{"id":22681,"date":"2021-08-04T23:26:27","date_gmt":"2021-08-04T23:26:27","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=22681"},"modified":"2022-03-24T19:52:50","modified_gmt":"2022-03-24T19:52:50","slug":"amazon-a-content","status":"publish","type":"post","link":"https:\/\/kindlepreneur.com\/amazon-a-content\/","title":{"rendered":"Amazon A+ Content: What is it and How to Use it"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-amazon-a-content\" data-level=\"2\">What is Amazon A+ Content?<\/a><\/li><li><a href=\"#h-where-is-amazon-a-content-displayed\" data-level=\"2\">Where is Amazon A+ Content Displayed?<\/a><\/li><li><a href=\"#h-for-which-books-can-i-post-amazon-a-content\" data-level=\"2\">For Which Books Can I Post Amazon A+ Content?<\/a><\/li><li><a href=\"#h-how-to-create-amazon-a-content\" data-level=\"2\">How to Create Amazon A+ Content<\/a><ul><li><a href=\"#h-step-1-find-your-kdp-a-content-page\" data-level=\"3\">Step 1: Find your KDP A+ Content Page<\/a><\/li><li><a href=\"#h-step-2-fill-in-required-fields\" data-level=\"3\">Step 2: Fill in Required Fields<\/a><\/li><li><a href=\"#h-step-3-create-modules\" data-level=\"3\">Step 3: Create Modules<\/a><\/li><li><a href=\"#h-step-4-add-images-and-text\" data-level=\"3\">Step 4: Add Images and Text<\/a><\/li><li><a href=\"#h-step-5-apply-asins\" data-level=\"3\">Step 5: Apply ASINs<\/a><\/li><li><a href=\"#h-step-6-review-and-submit\" data-level=\"3\">Step 6: Review and Submit<\/a><\/li><\/ul><\/li><li><a href=\"#h-the-implications-for-authors\" data-level=\"2\">The Implications for Authors<\/a><\/li><li><a href=\"#h-content-guidelines-what-to-watch-out-for\" data-level=\"2\">Content Guidelines: What to Watch Out For<\/a><\/li><li><a href=\"#h-bottom-line-on-amazon-s-a-content\" data-level=\"2\">Bottom Line on Amazon\u2019s A+ Content<\/a><\/li><\/ul><\/div>\n\n\n\n<p>KDP doesn\u2019t seem to be slowing down in their rollout of new features here and there. Lately we had the huge update about Kindle Vella, and more recently we\u2019ve had another cool update.<\/p>\n\n\n\n<p>Amazon now allows authors to create A+ content for display on their Amazon sales page for books.<\/p>\n\n\n\n<p>If you\u2019re like me when I first heard this news, you probably asked, \u201cA+ content? What is that?\u201d<\/p>\n\n\n\n<p>Well don\u2019t worry, dear reader. We\u2019ve got you covered.<\/p>\n\n\n\n<div class=\"toc\">\n\nIn this article, you will learn:\n\n<ol>\n\n<li>What Amazon A+ content is<\/li>\n\n<li>How it\u2019s incorporated into your pages<\/li>\n\n<li>The implications for authors<\/li>\n\n<li>How to create your own A+ content<\/li>\n\n<li>How not to get your A+ content rejected<\/li>\n\n<\/ol>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-amazon-a-content\">What is Amazon A+ Content?<\/h2>\n\n\n\n<p>Amazon A+ Content is additional content that goes on your Amazon sales page. It allows you to use images, text, and tables for various reasons and in a variety of templates. In short, it\u2019s a way to make your book stand out.<\/p>\n\n\n\n<p>This opens a floodgate of possibilities for authors to brand their work, provide interesting information for readers, and make their books more attractive.<\/p>\n\n\n\n<p>We\u2019ll talk further below about some strategies authors could use this space for, but in general it offers a lot of new possibilities, and visual flexibility to your book\u2019s sales page.<\/p>\n\n\n\n<p>Amazon A+ content is created via your KDP marketing page. Keep scrolling for a full breakdown of how to build A+ content. You can also find a detailed <a href=\"https:\/\/www.gorillaroi.com\/blog\/amazon-listing-optimization-guide-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon listing optimization<\/a> guide which you can apply to your Kindle listings.<\/p>\n\n\n\n<div class=\"wp-block-social-warfare-click-to-tweet social-warfare-admin-block\"><div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=Amazon+now+allows+authors+to+create+A%2B+content+for+display+on+their+Amazon+sales+page+for+books.&url=https:\/\/kindlepreneur.com\/amazon-a-content\/\" data-link=\"https:\/\/twitter.com\/share?text=Amazon+now+allows+authors+to+create+A%2B+content+for+display+on+their+Amazon+sales+page+for+books.&url=https:\/\/kindlepreneur.com\/amazon-a-content\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">Amazon now allows authors to create A+ content for display on their Amazon sales page for books.<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-is-amazon-a-content-displayed\">Where is Amazon A+ Content Displayed?<\/h2>\n\n\n\n<p>Amazon has mentioned that the A+ content is displayed in a \u201cFrom the Publisher\u201d section. The exact location of this section will vary from one viewer to another, but Amazon says that one will generally need to scroll down to see it. Therefore, it is below your book cover, description, buy button, etc.<\/p>\n\n\n\n<p>In our look at various examples, we noticed that it was usually displayed below the book series display, as well as a couple of sponsored book carousels.<\/p>\n\n\n\n<p>It did, however, show above the product details, reviews, etc. So it\u2019s still pretty prominent, even though you do have to scroll down to see it. Most readers who scroll down even a little will have a pretty good chance at seeing your A+ content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-for-which-books-can-i-post-amazon-a-content\">For Which Books Can I Post Amazon A+ Content?<\/h2>\n\n\n\n<p>Amazon A+ content can be used with any published KDP book. You can also use it on books that are on preorder and therefore still have a published page for the book.<\/p>\n\n\n\n<p>You can also use A+ content in most of Amazon\u2019s marketplaces, where KDP is available, these include:<\/p>\n\n\n\n<ul><li>Amazon.com<\/li><li>Amazon.ca<\/li><li>Amazon.com.mx<\/li><li>Amazon.com.br<\/li><li>Amazon.co.uk<\/li><li>Amazon.de<\/li><li>Amazon.fr<\/li><li>Amazon.es<\/li><li>Amazon.in<\/li><li>Amazon.it<\/li><li>Amazon.nl<\/li><li>Amazon.com.au<\/li><\/ul>\n\n\n\n<p>Note that you will need to create separate A+ content for each of these marketplaces, however, Amazon will copy your approved A+ content and have it available in all the marketplaces that use the same language.<\/p>\n\n\n\n<p>This means that if you write some English A+ content, and it is approved by Amazon, Amazon will automatically duplicate a draft of the content in other marketplaces, such as the US, Canada, UK, Australia, and other marketplaces that speak English.<\/p>\n\n\n\n<p>Readers only see content that is in their preferred language. So let\u2019s say you publish your A+ content in Germany, but you wrote it in English. In this case, only people visiting Amazon.de who have English as their preferred language would see it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-amazon-a-content\">How to Create Amazon A+ Content<\/h2>\n\n\n\n<p>So let\u2019s walk you through the nitty-gritty steps on how to create your own A+ content, then we\u2019ll discuss some options on how you could use it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-find-your-kdp-a-content-page\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 1<\/span>: Find your KDP A+ Content Page<\/h3>\n\n\n\n<p>You start by finding the KDP Marketing page <a href=\"https:\/\/kdp.amazon.com\/marketing\/manager\" target=\"_blank\" rel=\"noreferrer noopener\">at this link<\/a>, or by going to your KDP dashboard, finding a book you want to market, and hitting the button that says \u201cPromote and Advertise\u201d<\/p>\n\n\n\n<div class=\"wp-block-image border\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"101\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/promotions-advertise.jpeg\" alt=\"Promote and advertise KDP\" class=\"wp-image-22689\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/promotions-advertise.jpeg 654w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/promotions-advertise-300x46.jpeg 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/figure><\/div>\n\n\n\n<p>Your KDP Marketing page includes a number of options. This is where you can enroll a book in KDP Select or run a promotion, but if you scroll down a bit, you\u2019ll see this new addition:<\/p>\n\n\n\n<div class=\"wp-block-image border\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-section--1024x210.jpeg\" alt=\"A plus section KDP\" class=\"wp-image-22691\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-section--1024x210.jpeg 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-section--300x62.jpeg 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-section--768x158.jpeg 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-section-.jpeg 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Start by choosing your marketplace first, like so:<\/p>\n\n\n\n<div class=\"wp-block-image border\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-choose-marketplace-1024x320.jpeg\" alt=\"A plus choose marketplace KDP\" class=\"wp-image-22693\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-choose-marketplace-1024x320.jpeg 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-choose-marketplace-300x94.jpeg 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-choose-marketplace-768x240.jpeg 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-choose-marketplace.jpeg 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Then you just have to hit the button that says \u201cManage A+ Content\u201d, and you will be redirected to this page:<\/p>\n\n\n\n<div class=\"wp-block-image border\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"289\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-content-dashboard-1024x289.jpeg\" alt=\"A plus content dashboard\" class=\"wp-image-22695\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-content-dashboard-1024x289.jpeg 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-content-dashboard-300x85.jpeg 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-content-dashboard-768x216.jpeg 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-content-dashboard-1536x433.jpeg 1536w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/A-plus-content-dashboard.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-fill-in-required-fields\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 2<\/span>: Fill in Required Fields<\/h3>\n\n\n\n<p>Hit the button that says \u201c<strong>Start creating A+ content<\/strong>\u201d in the top-right corner.<\/p>\n\n\n\n<p>You will then be redirected to the <strong>Content Details page<\/strong>, which allows you to actually create the A+ content that you\u2019ll need. There is actually a lot of flexibility regarding what you can put down here, so feel free to play around and see what\u2019s possible.<\/p>\n\n\n\n<p>From here, the first thing you need to fill out is the \u201c<strong>Content name<\/strong>\u201d and the \u201c<strong>Language<\/strong>\u201d fields. These are required by Amazon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-create-modules\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 3<\/span>: Create Modules<\/h3>\n\n\n\n<div class=\"wp-block-image border\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/add-module-1024x413.jpeg\" alt=\"add module a plus content\" class=\"wp-image-22698\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/add-module-1024x413.jpeg 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/add-module-300x121.jpeg 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/add-module-768x310.jpeg 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/add-module-1536x620.jpeg 1536w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/add-module.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Next, hit the button that says \u201c<strong>Add Module<\/strong>\u201d.<\/p>\n\n\n\n<p>You will then be given a huge list of options for what you want to start with. Here\u2019s a breakdown of each one (at the time of this writing):<\/p>\n\n\n\n<ul><li><strong>Company Logo<\/strong>: This is a smaller image area where you can put a company\/personal logo. Unlike other image options on this list, this image space is smaller, and will be shown in Amazon\u2019s dimensions of 600&#215;180 pixels.<\/li><li><strong>Comparison Chart<\/strong>: This is an interesting option, where you can create tables that compare your product to other products. However, know that you can only include your own products in this comparison, not competitor products.<\/li><li><strong>Four Image & Text<\/strong>: This is a space with four images and accompanying text, great for listing off specific features.<\/li><li><strong>Four Image\/Text Quadrant<\/strong>: Similar to the first set of four images and text, but arranged differently.<\/li><li><strong>Image and Dark Text Overlay<\/strong>: This is where you can get a larger image, and put some text above it, with a dark overlay.<\/li><li><strong>Image and Light Text Overlay<\/strong>: Same as the above, but with a light overlay.<\/li><li><strong>Image Header with Text<\/strong>: This is a standard image header with some text underneath it, great for putting at the top of your A+ content.<\/li><li><strong>Multiple Image Module A<\/strong>: This is a great option for having several images that your readers can click through, great for showing off different aspects or characters from your books.<\/li><li><strong>Product Description Text<\/strong>: A standard text section that is aligned on the left side.<\/li><li><strong>Single Image and Highlights<\/strong>: A specially formatted section with an image and several key highlights, which can be formatted in various ways.<\/li><li><strong>Single Image and Sidebar<\/strong>: Similar to the Single Image with Highlights, this section also includes a sidebar, making it ideal for trying to fit in a lot of information in one section.<\/li><li><strong>Single Image and Specs Details<\/strong>: Similar to the Single Image with Highlights or Sidebar, in this version, you also get a \u201cSpecs\u201d addition for things like technical highlights, which could be great for non-fiction.<\/li><li><strong>Single Left Image<\/strong>: This is a simple image on the left, with text on the right.<\/li><li><strong>Single Right Image<\/strong>: This is a simple image on the right, with text on the left.<\/li><li><strong>Technical Specifications<\/strong>: This is a table that allows you to add various technical specs to your A+ content. For fiction authors, this might not be important (would love to see someone get creative and prove me wrong though), but for non-fiction, this could be a great place to include additional technical information related to your book.<\/li><li><strong>Text<\/strong>: A simple heading and text field, centered.<\/li><li><strong>Three Images and Text<\/strong>: Three images with text underneath them. Great for showing off various features.<\/li><\/ul>\n\n\n\n<p>Hopefully that helps to get an idea of what\u2019s possible in the \u201cModule\u201d section. You can mix and match these to your heart\u2019s content.<\/p>\n\n\n\n<p><em>Side note: Amazon doesn\u2019t specify this in their content guidelines, but in my experimentation, I found that I was only able to add up to five modules for each piece of A+ content, to keep it from getting too long.<\/em><\/p>\n\n\n\n<p><em>Second side note: There\u2019s no way to build links in the A+ content, so if you\u2019re looking to set up a link to your newsletter or something like that, unfortunately there\u2019s no such capability.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-add-images-and-text\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 4<\/span>: Add Images and Text<\/h3>\n\n\n\n<div class=\"wp-block-image border\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/create-content-1024x498.png\" alt=\"create content a plus content\" class=\"wp-image-22703\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/create-content-1024x498.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/create-content-300x146.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/create-content-768x373.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/create-content-1536x747.png 1536w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/create-content.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Once you have the layout you want, it\u2019s time to start adding the actual content.<\/p>\n\n\n\n<p>This part will be on you, as Amazon does not provide sample content, though you can see some of their <a href=\"https:\/\/kdp.amazon.com\/en_US\/help\/topic\/GCKLH8V7ULLD5EXY\" target=\"_blank\" rel=\"noreferrer noopener\">recommended examples<\/a>.<\/p>\n\n\n\n<p>Good design principles and copy editing skills will be useful here. Use some of the same techniques that you use in your book cover and book description, such as:<\/p>\n\n\n\n<ul><li>Make sure the images you have are professional and match the brand\/genre you\u2019re trying to illustrate<\/li><li>Keep your description concise and to the point<\/li><li>Focus on action words and phrases, with the intent to entice the reader to action (aka buying your book)<\/li><li>Tell a story that helps readers understand more about you and\/or your books<\/li><li>Revise thoroughly<\/li><\/ul>\n\n\n\n<p>We\u2019ll talk about some of the things you <em>shouldn\u2019t<\/em> put in your text in our content guidelines section.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-apply-asins\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 5<\/span>: Apply ASINs<\/h3>\n\n\n\n<p>When you\u2019re done creating your modules, hit the button that says \u201cNext: Apply ASINs\u201d.<\/p>\n\n\n\n<p>In this section, you\u2019ll be able to search for your book, or just input your ASIN directly.<\/p>\n\n\n\n<p>Once this is done, you\u2019ll be able to add that A+ content that you just created, to however many books you want. Make sure that it matches appropriately.<\/p>\n\n\n\n<p><em>Pro Tip: Don\u2019t forget to also put the ASINs for your paperback books in addition to your eBooks.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-review-and-submit\"><span style=\"color:#f7782d\" class=\"has-inline-color\">Step 6<\/span>: Review and Submit<\/h3>\n\n\n\n<p>Once everything looks good, you\u2019ll be able to preview it, and from there make sure everything is okay.<\/p>\n\n\n\n<p>If you see anything that looks off in the preview, you can always go back and edit to make it better.<\/p>\n\n\n\n<p>Once that is done, all you have to do is hit \u201cSubmit for approval\u201d and your A+ content will be out of your hands.<\/p>\n\n\n\n<p>If Amazon approves the A+ content, it will go live on the sales pages of the book.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial\" id=\"cta-block_60b64968000c9\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/Atticus\" alt=\"Click here to see it in action\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                                                    <i class=\"fa fa-play\"><\/i>\r\n                        \r\n                                                    <div class=\"img-overlay\"><\/div>\r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/Atticus.png\" alt=\"Atticus - the #1 Book Writing and Formatting Software used by thousands of authors.\" height=\"1384\" width=\"2210\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:left;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/Atticus\" alt=\"Click here to see it in action\">\r\n                            <h3>Formatting Has Never Been Easier<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Write and format professional books with ease. \u00a0Never before has creating formatted books been easier.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/Atticus\" alt=\"Click here to see it in action\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Click here to see it in action<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-implications-for-authors\">The Implications for Authors<\/h2>\n\n\n\n<p>There\u2019s a LOT of potential for A+ content as a marketing tactic, because this is a great way to set your book and your brand apart.<\/p>\n\n\n\n<p>Before now, we pretty much only had control of the book cover and the words in the book description. We had no control over the way Amazon wanted to display things. And while that\u2019s mostly still true, this is a huge step in the right direction for increased customizability.<\/p>\n\n\n\n<p>And, I might add, this is probably a great way to get people excited about everything else you\u2019ve written. It\u2019s basically a giant advertisement for your brand.<\/p>\n\n\n\n<p>So, what can we do with this?<\/p>\n\n\n\n<p>Here are some ideas we\u2019ve had:<\/p>\n\n\n\n<ol><li><strong>Author page 2.0<\/strong>: A+ content is the perfect excuse to really advertise yourself. Put up a nice picture, a little blurb, a list of everything you\u2019ve written, and it can really look pretty nice. Check out this example from Amazon:<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/SecondChanceMagic_screenshot_helpcontent-1-1024x722.png\" alt=\"From the Publisher A+ content\" class=\"wp-image-22709\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/SecondChanceMagic_screenshot_helpcontent-1-1024x722.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/SecondChanceMagic_screenshot_helpcontent-1-300x211.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/SecondChanceMagic_screenshot_helpcontent-1-768x541.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/SecondChanceMagic_screenshot_helpcontent-1.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>2. <strong>Advertise your series<\/strong>: With A+ content, it\u2019s possible to make some pretty impressive-looking photo ads. These can be great to advertise other books in the same series, or even other series that you have available, especially if they\u2019re relevant. Check out this example.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/WaytoYou_screenshot_helpcontent-1024x701.png\" alt=\"A plus content example KDP\" class=\"wp-image-22713\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/WaytoYou_screenshot_helpcontent-1024x701.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/WaytoYou_screenshot_helpcontent-300x205.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/WaytoYou_screenshot_helpcontent-768x525.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/WaytoYou_screenshot_helpcontent.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>3. <strong>Create a timeline<\/strong>: This is one of my favorites, especially now in the era of the shared universe. For those who have more complicated timelines to your series or group of series, an image of a timeline could be great potential.<\/p>\n\n\n\n<div class=\"wp-block-image border\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/AwakenOnline_screenshot_helpcontent-1-1024x614.png\" alt=\"KDP a plus content example\" class=\"wp-image-22717\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/AwakenOnline_screenshot_helpcontent-1-1024x614.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/AwakenOnline_screenshot_helpcontent-1-300x180.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/AwakenOnline_screenshot_helpcontent-1-768x460.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/AwakenOnline_screenshot_helpcontent-1.png 1445w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>4. <strong>Set up an infographic<\/strong>: Like the timeline, other forms of infographics could be great too. Think things like a breakdown of characters, your worldbuilding, maybe even a brief walkthrough of the first act of your plot. The possibilities here are endless.<\/p>\n\n\n\n<div class=\"wp-block-image shadow\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_company_logo_module2x-1024x315.png\" alt=\"A plus content company logo\" class=\"wp-image-22719\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_company_logo_module2x-1024x315.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_company_logo_module2x-300x92.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_company_logo_module2x-768x236.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_company_logo_module2x-1536x472.png 1536w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_company_logo_module2x.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>5. <strong>Compare your series<\/strong>: Using a comparison table, you can compare different books that you own, and point out the differences between them. This isn\u2019t to say that you would rank one above the other, but perhaps you can add comparison info like the genre it focuses on, the type of characters you use, etc.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"557\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/compare_grid_module.png\" alt=\"compare grid module a plus content\" class=\"wp-image-22722\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/compare_grid_module.png 923w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/compare_grid_module-300x181.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/compare_grid_module-768x463.png 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/figure><\/div>\n\n\n\n<p>6. <strong>Create worldbuilding specs<\/strong>: This might be a stretch, but suppose you could use the \u201ctechnical specs\u201d section as a kind of world-building breakdown. This isn\u2019t for most genres, but could be a fun experiment. And even if it\u2019s not for world-building, this technical specs area could be great for displaying different kinds of data. Perhaps useful for non-fiction authors.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_tech_specification_module2x-1-1024x428.png\" alt=\"A plus content worldbuilding specs\" class=\"wp-image-22724\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_tech_specification_module2x-1-1024x428.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_tech_specification_module2x-1-300x125.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_tech_specification_module2x-1-768x321.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_tech_specification_module2x-1-1536x642.png 1536w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/standard_tech_specification_module2x-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>7. <strong>A character carousel<\/strong>: The Multiple Image Module A is the perfect way to set up a character introduction. It can be used for other things that are relevant or exciting about your story, but I\u2019d love to see this in action.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Standard_Multiple_Image_Module_A2x-1024x570.png\" alt=\"A plus content character carousel\" class=\"wp-image-22726\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Standard_Multiple_Image_Module_A2x-1024x570.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Standard_Multiple_Image_Module_A2x-300x167.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Standard_Multiple_Image_Module_A2x-768x428.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Standard_Multiple_Image_Module_A2x-1536x855.png 1536w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/Standard_Multiple_Image_Module_A2x.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>We\u2019d love to hear more ideas if you have them. Be sure to let us know via our contact page what amazing things can be done with A+ content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-content-guidelines-what-to-watch-out-for\">Content Guidelines: What to Watch Out For<\/h2>\n\n\n\n<p>Now all this might seem very exciting, but unfortunately (or, more often, fortunately), we can\u2019t just put whatever we want into this A+ content space.<\/p>\n\n\n\n<p>Amazon still provides <a href=\"https:\/\/kdp.amazon.com\/en_US\/help\/topic\/G4WB7VPPEAREHAAD\" target=\"_blank\" rel=\"noreferrer noopener\">their own content guidelines<\/a>, and some of them might take you off guard if you\u2019re not careful.<\/p>\n\n\n\n<p>We recommend you read their full content guidelines page, but here are just a few relevant things to watch out for:<\/p>\n\n\n\n<ol><li>Don\u2019t put the price of your book or any kind of promotional language like \u201cbonus\u201d, \u201cfree\u201d, etc.\u201d<\/li><li>Don\u2019t put customer reviews in your text, though you can post reviews from well-known publications or public figures.<\/li><li>Don\u2019t mention anything time-sensitive, like \u201cbuy today\u201d or \u201con sale now.\u201d<\/li><li>You must own all the rights to any images, logos, or icons, etc. that you use.<\/li><li>Any awards or certifications must be proven.<\/li><li>You cannot make boastful claims, like #1 rated, or any kind of health-related claims.<\/li><li>You cannot include links, or encourage people to visit a site outside of Amazon, even to join your own newsletter or buy your own work.<\/li><\/ol>\n\n\n\n<p>There\u2019s a lot more, but these were the issues we thought most pertinent to authors. Some of these, like adding reader reviews for example, might be something we would just choose to do and wouldn\u2019t think about it.<\/p>\n\n\n\n<p>Because it\u2019s easy to infringe on these types of guidelines when you\u2019re trying to promote yourself, this is why we recommend a full read-through of KDP\u2019s content guidelines for A+ content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bottom-line-on-amazon-s-a-content\">Bottom Line on Amazon\u2019s A+ Content<\/h2>\n\n\n\n<p>So, we\u2019ve covered a few things in this article.<\/p>\n\n\n\n<ul><li>We\u2019ve talked about what A+ content is, where logistical questions like where it\u2019s located on a seller page<\/li><li>We\u2019ve discussed the implications for authors, and brainstormed various ways this could be implemented<\/li><li>We\u2019ve walked through the step-by-step process of creating the A+ content<\/li><li>We\u2019ve made sure we were up-to-date on any major content guidelines to be aware of<\/li><\/ul>\n\n\n\n<p>I hope that was helpful for you. Personally, I\u2019m super excited for this upgrade of KDP\u2019s potential, and I fully expect to put it to good use.<\/p>\n\n\n\n<p>My favorite possibility is a nice timeline or infographic. What\u2019s yours? Let us know via our contact page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon now has a new option for Authors to market their book and their brand. Learn how to use A+ content in your book marketing efforts.<\/p>\n","protected":false},"author":132,"featured_media":22634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[3898],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon A+ Content: What is it and How to Use it<\/title>\n<meta name=\"description\" content=\"Amazon now has a new option for Authors to market their book and their brand. 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