{"id":22632,"date":"2021-08-03T14:09:07","date_gmt":"2021-08-03T14:09:07","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=22632"},"modified":"2022-08-16T18:28:37","modified_gmt":"2022-08-16T18:28:37","slug":"does-amazon-give-preferential-treatment-to-new-books","status":"publish","type":"post","link":"https:\/\/kindlepreneur.com\/does-amazon-give-preferential-treatment-to-new-books\/","title":{"rendered":"The HoneyMoon Effect:  Does Amazon Give Preferential Treatment to New Books?"},"content":{"rendered":"\n<p>For years, authors have speculated as to whether or not Amazon gives preferential treatment to new books.<\/p>\n\n\n\n<p>Some authors, after seeing their sales plummet weeks or months after launch, point to this as a sign that they hit an unseen Amazon cliff.<\/p>\n\n\n<div class=\"wp-block-image shadow\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Books-Sales-Over-Time-graph.png\" alt=\"graph of declining book sales over time\" class=\"wp-image-22640\" width=\"640\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Books-Sales-Over-Time-graph.png 592w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Books-Sales-Over-Time-graph-300x183.png 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/figure><\/div>\n\n\n<p>While others claim that this is merely a post book launch strategy effect where after you\u2019re done employing your strongest book strategies, it\u2019s only natural for sales to drop.<\/p>\n\n\n\n<p>So, this leaves us with the question: Do new books get preferential treatment from Amazon, and if so, what does this look like and what can we do to counter it.<\/p>\n\n\n\n<p>Luckily, I devised an experiment using data-collecting software to finally answer this question definitively and have a method to benefit from the results.<\/p>\n\n\n\n<div class=\"toc\">\nIn this article, you will learn:\n<ol>\n<li>How Amazon treats new books over older books<\/li>\n<li>Steps to counter this drop<\/li>\n<li>Ways to use this information for even stronger book launches<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-the-experiment-explained\" data-level=\"2\">The Experiment Explained<\/a><ul><li><a href=\"#h-limitations-to-the-experiment\" data-level=\"3\">Limitations to the Experiment:<\/a><\/li><\/ul><\/li><li><a href=\"#h-the-results-of-the-experiment-how-does-amazon-treat-new-books\" data-level=\"2\">The Results of the Experiment: How Does Amazon Treat New Books<\/a><ul><li><a href=\"#h-questions-left-unanswered\" data-level=\"3\">Questions Left Unanswered:<\/a><\/li><li><a href=\"#h-my-subjective-opinion-based-on-the-data\" data-level=\"3\">My Subjective Opinion Based On the Data<\/a><\/li><\/ul><\/li><li><a href=\"#h-so-what-to-do-now\" data-level=\"2\">So, What To Do Now?<\/a><\/li><\/ul><\/div>\n\n\n\n<p>In the next section, I will explain the experiment used to collect this information. However, if you\u2019d just like to jump to the useful tactics from this information, then <a href=\"#h-so-what-to-do-now\">click here<\/a>.<\/p>\n\n\n\n<div class=\"offer-box\"><strong>Bonus<\/strong>: Want to learn how to rank your Kindle book #1 on Amazon with our collection of time-tested tips and tricks? <a href=\"https:\/\/app.monstercampaigns.com\/c\/dilmlqwjykpoxsyh1ar7\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download my free ebook now!<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Video:<\/mark> Does Amazon Give Preferential Treatment to New Books?<\/h2>\n\n\n\n<p>Check out this video that I made explaining the preferential treatment that Amazon gives in a nice summary of what you'll read in this article. I cover the experiment we did, the results, and my opinion based on those results.<\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/a-q1PVNj_V4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/center>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Want more videos like this? Be sure to <a href=\"https:\/\/www.youtube.com\/c\/kindlepreneur\/?sub_confirmation=1\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe to my YouTube channel<\/a> for weekly videos!<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-experiment-explained\">The Experiment Explained<\/h2>\n\n\n\n<p>A while ago, my team and I devised a software crawler and scraper system that would track what keywords a book shows up for, and its ranking for those keywords. We used it extensively, for this <a href=\"https:\/\/kindlepreneur.com\/7-kindle-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">experiment here<\/a>, that finally proved the best way to <a href=\"https:\/\/kindlepreneur.com\/7-kindle-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">fill in your 7 Kindle keyword blocks<\/a> on KDP and also, this experiment on the <a href=\"https:\/\/kindlepreneur.com\/amazon-popularity-effect-how-amazon-treats-book-discoverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon popularity effect<\/a>.<\/p>\n\n\n\n<p><em>Now, before you jump up and ask where you can find this software, sadly, it\u2019s ridiculously expensive to run and the information it would provide for individual authors would not be worth the price tag. Believe it or not, but collecting mass data from Amazon is really hard.<\/em><\/p>\n\n\n\n<p>Well, we brought it back out, and with the help of <a href=\"https:\/\/kindlepreneur.com\/click\/PublisherRocket\" target=\"_blank\" rel=\"noreferrer noopener\">Publisher Rocket\u2019s data collection<\/a>, we devised the following experiment:<\/p>\n\n\n\n<p>Following 74 books on their recent launch (both published and self published, and fiction and non-fiction), we tracked their sales over time, and the number of keywords they ranked for.<\/p>\n\n\n\n<p>As we learned in the <a href=\"https:\/\/kindlepreneur.com\/amazon-popularity-effect-how-amazon-treats-book-discoverability\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Popularity Effect experiment<\/a> (which if you haven\u2019t read, I highly recommend you do!), when you show Amazon increased consistent sales and relevant popularity, Amazon starts to put you in more keywords and thus shows your book more often.<\/p>\n\n\n\n<p>Well, we took this a step further and analyzed whether or not the age of a book affects this. Do new books get better traction within Amazon, or is it just a product of a marketing push and that\u2019s it?<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60a2afd218233\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                                                    <i class=\"fa fa-play\"><\/i>\r\n                        \r\n                                                    <div class=\"img-overlay\"><\/div>\r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/PR_Competition-Feature-e1621274721682.png\" alt=\"Publisher Rocket Amazon Dashboard\" height=\"232\" width=\"400\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/rocket-in-content\" alt=\"\">\r\n                            <h3>Book Marketing Made Simple<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Over 47,000+ authors, NYT bestsellers, and publishing companies use Publisher Rocket to gain key insight to the market.\u00a0<b>Help your book now<\/b><\/p>\n                    <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-limitations-to-the-experiment\">Limitations to the Experiment:<\/h3>\n\n\n\n<p>Like every experiment with limited resources, there are some factors that should be noted. Sometimes I feel as though these were overcome, and in others, I\u2019ll leave it to you to decide what you think:<\/p>\n\n\n\n<ol><li><strong>We Only followed 74 books: <\/strong>Statistically speaking, this is not a significant enough number. However, that being said, there was enough of a separation between older and newer books that I feel confident enough in an answer.<\/li><li><strong>We didn\u2019t split up different genres:<\/strong> We only made a conscious effort to identify a healthy number of published and self published, as well as fiction and nonfiction. We did not look at any differences between genres. However, I don\u2019t think we needed to. I can\u2019t imagine Amazon treating genres differently.<\/li><li><strong>We don\u2019t know the launch strategy of the different books:<\/strong> This is a really good point. For those 74 books, I did not coordinate with all of the authors or publishing companies. We only tracked their overall sales since launch and how Amazon responded in their rankings, as compared to books with similar daily sales and their rankings. Perhaps there is another factor at play?<\/li><\/ol>\n\n\n\n<p>There are a couple more, but these are the 3 major limitations to the experiment. If the process by which to collect this information becomes cheaper to perform or more efficient, I could definitely revisit this and check to ensure the above.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results-of-the-experiment-how-does-amazon-treat-new-books\">The Results of the Experiment: How Does Amazon Treat New Books<\/h2>\n\n\n<div class=\"wp-block-image shadow\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Effect-of-Book-Launch-vs-Keyword-Indexing.png\" alt=\"graph of the effect of a book launch vs. keyword indexing\" class=\"wp-image-22641\" width=\"640\" height=\"386\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Effect-of-Book-Launch-vs-Keyword-Indexing.png 853w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Effect-of-Book-Launch-vs-Keyword-Indexing-300x181.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Effect-of-Book-Launch-vs-Keyword-Indexing-768x463.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>Without going into discussions on betas, standard deviation, and other advanced statics lingo, here is general overview of the findings:<\/p>\n\n\n\n<ol><li>New books do get a noticeable bump in Amazon\u2019s attention or \u2018popularity\u2019 and do show up more often for more keywords and better rankings over older books with similar sales. I am calling this bump in sales for newer books the Honeymoon Factor.<\/li><li>The level of significance in the Honeymoon Factor varied greatly between different books, so I can\u2019t say there is a generic number like a \u201820%\u2019 boost for all new books.<\/li><li>Those books that appeared to have a solid launch plan and brought in lots of traffic\/sales received an even stronger non linear response by Amazon in increasing it\u2019s popularity throughout the website, thus a larger Honeymoon factor was at play. This in turn caused more sales and on and on it continued until a point was reached.<\/li><li>In most cases, there was a noticeable drop at some point in the number of keywords a book ranked for, even though the sales didn\u2019t decrease as much or as proportionately. This looks like when the Honeymoon Factor was removed considering that there was no noticeable reason for it. After the drop though sales followed the number &#8211; which could be because the lower amount of times the book showed up on Amazon after the removal of the Honeymoon factor.<\/li><li>Books that showed consistent strong sales during their launch received a longer period of the Honeymoon Factor (which is basically a longer honeymoon period\u2026oh lala) than books that didn\u2019t.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-social-warfare-click-to-tweet social-warfare-admin-block\"><div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=Is+the+30-day+cliff+real%3F+Turns+out+yes%2C+but+also+not+like+you+think.+Review+the+data+in+this+post+by+%23kindlepreneur.&url=https:\/\/kindlepreneur.com\/does-amazon-give-preferential-treatment-to-new-books\/\" data-link=\"https:\/\/twitter.com\/share?text=Is+the+30-day+cliff+real%3F+Turns+out+yes%2C+but+also+not+like+you+think.+Review+the+data+in+this+post+by+%23kindlepreneur.&url=https:\/\/kindlepreneur.com\/does-amazon-give-preferential-treatment-to-new-books\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">Is the 30-day cliff real? Turns out yes, but also not like you think. Review the data in this post by #kindlepreneur.<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-questions-left-unanswered\">Questions Left Unanswered:<\/h3>\n\n\n\n<p>As with many experiments, upon finding the data, this usually brings up more questions left unanswered.<\/p>\n\n\n\n<p>For instance:<\/p>\n\n\n\n<p><strong>Question: <\/strong>If I update a book\u2019s file, and mark it as an update, does this give me a new Honeymoon Factor?<\/p>\n\n\n\n<p><strong>Question: <\/strong>If I remove a book from my account, and republish it, does this give me a new Honeymoon Factor?<\/p>\n\n\n\n<p>I don\u2019t have the answers for these, however, if you have done either of these, and have good information on their results, and would like to share with other authors, please send me a message <a href=\"https:\/\/kindlepreneur.com\/contact-me\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and I\u2019ll update this section with answers from users on what they\u2019ve seen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-my-subjective-opinion-based-on-the-data\">My Subjective Opinion Based On the Data<\/h3>\n\n\n\n<p>The above were observations made on the data. But the below is what I think we, as authors and book marketers can take away from it. (I really like to separate the two and be clear when I an inferring from the data):<\/p>\n\n\n\n<p>In the end, it does appear as though Amazon does favor newer books over older books. It\u2019s as if they give the newer books a stronger chance to prove themselves in the market, and in so doing, show them for more keyword phrases on Amazon.<\/p>\n\n\n\n<p>However, during this period, I think Amazon is judging to see whether or not the book deserves the extra attention because of the added \u201cHoneymoon factor.\u201d Amazon has millions of data points, where they know how well a book \u2018should\u2019 perform for those rankings and keywords, and if they see that you underperform as opposed to previous similar books, then they know that that book isn\u2019t the best bet. Whereas if they see you beat other books in those spots, then you\u2019ll be ramped up even more in the number of keywords, until finally it hits a certain spot.<\/p>\n\n\n\n<p>All in all, this makes sense. Amazon wants to make the most money. So, they give new books a chance to prove themselves, and then they compare that new book off of previous historical data to see if it is better or worse than previous books.<\/p>\n\n\n\n<p>Therefore, we can denote that if a book shows that it is legit, and customers take to it, two things seem to happen:<\/p>\n\n\n\n<ol><li>The Honeymoon period lasts longer<\/li><li>The book stands a better chance to not have as large of a drop off after the Honeymoon effect is removed.<\/li><\/ol>\n\n\n\n<p>This last part is very important.<\/p>\n\n\n\n<p>Basically, if you can capitalize off of a strong launch, and show Amazon you made the most of the honeymoon period, this is where long term sustainable sales happen.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60a2bb2c1823a\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/keyword-course\" alt=\"Click here to Sign Up\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                                                    <i class=\"fa fa-play\"><\/i>\r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Final-Course-Thumbnail-copy.png\" alt=\"mailerlite course ad\" height=\"420\" width=\"760\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/keyword-course\" alt=\"Click here to Sign Up\">\r\n                            <h3>Get Your Book Discovered<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Look over my shoulder as I show you how to select the best keywords and categories so you\u2019ll make more sales.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/keyword-course\" alt=\"Click here to Sign Up\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Click here to Sign Up<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-what-to-do-now\">So, What To Do Now?<\/h2>\n\n\n\n<p>This only highlights the importance of your book\u2019s<strong> initial keywords<\/strong> and your <strong>book launch strategy<\/strong>. If you select the correct keywords, as I show in my Keywords and Category Course, you will no doubedly give your book a strong foothold for the Amazon Honeymoon Factor to kick in and stay longer.<\/p>\n\n\n\n<div class=\"wp-block-social-warfare-click-to-tweet social-warfare-admin-block\"><div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=Keywords%2C+a+great+autoresponder%2C+and+a+solid+launch+plan+are+great+ways+to+improve+your+chances+of+a+great+%27Honeymoon+Effect%27+with+Amazon.+More+in+this+article.&url=https:\/\/kindlepreneur.com\/does-amazon-give-preferential-treatment-to-new-books\/\" data-link=\"https:\/\/twitter.com\/share?text=Keywords%2C+a+great+autoresponder%2C+and+a+solid+launch+plan+are+great+ways+to+improve+your+chances+of+a+great+%27Honeymoon+Effect%27+with+Amazon.+More+in+this+article.&url=https:\/\/kindlepreneur.com\/does-amazon-give-preferential-treatment-to-new-books\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">Keywords, a great autoresponder, and a solid launch plan are great ways to improve your chances of a great 'Honeymoon Effect' with Amazon. More in this article.<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a><\/div>\n\n\n\n<p>Here are the things you should take into account so as to get the most out of the Honeymoon Factor and improve your sales:<\/p>\n\n\n\n<ol><li><strong>Initial Keywords: <\/strong>Selecting the best 7 kindle keyword phrases is extremely important. Because of this, you will have a better initial stance for Amazon to grow from. Choose poorly or guess, and you may cause Amazon to not add keywords, or the wrong ones irregardless of launches success. Therefore, use either my steps for <a href=\"https:\/\/kindlepreneur.com\/how-to-choose-kindle-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">nonfiction keywords<\/a>, or my steps for <a href=\"https:\/\/kindlepreneur.com\/kindle-keywords-fiction-author-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">fiction keywords<\/a>. Then use these steps for choosing what goes into your <a href=\"https:\/\/kindlepreneur.com\/7-kindle-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 kindle keyword blocks<\/a>.<\/li><li><strong>Launch Plan:<\/strong> As was shown in the Amazon popularity experiment, a long series of consistent sales is way better than a spike of sales. Therefore, in order to benefit from the Popularity Effect, as well as the Honeymoon Factor, it is best to setup a plan with multiple tactics that runs over a couple of weeks. If you haven\u2019t downloaded my Launch Plan schedule, be sure to do that &#8211; it is one of my favorite creations &#8211; <a href=\"https:\/\/app.monstercampaigns.com\/c\/cazfeagzwug1hpgzxcxl\/\">click here<\/a>. <\/li><li><strong>Schedule Book Promotions in Series:<\/strong> As you\u2019ll see in the launch plan, scheduling book promotions is a large part of a successful launch plan. Be sure to use this <a href=\"https:\/\/kindlepreneur.com\/list-sites-promote-free-amazon-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">list of book promotion sites<\/a>, and schedule them as per the instructions in <a href=\"https:\/\/www.youtube.com\/watch?v=wm0uGIpl5Lk\" target=\"_blank\" rel=\"noreferrer noopener\">this video<\/a> &#8211; I know the video looks a bit old and I cringe a bit, but it is still very relevant.<\/li><li><strong>Create Amazon Advertisements: <\/strong>One of the best ways to drip out sales, and constant signs of popularity is developing Amazon Ads. This send direct signals to Amazon of your book\u2019s relevance (even if it does come from paid methods), and helps keep momentum going even after all your launch plans are complete. I have a full free video course on Amazon ads, which you can take <a href=\"https:\/\/kindlepreneur.com\/click\/amscourse\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li><strong>Include Other Drip Type Sales Methods:<\/strong> Just like with advertisements, there are other methods to drip out sales over time like setting up an email in your <a href=\"https:\/\/kindlepreneur.com\/best-email-services-for-authors\/\" target=\"_blank\" rel=\"noreferrer noopener\">autoresponder system<\/a>, if you have one. If you haven\u2019t selected one, <a href=\"https:\/\/kindlepreneur.com\/click\/mailerlite\" target=\"_blank\" rel=\"noreferrer noopener\">MailerLite<\/a> gets my nod of approval of 95% of authors. Also, I have a full free video course on how to set up your <a href=\"https:\/\/kindlepreneur.com\/free-mailerlite-for-authors-course\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailerLite email system<\/a>. Also, putting links in your email signature, or adding in your social media posts pinned to the top, or other things that bring in a stream of traffic everyday will help keep sales momentum going.<\/li><\/ol>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60a2c03918240\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/courses.kindlepreneur.com\/courses\/mailerlite-for-authors-email\" alt=\"Sign Up Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/MailerLite-Email-For-Authors-copy.png\" alt=\"MailerLite Email For Authors\" height=\"420\" width=\"760\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/courses.kindlepreneur.com\/courses\/mailerlite-for-authors-email\" alt=\"Sign Up Now\">\r\n                            <h3>Free MailerLite Video Course<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Learn how to setup and use your MailerLite account effectively to help sell more books.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/courses.kindlepreneur.com\/courses\/mailerlite-for-authors-email\" alt=\"Sign Up Now\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Sign Up Now<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<p>There are other methods too, but these are some of the strongest an author can employ in order to benefit from their launch, and get the most out of Amazon\u2019s Honeymoon Factor.<\/p>\n\n\n\n<p>Cheers,<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"48\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/dave-chesson-signature_lg-300x48.png\" alt=\"dave chesson signature\" class=\"wp-image-17755\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/dave-chesson-signature_lg-300x48.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/dave-chesson-signature_lg-768x122.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/01\/dave-chesson-signature_lg.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">More Keywords and Categories:<\/h3>\n\n\n\n<p>If you're interested in more articles like this one, check out our hubs for how to choose the best <a href=\"https:\/\/kindlepreneur.com\/how-to-choose-kindle-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">keywords<\/a> and <a href=\"https:\/\/kindlepreneur.com\/how-to-choose-the-best-kindle-ebook-kdp-category\/\" target=\"_blank\" rel=\"noreferrer noopener\">categories<\/a>, as well as our overview of <a href=\"https:\/\/kindlepreneur.com\/kdp-rocket-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">Publisher Rocket<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you release a book, does Amazon give it a boost? You may have heard of the &#8220;30-day cliff&#8221;, but what&#8217;s the real data show us? Find out here.<\/p>\n","protected":false},"author":24,"featured_media":22633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[3901],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The HoneyMoon Effect: Does Amazon Give Preferential Treatment to New Books?<\/title>\n<meta name=\"description\" content=\"When you release a book, does Amazon give it a boost? You may have heard of the &quot;30-day cliff&quot;, but what&#039;s the real data show us? 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