unique benefits <em>your <\/em>readers will have after reading <em>your <\/em>book? List each and every benefit you can come up with. Use your imagination and write down even the tiniest or most far-fetched notions that cross your mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-select-the-attention-grabber-benefits\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 2<\/span>: Select the \u201cAttention Grabber\u201d Benefits<\/h3>\n\n\n\n<p>You\u2019ve just listed the extensive number of benefits lucky readers will gain from reading your book. What\u2019s next?<\/p>\n\n\n\n<p>Highlight the benefits that grab the most attention. Ultimately, you want your subtitle to jump out at prospective readers, so focus on any listed benefits which do the same. List all jaw-dropping, attention-grabbing benefits; these may be future subtitle gold.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-speak-to-those-benefits-and-make-a-big-claim\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 3<\/span>: Speak to Those Benefits and Make a BIG Claim<\/h3>\n\n\n\n<p>Now that you have your list of jaw-dropping, attention-grabbing benefits, you\u2019re going to capitalize on those. You\u2019re going to need to speak to these highlighted benefits, as well as to your readers\u2019 unique pain points.<\/p>\n\n\n\n<p>It\u2019s time to come up with a <em>big <\/em>claim. The bigger, the better (as long as you\u2019re being truthful!) Your end game is for your subtitle to spell out exactly how you\u2019ll <a href=\"https:\/\/kindlepreneur.com\/book-marketing-101\/\">solve your readers\u2019 pain points<\/a>. Mull this over during the next step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-write-out-examples-and-pick-the-best-3\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 4<\/span>: Write Out Examples and Pick the Best 3<\/h3>\n\n\n\n<p>Now it\u2019s time to write out some possible book subtitle examples. This is a free-writing, free-association brainstorming exercise, so don\u2019t self-censor. Just get some <a href=\"https:\/\/kindlepreneur.com\/words-per-page\/\">words on the page<\/a> \u2014 cohesion be darned.<\/p>\n\n\n\n<p>If you have any possible subtitles kicking around in your brain, write out these ideas. Free write whatever else comes to mind, and let it flow. If you're coming up empty, use a <a href=\"https:\/\/kindlepreneur.com\/free-book-title-generator-tools\/\">book title generator<\/a> to help you come up with attention-grabbing subtitle ideas.<\/p>\n\n\n\n<p>If it helps you to have some structure, set a timer for five minutes and write as quickly, intently, and furiously as you can in that finite period.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"268\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/Author-Creativity.jpg\" alt=\"Author Creativity\" class=\"wp-image-2278\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/Author-Creativity.jpg 399w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/Author-Creativity-300x202.jpg 300w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Once you\u2019ve filled the page with as many possible examples as your brain can muster, pick the top three out of the bunch. Congratulations, you now have your gold, silver, and bronze medal subtitle contenders! Things are getting exciting, time to move on to Step 5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-get-more-bold-be-more-specific\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 5<\/span>: Get More Bold & Be More Specific<\/h3>\n\n\n\n<p>This is the part that makes people uncomfortable. We authors are afraid to make specific claims in our titles. We worry that our books may not measure up, or our claims may later be refuted. We worry we\u2019ll be called out on our big book claims, and that we won\u2019t pass muster.<\/p>\n\n\n\n<p>Guess what? One of the most important parts of this next step is forcing yourself outside of the safe boundaries of your comfort zone. Once you <a href=\"https:\/\/kindlepreneur.com\/how-to-choose-a-pen-name\/\" target=\"_blank\" rel=\"noreferrer noopener\">push yourself outside the haven<\/a> of your self-imposed comfort zone, that\u2019s where the magic will happen.<\/p>\n\n\n\n<p>Here\u2019s what you need to do to push your own boundaries: As you\u2019re crafting your subtitle, speak directly to your target reader. Be bold\u2014remember, your subtitle needs to make <em>big <\/em>claims, the bigger, the better! <strong>(And again, be truthful. Your book actually has to solve the problem you\u2019re claiming to solve, and if not, then <a href=\"https:\/\/kindlepreneur.com\/book-editors\/\">edit your book<\/a> until it does.) <\/strong><\/p>\n\n\n\n<p>Our Self-Publishing School Rule of Thumb: Until your subtitle makes you uncomfortable, we\u2019re not happy. If the claim you\u2019re asserting in your subtitle doesn't make you feel at least a touch queasy, then you\u2019re not being bold or specific enough. Keep going until the subtitle text make you quake in your proverbial boots and reach for the Pepto. Now, we\u2019re talking!<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover\" id=\"cta-block_60a2b4d918236\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Rocket Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/KDP-Rocket-Box-copy-4.png\" alt=\"KDP Rocket Box copy\" height=\"274\" width=\"250\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Rocket Now\">\r\n                            <h3>Best Book Marketing Software<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Over 47,000+ authors, NYT bestsellers, and publishing companies use Publisher Rocket to gain key insight to the market.\u00a0<b>Help your book now<\/b><\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"Get Rocket Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Get Rocket Now<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Other Considerations to Make<\/h2>\n\n\n\n<p>When choosing your subtitle, being bold isn't the only thing that you should keep in mind. Consider some of these as well:<\/p>\n\n\n\n<ol><li><strong>Is it searchable?<\/strong> A subtitle is one of the best places to include your keywords. Using a tool like Publisher Rocket, you can easily find the right keywords for the job, then find a way to fit them into your subtitle. The good news is that these keywords will almost certainly fit the &#8220;problems&#8221; that your readers are trying to solve, because they are already searching for them.<\/li><li><strong>Is it easy to read?<\/strong> A subtitle shouldn't be a jumble of words, just trying to fit every keyword and potential solution into one line. Instead, it should be easy to read and say out loud. Make sure to read your subtitles you've brainstormed above to find the ones that roll off the tongue best.<\/li><li><strong>Is it specific? <\/strong>Your subtitle should specifically talk about the problem or the solution that you are presenting to your reader. It shouldn't go over the top with how it does so. Instead, it should be succinct in how it conveys information.<\/li><li><strong>Is it relevant? <\/strong>The worst thing you can do is have a subtitle that isn't perfectly relevant to what your book is about. And believe it or not, this can happen easily. All it takes is a good-looking keyword that gets a lot of clicks and is &#8220;sort of&#8221; related to your book. If you're not careful, you could include some keywords that are not relevant.<\/li><li><strong>Does it convey the right tone? <\/strong>Your book should have a tone associated with it. Will it be light-hearted and comedic? Or serious? Motivating? Whatever the tone of your book is, your subtitle is a great place to get that idea across to the reader.<\/li><li><strong>Is it using a copyrighted or trademarked phrase?<\/strong> Be careful of the words you use, as some words or phrases could be trademarked for someone else. This is why I'm always cautious when using brand names or the like in my subtitles. You never know what could come of that.<\/li><li><strong>Do you like it?<\/strong> While not really something we often think about in articles like this, it's important to ask yourself: do you like the subtitle? Believe it or not, your gut is a great instinct to go by, and while we still recommend going through the motions we've outlined above, we also think you should be happy with the end result.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-book-subtitle-examples-before-after\">Book Subtitle Examples: Before & After<\/h2>\n\n\n\n<p>We\u2019ve touched on theory and brainstorming exercises, now let\u2019s explore some real world subtitle examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subtitle-example-1\">Subtitle Example #1<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"195\" height=\"300\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/book-subtitle-examples-1-195x300.jpg\" alt=\"book subtitle examples 1\" class=\"wp-image-2282\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/book-subtitle-examples-1-195x300.jpg 195w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/book-subtitle-examples-1.jpg 225w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Subtitle Before:<\/strong><\/p>\n\n\n\n<p><em>Reach Your Peak: Find Your Passion, Focus Your Efforts, Fulfill Your Purpose <\/em><\/p>\n\n\n\n<p>Reading this title and subtitle you have absolutely no idea what this book is about. It\u2019s a vague, comfortable title. It\u2019s not specific and it doesn\u2019t make any claims. It doesn\u2019t require the author to step outside of their comfort zone.<\/p>\n\n\n\n<p><strong>Subtitle After:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/Go-Solo-Business-achieve-solopreneur-ebook\/dp\/B00NP2ZX9S\/ref=sr_1_1?s=books&ie=UTF8&qid=1470194224&sr=1-1&keywords=go+solo\"><em>Go Solo: How to Quit the Job You Hate and Start a Small Business You Love <\/em><\/a><\/p>\n\n\n\n<p>See how that\u2019s much more clear? Now readers know author Kelsey Humphrey\u2019s book is about starting a business. Drilling down to a specific subtitle helps readers understand what the book is about and what benefits will transpire if they read it. That\u2019s the power of getting more specific and more clear.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subtitle-example-2\">Subtitle Example #2<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/book-subtitle-exmple-2-212x300.jpg\" alt=\"book subtitle exmple 2\" class=\"wp-image-2281\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/book-subtitle-exmple-2-212x300.jpg 212w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/book-subtitle-exmple-2.jpg 244w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Subtitle Before:<\/strong><\/p>\n\n\n\n<p><em>Ignite: Spark Your Dreams, Create Solutions & Achieve Success<\/em><\/p>\n\n\n\n<p>Again, this is lofty, non-specific, and contains vague words. Readers have no idea what the book is actually about or how it will benefit them.<\/p>\n\n\n\n<p><strong>Subtitle After:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/Ignite-Simple-Re-Sparking-Building-Finally-ebook\/dp\/B00NZC1V8A\/ref=sr_1_1?s=books&ie=UTF8&qid=1470194273&sr=1-1&keywords=ignite+3+simple+steps\"><em>Ignite: 3 Simple Steps for Re-sparking Your Buried Dreams and Building a Plan That Finally Works <\/em><\/a><\/p>\n\n\n\n<p>Author Mitch Matthews now conveys that he wants to re-spark buried dreams and put into motion plans for his readers. Moreover, he claims that his book can do that in only three steps. That addition of \u201c3 simple steps\u201d makes the title really pop, in addition to adding needed specificity and clarity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subtitle-example-3\">Subtitle Example #3<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/Example-of-book-subtitle-3-212x300.jpg\" alt=\"Example of book subtitle 3\" class=\"wp-image-2280\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/Example-of-book-subtitle-3-212x300.jpg 212w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/Example-of-book-subtitle-3.jpg 353w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Subtitle Before:<\/strong><\/p>\n\n\n\n<p><em>\u201cNo-Gym\u201d Workouts for Women: At home exercise programs for women with busy schedules, so you can lose weight and achieve the body you want in 30 minutes or less<\/em><\/p>\n\n\n\n<p>That\u2019s a lot of mumbled, messy words = word salad.<\/p>\n\n\n\n<p><strong>Subtitle After:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/No-Gym-Needed-Workouts-Minutes-ebook\/dp\/B00N9LB1T6\/ref=sr_1_1?s=books&ie=UTF8&qid=1470194403&sr=1-1&keywords=no+gym+needed\"><em>No Gym Needed: Quick and Simple Workouts for Gals on the Go. Get a Toned Body in 30 Minutes or Less.<\/em><\/a><\/p>\n\n\n\n<p>The second subtitle is far more specific, clear, and concise. Women who are short on time and want a quick, results-oriented workout know that author Lise Cartwright\u2019s book will help them because the subtitle spells it out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subtitle-example-4\">Subtitle Example #4<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"300\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/version-of-book-subtitle-4-197x300.jpg\" alt=\"version of book subtitle 4\" class=\"wp-image-2283\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/version-of-book-subtitle-4-197x300.jpg 197w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/version-of-book-subtitle-4.jpg 328w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Subtitle Before:<\/strong><\/p>\n\n\n\n<p><em>The Art of Apprenticeship: How to Find Your Gift, Connect With Like-Minded Leaders, and Make Money With Your Passion<\/em><\/p>\n\n\n\n<p>Not awful, but could be improved and finessed.<\/p>\n\n\n\n<p><strong>Subtitle After:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/Art-Apprenticeship-Industry-Kick-Ass-Killing\/dp\/1505927234\/ref=sr_1_1?ie=UTF8&qid=1470194482&sr=8-1&keywords=the+art+of+apprenticeship\"><em>The Art of Apprenticeship: How to Hack Your Way Into Any Industry, Land a Kick-Ass Mentor, and Make a Killing Doing What You Love <\/em><\/a><\/p>\n\n\n\n<p>Author <a href=\"http:\/\/coachazul.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Azul J. Terronez\u2019s<\/a> second subtitle is much more powerful than the first. The second subtitle hits the three benefits, and it has zing.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-podcast-episode-when-and-how-to-change-your-book-title\">Podcast Episode &#8211; When and How to Change Your Book Title <\/h5>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-benefits\">The Power of Benefits<\/h2>\n\n\n\n<p>One additional important closing point to keep in mind: When coming up with possible subtitles, don\u2019t start with keywords, instead start with benefits (and work out the <a href=\"https:\/\/kindlepreneur.com\/how-to-choose-kindle-keywords\/\">keywords<\/a> later). If you start with keywords, you\u2019ll have a subtitle that doesn\u2019t make much sense.<\/p>\n\n\n\n<p>A subtitle that sells the benefits of your book (and contains appropriate keywords) is much more important than having one that\u2019s loaded with keywords that don\u2019t actually relate to your subject matter.<\/p>\n\n\n\n<p>Now that you have the tools to craft an amazing subtitle, let your creativity take over. Be bold and go big\u2014your readers will respond in kind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About the Author: Chandler Bolt<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/chandler-bolt-150x150.jpg\" alt=\"chandler bolt\" class=\"wp-image-2285\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/chandler-bolt-150x150.jpg 150w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/chandler-bolt-50x50.jpg 50w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/chandler-bolt-100x100.jpg 100w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/chandler-bolt.jpg 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<p class=\"p1\"><span class=\"s1\">I'm Chandler Bolt, CEO of Self-Publishing School. At <a href=\"http:\/\/self-publishingschool.com\/\"><span class=\"s2\">Self-Publishing School<\/span><\/a>, we help people write, market and publish their first bestselling book. We've worked with tons of entrepreneurs, speakers & coaches to help them get their books written, become bestsellers & use their books to grow their businesses.<a href=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2016\/08\/chandler-bolt.jpg\"><br><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to write amazing subtitles that will help sell your book.  Full of advanced marketing tactics, book subtitle examples, and tips and tricks.<\/p>\n","protected":false},"author":24,"featured_media":17012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[3887],"tags":[3903],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Subtitle That Sells [Definition and Examples] |<\/title>\n<meta name=\"description\" content=\"Learn how to write amazing subtitles that will help sell your book with advanced marketing tactics, book subtitle examples, and tricks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kindlepreneur.com\/how-to-select-a-subtitle-that-sells\/\" \/>\n<meta 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