{"id":23167,"date":"2021-09-08T07:26:00","date_gmt":"2021-09-08T07:26:00","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=23167"},"modified":"2022-12-13T14:58:11","modified_gmt":"2022-12-13T14:58:11","slug":"market-an-audiobook","status":"publish","type":"post","link":"https:\/\/kindlepreneur.com\/market-an-audiobook\/","title":{"rendered":"How to Market an Audiobook: 19 Tips for Strong Sales in Audio"},"content":{"rendered":"\n<p>In recent years, there\u2019s been an audiobook boom on the market, and the need to publish audiobooks has increased for traditional and indie authors alike.<\/p>\n\n\n\n<p>To help authors navigate this expanding industry, I\u2019ve put together 20 tips authors can use to marketing their book.<\/p>\n\n\n\n<div class=\"toc\">\nIn this article, you will learn:\n<ol>\n<li>Tips for marketing your book before you produce it<\/li>\n<li>Marketing considerations when producing your audiobook<\/li>\n<li>Marketing tips once your audiobook is produced<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-considerations-before-you-start\" data-level=\"2\">Considerations Before You Start<\/a><ul><li><a href=\"#h-tip-1-decide-if-you-should-make-an-audiobook\" data-level=\"3\">Tip #1: Decide if You Should Make an Audiobook?<\/a><ul><li><a href=\"#h-what-about-simultaneous-releases\" data-level=\"4\">What About Simultaneous Releases?<\/a><\/li><\/ul><\/li><li><a href=\"#h-tip-2-select-good-genres-for-audiobooks\" data-level=\"3\">Tip #2: Select Good Genres for Audiobooks<\/a><\/li><\/ul><\/li><li><a href=\"#h-considerations-when-making-the-audiobook\" data-level=\"2\">Considerations When Making the Audiobook<\/a><ul><li><a href=\"#h-tip-3-choose-a-great-narrator\" data-level=\"3\">Tip #3: Choose a Great Narrator<\/a><\/li><li><a href=\"#h-tip-4-optimize-your-audiobook-cover\" data-level=\"3\">Tip #4: Optimize Your Audiobook Cover<\/a><\/li><li><a href=\"#h-tip-5-use-pickfu\" data-level=\"3\">Tip #5: Use PickFu<\/a><\/li><li><a href=\"#h-tip-6-decide-on-audiobook-distribution-exclusive-or-wide\" data-level=\"3\">Tip #6: Decide on Audiobook Distribution: Exclusive or Wide?<\/a><ul><li><a href=\"#h-exclusive-to-acx\" data-level=\"4\">Exclusive to ACX<\/a><\/li><li><a href=\"#h-wide\" data-level=\"4\">Wide<\/a><\/li><li><a href=\"#h-which-should-you-choose\" data-level=\"4\">Which Should You Choose?<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#h-how-to-market-audiobooks\" data-level=\"2\">How to Market Audiobooks<\/a><ul><li><a href=\"#h-tip-7-play-around-with-audiobook-pricing\" data-level=\"3\">Tip #7: Play Around With Audiobook Pricing<\/a><\/li><li><a href=\"#h-tip-8-apply-to-audiobook-promotions-chirp\" data-level=\"3\">Tip #8: Apply to Audiobook Promotions (Chirp)<\/a><\/li><li><a href=\"#h-tip-9-discount-your-ebook-with-an-audiobook-add-on\" data-level=\"3\">Tip #9: Discount Your Ebook with an Audiobook Add-on<\/a><\/li><li><a href=\"#h-tip-10-optimize-ads\" data-level=\"3\">Tip #10: Optimize Ads<\/a><\/li><li><a href=\"#h-tip-11-never-forget-email\" data-level=\"3\">Tip #11: Never Forget Email<\/a><\/li><li><a href=\"#h-tip-12-experiment-with-youtube-soundcloud-and-other-social-media\" data-level=\"3\">Tip #12: Experiment with YouTube, Soundcloud, and Other Social Media<\/a><\/li><li><a href=\"#h-tip-13-request-at-library\" data-level=\"3\">Tip #13: Request at Library<\/a><\/li><li><a href=\"#h-tip-14-audiobook-giveaway-codes\" data-level=\"3\">Tip #14: Audiobook Giveaway Codes<\/a><\/li><li><a href=\"#h-tip-15-shorter-or-longer-products\" data-level=\"3\">Tip #15: Shorter or Longer Products<\/a><\/li><li><a href=\"#h-tip-16-physical-copies-of-audiobooks\" data-level=\"3\">Tip #16: Physical Copies of Audiobooks?<\/a><\/li><li><a href=\"#h-tip-17-promote-in-podcasts\" data-level=\"3\">Tip #17: Promote in Podcasts<\/a><\/li><li><a href=\"#h-tip-18-use-qr-codes\" data-level=\"3\">Tip #18: Use QR Codes<\/a><\/li><li><a href=\"#h-tip-19-select-the-right-categories\" data-level=\"3\">Tip #19: Select the Right Categories<\/a><\/li><\/ul><\/li><li><a href=\"#h-conclusion-how-to-sell-more-audiobooks\" data-level=\"2\">Conclusion: How to Sell More Audiobooks<\/a><\/li><\/ul><\/div>\n\n\n\n<p><em>Note: some of the links in this article will earn Kindlepreneur a small commission if you end up purchasing the product. Know that this does not affect the price for you at all, and all proceeds go straight to the coffee fund.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-considerations-before-you-start\">Considerations Before You Start<\/h2>\n\n\n\n<p>When deciding to sell an audiobook, don\u2019t rush into it. You want to ensure you have all your ducks in a row, and that the market is ready for you before you begin.<\/p>\n\n\n\n<p>There are examples where authors have spent thousands on audiobooks, cashing out their savings for the best narrator, only to find that the book didn\u2019t sell well at all.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a look at a few considerations to help you avoid this problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-1-decide-if-you-should-make-an-audiobook\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #1<\/mark>: Decide if You Should Make an Audiobook?<\/h3>\n\n\n\n<p><strong>If you are selling well with ebooks, then yes, you should make an audiobook. <\/strong>If you are not selling well in ebooks or any other format, consider waiting.<\/p>\n\n\n\n<p>While the audiobook market is growing considerably, it\u2019s not replacing the ebook market, and ebooks are by far the most cost-effective way to validate the popularity of your book.&nbsp;<\/p>\n\n\n\n<p>Ebooks are cheaper to produce, and cheaper for the user to buy, especially if they are part of a program like Kindle Unlimited.<\/p>\n\n\n\n<p>Therefore, if you are not selling many ebooks, then there\u2019s little likelihood that people will like your audiobook better, especially since ebooks are cheaper for readers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-about-simultaneous-releases\">What About Simultaneous Releases?<\/h4>\n\n\n\n<p>There is <a href=\"https:\/\/blog.findawayvoices.com\/making-your-book-launch-marketing-go-further\/\" target=\"_blank\" rel=\"noreferrer noopener\">some evidence<\/a> to suggest that simultaneous releases are really great for sales. And that makes sense, right? Your book gets the most attention at launch, so why wouldn\u2019t it help to have both the ebook and audiobook available at that time.<\/p>\n\n\n\n<p>The downside of a simultaneous release is that you have to pay for everything upfront, without knowing if your ebook or audiobook will sell well.<\/p>\n\n\n\n<p>So generally, <strong>I wouldn\u2019t recommend a simultaneous release<\/strong> <em>unless<\/em> you are an author with a large following and a proven track record of audiobook sales.<\/p>\n\n\n\n<p>For the rest, it\u2019s far better to validate the book with strong ebook sales, then decide to create your audiobook based on sales performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-2-select-good-genres-for-audiobooks\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #2<\/mark>: Select Good Genres for Audiobooks<\/h3>\n\n\n\n<p>Generally, most fiction genres are great for audiobooks. We would especially recommend:<\/p>\n\n\n\n<ul>\n<li>Romance*<\/li>\n\n\n\n<li>Mystery\/Thrillers<\/li>\n\n\n\n<li>Science Fiction\/Fantasy<\/li>\n\n\n\n<li>Some non-fiction\n<ul>\n<li>Memoirs<\/li>\n\n\n\n<li>Self-improvement<\/li>\n\n\n\n<li>Biographies<\/li>\n\n\n\n<li>Historical<\/li>\n\n\n\n<li>Health and Fitness<\/li>\n\n\n\n<li>Relationships\/Parenting<\/li>\n\n\n\n<li>Religion\/Spirituality<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>MG\/YA Genres<\/li>\n\n\n\n<li>Poetry\/Literary Genres<\/li>\n<\/ul>\n\n\n\n<p>*Romance can be hit or miss. People love listening to them, but romance readers often read so much that the cost of audiobooks becomes too great. However, there are subscription services that make this more viable. Longer romance novels are also great for audio.<\/p>\n\n\n\n<p>Genres we would not recommend include:<\/p>\n\n\n\n<ul>\n<li>Some non-fiction\n<ul>\n<li>Cooking books<\/li>\n\n\n\n<li>Image-heavy books<\/li>\n\n\n\n<li>DIY\/How-to Instructional books<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Short Fiction*<\/li>\n<\/ul>\n\n\n\n<p>*There are cases where short fiction is useful, and we\u2019ll get into those below. But generally, people like longer works in audio format, so it\u2019s best to avoid short fiction, unless it is part of a much larger bundle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-considerations-when-making-the-audiobook\">Considerations When Making the Audiobook<\/h2>\n\n\n\n<p>If you want to sell an audiobook, there are a few considerations you should keep in mind when producing the audiobook in the first place, long before you\u2019re actually ready to sell it. These include:<\/p>\n\n\n\n<ol>\n<li>Choosing an audiobook narrator<\/li>\n\n\n\n<li>Picking your cover<\/li>\n\n\n\n<li>Using PickFu<\/li>\n\n\n\n<li>Picking your audiobook distribution method<\/li>\n<\/ol>\n\n\n\n<p>Let\u2019s take a look at each of these in detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-3-choose-a-great-narrator\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #3<\/mark>: Choose a Great Narrator<\/h3>\n\n\n\n<p>One of the biggest considerations you will have is who to choose as your narrator. Here are some things to keep in mind when doing so:<\/p>\n\n\n\n<ol>\n<li><strong>Make sure they read the right genre: <\/strong>You\u2019ll want to take a look through their material and make sure that they have read other books that match the same genre as yours. Doing so will ensure that they know what they\u2019re doing, and that their audience will likely enjoy your book as well.<\/li>\n\n\n\n<li><strong>Choose a narrator with a following:<\/strong> While not required, it can sometimes help to have a narrator that has a large audience. Often you will get a lot of new readers who are fans of the narrator. That said, if your book is not selling well in ebook format, a popular narrator is not likely to help (I know this from personal experience, unfortunately).<\/li>\n\n\n\n<li><strong>Make sure their tone matches your protagonist:<\/strong> You\u2019re welcome to choose whomever you want as your narrator, but we\u2019d recommend someone who\u2019s tone of voice and general vocal personality match those of your protagonist. If your main character is female, have a female narrator, and vice versa. Take a look through the narrator\u2019s portfolio to see what they sound like when impersonating different voices. Are they energetic, sarcastic, loose, or intense, and are these qualities you want in your protagonist?<\/li>\n<\/ol>\n\n\n\n<p>Ultimately, it will be up to you, but choosing the wrong narrator could make it difficult to market and sell your book to the right readers. So choose wisely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-4-optimize-your-audiobook-cover\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #4<\/mark>: Optimize Your Audiobook Cover<\/h3>\n\n\n\n<p>As with ebooks and print books, the cover will make or break your book marketing.&nbsp;<\/p>\n\n\n\n<p>It\u2019s common for the audiobook cover to use the same design elements from the <a href=\"https:\/\/kindlepreneur.com\/book-cover-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">ebook cover<\/a>, but there are a few differences:<\/p>\n\n\n\n<ul>\n<li>The audiobook cover is square<\/li>\n\n\n\n<li>It usually includes the name of the narrator<\/li>\n\n\n\n<li>The lettering will often have to be rearranged<\/li>\n<\/ul>\n\n\n\n<p>If you are doing a box set, you may need to consider getting a completely new cover, or find a way of adding the designs from multiple ebooks into one square cover without overcrowding things.<\/p>\n\n\n\n<p>Generally, it\u2019s a good idea to get your designer to mock up an audiobook cover when he\/she creates your ebook\/print covers. That way the effort on your part is minimal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-5-use-pickfu\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #5<\/mark>: Use PickFu<\/h3>\n\n\n\n<p>I\u2019ve talked about PickFu in other posts, but it\u2019s a service that I highly recommend when choosing titles, covers, and other similar elements in a book.<\/p>\n\n\n\n<p>But did you know that you can also use PickFu to chose your narrators?<\/p>\n\n\n\n<p>This is how it works:<\/p>\n\n\n\n<p>Most narrators will record a free sample from your book if you ask politely. Have several narrators read the same excerpt, then select your target audience in PickFu and have them judge between the different narrators.<\/p>\n\n\n\n<p>You can do the same with your title and audiobook cover as well, if you have multiple designs to judge between.<\/p>\n\n\n\n<center><a class=\"buy-button\" href=\"https:\/\/kindlepreneur.com\/click\/pickfu\" target=\"_blank\" rel=\"nofollower noopener\">Check Out PickFu<\/a><\/center>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-6-decide-on-audiobook-distribution-exclusive-or-wide\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #6<\/mark>: Decide on Audiobook Distribution: Exclusive or Wide?<\/h3>\n\n\n\n<p>Another important decision to make <em>before<\/em> you publish, is what distribution channel(s) you want to use.<\/p>\n\n\n\n<p>There are two heavy-hitters in this space, and chances are you will want one or both: ACX and Findaway Voices.<\/p>\n\n\n\n<p><strong>ACX <\/strong>is the Amazon-owned company built to connect authors and narrators, and for selling your book online. It caters to Amazon, Audible, and iTunes.&nbsp;<\/p>\n\n\n\n<p><strong>Findaway Voices<\/strong> is a third-party site that lets you create your audiobook with their own list of narrators, but will also distribute your book to most of the other audiobook platforms out there, for a small cut of the profits.<\/p>\n\n\n\n<p>When you\u2019re producing your audiobook, you should have an idea of what distribution method you want.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-exclusive-to-acx\">Exclusive to ACX<\/h4>\n\n\n\n<p>If you chose this method, you will have two options:<\/p>\n\n\n\n<ol>\n<li>If you\u2019re low on cash, you can find a narrator willing to do a royalty share option, where you pay nothing upfront. Your royalties will be 40%, but the narrator will split that amount with you 50\/50.<\/li>\n\n\n\n<li>If you narrate the book yourself or pay the narrator upfront, you can sell the book exclusively through ACX and receive 40% of the royalties<\/li>\n<\/ol>\n\n\n\n<p>Another perk to going exclusive is that ACX will give you promotional codes for free books that you can give out to audiobook reviewers, and really help you kickstart your book\u2019s promotion.<\/p>\n\n\n\n<p>Keep in mind that if you choose to be exclusive to ACX, while it does result in higher royalties, you will be locked into a contract with them for seven years, and will not be able to distribute your audiobooks anywhere.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-wide\">Wide<\/h4>\n\n\n\n<p>If you choose to be wide, then your royalties with ACX will be lower (25%), and you will not have the royalty share option for your book. You will have to find a narrator and pay them everything upfront.<\/p>\n\n\n\n<p>However, going wide offers some big advantages.&nbsp;<\/p>\n\n\n\n<p>First and foremost, you can distribute your book across multiple platforms beyond Audible\/Amazon, and even include them in libraries.<\/p>\n\n\n\n<p>Some of the larger retailers in the audiobook business include:<\/p>\n\n\n\n<ul>\n<li>iTunes<\/li>\n\n\n\n<li>Audiobooks.com<\/li>\n\n\n\n<li>Barnes and Noble<\/li>\n\n\n\n<li>Google Play<\/li>\n\n\n\n<li>Kobo<\/li>\n\n\n\n<li>Overdrive<\/li>\n\n\n\n<li>Scribd<\/li>\n<\/ul>\n\n\n\n<p>As of this writing, Findaway Voices is one of the best options for handling distribution, but also for helping to get your audiobook produced in the first place.<\/p>\n\n\n\n<p>You\u2019re welcome to upload your audiobook to each of the above platforms on your own, but if you need extra help, or don\u2019t want to deal with all that hassle, then Findaway Voices might be good for you, for much the same reasons as using a distribution service like Draft2Digital.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-should-you-choose\">Which Should You Choose?<\/h4>\n\n\n\n<p>Honestly, this will depend from one indie author to another.<\/p>\n\n\n\n<p>For some, the increased royalties and ability to cut upfront costs with royalty share, are attractive reasons why exclusivity with ACX is a good idea.<\/p>\n\n\n\n<p>For others, the seven-year contract with ACX is simply too much, and increased freedom of distribution is a much more attractive option.<\/p>\n\n\n\n<p>There\u2019s a lot to be said on both sides, and there\u2019s definitely no one-size-fits-all option. It just depends on your priorities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-market-audiobooks\">How to Market Audiobooks<\/h2>\n\n\n\n<p>So you\u2019ve made the audiobook, it\u2019s ready to go, you\u2019re excited to release it to the world. But then what?<\/p>\n\n\n\n<p>The remainder of our tips will go into audiobook marketing strategies that you can use to sell more books.<\/p>\n\n\n\n<p>Just like our <a href=\"https:\/\/kindlepreneur.com\/how-to-sell-books-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">tips to sell more books<\/a>, this is not a checklist. You shouldn\u2019t try to do everything here. Instead, pick 1-3 that work for you, and do them <em>well<\/em>. Spend the time to really get good at them, and you\u2019ll find yourself getting better and better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-7-play-around-with-audiobook-pricing\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #7<\/mark>: Play Around With Audiobook Pricing<\/h3>\n\n\n\n<p>Now, of course, this tip does not apply to authors who are exclusive to ACX.&nbsp;<\/p>\n\n\n\n<p>Amazon\/Audible keeps a tight lid on their pricing, so you will have no say in that, even if you\u2019re not exclusive.<\/p>\n\n\n\n<p>However, you can mess around with your pricing on all other channels, so if you\u2019re wide, consider some discounts and special offers that might drive more sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-8-apply-to-audiobook-promotions-chirp\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #8<\/mark>: Apply to Audiobook Promotions (Chirp)<\/h3>\n\n\n\n<p>Promotions have traditionally been a staple of eBook marketing since the beginnings of <a href=\"https:\/\/kindlepreneur.com\/bookbub-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">BookBub<\/a>, but there are not as many such promotional services for audiobooks, primarily because Audible has not allowed authors to discount their books.<\/p>\n\n\n\n<p>However, if you\u2019re wide, there are some options. The biggest promotional service is an offshoot of BookBub, known as Chirp.<\/p>\n\n\n\n<p>If you are wide, a Chirp deal is something you can apply for through Findaway Voices. If selected, your book will be promoted to a huge volume of readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-9-discount-your-ebook-with-an-audiobook-add-on\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #9<\/mark>: Discount Your Ebook with an Audiobook Add-on<\/h3>\n\n\n\n<p>Often when you have your ebook and Audible audiobook linked through Amazon, it will give the reader an opportunity to purchase the audiobook for a few more dollars if you buy the ebook first.&nbsp;<\/p>\n\n\n\n<p>The advantage of this is that this can act as an upsell or bump offer.<\/p>\n\n\n\n<p>Say you get a <a href=\"https:\/\/kindlepreneur.com\/list-sites-promote-free-amazon-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">book promotion<\/a> for your discounted eBook, and you drop it down to $0.99 or even free. Then even though your book is free, if someone notices that it\u2019s just $7.49 extra to add on the audiobook, then they\u2019re getting a really good deal on an audiobook, even without the ebook.<\/p>\n\n\n\n<p>So even a free book can still make you money if your ebook and audiobook are linked.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-10-optimize-ads\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #10<\/mark>: Optimize Ads<\/h3>\n\n\n\n<p>Ads for audiobooks can be a little different than advertising to other types of book formats.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a look at different ways to use the most effective forms of advertising for books.<\/p>\n\n\n\n<ol>\n<li><strong>Amazon Ads: <\/strong>Now, you can\u2019t currently run ads directly to an audiobook or on Audible. However, if your ebook and audiobook are linked on Amazon, then promoting one will promote the other. This is especially effective if your Audible book is listed as an add-on to the ebook. If you discount the ebook, then it\u2019s only a little extra to buy the <a href=\"https:\/\/kindlepreneur.com\/audible-book-sales-calculator\/\">audiobook as well, and this can lead to a lot of ebook and audiobook sales<\/a>.<\/li>\n\n\n\n<li><strong>Facebook Ads:<\/strong> These ads can function similarly to <a href=\"https:\/\/kindlepreneur.com\/facebook-ads-for-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook ads for ebooks<\/a>. All you need to do is target the correct genre with your ads, then narrow it down by those who like Audible or audiobooks in general. This should leave you with an audience who likes audiobooks and your genre.<\/li>\n\n\n\n<li><strong>BookBub Ads:<\/strong> BookBub does not have any restrictions on the type of book you include in their ads. So feel free to include audiobooks in your BookBub ads. Here\u2019s some <a href=\"https:\/\/insights.bookbub.com\/top-audiobook-ads-readers-click\/\" target=\"_blank\" rel=\"noreferrer noopener\">best-selling examples<\/a> to give you ideas. Keep in mind that BookBub\u2019s audience is one that loves discounts, so be careful about promoting full-price audiobooks.<\/li>\n<\/ol>\n\n\n\n<p>As with any advertising endeavor, the key is to experiment, experiment, experiment. Once you have measured data, you can begin to control the outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-11-never-forget-email\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #11<\/mark>: Never Forget Email<\/h3>\n\n\n\n<p>As with any book marketing, your email newsletter will almost certainly be your <a href=\"https:\/\/kindlepreneur.com\/best-email-services-for-authors\/\" target=\"_blank\" rel=\"noreferrer noopener\">biggest asset <\/a>for selling audiobooks.<\/p>\n\n\n\n<p>There are a couple of strategies you should bear in mind when emailing to your group.<\/p>\n\n\n\n<ol>\n<li><strong>Keep a launch promotion schedule: <\/strong>Build hype to your email list ahead of time, to let them know that your audiobook is coming. Consider keeping them in the loop of the audiobook\u2019s production, and maybe even provide a few free samples!<\/li>\n\n\n\n<li><strong>Launch day:<\/strong> Let them know that your audiobook is available for purchase. The more that your audience buys your audiobook, the more likely other people who enjoy your genre will find it too.<\/li>\n\n\n\n<li><strong>ARC teams: <\/strong>Don\u2019t forget to utilize an ARC team for your audiobook. You can use an existing ARC team or form one specifically for audio. If you\u2019re exclusive to ACX, they will give you some promo codes that you can give to your team, and if you\u2019re wide, you can just hand them the audio using a delivery platform like BookFunnel.<\/li>\n\n\n\n<li><strong>Segmentation: <\/strong>Ebook readers and audiobook listeners are often two completely separate audiences, so it\u2019s a good idea to know who of your subscribers belong in each category. You can segment your newsletter by observing who clicks on your audiobook links, or run a poll to see which people prefer, then make sure that you promote your audiobook primarily to those who expressed interest in the medium.<\/li>\n<\/ol>\n\n\n\n<p>Whatever you do, your newsletter will still be your biggest asset, and its use is still a top tip for anyone who wants to market a book.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-12-experiment-with-youtube-soundcloud-and-other-social-media\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #12<\/mark>: Experiment with YouTube, Soundcloud, and Other Social Media<\/h3>\n\n\n\n<p>Audio is a versatile medium, and you can use clips of your audiobooks in many different ways.<\/p>\n\n\n\n<p>Try putting small sound bytes from your book on the social media platform you use the most. YouTube and Soundcloud are especially good for audio.<\/p>\n\n\n\n<p>You could even put whole chapters up on YouTube or Soundcloud, though bear in mind that you can only do this if you are wide with your audiobook and not exclusive to ACX.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-13-request-at-library\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #13<\/mark>: Request at Library<\/h3>\n\n\n\n<p>Did you know that most libraries and library apps like Overdrive will let you request audiobooks?<\/p>\n\n\n\n<p>If your audiobook is wide (it doesn\u2019t work with ACX exclusivity), then you can request that your library get a copy.&nbsp;<\/p>\n\n\n\n<p>Not only will this result in royalties for you, but it will lead to more people finding your work.<\/p>\n\n\n\n<div class=\"wp-block-social-warfare-click-to-tweet social-warfare-admin-block\"><div class=\"sw-tweet-clear\"><\/div><a class=\"swp_CTT style1\" href=\"https:\/\/twitter.com\/share?text=Tip+to+Market+an+Audiobook%3A+Request+it+at+your+local+library+and+19+more+tips+in+this+post+from+%23Kindlepreneur&url=https:\/\/kindlepreneur.com\/market-an-audiobook\/\" data-link=\"https:\/\/twitter.com\/share?text=Tip+to+Market+an+Audiobook%3A+Request+it+at+your+local+library+and+19+more+tips+in+this+post+from+%23Kindlepreneur&url=https:\/\/kindlepreneur.com\/market-an-audiobook\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\"><span class=\"sw-click-to-tweet\"><span class=\"sw-ctt-text\">Tip to Market an Audiobook: Request it at your local library and 19 more tips in this post from #Kindlepreneur<\/span><span class=\"sw-ctt-btn\">Click To Tweet<i class=\"sw swp_twitter_icon\"><\/i><\/span><\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-14-audiobook-giveaway-codes\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #14<\/mark>: Audiobook Giveaway Codes<\/h3>\n\n\n\n<p>If you are exclusive to ACX, they will give you several giveaway codes. If you give one of these codes to an audiobook listener, they will be able to download a free copy of your audiobook so they can leave you a reaview.<\/p>\n\n\n\n<p>This also registers as a sale in Audible\u2019s algorithm., meaning it will boost your sales rank. That, combined with the reviews you should get if you\u2019re giving away the promotional codes, should lead to increased sales.<\/p>\n\n\n\n<p>Sadly, this is not an option for those who go wide with their audiobooks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-15-shorter-or-longer-products\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #15<\/mark>: Shorter or Longer Products<\/h3>\n\n\n\n<p>When creating audiobooks, most people think you just produce the book, then you\u2019re done.<\/p>\n\n\n\n<p>But there are ways to \u201csell your sawdust\u201d or find other creative ways to use audio.<\/p>\n\n\n\n<p>One big option is to produce box sets of your audiobooks. All evidence suggests that audiobook listeners love the massive 25+ hour audiobooks because they feel like they\u2019re a good deal.<\/p>\n\n\n\n<p>For example, Brandon Sanderson\u2019s books have been consistently among the bestselling titles of all time on Audible, due to the fact that some of them are over 50 hours long.<\/p>\n\n\n\n<p>If you can package all the audiobooks you\u2019ve produced in a series into a box set, you\u2019ll have one of those massive products to offer people.<\/p>\n\n\n\n<p>On the flip side, producing shorter fiction (while not as valuable to Audible members using a credit), can still allow readers to get a sample of your work without paying much for it.&nbsp;<\/p>\n\n\n\n<p>This kind of shorter audio work can also work in a podcast format, allowing people to get a free glimpse of what you do. Doing this could get readers hooked, so they will hopefully buy your longer works next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-16-physical-copies-of-audiobooks\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #16<\/mark>: Physical Copies of Audiobooks?<\/h3>\n\n\n\n<p>While not common today in the digital age, there may be some who actually want a physical hard copy of your audiobook.<\/p>\n\n\n\n<p>Plus, unboxing a crate of these can be great for social media, or for special signing opportunities in your local bookstore.<\/p>\n\n\n\n<p>It\u2019s difficult to find opportunities to produce these if you are self-publishing. But if your book is published through a publisher, then you should definitely find ways to use these physical copies to your advantage.<\/p>\n\n\n\n<p>Unboxings, giveaways, and signed copies are where we would start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-17-promote-in-podcasts\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #17<\/mark>: Promote in Podcasts<\/h3>\n\n\n\n<p>Audiobook listeners are audio listeners. That means that other audio-related marketing opportunities are likely to be your best bet to promote your book.<\/p>\n\n\n\n<p>Try scheduling podcast interview opportunities, where you appear on someone else\u2019s podcast to discuss your book and the topics it covers.<\/p>\n\n\n\n<p>This is an almost essential strategy if you are publishing a non-fiction book. There are probably many podcasts in your niche that would be happy to have you appear.<\/p>\n\n\n\n<p>However, it can also be a viable strategy for fiction authors as well. There are many book <a href=\"https:\/\/kindlepreneur.com\/book-club-names\/\">club<\/a> and book genre podcasts that might be happy to host you.<\/p>\n\n\n\n<p>And if all else fails, consider starting your own podcast on the topic related to your books.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-18-use-qr-codes\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #18<\/mark>: Use QR Codes<\/h3>\n\n\n\n<p>QR codes stand for \u201cQuick Response Codes\u201d and are tiny images that are scannable by a smartphone. When someone scans one of these codes, it leads to a link that you chose when setting up the QR code.<\/p>\n\n\n\n<p>This can be a great way to get people to find your audiobook, especially if you place it in the back of your print books.&nbsp;<\/p>\n\n\n\n<p>You can also consider adding them to bookmarks or other promotional material, or posting them in your local library.&nbsp;<\/p>\n\n\n\n<p>There are many ways that you can include QR codes, and Kindlepreneur has you covered with our very own <a href=\"https:\/\/kindlepreneur.com\/qr-code-generator-for-authors\/\" target=\"_blank\" rel=\"noreferrer noopener\">QR code generator for authors<\/a>. Check it out!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-19-select-the-right-categories\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f7782d\" class=\"has-inline-color\">Tip #19<\/mark>: Select the Right Categories<\/h3>\n\n\n\n<p>You can choose up to three different categories for your Audible books, and you can change these by <a href=\"mailto:support@acx.com\" target=\"_blank\" rel=\"noreferrer noopener\">emailing ACX<\/a>. You can browse Audible\u2019s potential category list <a href=\"https:\/\/www.audible.com\/categories\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Your categories are crucial to your book appearing in the correct place on Audible, so we recommend you pick categories that fit your book perfectly.<\/p>\n\n\n\r\n<section class=\"standard-cta testimonial nohover\" id=\"cta-block_60a2bab118239\">\r\n    <div class=\"cta-inner row\">\r\n                    <div class=\"cta-media col-md-4\">\r\n                                    <div class=\"cta-media-inner\">\r\n                    \r\n                        <a href=\"https:\/\/kindlepreneur.com\/click\/keyword-course\" alt=\"Take the Course\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">                        \r\n                        \r\n                        \r\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2021\/05\/keywords-course-w-laptop.png\" alt=\"mailerlite course ad with laptop\" height=\"290\" width=\"512\">\r\n                        \r\n                        <\/a>                    <\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"cta-body col-md-8\" style=\"text-align:center;\">  \r\n                            <a class=\"cta-heading\" href=\"https:\/\/kindlepreneur.com\/click\/keyword-course\" alt=\"Take the Course\">\r\n                            <h3>Need Help with Your Keywords?<\/h3>\r\n                            <\/a>\r\n                        \r\n            <p>Take my full featured video course on how to select the best keywords and categories for your book.<\/p>\n            <a class=\"offer-button\" href=\"https:\/\/kindlepreneur.com\/click\/keyword-course\" alt=\"Take the Course\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Take the Course<\/a>        <\/div>\r\n\r\n            <\/div>\r\n<\/section>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-how-to-sell-more-audiobooks\">Conclusion: How to Sell More Audiobooks<\/h2>\n\n\n\n<p>So far we\u2019ve covered marketing strategies you can use before your audiobook is produced, while your audiobook is in production, and afterward.<\/p>\n\n\n\n<p>But what tips are your favorite? Personally, I find that <strong>1, 10, 11<\/strong>, and <strong>17 <\/strong>are mine. I recommend picking one or two and really digging in deep to make it effective.<\/p>\n\n\n\n<p>If you can do this, I have no doubt that you\u2019ll be selling audiobooks in no time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audiobooks are so expensive you want to get your money&#8217;s worth by marketing them well. Here are 20 tips to do just that.<\/p>\n","protected":false},"author":132,"featured_media":23164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[3870],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Market an Audiobook: 19 Tips for Strong Sales in Audio<\/title>\n<meta name=\"description\" content=\"Audiobooks are so expensive you want to get your money&#039;s worth by marketing them well. 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