{"id":4432,"date":"2017-06-13T15:24:45","date_gmt":"2017-06-13T15:24:45","guid":{"rendered":"https:\/\/kindlepreneur.com\/?p=4432"},"modified":"2023-08-15T20:32:07","modified_gmt":"2023-08-15T20:32:07","slug":"write-test-book-description","status":"publish","type":"post","link":"https:\/\/kindlepreneur.com\/write-test-book-description\/","title":{"rendered":"How I Wrote the Book Description for a Famous Book"},"content":{"rendered":"\n

A while back, I got an email from Galaxy Press asking if I could help them with the marketing of one of his most famous books, Battlefield Earth<\/em>.<\/p>\n\n\n\n

Now, if you don\u2019t know me well, I\u2019m a HUGE sci-fi nerd and list Battlefield Earth<\/em><\/strong> as one of my all-time favorite books – not the movie.<\/p>\n\n\n\n

So, needless to say, I was truly honored…and maybe geeking out a little bit.<\/p>\n\n\n\n

And wow! Was it ever a fun book marketing<\/a> exercise.<\/p>\n\n\n\n

Immediately upon acceptance, I looked at their Amazon Marketing Services (AMS) statistics and results.  What I saw was that they were doing a great job at getting their book in front of the right customers (as I teach in my free AMS video course: AMSCourse.com<\/a>).<\/p>\n\n\n\n

However, they weren't getting enough people to purchase.  Their conversion rate was very low.<\/p>\n\n\n\n

When this occurs, 99% of the time, its because the book description isn't good enough. With this particular book, this was definitely the case.  It was more like a book report and failed to drive curiosity, and depth to the story.<\/p>\n\n\n\n

So, I got to work, rebuilding a book description that would sell, and chronicled everything I did below.<\/p>\n\n\n\n

And the results? We 3x their conversion rate…all because of some simple changes to the book description.<\/p>\n\n\n\n

In this article, I\u2019ll show you exactly what I did, my mistakes, and even the final product<\/a>.<\/p>\n\n\n\n

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    \n
  1. How to write a top-notch book description<\/li>\n
  2. Tools to use to improve your overall success<\/li>\n
  3. What I did right (and wrong) in my process<\/li>\n<\/ol>\n<\/div>\n\n\n\n

    Table of contents<\/h2>
    • How to Prepare for Your Book Description<\/a>
      • 1. Review Some Top Resources<\/a><\/li>
      • 2. Gather Data on the Book and What the Fans Think<\/a><\/li><\/ul><\/li>
      • Learn Market Data and the Words People Use<\/a><\/li>
      • Battlefield Earth\u2019s Book Descriptions Broken Down<\/a>
        • Here\u2019s the original book description:<\/a><\/li>
        • Here's the new book description:<\/a><\/li><\/ul><\/li>
        • How I Used PickFu to Test My Theory<\/a><\/li>
        • One Final Step<\/a><\/li>
        • The Results from a Change of the Description<\/a><\/li><\/ul><\/div>\n\n\n\n

          How to Prepare for Your Book Description<\/h2>\n\n\n\n

          Well, when we are writing our book descriptions<\/a>, we can\u2019t just dive right in. Instead, there are a couple of things we can do that will really help get those descriptive juices going.<\/p>\n\n\n\n

          1. Review Some Top Resources<\/h3>\n\n\n\n

          Before I start digging into book description writing, it\u2019s best to get back to the basics and remember what exactly a good book description needs. And, I\u2019ll be the first to tell you I haven\u2019t memorized everything.  So, I broke out some of my favorite resources on book descriptions:<\/p>\n\n\n\n

          A. Bryan Cohen\u2019s book How to Write a Sizzling Synopsis<\/a><\/strong>. This is definitely my go-to source every time I write my descriptions.<\/p>\n\n\n\n

          B. Podcast Episode on Constructing a Book Description<\/a>. <\/strong>My interview with Bryan Cohen on the Book Marketing Show<\/em> podcast.
          <\/strong><\/p>\n\n\n\n