{"id":23019,"date":"2022-04-05T15:38:14","date_gmt":"2022-04-05T15:38:14","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=23019"},"modified":"2024-01-12T18:07:45","modified_gmt":"2024-01-12T18:07:45","slug":"broad-vs-niche-keywords","status":"publish","type":"post","link":"https:\/\/kindlepreneur.com\/broad-vs-niche-keywords\/","title":{"rendered":"Keywords that Actually Sell Books: Broad vs Niche Keywords"},"content":{"rendered":"\n<p>After years of analyzing book shopper behaviors and searching patterns on Amazon through Publisher Rocket, it was found that there are MANY search terms that shoppers type in regularly, but don\u2019t end up making a purchase.&nbsp;&nbsp;<\/p>\n\n\n\n<p>And if you think about this, this makes sense.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We\u2019ve all gone to Amazon, made a search, saw that Amazon didn\u2019t present what we were looking for, and so changed the initial search. We keep up this process until we finally find what we are looking for.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But here\u2019s the thing\u2026after analyzing the data, we found that <strong>there is actually a pattern that authors can use in choosing the right keywords.<\/strong><\/p>\n\n\n\n<p>As it stands with books, many shoppers start with a broad phrase or word to describe the book they are looking for, but will then augment and niche down the search term until they find what they want.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This is why there are a lot of keywords that have a high number of searches, but doesn\u2019t directly result in sales.chec<\/p>\n\n\n<div class=\"wp-block-image border\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"151\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/more-specific-keyword-1024x151.png\" alt=\"shows that a more specific keyword, even if it has fewer search queries, is still a better keyword\" class=\"wp-image-23023\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/more-specific-keyword-1024x151.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/more-specific-keyword-300x44.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/more-specific-keyword-768x113.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/more-specific-keyword.png 1390w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Data Collected Using <a href=\"https:\/\/kindlepreneur.com\/click\/PublisherRocket\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Publisher Rocket<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>So, to learn what this means and what actions you should take in order to benefit from this, check out the below article.&nbsp;<\/p>\n\n\n\n<div class=\"toc\">\nIn this article, you will learn:\n<ol>\n<li>What are broad and niche terms<\/li>\n<li>The buyer's journey for Amazon book shoppers<\/li>\n<li>How to identify keywords that don\u2019t make sales<\/li>\n<li>Steps to increasing book sales<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-broad-vs-niche\" data-level=\"2\">Broad vs Niche:\u00a0<\/a><\/li><li><a href=\"#h-the-amazon-book-shopper-s-search-journey\" data-level=\"2\">The Amazon Book Shopper\u2019s Search Journey<\/a><\/li><li><a href=\"#h-how-to-figure-out-which-keywords-sell-better-than-others\" data-level=\"2\">How to Figure Out Which Keywords Sell Better than Others?\u00a0<\/a><\/li><li><a href=\"#h-conclusion-niche-keywords-are-better\" data-level=\"2\">Conclusion: Niche Keywords Are Better\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-broad-vs-niche\">Broad vs Niche:&nbsp;<\/h2>\n\n\n\n<p>Before we get into the data found and actions to take, let\u2019s first start by explaining what I mean by broad and niche terms:&nbsp;<\/p>\n\n\n<\/p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Broad Terms<\/strong>: These are usually a word or two that generally describes the book they are looking for but are not very specific like Fantasy book, Self Help, Romance, back to school, etc.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Niche Terms<\/strong>: These are a highly specific set or group of words (sometimes called long-tail) that describe a book more extensively than a broad term. Examples are things like Victorian second chance romance, Alien earth invasion Sci Fi, Going back to school for my GED\u00a0<\/p>\n<p>\n\n\n<\/p>\n\n\n<p>But what\u2019s most interesting about these two is that, as you\u2019ll see, more people search for Broad terms than Niche terms and yet, niche terms are usually where the sales are made. Seems strange, right? I\u2019ll explain below.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/rr5tL05pa4E\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/center>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Want more top-notch video content like this? Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC-s3Pb8uIBm0QN8MVaulJKA\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe to my YouTube channel<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-amazon-book-shopper-s-search-journey\">The Amazon Book Shopper\u2019s Search Journey<\/h2>\n\n\n\n<p>According to Amazon, <strong>66% of all book shoppers start their book buying journey with Amazon\u2019s search bar<\/strong>, with the other 34% coming from clicking links from other websites that point to the product, or shopping via favorite <a href=\"https:\/\/kindlepreneur.com\/how-to-choose-the-best-kindle-ebook-kdp-category\/\" target=\"_blank\" rel=\"noreferrer noopener\">book categories<\/a>.&nbsp; But what\u2019s important for us to know is that 89% of all those who use the search bar, end in a purchase.*&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"offer-box\"><strong>Bonus<\/strong>: Want to learn how to rank your Kindle book #1 on Amazon with our collection of time-tested tips and tricks? <a href=\"https:\/\/app.monstercampaigns.com\/c\/dilmlqwjykpoxsyh1ar7\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download my free ebook now!<\/a><\/div>\n\n\n\n<p>But let\u2019s clarify: the 89% isn\u2019t saying that 89% of all searches end in a purchase.&nbsp; It\u2019s that 89% of those who start the search on Amazon end up with a sale at some point during that visit.&nbsp;<\/p>\n\n\n\n<p>In truth, based on data collected by Publisher Rocket, most people start their searches, and over many different searches, finally find the kind of book they are looking for.&nbsp;&nbsp;<\/p>\n\n\n\n<p>And this leads us into the discussion of broad vs. niche keyword terms.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-social-warfare-click-to-tweet social-warfare-admin-block\"><div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=66%25+of+all+book+shoppers+start+their+book+buying+journey+with+Amazon%E2%80%99s+search+bar%2C+and+89%25+of+those+customers+end+in+a+purchase.+%23bookmarketing+%23amazonkeywords+%23kindlepreneur&url=https:\/\/kindlepreneur.com\/broad-vs-niche-keywords\/\" data-link=\"https:\/\/twitter.com\/share?text=66%25+of+all+book+shoppers+start+their+book+buying+journey+with+Amazon%E2%80%99s+search+bar%2C+and+89%25+of+those+customers+end+in+a+purchase.+%23bookmarketing+%23amazonkeywords+%23kindlepreneur&url=https:\/\/kindlepreneur.com\/broad-vs-niche-keywords\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">66% of all book shoppers start their book buying journey with Amazon\u2019s search bar, and 89% of those customers end in a purchase. #bookmarketing #amazonkeywords #kindlepreneur<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a><\/div>\n\n\n\n<p>What we have found is that most Amazon shoppers don\u2019t know exactly what they are looking for.&nbsp; So, they start by typing in a broad term.&nbsp; Then as they look at the results, they augment or add another term to the end of their original search term, and keep doing this until Amazon finally presents them with results that are more in favor of what they are looking for.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fiction Example:&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Say you type in \u201cRomance Book.\u201d&nbsp; After seeing most of the results showing muscular men holding scantily clad women, you may realize that you don\u2019t want steamy books and so you\u2019d add some phrase that tones it down, like wholesome or family.&nbsp; Then after looking at the results, you then realize that you love prairie home style or&nbsp;cowboy romance. So you type something like &#8220;wholesome cowboy romance book&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NonFiction Example:&nbsp;<\/h3>\n\n\n\n<p>Say you type in \u201cback to school.\u201d After looking at the results you realize that there are different levels of school like GED, college or Masters.&nbsp; So, you add to it \u201ccollege.\u201d But now you see book covers that show elderly people, young people and people in suits, so you add something like \u201ccorporate\u201d.&nbsp; Then you find options about online learning or what appears to be \u2018physically\u2019 going to school and so you change your search again.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As you can see through these two example, shoppers start with something and narrow down what they are looking for as they shop until they find what they are actually looking for.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>*This statistic was gained at Amazon KDP\u2019s own webinar on KDP publishing<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-figure-out-which-keywords-sell-better-than-others\">How to Figure Out Which Keywords Sell Better than Others?&nbsp;<\/h2>\n\n\n\n<p>If you don\u2019t have <a href=\"https:\/\/kindlepreneur.com\/click\/PublisherRocket\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Publisher Rocket<\/a>, a program that as you\u2019ll see below will directly tell you what keywords are more likely to end in a sale or not, then you\u2019ll need to do some keyword exercises in order to choose what is best.&nbsp;<\/p>\n\n\n\n<p>For fiction keywords, you\u2019ll want to use the steps I chronicle in this article here, but the premise is that you should create 4 columns on the below subjects and come up with as many keywords as you can think of for each:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Time period and setting<\/li>\n\n\n\n<li>Character types or roles<\/li>\n\n\n\n<li>Plot Themes or special events<\/li>\n\n\n\n<li>Style and tone of your genre<\/li>\n<\/ul>\n\n\n\n<p>For <a href=\"https:\/\/kindlepreneur.com\/nonfiction-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">nonfiction keywords<\/a>, you\u2019ll want to use the steps I listed here, but basically you should create a list of 3 columns on the below subjects and come up with as many keywords as you can think of for each.&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li>Pain point<\/li>\n\n\n\n<li>Desired Results<\/li>\n\n\n\n<li>Demographic<\/li>\n<\/ul>\n\n\n\n<p>Once you have this lists of potential words in all of those categories, then you\u2019ll want to start to group them.&nbsp; At this point though, without Rocket, you\u2019ll need to guess at which parings are best and then use the steps in my article on how to <a href=\"https:\/\/kindlepreneur.com\/7-kindle-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">select your 7 keywords<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>However, for those who have Publisher Rocket, this entire process is much easier, and more exact.&nbsp; Just recently, we added a new feature that will really help authors.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/rocket-new-feature-1024x528.png\" alt=\"new features of Publisher Rocket with color coding\" class=\"wp-image-23034\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/rocket-new-feature-1024x528.png 1024w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/rocket-new-feature-300x155.png 300w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/rocket-new-feature-768x396.png 768w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/rocket-new-feature.png 1419w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Now, when you do a keyword search and click Analyze, not only does Publisher Rocket tell you how many searches a keyword phrase gets per month on Amazon, it also uses a Red, Yellow, Green system to tell you whether or not you should or shouldn\u2019t target that keyword.&nbsp;<\/p>\n\n\n\n<p>This color system doesn\u2019t just look at the number, but it also uses historical data and an intricate analysis to decide whether that keyword phrase is more or less likely to end in a sale.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"633\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/green-search-volume.png\" alt=\"some keywords have lower search volume but are still labelled green because of the quality of the search term.\" class=\"wp-image-23038\" srcset=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/green-search-volume.png 665w, https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/08\/green-search-volume-300x286.png 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure><\/div>\n\n\n<p>This is why Rocket users may see a keyword phrase that has higher searches per month, but have a yellow score, whereas a keyword with lesser searches may have a green score.<\/p>\n\n\n\n<p>It\u2019s because the program is doing the hard part and helping authors to see which ones have the higher chance of actually helping their author show up for the keywords that end in direct sales.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Basically Rocket does the hard part for you, and helps you to know whether it really is more beneficial or not.&nbsp;&nbsp;<\/p>\n\n\n\n<center><a class=\"buy-button\" href=\"https:\/\/kindlepreneur.com\/click\/PublisherRocket\" target=\"_blank\" rel=\"nofollower noopener\">Check Out Publisher Rocket!<\/a><\/center>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-niche-keywords-are-better\">Conclusion: Niche Keywords Are Better&nbsp;<\/h2>\n\n\n\n<p>As you can see, there are a lot of phrases on Amazon that get searched a lot, but have a lower chance of actually landing a direct sale.&nbsp;&nbsp;<\/p>\n\n\n\n<p>And just like shoppers, we authors need to niche down our keywords so as to better place our <a href=\"https:\/\/kindlepreneur.com\/how-to-sell-direct\/\">books in front of the right readers<\/a>.<\/p>\n\n\n\n<p>We can do this by using the column strategy listed above, or we can use Publisher Rocket to get a concrete idea of what is better for our book.&nbsp;<\/p>\n\n\n\n<p>But either way, knowing about niche terms and book shopper habits can help us make better decisions on what keywords to choose and thus how to better position our books for more sales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More Keywords and Categories:<\/h3>\n\n\n\n<p>If you're interested in more articles like this one, check out our hubs for how to choose the best <a href=\"https:\/\/kindlepreneur.com\/how-to-choose-kindle-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">keywords<\/a> and <a href=\"https:\/\/kindlepreneur.com\/how-to-choose-the-best-kindle-ebook-kdp-category\/\" target=\"_blank\" rel=\"noreferrer noopener\">categories<\/a>, as well as our overview of <a href=\"https:\/\/kindlepreneur.com\/kdp-rocket-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">Publisher Rocket<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should you use broad keywords with a higher search volume, or niche down? We&#8217;ve got the answer in this new post with data to back it up.<\/p>\n","protected":false},"author":24,"featured_media":23129,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[3901],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keywords that Actually Sell Books: Broad vs Niche Keywords<\/title>\n<meta name=\"description\" content=\"Should you use broad keywords with a higher search volume, or niche down? 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