- \n
- What are the biggest culprits to book sales failure<\/li>\n
- Methods to pinpoint exactly what is wrong with your book<\/li>\n
- Steps to fix your sales problems<\/li>\n<\/ol>\n<\/div>\n\n\n\n
Table of contents<\/h2>
- List of the Biggest Culprits for Book Sales Problems:\u00a0<\/a><\/li>
- Methods to Find What Problem exists<\/a>
- Method 1: Using Numbers to Discover the Problem<\/a><\/li>
- Method 2: Read the Reviews<\/a><\/li>
- Method 3: Book Cover Test (Fiction only)<\/a><\/li><\/ul><\/li>
- Conclusion<\/a><\/li><\/ul><\/div>\n\n\n\n
List of the Biggest Culprits for Book Sales Problems: <\/h2>\n\n\n\n
Here's a comprehensive list of the most common problems for books that fail. If you know that one of these is the problem automatically, then click on the links to learn how to solve them.<\/p>\n\n\n\n
Let's dive into each of these one by one:<\/p>\n\n\n\n
1. Check to Make Sure You're Not in a ‘Ghost' Category<\/h3>\n\n\n\n
The problem: <\/strong>When adding your book to Amazon KDP, you get to select 3 categories from the list. However, there are ways this can sabotage your book sales.<\/p>\n\n\n\n
Because, you see, there are these things called Ghost Categories.<\/p>\n\n\n\n
We define these as categories that, essentially, don't exist in Amazon's store, but they're selectable in KDP.<\/p>\n\n\n\n
And the worst part is, these Ghost categories make up 27% of all categories.<\/p>\n\n\n\n
How to know if this is your problem: <\/strong>Thankfully, if you use Publisher Rocket, these categories are easily identifiable. When you look up a category in Publisher Rocket, you'll see some tags that mention if that category is a Ghost category, Duplicate category, or selectable. <\/p>\n\n\n
\n![\"Ghost](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2022\/04\/image-8-1024x527.png\")
<\/figure><\/div>\n\n\nSolutions:<\/strong><\/p>\n\n\n\n
- \n
- Step 1: <\/strong>Learn more about ghost categories and why you should (generally) avoid them<\/a><\/li>\n\n\n\n
- Step 2:<\/strong> Use Publisher Rocket to identify ghost categories<\/a><\/li>\n<\/ul>\n\n\n\n
\n\n2. Unprofessional or Unremarkable Cover Problems<\/h3>\n\n\n\n
The problem:<\/strong> Your book cover is unprofessional and looks cheap. Therefore customers will not get your book.<\/p>\n\n\n\n
This is easily one of the most common issues when a book is not selling well. You've got the wrong cover.<\/p>\n\n\n\n
Book covers are one of the most important marketing tools. If they do not look professional, or look like they were slapped together in half an hour on Photoshop, then they are not likely to be taken seriously.<\/p>\n\n\n\n
The truth is that if you have an unprofessional cover, no amount of ad spend or email marketing will make a difference. People just won't pick it up.<\/p>\n\n\n\n
How to know if this is your problem: <\/strong>Consult Method #1<\/a> below. If you can run ads to your book and you get a lot of impressions and not a lot of clicks, the problem is probably with your book cover.<\/p>\n\n\n\n
Solutions:<\/strong><\/p>\n\n\n\n
- \n
- Step 1:<\/strong> Learn the key principles of good book cover design<\/a><\/li>\n\n\n\n
- Step 2:<\/strong> Come up with book cover ideas<\/a><\/li>\n\n\n\n
- Step 3: <\/strong>Hire someone to create your book covers<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n3. Confusing Cover Problems<\/h3>\n\n\n\n
The problem: <\/strong>Your book cover is not targeting the correct genre, meaning that when people see it, they think it isn't right for them.<\/p>\n\n\n\n
Covers are a poster for the genre of the story you are trying to write. They are an opportunity to show the reader exactly what to expect from your book, and the key is that you want a book cover that looks familiar to fans of your genre. <\/p>\n\n\n\n
However, it is easy to get a cover that is sending the wrong message. When this happens, you could be confusing your reader, making them think that your book belongs in one genre, when it really belongs in another. This could easily be a big problem if your book looks like a clean romance, for example, when it is actually a lot more spicy.<\/p>\n\n\n\n
How to know if this is your problem: <\/strong>Consult Method #3<\/a> below. Be sure to ask people what they think your book is about based on the cover alone, or what genre it belongs to.<\/p>\n\n\n\n
Solutions:<\/strong><\/p>\n\n\n\n
- \n
- Step 1:<\/strong> Make sure you know the best genre for your book and what visual elements are common in that type of book<\/li>\n\n\n\n
- Step 2:<\/strong> Learn more about good book cover design elements<\/a><\/li>\n\n\n\n
- Step 3:<\/strong> Commission a redesign of your book cover<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
\n\n4. Poor Book Descriptions<\/h3>\n\n\n\n
The problem: <\/strong>People are arriving on your book sales page but not converting, because they see your book description and believe the book is not for them.<\/p>\n\n\n\n
Besides the cover, the book description is one of the first things that a reader will look at before deciding to buy your book. If you have a bad description, the number of people buying your book will go down.<\/p>\n\n\n\n
Ultimately, you want a description that catches people's attention, gives some key points about your book that makes them want to know more, and inspires them to action. Your book should not be a laundry list of events, or any other potential no-no's like that. <\/p>\n\n\n\n
How to know if this is your problem: <\/strong>Consult Method #1<\/a> below. If you can run ads to your book and you get a lot of clicks but no sales, it's probably a book description problem.<\/p>\n\n\n\n
Solutions:<\/strong><\/p>\n\n\n\n
- \n
- Step 1: <\/strong>Look at descriptions written for bestselling books in your genre<\/li>\n\n\n\n
- Step 2:<\/strong> Learn the anatomy of a great book description<\/a><\/li>\n\n\n\n
- Step 3: <\/strong>Write a great book description<\/a><\/li>\n\n\n\n
- Step 4:<\/strong> Test your description with a service like PickFu<\/a><\/li>\n\n\n\n
- Step 5:<\/strong> Format your book description correctly<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n\n5. Useless Keywords<\/h3>\n\n\n\n
The problem: <\/strong>people aren't finding you when they search for books on Amazon. Your book just doesn't come up.<\/p>\n\n\n\n
When inputting your keywords into Amazon KDP or other online vendors, you want to pick keywords that people are actually searching for. If you have keywords that no one searches for, or has too much competition, your book will never show up for those keywords.<\/p>\n\n\n\n
What you need are keywords that are not too competitive, meaning there aren't a lot of books out there that use those keywords, but that people are searching for enough that you can still make sales.<\/p>\n\n\n\n
How to know if this is your problem<\/strong>: Use a tool like Publisher Rocket <\/a>to look at the keywords in your title, subtitle, and 7 Kindle keywords and see if they are low competition but high volume of searches. If they are too competitive, or don't have anyone searching for them, then it's a keyword problem.<\/p>\n\n\n\n
Solutions:<\/strong><\/p>\n\n\n\n
- \n
- Step 1:<\/strong> Do keyword research<\/a><\/li>\n\n\n\n
- Step 2:<\/strong> Select niche vs broad keywords<\/a><\/li>\n\n\n\n
- Step 3:<\/strong> Have a keyword strategy for either fiction<\/a> or nonfiction<\/a><\/li>\n\n\n\n
- Step 4: <\/strong>Select your 7 Kindle Keywords<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n6. Poor Reviews<\/h3>\n\n\n\n
The problem:<\/strong> You've received enough negative reviews that your overall average has dipped low, causing potential buyers to pass over your book.<\/p>\n\n\n\n
While reviews are not a factor in Amazon's search algorithm, they are a huge factor in getting readers to buy your book. If you have an average review star rating below 4 stars,, your odds of getting a reader to take a chance on your book go down significantly.<\/p>\n\n\n\n
What you want is a lot of high quality, positive reviews. Those can be hard to come by, which is why you have to be intentional about it. Additionally, you'll want to make sure that any issues that come up in bad reviews are addressed.<\/p>\n\n\n\n
How to know if this is your problem: <\/strong>You have less than a 4-star average on Amazon. See Method 2<\/a> below.<\/p>\n\n\n\n
Solutions:<\/strong><\/p>\n\n\n\n
- \n
- Step 1:<\/strong> Decide if your poor reviews are salvageable. If there are too many bad reviews, you might want to consider making corrections then republishing the book once the issues are fixed.<\/li>\n\n\n\n
- Step 2: Fix the problems that reviewers are citing in their negative reviews<\/li>\n\n\n\n
- Step 3: Do not respond to the negative reviews<\/li>\n\n\n\n
- Step 4: <\/strong>Get an editorial review<\/a> (optional)<\/li>\n\n\n\n
- Step 5:<\/strong> Build a relationship with people who like your book to get more positive reviews<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
\n7. Low Reviews<\/h3>\n\n\n\n
The problem:<\/strong> You don't have enough reviews to be taken seriously by potential buyers on Amazon, so you end up not selling books.<\/p>\n\n\n\n
If your book has been out for a while and still has less than 10 reviews, you've got a different kind of review problem. And it can be hard to get a lot of good reviews, especially if you're just starting out.<\/p>\n\n\n\n
How to know if this is your problem<\/strong>: You have less than 10 reviews.<\/p>\n\n\n\n
Solutions:<\/strong><\/p>\n\n\n\n
- \n
- Step 1:<\/strong> Ask people on your ARC team<\/a> (if you have one) or your email list<\/a> for a review<\/li>\n\n\n\n
- Step 2:<\/strong> Explore all the different ways to get free book reviews<\/a><\/li>\n\n\n\n
- Step 3: <\/strong>Get an editorial review<\/a> (optional)<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
\n8. Poor Launch Tactics<\/h3>\n\n\n\n
The problem: <\/strong>Your book had little to no fanfare when it first launched, so no one bought it, and Amazon assumed these low sales = low interest, so the book didn't get picked up by the algorithm.<\/p>\n\n\n\n
If you just throw your book out there and do very little to promote it once it's published, you are not likely to see many sales. <\/p>\n\n\n\n
A good book launch has to be intentional. You need to have a strategy for how you are going to promote and market that book once it is available to purchase. <\/p>\n\n\n\n
How to know if this is your problem:<\/strong> You had poor sales at the start of your book's release. This is especially true if the book cover and book description were good, though it is common for all three to be a problem.<\/p>\n\n\n\n
Solutions:<\/strong><\/p>\n\n\n\n
- \n
- Step 1:<\/strong> Decide if you can simply update your book, or if you need to republish and start over with a new launch<\/li>\n\n\n\n
- Step 2:<\/strong> Make sure your book cover <\/a>and book descriptions<\/a> are ready to go well in advance.<\/li>\n\n\n\n
- Step 3: <\/strong>Set up an email list well in advance<\/a><\/li>\n\n\n\n
- Step 4:<\/strong> Review these sales tactics for ideas to incorporate into your launch<\/a><\/li>\n\n\n\n
- Step 5<\/strong>: Share your book with your email list<\/li>\n\n\n\n
- Step 6: <\/strong>Use Facebook Ads<\/a> and Amazon Ads<\/a> to make sure the algorithm is targeting the correct readers<\/li>\n\n\n\n
- Step 7: <\/strong>Schedule out book promotions<\/a> and social media<\/a> to enhance your launch (see this video<\/a> for more).<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
\n9. Amazon Honeymoon Period<\/h3>\n\n\n\n
The problem:<\/strong> Your book launch fails or you get the wrong type of readers so Amazon's algorithm does not pick up your book to promote organically through its channels.<\/p>\n\n\n\n
Current evidence shows that Amazon gives preferential treatment to new books. If you are not spending that time wisely, it can have a permanent and long-lasting effect on your sales.<\/p>\n\n\n\n
What you want to do is have a strong book launch (see above) and make use of continuous promotional strategies (see below) in order to take full advantage of that Amazon honeymoon period. <\/p>\n\n\n\n
How to know if this is your problem: <\/strong>You see a huge drop-off in sales anytime you stop promoting your book via ads or promotions. There is no “stickiness” or staying power.<\/p>\n\n\n\n
Solutions:<\/strong><\/p>\n\n\n\n
- \n
- Step 1: <\/strong>Understand how the honeymoon period works on Amazon<\/a><\/li>\n\n\n\n
- Step 2: <\/strong>Use social media<\/a>, promotions<\/a>, Facebook Ads<\/a>, and Amazon Ads<\/a> to optimize your honeymoon period<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
\n10. Lack of Continual Popularity<\/h3>\n\n\n\n
The problem: our data shows that books that don't show continuous popularity will see declines over time on Amazon. If you cannot prove to Amazon that people are willing to pick up your book over time, and not all at once, you may have fallen victim to the algorithm.<\/p>\n\n\n\n
What you want are continuous sales, spread out over time, and you will experience an uptick in the amount of promotion that Amazon will do for you, as well as your ranking for the keywords that you have selected.<\/p>\n\n\n\n
How to know if this is your problem: <\/strong>You don't see any stickiness after a spike in sales, meaning sales drop off entirely. You don't see new, continuous book sales.<\/p>\n\n\n\n
Solutions:<\/strong><\/p>\n\n\n\n
- \n
- Step 1:<\/strong> Learn how Amazon\u2019s \u201cpopularity effect\u201d works.<\/a><\/li>\n\n\n\n
- Step 2:<\/strong> Use social media<\/a>, promotions<\/a>, Facebook Ads<\/a>, and Amazon Ads<\/a> in a steady drip-style campaign for consistent sales<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
Methods to Find What Problem exists<\/h2>\n\n\n\n
All of that is well and good, but what if you don't know what your book's problem is?<\/p>\n\n\n\n
This is another legitimate problem for authors, because many of us are either too biased toward our work, or inexperienced enough to see where the problem lies. Sometimes things just don't work out. Whatever the case, we could use some help to diagnose sales issues.<\/p>\n\n\n\n
The following methods will help you figure out which of the above issues could be the problem.<\/p>\n\n\n\n
Method 1: Using Numbers to Discover the Problem<\/h3>\n\n\n
\n![\"sales](\"https:\/\/kindlepreneur.com\/wp-content\/uploads\/2022\/04\/sales-diagnosis-table-1024x574.png\")
<\/figure><\/div>\n\n\nWhile it can cost you money, using Amazon Ads can actually be a great way to diagnose your problem.<\/p>\n\n\n\n
Amazon Ads give you data, and that data can help you understand where your biggest choking point is during the buying process for your reader. For example, when failing to make money from Amazon Ads, most authors tend to fall into one of three scenarios:<\/p>\n\n\n\n
- \n
- They are not getting impressions<\/li>\n\n\n\n
- They have a lot of impressions, but no clicks<\/li>\n\n\n\n
- They have a lot of impressions and clicks, but no sales<\/li>\n<\/ol>\n\n\n\n
Let\u2019s break each of these down one by one.<\/p>\n\n\n\n
- Step 2:<\/strong> Use social media<\/a>, promotions<\/a>, Facebook Ads<\/a>, and Amazon Ads<\/a> in a steady drip-style campaign for consistent sales<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
- Step 2: <\/strong>Use social media<\/a>, promotions<\/a>, Facebook Ads<\/a>, and Amazon Ads<\/a> to optimize your honeymoon period<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
- Step 2:<\/strong> Make sure your book cover <\/a>and book descriptions<\/a> are ready to go well in advance.<\/li>\n\n\n\n
- Step 2:<\/strong> Explore all the different ways to get free book reviews<\/a><\/li>\n\n\n\n
- Step 2:<\/strong> Select niche vs broad keywords<\/a><\/li>\n\n\n\n
- Step 2:<\/strong> Learn the anatomy of a great book description<\/a><\/li>\n\n\n\n
- Step 2:<\/strong> Learn more about good book cover design elements<\/a><\/li>\n\n\n\n
- Step 2:<\/strong> Come up with book cover ideas<\/a><\/li>\n\n\n\n
- Step 2:<\/strong> Use Publisher Rocket to identify ghost categories<\/a><\/li>\n<\/ul>\n\n\n\n
- Method 2: Read the Reviews<\/a><\/li>
- Methods to Find What Problem exists<\/a>
- List of the Biggest Culprits for Book Sales Problems:\u00a0<\/a><\/li>